final speech steve jobs.docx

7/25/2019 Final Speech STEVE JOBS.docx

1/16

STEVE PAUL JOBS(1955-2011)

Steve Paul Jobs was born on February 24, 1955 in Los Altos, California.

Wit less tan a year, e was a!o"te! by an ele#tri#ian, Paul, also

Californian, wo wit is wife, Clara, raise! i$. About teir biolo%i#al

"arents &now tat teir fater was '%y"tian, an! is $oter was

A$eri#an. ("on enterin% te s#ool )o$estea! )i% S#ool in Cu"ertino

*California+, e $et Steve Wonia&, an! tey be#a$e %reat frien!s.

)e be%an wor&in% in 19-4 *at a%e 19+ for Atari as a %a$e "ro%ra$$er,

were e earne! enou% $oney to e$bar& on a tri" to n!ia, e as

always been "assionate reli%ious $ysti#is$.

/a#& in California e be#o$es "art of te %rou" of )o$ebrew Co$"uter

Club wit Wonia&, is best frien!. 0at was wen Wonia& an! e

"ro!u#e! a "ersonal #o$"uter. n 19- bot were stu!yin% at te

(niversity of /er&eley.

After "resentin% is invention at te (niversity an! see teir su##ess,

tey be%in to $anufa#ture #o$"uters by an! in te %ara%e of Jobss

1


2/16

ouse, after sellin% so$e i$"ortant tin%s, Jobs sol! is 3ol&swa%en an!

Wonia& is )P

s#ienti# #al#ulator wit te intention of en%a%e in te sale of "ersonal

#o$"uters. An! so was born A""le 1.

0e na$e A""le6 is be#ause te a""le was te favorite Jobs fruit.

Altou% so$e #lai$ tat Jobs #ose te na$e to onor a %reat su$$er

s"ent in 7re%on were e wor&e! in te %ar!en.

0e ori%inal A""le lo%o was uni$a%inative, sowin% so$eone un!er an

a""le tree, but soon tey #a$e to "resent rainbow a""le, wi# as

re$aine! te best &nown bran! in te 0 in!ustry. 7ver ti$e, evolve!an! be#a$e a $u# $ore $o!ern !esi%n.

After sellin% 25 units in a store 8o it yourself 8, in wi# e %ot te #as

to "ay, e #onverte! te %ara%e of is "arents ouse, in te asse$bly of

#o$"uters, an! te livin% roo$ in te "a#&a%in% an! re#ei"t. 0e sa$e

year, Wonia& was "re"arin% a sur"rise: te A""le , its $ain feature

was a slee&er !esi%n an! a $a#ine tat wei%e! 5 "oun!s an! a alf.

Jobs le! a revolution in ar!ware, re!u#in% te sie of te #o$"uter to a

2


3/16

s$all bo;. Lisa was te rst $ass1 was !ue to te nature of Jobs. (nbearablean! sels. )e was a "erfe#tionist.

Anoter reason Wonia&s resi%nation was te "lane #ras e suBere!

tat year. After re#overin%, Wonia& saw wat e wante! to !o ten was

to enoy life, an! live wat tey a! a#ieve!.

Jobs !i!nt ta&e lon% to n! a re"la#e$ent. n 19>? #onvin#e! Pe"sis

Presi!ent, Jon S#ulley tat e will be#o$e te new Presi!ent of te

?


4/16

#o$"any. Jobs #onvin#e! S#ulley wit a Duestion. 8o you want to sell

su%are! water for te rest of your lifeE 7r !o you want to #o$e wit $e

an! #an%e te worl!E.

n 19>4, A""le a#ieve! worl!wi!e fa$e tan&s to teir new #o$"uter

s"ot, #alle! 19>46 wi# aire! for te rst ti$e in te Su"er /owl, te

$ost wat#e! event in (.S. 0e sta%e was su$$arie! in several "eo"le

!resse! in %ray, wo listene! to teir lea!er, wo a""eare! on a %iant

s#reen. Su!!enly, a wo$an !resse! in te #olors of te rainbow, $a!e

is a""earan#e wit a a$$er an! trew it to te lea!er brea&in% te

s#reen. Wen wor&ers were release!. After a senten#e tat rea!: 7n

January 24t, A""le Co$"uter will intro!u#e =a#intos an! youll seewy 19>4 will not be li&e 19>4.6

n e#e$ber 19-9 Jobs an! is tea$ visite! te ero; resear# #enter

were tey a! &nowle!%e of a wor&in% "rototy"e wit a %ra"i#al an!

$ouse. 0is visit %ave i$ a revolutionary i!eaG e too& is tea$ of

en%ineers an! $ove! to a buil!in% #alle! Siberia, un% a "irate Ha% an!

wor&e! 9@ ours a wee& on te #o$"uter tat woul! forever #an%e te

"ersonal #o$"uter: te =a#intos.

t was a si$"le, #lean an! fun #o$"uter. )a! a %ra"i#s syste$ &nown

as WISWI *Wat Iou See is Wat Iou et+ tat allowe! wor& trou%

i#onsG sowe! a #lo#& wen you a! to wait, an! a "u$" wen te

syste$ went !own.

/ut tey a! not ta&en into a##ount te #o$"etition. n 19>1 /= also

laun#es its rst "ersonal #o$"uter. 0ese a! te =i#rosoft o"eratin%syste$ an! starte! sellin% li&e ot#a&es an! A""le never re#overe! fro$

tis #risis. /= el! 9@K $ar&et sare, an! A""le 1@K. 0ey wit!rew

A""le . 7ver 14,@@@ $a#ines were re$ove! an! subseDuently woul!

laun# te A""le Plus *19>?+ tat was only on te $ar&et for 4

$onts. $"rove$ent #a$e too late an! te "ubli# ree#te!.

4


5/16

/ut te "roble$s #ontinue! for Jobs. aily !is#ussions between S#ulley

an! Jobs. S#ulley sou%t su""ort fro$ te /oar! of ire#tors wo %ave

is trust, an! let i$ ta&e #o$$an! res"onsibility for Jobs, leavin% A""le

in =ay 19>5.

After e #reate! te #o$"any e0 Cor"oration in 19>9 an! bou%t

Pi;ar Ani$ation Stu!ios in 19>. Wit Jobs at te el$, Pi;ar "ro!u#e!

0oy Story $ovies an! 8A bu%s life8. /ot o"ene! new orions in te

worl! of ani$ation.

0e l$ 0oy Story won an 7s#ar an! was te bi%%est blo#&buster of

1995. everteless e;t was not so lu#&y. 0e "lans, "asse! to buil! te

ne;t %eneration of "ersonal #o$"uters to #rus A""le, but tis never

a""ene!. After $ore tan ei%t years of %tin%, an! nearly 25@ $illion

!ollars investe!, Jobs !e#i!e! to #lose te ar!ware !ivision of e;t in

199?.

n 1991 Steve $arrie! Laurene Powell wit wo$ e a! 4 #il!ren.

S#ulley resi%ne! in 199? an! was re"la#e! by =i#ael iesel6 S"in!ler,

but te #risis #ontinue!.

'leven years too& Jobs to return to A""le. )is ba#& was in Se"te$ber

199-, wen everyone tou%t tat te life of te #o$"any en!e!. )is

intention was te sa$e: to #onstantly innovate !esi%n. n 199> A""le

release! te Powerboo& ? series. 0e i=a# was te ne;t $ove. 0e

i=a# #o$"uter was revolutionary for its te#ni#al Dualities an! es"e#ially

for its innovative !esi%n.

n 2@@? laun#e! a #a$"ai%n on te nternet to #onvin#e Jobs tat e

stoo! as a #an!i!ate for Presi!ent of te (nite! States. 0e #a$"ai%n

!i!nt fail for la#& of interest, be#ause te web a! over 1@,@@@ its in

5


6/16

1@ $inutes, faile! be#ause Jobs was not intereste! in te "ro"osal. )e

sai! e was very Hattere! by te su""ort, but sai! e a! no ti$e for it.

A""le, wit Jobs at te el$, #urrently lea!s te !i%ital $usi# revolution

wit its iPo! "ortable $usi# "layer an! i0unes online $usi# store.

n 2@@4 e "resente! is new o"eratin% syste$ #alle! 0i%er. Steve sai!

tat 0i%er is $u# $ore #o$"lete tan te =i#rosoft o"eratin% syste$.

Jobs as a! ba! $o$ents in is life. o#tors !ete#te! i$ *in 2@@4+ a

#an#erous tu$or in te "an#reas. Jobs a! sur%ery witout

#o$"li#ationsG e went ba#& to nor$al after ust a $ont.

n 2@@- intro!u#e! te iPone, te rst fa$ily of s$art "ones by A""le,

wit tou# s#reen an! nternet #onne#tion.

n 2@@9 Steve un!erwent a liver trans"lantG e !ele%ate! $ost of is

!uties to 0i$oty Coo&. A year later wit is full #reativity, Steve Jobs

sur"rise! te worl! wit an innovative "ro!u#t, te iPa!, an! te se#on!

version of te iPone, te iPa! 2, intro!u#e! in =ar# 2@11, in one of is

last "ubli# a""earan#es.


7/16

Steve Jobs !ie! in California at ? "$ on 7#tober 5, 2@11 , at a%e 5 , as

a result of res"iratory arrest resultin% fro$ $etastases of "an#reati#

#an#er tat was !is#overe! in 2@@4.

Can!les an! iPa!s outsi!e te A""le Store in Palo Alto, California, after

is !eat.

)is !eat was announ#e! by A""le in a state$ent:

"We are deeply saddened to announce that Steve Jobs passed away

today.

Steves brilliance, passion and energy were the source of countless

innovations that enrich and improve all of our lives. The world is

immeasurably better because of Steve.

His greatest love was for his wife, aurene, and his family. !ur hearts go

out to them and to all who were touched by his etraordinary gifts"

Jobs leaves Laurene, is wife of 2@ years, tree sons an! Lisa /rennan


8/16

A##or!in% to Si$"son, Jobs saw is sister Patty, ten for teir #il!ren for

a lon% ti$e after is wife Laurene.

Wee&s after Jobs !eat, A""le intro!u#e! an obituary tat rea!:

#$pple has lost a visionary and creative genius, and the world has lost

an ama%ing human being. Those of us who have been fortunate enough

to &now and wor& with Steve have lost a dear friend and an inspiring

mentor. Steve leaves behind a company that only he could have built,

and his spirit will forever be the foundation of $pple.

We are planning a celebration of Steves etraordinary life for $pple

employees that will ta&e place soon. 'f you would li&e to share yourthoughts, memories and condolences in the interim, you can simply

email rememberingsteve(apple.com.

)o words can ade*uately epress our sadness at Steves death or our

gratitude for the opportunity to wor& with him. We will honor his

memory by dedicating ourselves to continuing the wor& he loved so

much.+

>
mailto:[email protected]:[email protected]


9/16

STEVE JOBS QUOTES

A lot of #o$"anies ave #osen to !ownsie, an! $aybe tat was te

ri%t tin% for te$. We #ose a !iBerent "at. 7ur belief was tat if we

9
http://www.quotationspage.com/quote/38347.htmlhttp://www.quotationspage.com/quote/38347.htmlhttp://www.quotationspage.com/quote/38347.htmlhttp://www.quotationspage.com/quote/38347.html


10/16

&e"t "uttin% %reat "ro!u#ts in front of #usto$ers, tey woul! #ontinue to

o"en teir wallets.6

Al$ost everytin%


11/16

nnovation !istin%uises between a lea!er an! a follower.6

So we went to Atari an! sai!, )ey, weve %ot tis a$ain% tin%, even

built wit so$e of your "arts, an! wat !o you tin& about fun!in% usE

7r well %ive it to you. We ust want to !o it. Pay our salary, well #o$e

wor& for you. An! tey sai!, o. So ten we went to )ewlett


12/16

betterN !ont #are about bein% !iBerent, but well ave to be !iBerent in

so$e ways to be $u# better.6

$ sure a lot of you a! tis e;"erien#e wen youre #an%in%. Ioure

%rowin% as a "erson an! "eo"le ten! to treat you li&e you were 1>

$onts a%o, an! its really frustratin% so$eti$es wen youre %rowin%

u" an! youre $ore #a"able. ts te sa$e tin% wit a #o$"any an! te

"ress. 0e "ress is %oin% to ave a la% ti$e. 0e best tin% we #an !o

about te "ress is e$bra#e te$ an! !o te best tin% we #an to

e!u#ate te$ about our strate%y. /ut to &ee" our eye on te "rie, tat

is turnin% out so$e %reat "ro!u#ts. te "ress an! te sto#& "rie will

ta&e #are of te$selves.6

0e ar!est tin% wen you tin& about fo#usin%. Iou tin& fo#usin% is

about sayin% 8Ies.8 o. Fo#usin% is about sayin% 8o.8 An! wen you say

8o,8 you "iss oB "eo"le.6

$ as "rou! of wat we !ont !o as a$ of wat we !o.6

Ouality is $ore i$"ortant tan Duantity. 7ne o$e run is $u# bettertan two !oubles.6

12
http://www.quotationspage.com/quote/41643.htmlhttp://www.quotationspage.com/quote/41643.htmlhttp://www.quotationspage.com/quote/41642.htmlhttp://www.quotationspage.com/quote/41642.htmlhttp://www.quotationspage.com/quote/41642.htmlhttp://www.quotationspage.com/quote/41642.htmlhttp://www.quotationspage.com/quote/41642.htmlhttp://www.quotationspage.com/quote/41642.htmlhttp://www.quotationspage.com/quote/41642.htmlhttp://www.quotationspage.com/quote/41642.htmlhttp://www.quotationspage.com/quote/41642.htmlhttp://www.quotationspage.com/quote/41641.htmlhttp://www.quotationspage.com/quote/41641.htmlhttp://www.quotationspage.com/quote/41641.htmlhttp://www.quotationspage.com/quote/39850.htmlhttp://www.quotationspage.com/quote/39851.htmlhttp://www.quotationspage.com/quote/39851.htmlhttp://www.quotationspage.com/quote/41643.htmlhttp://www.quotationspage.com/quote/41643.htmlhttp://www.quotationspage.com/quote/41642.htmlhttp://www.quotationspage.com/quote/41642.htmlhttp://www.quotationspage.com/quote/41642.htmlhttp://www.quotationspage.com/quote/41641.htmlhttp://www.quotationspage.com/quote/41641.htmlhttp://www.quotationspage.com/quote/41641.htmlhttp://www.quotationspage.com/quote/39850.htmlhttp://www.quotationspage.com/quote/39851.htmlhttp://www.quotationspage.com/quote/39851.html


13/16

n $y o"inion, Steve Jobs is one of te $ost brilliant $in!s, an! if e

were still ere, tin& tis is wat e woul! ave to say to te s$all

business owners.

Iou !ont ave to lose to te bi% %uy, if youre willin% to be

innovative.

Steve Jobs refuse! to live in oter "eo"les !o%$a. )e believe! e #oul!

#o$"ete an! #oul! #an%e te worl!. Iou nee! to believe li&e Steve:

#our time is limited, so dont waste it living someone elses life. -ont

be trapped by dogma which is living with the results of other peoples

thin&ing. -ont let the noise of others opinions drown out your owninner voice. $nd most important, have the courage to follow your heart

and intuition.+

nnovation !istin%uises between a lea!er an! a follower.6 Steve Jobs

'a# an! every #usto$er intera#tion $atters. ont for%et tat.

Steve Jobs !esi%ne! te %lass stair ol!ers tat you #an see in every

A""le Store to!ay. WyE /e#ause e was #on#erne! wit te aesteti#

!etails. )e &new every !etail woul! $atter wen it #a$e to te

#usto$ers intera#tion wit A""le.

ont ever un!eresti$ate te !etails. 0ey ALWAIS $atter.

o not a##e"t e;#uses wen it #o$es to Duality.

#/e a yardstic& of *uality. Some people arent used to an environmentwhere ecellence is epected.+

f you avent foun! wat youre loo&in% for, &ee" loo&in%.

1?


14/16

ont %ive u" be#ause you avent foun! te answer yet. Qee" loo&in%.

Stay un%ry. ont %ive u"N

#'f you havent found it yet, &eep loo&ing. -ont settle. $s with all

matters of the heart, youll &now when you 0nd it. $nd, li&e any great

relationship, it 1ust gets better and better as the years roll on.+

ont be afrai! to a""roa# your #o$"etitors an! as& for el".

ot everyone re$e$bers tat =i#rosoft investe! in A""le at a #riti#al

ti$e.

Me$e$ber tat youre %oin% to be !ea! soon.

#2emembering that 'll be dead soon is the most important tool 've ever

encountered to help me ma&e the big choices in life. /ecause almost

everything all eternal epectations, all pride, all fear of

embarrassment or failure these things 1ust fall away in the face of

death, leaving only what is truly important.+

Steve "ut everytin% into "ers"e#tive wen e re$in!e! us all tat we

are %oin% to be !ea! soon anyway, so its i$"ortant to fo#us on wat

$atters.

Sto" $essin% aroun! an! ta&e a#tion on your %oals to!ay.

=a&e sure you love wat you !o. f you !ont love it, its ti$e to

#an%e.

#our wor& is going to 0ll a large part of your life, and the only way to betruly satis0ed is to do what you believe is great wor&. $nd the only way

to do great wor& is to love what you do. 'f you havent found it yet, &eep

loo&ing. -ont settle. $s with all matters of the heart, youll &now when

you 0nd it.+

14


15/16

Steve was ri%t, sin#e wor& is su# a u%e "art of our lives, we nee! to

be sure tat we love wat we !o. =any of us starte! our business wit

te i!ea tat we woul! !o wat we love!.

f you n! yourself atin% wat you !o, or $aybe ust !isli&in% it too

freDuently, its ti$e to #an%e. Passion an! love for our wor& is wat

$a&es us stan! out fro$ our #o$"etitors. Passion is #onta%ious.

ont be too #yni#al an! lose fait. /elieve in "eo"le.

#Technology is nothing. Whats important is that you have a faith in

people, that theyre basically good and smart, and if you give them

tools, theyll do wonderful things with them.+

Life is wat we $a&e of it, so $aybe its ti$e to start tin&in% $ore

"ositively about tose aroun! us.

/e #reative. 'veryone #an be #reative.

#3reativity is 1ust connecting things. When you as& creative people how

they did something, they feel a little guilty because they didnt really do

it, they 1ust saw something. 't seemed obvious to them after a while.

Thats because they were able to connect eperiences theyve had and

synthesi%e new things.+

'veryone #an an! soul! learn to be #reative. /usiness owners soul!

absolutely fo#us on !evelo"in% teir own #reativity.

Wen it #o$es to "ri#in%, you ave o"tions.

#4retty much, $pple and -ell are the only ones in this industry ma&ing

money. They ma&e it by being Wal56art. We ma&e it by innovation.+

A""le as always been si%ni#antly i%er in "ri#e. WyE

15


16/16

/e#ause teir Duality an! servi#e far e;#ee!s teir #o$"etitors. Steve

&new tat #onsu$ers woul! "ay i%er "ri#es wen tey saw,

e;"erien#e!, an! ear! about te level of Duality an! servi#e tat A""le

"rovi!e!.

7Ber $ore.

/e &in!er.

Provi!e outstan!in% servi#e.

rea$ bi%%er.

/elieve in "eo"le.

o $atter were you are at in your business, &now tat you #an ta&e a

few of tese lessons fro$ Steve Jobs.

1

final speech steve jobs.docx

Documents