final report 2010 30 of april
TRANSCRIPT
General Introduction
Welcome word Labas Rytas Huomenta Goedemorgen Buenos Dias
Erasmus – intensive Eruption: Eyafjallajökull Hospitality Management 4 different topics Sustainability Final report
Business Communication
presented by:Tomas Raugale
Business communication?
It can be separated in internal and external
“Effective communication needs to be built
around this simple foundation and realization: communication is a dialogue, not a monologue. Communication - a dual listening process."
Dr. Heinz Goldmann, Chair, Heinz Goldmann International Foundation for
Executive Communications, Geneva.
Sustainability as a topic of
discussion with the stakeholders How does the hotels implementing
sustainability? Feedback and actions after it What is the grade of satisfaction
concerning sustainability?
Research findings
Recommendations
For internal business communication –
trainings for the staff.
Trainings Tests Promoting
Recommendation
For external business communication -
creation of awareness.
Marketing &
Logistics
presented by: Eline Alsemgeest
Introduction
Marketing is a social and managerial
process by which people and groups obtain
what they need and want through creating and exchanging products and value with others.
Logistics is the process of planning, implementing, and controlling the efficient, effective flow and storage of goods. It is the control of the services and related information from origin to consumption to satisfy the customer.
Conclusion
Marketing Price; high vs low Place; city vs country side Product; starting fase Promotion; sustainable or marketing strategy Physical evidence; all small changes help People; creating awareness
Logistics
Recommendation
“Think green, Act green, Be green”
Sustainable contest between departments Think green & act green List important items/ topics Starting numbers and goal Receiving points for ….. Implementation of one idea Sustainable prize for the winners
Recommendation
Fair trade, local- and eco-products
Fair trade Better prices, better working conditions for growers
Eco-products Organic, no pesticides
Local products Less pollution, promoting local economy
Lower footprints!
Operational Management
presented by: Carmen Van Hoylandt
Process to produce and distribute products & services
Convert input into output: materials, labor and energy
finished products
6 critical activities
Introduction
Waste management Purchasing management Catering Energy Maintenance Housekeeping
Critical Activities
Implement the use of ecological
products Visible action, marketing tool Less delivery transport
Use of wastewater Reducing water consumption Large investment, combine with
maintenance and renovation
Recommendation
Sustainable Customer Loyalty Program Water and electricity consumption Laundry reduction Creating awareness to both staff and
customer
Recommendation
Future Trends
presented by: Anssi Repo
Introduction
What is a future trend?
Future trends in:
Customer care Meeting the need of your customer More customer orientation
New ways to work Fast work slow work Physical, Virtual & Social space
Certifications Increasing importance and reliability One global standard
Future trends in:
Sustainable development Meet the needs of the Stakeholders
Government and business Social, Political and Economical agenda
Social and ethical responsibilities Ethics and morality trends
Recommendations
Big companies: Training in sustainability for staff International standard of sustainability Working with sustainable partners Work place = second home
Small organizations: Local eco-label
Final Conclusion
Don’t Look At Your Neighbor, Act Yourself.
THANK YOU KIITOS
AČIU
BEDANKT MUCHAS GRACIAS
Any questions?