final report on dissemination activities · horizon 2020 research and innovation programme under...

This project received funding from the European Union’s Horizon 2020 research and innovation programme

under grant agreement No. 695169.

Final report on dissemination activities

Project Title: EmBuild - Empower public authorities to establish a long-term strategy for mobilizing investment in the energy efficient renovation of the building stock Grant Agreement N° 695169 - Deliverable N° 7.4 Work Package 7 Lead Partner: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Date: 31 August 2017

of 15 This project received funding from the European Union’s Horizon 2020 research and innovation programme


Imprint

This document is issued by the consortium formed for the implementation of the EmBuild project under Grant Agreement N° 695169 by the following partners:

GIZ - Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH (Germany) KSSENA - Energy Agency of Savinjska, Šaleška and Koroška Region (Slovenia) eza! - Energie- und Umweltzentrum Allgäu gemeinnützige GmbH (Germany) BPIE - Buildings Performance Institute Europe ASBL (Belgium) NALAS - Network of Association of Local Authorities of South East Europe (Macedonia) TUM - Technische Universität München (Germany) AE3R – Agentia pentru eficienta energeticasi energii regenerabile Ploiesti-Prahova asociatie (Romania) UoB – University of Belgrade (Serbia) REGEA – North-West Croatia Regional Energy Agency (Croatia) EnEffect – DZZD EnEffect group (Bulgaria)

Project website: www.EmBuild.eu

LEAD PARTNER FOR THE COMPILATION OF THIS DOCUMENT

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

AUTHORS OF THIS REPORT

Katharina Hoereth, Bruno Wilhelm (GIZ)

Project Coordinator contact: Bruno Wilhelm

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Wielinger Str. 52,

82340 Feldafing Germany

[email protected]

DISCLAIMER

Neither GIZ nor any other consortium member nor the authors will accept any liability at any time for any kind of damage or loss that might occur to anybody from referring to this document. In addition, neither the European Commission nor the Agencies (or any person acting on their behalf) can be held responsible for the use made of the information provided in this document.

http://www.embuild.eu/

mailto:[email protected]



EmBuild is a coordination and support project implemented by a consortium of ten institu-tions based in eight countries throughout Europe under the Horizon 2020 research and innovation Programme. Overall coordination rests with the Deutsche Gesellschaft für Internationale Zusammenar-beit (GIZ). The main objectives of EmBuild are to increase the ca-pacity of public authorities at regional/municipal level to collect the necessary data to prepare ambitious, sustainable and realistic renovation strate-gies for public buildings, analyse and identify cost-effective approaches to reno-vations, guide investment decisions and facilitate private sector involvement. EmBuild is supporting municipalities and towns in Bulgaria, Croatia, Germany, Romania, Serbia and Slovenia. In addition, the project focusses on analyzing policies and implemented measures that stimulate cost-effective deep renovation of buildings and identify best practices in six partner coun-tries.

About the project



Contents About the project .............................................................................................................................. 3

1. Introduction ................................................................................................................................ 5

1.1 The EmBuild project ................................................................................................................... 5 1.2 The EmBuild communication strategy ....................................................................................... 6

2. Performed dissemination activities and the achieved direct outreach ........................................... 7

2.1 Project events ............................................................................................................................ 7 2.2 Publications and presentations ................................................................................................. 8 2.3 Social media activities .............................................................................................................. 11 2.4 The project website ................................................................................................................. 12

3. Conclusions ............................................................................................................................... 15

GENERAL REMARK: For reporting purposes towards the EU, the periodic report, which is due for submission by the end of October 2018, will give more detailed information regarding specific dissemination activities performed during project implementation. This report intends to give to the interested public an overview of the overall dissemination outreach achieved during project implementation.



1. Introduction

1.1 The EmBuild project

The energy and climate goals of the European Union can only be achieved when its members prepare and implement ambitious strategies and programmes, as for example long-term strategies for mobilizing investment in the renovation of the national building stock. This is where EmBuild provides support by means of transferring knowledge and highlighting good solutions for better energy efficiency in public buildings.

EmBuild is designed to facilitate a vivid exchange between public authorities in charge of energy efficiency measures (in particular concerning the building sector). The project aimed at increasing the capacity of public officers in selected municipalities and counties. Project activities comprised six countries (Bulgaria, Croatia, Germany, Romania, Serbia and Slovenia). Activities implemented in these countries intended to support and facilitate:

Collection of necessary data and information to prepare ambitious, sustainable and realistic renovation strategies for public buildings;

Data analysis and identification of cost-effective approaches to renovations;

Policy analysis and analysis of measures to stimulate cost-effective deep renovation of buildings;

Guidance for (public) investment decisions and facilitation of private sector involvement;

Measurement and communication of expected energy savings and wider societal benefits of retrofitting and modernizing the building sector.

The ambitious energy and climate goals of the European Union require qualified contributions from many public officers throughout Europe at all administrative levels. Dissemination of information and project results thus is of paramount importance in the EmBuild project. Therefore, the project partners, in order to maximise the project scope and impact, disseminated all knowledge collected and results generated during project implementation, as well as all other project results, to the widest possible relevant audience.

This report reviews the dissemination activities performed by EmBuild partners, and their outreach achieved during project implementation. The project started in March 2016 and finished in August 2018.



1.2 The EmBuild communication strategy

An overview of the EmBuild communication strategy is provided in Table 1.

Table 1: The EmBuild Communication strategy (overview)

Objective All EmBuild results and products are available to interested stakeholders. Knowledge generated in EmBuild is spread out European-wide to a relevant audience to maximize the project scope and impact.

Important messages Energy and climate planning are key for sustainable development

Ambitious EU climate and energy policies challenge local authorities to optimally organize and deploy their limited resources.

Planning is key for winning the trust of investors and providing a long-term perspective for driving investment decisions.

EmBuild offers a toolkit for local authorities to help them design their renovation strategies

EmBuild provides guidance and support at national AND local level

Assessments of national strategies are of great interest for the EmBuild network

EmBuild produces guidelines, on how to use the developed products and findings properly

Capacity building with local/regional officers is a key measure regarding successful and efficient local/regional refurbishment strategies

Target groups Primary target group: National level ministries responsible for energy, Energy Agencies, funds, research institutions Secondary target group: Local and regional governments responsible for developing and implementing energy strategies Levels of target audiences:

• EU and international level (associations and energy efficiency fora) • National level authorities, associations and agencies • Regional actors

• Local actors Geographical scope EmBuild partner countries (Bulgaria, Croatia, Germany, Romania, Serbia and

Slovenia) and EU

The visual identity of EmBuild includes a logo (Figure 2) and a defined colour scheme (Figure 1).

Figure 1: The EmBuild colour scheme



The bullets and the connecting lines in the logo are representing the idea of EmBuild project. The bullets

represent the countries involved and the lines are representing the connection between them and the

exchange of experience as well as the capacity building developed through project activities and teamwork.

Figure 2: The EmBuild logo

2. Performed dissemination activities and the achieved direct outreach

Dissemination activities performed by EmBuild partners included mainly:

Project events Publications and presentations Social media activities Project website

2.1 Project events

The main project event was the EmBuild final conference titled “Energy efficient buildings - Plan.Invest.Renovate!” held in Belgrade, on 7th June 2018.

Figure 3: Impressions from the EmBuild final conference in June 2018



Most of the 117 attendees came from Serbia (60%) and from partner countries and countries of partner institutions of the EmBuild project (Slovenia, Croatia, Romania, Bulgaria, Germany, Belgium, Macedonia). There were also attendees from the countries of the South East Europe region (Bosnia and Herzegovina, Albania, and Montenegro) and other European countries (Ukraine, France, Austria). All target groups of the EmBuild project were well represented in the audience (see Figure 4).

Figure 4: Groups of experts and stakeholders represented at the EmBuild final conference

2.2 Publications and presentations

EmBuild partners disseminated information on the EmBuild project and its results in 98 presentations to national and international conferences as well as to expert/stakeholder workshops, meetings, round-tables, panels etc. They distributed 70 publications (newsletters, reports, articles etc.) on the project and its results on the project website and in general media, and they organized a number of information webinars. Table 2 highlights examples of the type of events to which partners gave presentations on the EmBuild project and its results during project implementation.

(Total: 117)



Table 2: Examples of partners’ dissemination activities

Outreach Partners’ presentations or statements to/at …

International (EU and beyond)

- Central and Eastern-European Energy Efficiency (C4E) Forum 2016, Balcnik/Bulgaria

- C4E Forum 2018, Serock/Poland - FEDARENE Conference on Regional Plans for Climate Adaptation and

Implementation of Energy Policies, L’Aquila/Italy - Kick-off meeting of the MED project, Rome/Ital - NALAS digest and NALAS Newsletters – Periodicals of the Network of

Associations of Local Authorities in South-East Europe(NALAS) with outreach to 13 countries in South Eastern Europe and beyond

- NALAS 2017 General assembly and International Conference, Vienna/Austria - NALAS 2018 General assembly and International Conference, Brdo/Slovenia - RENEXPO 2017 Water&Energy Western Balkan conference, Belgrade - Policy session of European Sustainable Energy Week (EUSEW) 2017, Brussels - RoEnergy2017- South-East Europe International Energy Efficiency and

Renewable Energy Expo, Bucharest - Thematic day within Balkan Architecture Biennale Conference 2017, Belgrade

National - BuildUpon project workshop (Croatia) - CNEE 2017- National Conference and Energy Expo (Romania) - Croenergy conference (Croatia) - Interview for N1 TV (Serbia) - Interview for National TV (Croatia) - EmBuild national consultation event (Slovenia) - EmBuild national roundtable for financing deep renovation (Slovenia) - EmBuild regional roundtable with live streaming (Croatia) - National roundtable of EmBuild project and Standing conference of town and

municipalities (SCTM) at Faculty of Architecture in Belgrade (Serbia) - Statements at 3 events co-organized in the official political agenda of the

Bulgarian Presidency of the Council of EU (2018) (Bulgaria) - Sustainable Development week in Karlovac (Croatia) - Symposium “Informatics, Automation and Telecommunications in Energy” (SIE

2016) of the Romanian Soc. of Energy Engineers (Romania) - Symposium “Inventiveness for Increasing Economic Efficiency in the Industry”

of the Petroleum and Gas Univ. of Ploiesti (Romania) - Symposium "Sources of Energy in the Development and Management of

Sustainable Business" of the Petroleum and Gas Univ. of Ploiesti (Romania) - TV interview for Bloomberg TV (Bulgaria) - SINENERGJA Special issue (Slovenia) - Slovene local energy agencies alliance (Slovenia) and many more …



Partners counted 46,554 direct contacts to stakeholders and experts, which they achieved with these activities. Many of the contacted stakeholders and experts are multipliers in their spheres of responsibility, so that the total outreach of presentations and publications is most probably a manifold of this figure. It is hardly possible to quantify these indirect dissemination effects. Based on occasional feedback they received, partners assume however that an average multiplication factor of 3 might be a realistic minimum. This would imply that the total outreach of presentations and publications should comprise at least approximately 140,000 stakeholders and experts in the EmBuild partner countries and beyond.

Figure 3 illustrates the shares of different groups of experts and stakeholders in the total audience directly reached with the partners’ presentations and publications. More than half of the reached experts and stakeholders (~ 55%) belong to those groups, which have the strongest influence in local politics and local planning (local actors, policy makers, associations and agencies – see Figure 5). All other groups of stakeholders and experts, which are usually involved in participatory local politics and planning, are also well represented in the audience.

Figure 5: Expert and stakeholder groups directly reached with presentations and publications



2.3 Social media activities

From October 2017 until the end of the project, EmBuild partners actively disseminated information on project results via Twitter, Facebook, LinkedIn, and YouTube. With 150 posts, the partners achieved 84,527 contacts and 701 responses, which is equivalent to an average of 562 contacts and 4.7 responses per post (see Table 3).

Media No° of Posts Number of contacts

Number of responses

Max. number of followers

Twitter 46 63,933 396 4,176

Facebook 49 9,220 249 3,016

LinkedIn 25 10,610 31 4,818

YouTube 30 764 25 1,285

Total 150 84,527 701 13,295

Table 3: Oureach of EmBuild social media activities disseminating project results

The most active months of EmBuild in social media were from October until December 2017 when the social media presence of EmBuild was new, and from March until June 2018 when the partners prepared and evaluated with their posts the final EmBuild conference (see Table 4 and Table 5).

Table 4: Social media outreach of the project (posts and reactions)



Table 5: Social media outreach of the project (connections and followers)

2.4 The project website

The project website is the main knowledge-sharing platform for the continuous promotion and dissemination of project results during and beyond project duration. The website launched in 2016 (http://EmBuild.eu) will stay online for 5 years following the end of the EmBuild project duration.

Figure 6: EmBuild homepage header

Embedded in the EmBuild website, the EmBuild navigator provides access to all project results through the web address http://www.EmBuild.eu/navigator/.

At the end of the project, the EmBuild Navigator replaces the EmBuild knowledge centre, which was interactively operated by the partners during project duration. The EmBuild Navigator provides open access to EmBuild tools, examples and best practices into a reader-friendly narrative for at least another 5 years beyond project duration.

http://embuild.eu/

http://www.embuild.eu/navigator/



Figure 7: User interface of the EmBuild navigator

The partners positioned the project website very well and promoted it in various search engines. Thus, the number of hits increased steadily and reached with more than 70,000 hits per month its maximum in June 2018 around the EmBuild final conference (see Figure 8).

The active use of the website by interested experts and stakeholders developed accordingly (see Figure 9). In total, experts and stakeholders, during more than 140,000 visits consulted almost 240,000 content pages of the website. The maximum number of visits per months was more than 8,000 visits in April 2018; the maximum of pages consulted was a bit more than 15,000 pages consulted March 2018.



.

Figure 8: EmBuild project website - number of hits per months

Figure 9: EmBuild project website – User statistics



3. Conclusions

The Communication strategy planned for EmBuild has been well implemented and ensured a wide dissemination outreach of the project and its results during project implementation, and beyond. The integrated approach using events, presentations and publications, social media and the project website for the dissemination of project information and results ensured an enormous outreach with in total 269,740 expert and stakeholder contacts achieved during project duration (see Figure 10) of the project in the partner countries, and beyond. None of these instruments alone could ensure a comparable outreach.

Figure 10: Total direct outreach of EmBuild dissemination activities

For reporting purposes towards the EU, the periodic report due for submission by the end of October 2018 will provide more specific information on individual dissemination activities.

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