final research report - aam

8/7/2019 FINAL RESEARCH REPORT - AAM

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E-commerce SAGHIR MUHAMMAD

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FINAL RESEARCH REPORT/PROJECT EVALUATION

1. DATE: 18-12-20102. GROUP/PROGRESS REPORT NUMBER:3. TEAM LEADER: Amyna Dhanani4. TEAM MEMBERS: Maria IshaqueandAnum Nadeem

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TITLE OF PROJECT/REPORT: How successfulis e-marketingin Pakistan?

6. OBJECTIVES / GOALS:y Toanalyzetheextenttowhich e-marketingis usedin Pakistany Toidentifytheeffectiveness ofemarketingonthe Businesssoperatingin Pakistan

y Toidentifytheincreaseintheproductivityof business through theuseofe-marketing

y Toidentifythemostcommone-marketingtools beingusedinPakistan

7. PROBLEM STATEMENT: Theextenttowhich Pakistani Companys usee-marketingas acompetitivetool

8. HYPOTHESIS:H

0: e-marketing helps companies toachieveacompetitiveedge

Ha: e-marketing helps companies toachieveacompetitiveedge

9. SAMPLE SIZE: Questionaire: 30; Interviews: 6


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10.DATA COLLECTION PROCEDURES: Interviews, Questionnaires andArticles11.ANALYSIS PROCEDURES: Qualatative, and Quantative Analysis.12.MARKS OBTAINED:13.RESULT OBTAINED/ DERIVED:The quantitativeresearch has provedthatthemajorreasons forincreaseine-

marketingis becauseit has helpedcompanies in beingmorecustomer focus,

customercentricand has helpedindeveloping bettercustomerrelationships

andcapturingalargermarket sinceemarketingis effective.

Thequalitativeresearch shows thatemarketinggives businesses the benefit

ofpromotingtheirproductwithout spendingmuch oftheircapital because

mostoftheindividuals prefer sittingonlineratherthanwatchingtelevisionor

readnewspapers. Onlineadvertisingmajorlyincludeadvertising social

networking sites andads areplacedonitonaweekly basis toensuretimely

updates.

14. CONCLUSION:Although emarketingis superiorthanconventionalmarketingmethods,

especially becauseitreduces extraexpenses. Butindevelopingcountries like

Pakistan, applicationofemarketing has notyet beenimplementeddueto

certaintechnologicaland social hindrances. Onthecontrary, developed

countries are farmoretechnologicallyadvanced, thus areabletomake better

useofemarketingtechniques effectively


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15. RECOMMENDATIONS:yIncrease internet securityyMore awareness regarding the use ofe marketing at management and

consumer level

yAt management level companies can employ continuous training fortheir management

yAt consumer level active marketing campaignis neededyGovernment can play active part inregulating anddeveloping IT

industry, which at present is not happening.

yStrive tocreate own equipments andinputs insteadofrelying onimportedone that will surely reduce the cost andcan promise more

development.

16. FUTURE WORK:As the economy and literacy level ofdeveloping countries increase, it will

pave the way for technological advancements. This will enable businesses

toincorporate more advanced e marketing tools and enjoy its outcomes.

Future research works will give insight about the extent to which e

marketing gives companies a competitive advantage.

17.REQUIRMENTS OF THE PROJECT (ALL IN SOFT COPY/ DVD RW/CD RW):a. RESEARCH REPORT PRESENTATION (POWER POINT + PDF FILE)b. REPORT ( DOC + PDF FILE)c. RESEARCH PAPER (DOC + PDF)d. COMPLETE RESEARCH FOLDER (ALL PDF AND RELATED FILES)

i. ALL 10 +ARTICLES REQUIRED THAT ARE USED IN LITERATUREREVIEW (SECONDARY RESEARCH) FROM STANDARD ARTICLE

RESOURCES (books/websites) WITH COMPLETE

BIBLIOGRAPHY.


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