ENROLLMENTMANAGEMENTAPPLIEDSOLUTIONKIT

ASCCCPlenaryApril21,2017

2

IntroductionsPresenters

• Cathy Hasson, Director, Research and Planning, San Diego Community College District

• Michelle Barton, Senior Director, Research and Planning, Institutional Effectiveness and Grants, Palomar College

• Michelle White, Research Analyst, San Diego Community College District

Institutional Partnership Effectiveness Initiative

• InitiativefundedbytheLegislatureü$2.5millionforYearOne(2014-15)ü$17.5millionforYearTwo(2015-16)ü$27.5millionforYearThree(2016-17)

• AdministeredbytheCCCChancellor’sOffice

4

IEPI Goals

1. AdvancetheCaliforniaCommunityCollegesasthemosteffectiveandinnovativesystemofhighereducationintheworld

2. Helpcollegesenhancestudentaccess,success,andequity

3. Helpcollegesavoidaccreditationsanctionsandauditfindings

4. Supportcollegesinimplementingemerginginitiatives

5

IEPI Structure

6

CompositionofPartnership• CCCChancellor’sOffice• CollegeoftheCanyons• AcademicSenate• FoothillCollege• Chabot-LasPositasCCD• Representativesfrom22

StatewideOrganizations• SuccessCenterforCalifornia

CommunityColleges

IEPI Executive Committee

IEPI Advisory

Committee

Framework of Indicators Workgroup

Technical Assistance Workgroup

Professional Development Workgroup

Policy, Procedures,

Practice Workgroup

Policy, Procedures,

Practice Workgroup

7

Applied Solution Kits • History/Process

• DataDisaggregation

• IntegratedPlanning

• StrategicEnrollmentManagement

• VisionforFutureASKContent

PLNHome

9

SEM - ASKStrategic Enrollment Management

10

• Definition

• OverviewofSEMASKDevelopment

• LiteratureReviewHighlights

• SEMFieldSurveyHighlights

• SEMASKOrganizingFramework

• PossibleToolsandResourcesfortheSEM-ASK

What is SEM - ASK?Tools and Resources• Models and exemplars for SEM planning• Strategies, practices and research• Tools, concept papers, and promising practices• Training and support

Rigorous research, vetting & review process• SEM Literature review• SEM Field survey• ASK-SEM Advisory committee• Professional conferences • Statewide meetings

NOTE: The ASK-SEM will not be mandated or prescribed, but rather an extensively researched set of tools, resources and practices made available to colleges to use at their

discretion.

11

2016

SEM-ASK Development Timeline

DEC . JAN. FEB. MAR. APR. MAY. JUN. JUL. AUG. SEP. OCT. NOV. DEC.

FEB

Phase I: Discovery

Phase II

23.8wks

Phase III

• ScanLiterature• System-wideFieldSurvey• AdvisoryCommittee• IdentifyandPrioritizeResources

Phase II: Design and Implement

• Design• Develop• Vet• DistributeResources(PLN),ProvideTraining• ContinuouslyReviewandUpdate

2017

WhoisInvolved?• SEMCoreProjectTeam

– MichelleBarton,CathyHasson,MichelleWhite– JanePatton– CraigJustice,SherrieGuerrero,RobinSteinback– JoanDecker

• SEMAdvisoryCommittee– DevelopedthroughtheChancellor’sOffice– Constituent-based– Representssize,structureandlocationofCCCsystem– IncludestwofacultymembersappointedbytheAcademicSenate

13

14

Literature Review

Highlightofthefindings

SEM Purpose

StrategicEnrollmentManagement(SEM)is• aholisticconceptandaprocess• enablesthefulfillmentofaninstitution’smissionandits

students’educationalgoal.

WithinCaliforniaCommunityColleges,SEMisasharedresponsibility.

Studentsuccessiscentraltoallrelatedplanning,practices,andprocesses.

15

SEM Purpose

ThepurposeofSEMisto:• Establishcomprehensivestudentenrollmentgoals thatarealignedwiththe

college’smissionandstrategicplan.• Promotestudentsuccess byimprovingaccess,transition,persistence,and

completion.• Ensurefiscalstability andviability byoptimizing enrollmentsandintegrating

SEMintothecollegefinancialplanning,budgeting,andallocationprocesses.• Offerquality andrelevant programswithcleareducationalpathways,course

offerings,andappropriatestudentsupport.• Implementstrategiesthatleadtoequitableaccessandoutcomes.• Createadata-richenvironment toinformdecisionsandevaluatestrategies.• Strengthencommunications andmarketing withinternalandexternal

stakeholders.• Increasecollaboration amongdepartmentsacrossthecampustosupportthe

enrollmentprogram.16

SEM Framework: Student Success Continuum

Admits Enrollees

Bontrager,2004

Recruitment/Marketing

Admissions

OrientationCo-curricularSupport

AcademicSupport

RetentionFinancialSupport

ClassroomExperience

Student’sCollegeCareer AttainDegree/Goal

17

Use Case Analysis:SEM Plans

• Structure– Committee,office,orindividual

• Approach– Cycle:1-5years(linkedtostrategicormasterplan)

• Areasoffocus– MarketingandPromotion– RecruitmentandOutreach– AdmissionsandMatriculation– RetentionandPersistence– SuccessandCompletion

18

1. Studentsuccess2. Goalsalignedtocollegemission3. Collaboration and inclusion4. Quality, and relevancy of programs5. Equitable access and outcomes6. Data-informed/Data disaggregation7. Fiscal stability and viability

Use Case Analysis:Guiding Principles

19

Use Case Analysis:SEM Planning Process

SEMPlan

OverviewofSEM

Committeecharge&SEM

missionstatement

Guidingprinciples

Environmentalscanand

SWOTanalysis

Planningassumptions

Goalsandobjectives

Keyperformanceindicatorsandmeasures

Actionplan

20

Use Case Analysis:Goals & Strategic Initiatives

• Scheduling&ProgramPathways• SupportServices• IntegratedMarketing• Recruitment&Matriculation• Retention&Success

21

HIGHLIGHTOFTHEFINDINGS

SEM Field Survey

22

Overview & Methodology

• Purpose1. HowdocollegesdefineandplanforSEM?2. WhatSEMpracticesareinplaceatthecolleges?3. WhatSEMchallengesarethecollegesfacing?4. Whatarecolleges’perceptionoftheiroverallSEM

effectiveness?5. WhichresourcesandsupportcantheCCCCOprovide

colleges?

23

Overview & Methodology

• Sample– Approximately700people:CIOs,CSSOs,FacultySenatePresidents,CBOs,

Deans/DirectorsofIR/IE,andPIOs– ASCCCpushedoutthesurveyinvitetofacultysenatepresidentssothatthey

couldparticipate.

• DataCollection– Onlinesurvey(approx.40items)– OpenforfourweeksJanuary-February2017

24

Respondent Profile

DistrictRepresentation

80collegesarerepresentedintheresponsesample,and56districts(78%oftheCCCoverall).

– Bysize• 70%ofsmallcolleges• 76%ofmediumcolleges• 38%oflargecolleges

– Bytype• 77%ofsinglecollegedistricts• 80%ofmulticollegedistricts

25

Organization & Participation

NotEngaged SomewhatEngaged MostlyEngaged FullyEngaged Idon'tknow

AcademicSenate

Admin&Managers

ClassifiedSenate

InstructFaculty

Non-TeachingFaculty

President SupportSvsStaff

VP,BusinessSvs

VP,HR

VP,InstructSvs

VP,StudentSvs

26

Engagement in SEM

InvolvementJustunderhalfreportedthatSEMisalwayspartoftheirresponsibilityandpractice,whileanotherone-thirdareofteninvolved.Theremainingone-quarterarenotasinvolvedinSEMpractices.

OperationalDefinitionAsmallpercentagehaveformallydefinedoroperationalizedSEM.Thevastmajorityeitherdidnothaveadefinition,ordidn’tknow.

PlanningJustoverhalf indicatedthattheircollegeordistrictimplementsSEMpractices,butthereisnoformalplaninplace.One-quarterhadaformalSEMplan,butitwasn’tfullyimplemented.AsmallpercentagehaddevelopedandfullyimplementedanSEMplan.

27

Implemented Practices

SEMProgramsmeetlabormarketdemand

SEMstrategiesalignedtomission

Enrollmentgoalstargetdiverse

populationsAdmissionspracticesensure

equitableaccess

SEMdecisionsgroundedindata 60%ormoreofthe

respondentsbelievedtheircollegeordistrictismostlyorfullyimplementingtheseSEMpractices.

Facilitiessupportthemission&goals

28

Implemented Practices

SEMMarketingstrategiesfocusontarget

populations

*SuccessstrategieslinkedtoSEMgoals

*RetentionstrategieslinkedtoSEMgoals

CourseschedulingensuresSEMgoalsaremet

SEMplanningisintegrated

Approximately40%ofrespondentsbelievedtheircollegeordistrictispartiallyimplementingtheseSEMpractices,andapproximately50%believedtheyaremostly

orfullyimplementingthepracticeswithastar.*

*Organizationalstructure

supportsSEM

29

Implemented Practices

SEMOutreach&recruitmentstrategiesarelinkedtoSEM

goals

Budgetdecisions

arelinkedtoSEMgoals

Schedulingapproachmaximizesefficiency

SEMplanningisstudentcentered

ResultsweremixedregardingtheseSEMpractices,withnoclearmajorityindictingfully,partially,ornotimplementedattheircollegeordistrict.

30

Challenges

LowAreasofInfluence• CompetitiveLandscape• Demographics• Economy• Funding• Policies

HighAreasofInfluence• Data• Facilities• Leadership&Collaboration• Marketing• Outreach• Partnerships• Planning• ProgramDevelopment• QualifiedFaculty• Scheduling• SEMExpertise

31

• Tools&Templates• BestPractices• Training/ProfessionalDevelopment• Marketing&Promotion• Data

L o u d a n d C l e a r:Need support from CCCCO

32

SEMFrameworkforDevelopingtheASK-SEMToolsandResources

33

SEMFrameworkforDevelopingtheASKSEMToolsandResources

34

• Scheduling&ProgramPathways• StudentSupport&Services• Marketing&Communications• Outreach&SSSP• Success&Completion• Retention&Persistence

STRATEGIES&PRACTICES

• MissionDriven• DataInformed• TargetedEnrollmentGoals• EquityFocused

APPROACH

• Leadership&Collaboration• Student-centeredBudget• Infrastructure

FOUNDATION

ASK-SEMResources&Tools

1. Assessments&Evaluations

2. DataResources&Tools

3. Exemplars&Models

4. PromisingPractices

• SEMinstitutionalself-assessment• Inventoryofretention&persistence

practices

• InventoryofenrollmentandoutcomesdataforSEM

• Schedulingsoftware

• SEMplanningmodels&frameworks• Enrollmentforecastingmodels

• Admissions&placementpolicies• EngagementstrategiesforSEMplanning

35

ASK-SEMResources&Tools

5.ProfessionalDevelopment• FTESandbudgetingpractices• Datatoolsandresources• Scheduling&spaceutilization

practices• SEMplanningpractices• Marketingandcommunication

planningforSEM• Studentlearningsupportneeds• Effectiveretentionandsuccess

strategies

36

NextSteps

• MeetwithAdvisoryCommitteeendofApril• PrioritizetheresourcesfortheASK• BeginPhaseII:DesignandImplement

• Arethereanycorechallengesthatyourcollegeand/oryouasfacultyfacethatwemaynothavecovered?ArethereanyASK-SEMresourcesandtoolsthatmighthelptoaddressthesechallengesthatwehaven'tcovered?

37

Contacts

• MichelleBarton– mbarton@rpgroup.org or– mbarton@palomar.edu

• CathyHasson– chasson@rpgroup.org

• MichelleWhite– mwhite@rpgroup.org

38