final proposal mr

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PROJECT BEHAVIORPROJECT BEHAVIOR

Research Proposal For Assessing Post Alcohol & Tobacco BillBehavior

March 2007

Prepared For

CEYLON TOBACCO COMPANY

By

Tania Leanage LETSC22Racheal Joseph JORAD42Rishfa RIFAD71Anjalie Perera PEAKD11Ruwindi Jayawickrema JARSD61

Hashika Hewawasam HEHDD63


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Table of Contents

1.0 Overview .............................................................................................31.1 History of Company ...............................................................................................................3

1.2 Present Situation ....................................................................................................................31.3 Current Activities ................................................................................................................... 4

1.4 Situation leading to Market Research .................................................................................... 4

2.0 Literature - Secondary Data Report .................................................... 5

3.0 Gauging the impacts & consumer behavior after the implementation

of the Alcohol & Tobacco bill .................................................................. 83.1 The Management decision problem .......................................................................................93.2 Market Research problem ...................................................................................................... 9

3.3 Research Objectives .............................................................................................................10

4.0 Research Design / Methodology .......................................................11

4.1 Data Collection Method: Questionnaire ..............................................................................114.1.1 Questionnaire Construction ..........................................................................................11

4.1.2 Prerequisites For A Respondent To Be Eligible ...........................................................114.1.3 Time, Length, Administration, and Distribution of the Questionnaire .........................12

4.2 Sampling Method .................................................................................................................12

4.4 Analytical Method ...............................................................................................................13

5.0 Time Frame ....................................................................................... 14

6.0 Limitations of the study ................................................................ 15

7.0 References ......................................................................................... 17

8.0 Appendix ...........................................................................................188.1 Questionnaire ......................................................................................................................188.2 NATA Bill ........................................................................................................................... 26

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1.0 Overview

1.1 History of Company

Ceylon Tobacco Company Limited (CTC) is popularly recognized, as one of the leading

companies in Sri Lanka.The Company is a member of the British American Tobacco Group, UK.

CTC is 80 years old this year. The company directly or indirectly employs 400,000 people. It is

the countrys sole manufacturer of cigarettes and its dynamic approach to business has earned a

prominent place amongst the nations highest performers. Apart from tobacco, it has interests in

insurance and in the export of houseplants and foliage to Europe and Japan.

Through many years of doing business in Sri Lanka, CTC has been successful in effectively

fending off competition, resulting in a quasi monopoly situation. More than 90% of the countrys

Fast Moving Consumer Goods (FMCG) trade is involved with the sale of cigarettes.

1.2 Present Situation

Presently CTC has two major brands John Player Gold Leaf (JPGL) & Viceroy (Former Bristol).JPGL is the single most dominant brand in the market with current share reaching well over 60%.

JPGL already on a strong growth momentum (19% growth in 2005 vs. 2004), which was further

accelerated by migration of Bristol to Viceroy that triggered additional up trading in 2006.

With rapid broad-basing, key issue facing the brand is dilution of the consumer profile (JPGL

profile becoming SEC C which means down market centric: 48% in 2006 vs. 34% in 2004)

which is impacting the international rating of the brand.

With growing importance of JPGL in the portfolio, it is imperative that equity of the brand is

strengthened through continuous injection of new ideas/innovations. The company is designing

activity to appeal to the top end JPGL smokers and at the same time aspiring the bottom end

JPGL franchise.

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Currently JPGL shipment share is over 50% and is a mass brand within the CTC portfolio.

Hence, the company believes that there is an opportunity to provide choice to consumers within

this segment. This together with BATs emphasis on global drive brands indicated that Pall Mall

was the ideal brand to perform the identified role. In order to strengthen its portfolio CTC has

decided to launch Pall Mall in the mainstream segment, 2007.Role of Pall Mall would be to

offer choice in the key value driving segment via a truly international alternative to JPGL.

Amidst all these changes to be taken place presently the issue of the NATA bill is also a burning

question for CTC. Therefore a clear direction as to how consumer behaviour is changing is also a

main topic discussion presently.

1.3 Current Activities

Currently CTC is preparing for the launch of their latest brand Paul Mall cigarettes in June this

year. They recently launched Dunhill cigarettes for the first time in Srilanka.

CTC is also involved in corporate social responsibility with a project titled SALT, sloping

agricultural land technology. SALT will help some of the farmers who had once supplied the

company with tobacco.

1.4 Situation leading to Market Research

With the increased and constant activities of pressure groups and the government, the Tobacco

industry of the world in general is facing various problems. From advertising methods to sales,

Sri Lankan market also shows changes that have been inevitable with policy changes and also

due to activists programs. The government in the past has implemented various tobacco

prevention strategies. Which mainly consisted of high tax on cigarettes.However, although theduty on tobacco in Sri Lanka is relatively high cigarettes still remains affordable for the

consumer. The latest government policy to prevent smoking has been the implementation of the

National Alchoho,Tobacco Act (NATA BILL). The main contributing factor of the bill is to

reduce the incidence of smoking by prohibiting smoking in public and enclosed areas.

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The Tobacco & Alcohol Bill came into effect from 1 st of December 2006.We are carrying out a

market research for the company to help them gauge consumer behavior following the NATA

Bill. The research will focus on the impact caused by the National Tobacco and Alcohol Bill and

its implications on the cigarette sales, buying and usage habits of smokers as well as consumer

awareness regarding the bill. We hope to help the company make smarter business and

marketing plans to tackle the effects of the NATA Bill through our research proposal.

2.0 Literature - Secondary Data Report

Liquor and tobacco sales drop after the new Act in Sri Lanka

Thursday, December 21, 2006, 13:39 GMT, ColomboPage News Desk, Sri Lanka.

After the enactment of the tobacco and alcohol act since the 1st of December 2006, there as been

a drastic fall in liquor and cigarette sales in sri lanka. According to Nimal Siripala de silva

minister of health and nutrition sales of spirits have fallen by 30% and cigarettes by 70%. A man

who was accused of smoking in Colombo Hulftsdorp Courts premises was fined Rs 500 on each

charge and ordered two weeks imprisonment in default for two charges, smoking in public

place and committing contempt of court. The Minister of health stated that the tobacco and

alcohol companies have been pressing the government to relax these tough laws against liquor

and smoking, and also he says that the government is not afraid to carry on with the bill.

Analysis

This article shows the effect the NATA bill has on the purchase patterns of the consumers of

liquor and cigarettes. And the attitude of the public, government and organization.

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Wide support for Tobacco and Alcohol Authority proposal

http://www.dailynews.lk/2006/01/04/news02.htm

by Chamikara Weera singhe

Many leading religious dignitaries, human rights organizations and civil society organizations

yesterday were ready to support the proposal to establish a National Authority on Tobacco and

Alcohol. A Private Members Motion with regard to this has been submitted to Parliament by

Ven. Dr. Omalpe Sobitha Thera of JHU. The bill states that it seeks to limit tobacco and alcohol

advertising to minimize their harmful effects on children and the younger generation. The

National Authority on Tobacco and Alcohol will have a legal mandate to control the drug and

alcohol problem. The Lawyers for Human Rights and Development has announced at a press

conference held in Colombo that they would give full support to the Bill. The Officials of the SriLanka Temperance Council, Swarna Hansa Foundation, and Dharmavijaya Foundation also

stated their support to the proposed Act. Ven. Executive Director of the Lawyers for Human

Rights, Dr. Kalyananda Thriranagama said that the Act was seeking to protect children from the

drugs other unethical issues. "It seeks to restrict the use of advertisements to sell alcoholic

beverages and cigarettes," he said. "It is by means of false propaganda that these breweries and

tobacco companies sell their stuff. Someone has to take the initiative to stop their operations

before it can become a cancer," he said. "Alcohol and tobacco kill a person slowly and it is on

the principle that no one can compel others to commit suicide that we have committed ourselves

to support the Act," he added. Ven. Sobhitha Thera said the country and its leaders have a

responsibility to create a healthy society and tobacco and alcohol disturb the system. "By having

a National Authority on Tobacco and Alcohol we may be able to regulate things for the better, "

said the thera. According to the panel 83 percent of Sri Lankan tobacco was in the hands of

foreign traders and it was then who had been earning funds through this business at a time when

smoking has declined in European countries. They found that 12 petitions have been filed in the

Supreme Court against the proposed bill by tobacco and alcohol retailers, producers and

importers. Among the whole population of Sri Lanka thirty percent of Sri Lankans smokes and

17,000 of them die every year owing to smoking-related diseases.

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Analysis:

This article looks at the various view pints of the bill and implementation and carrying out the

bill forward.

More support for Authority on tobacco, alcohol Sunday, 8 January 200 6

http://www.sundayobserver.lk/2006/01/08/new26.html

Swarna Hansa Foundation, which has been playing a key role in transforming the conventional

passive anti smoking campaign into an active and effective anti tobacco campaign says that

divergent to the tobacco industry's argument that tobacco contributes largely to the National

Income in this country, it actually squeezes out huge sum of money from the people of this

country. The Ceylon Tobacco Company (CTC) is a subsidiary of British American Tobacco, and

93 percent of CTC earnings are sent to its Mother Company in U.K. As a brokerage fee tax is

paid to the government for permitting the CTC to exploit this country its land and people. It is

actually one of the main causes for the perpetuating poverty, in this country, says from the

Foundation. Ten breweries and tobacco manufacturing Companies filed cases in the Supreme

Court challenging the Bill on the grounds that it would violate their freedom of expression and

free choice and right to engage in a fair trade of ones' own choice. The Swarna Hansa Foundation

filed papers at the Supreme Court in support of the bill.

Analysis;

In this article they talk about the support the government is getting for the NATA bill from

Swama Hansa in opposition to CTC.

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3.0 Gauging the impacts & consumer behavior after the

implementation of the Alcohol & Tobacco bill

With the NATA bill being in effect since 1st

of December 2006 market dynamics have

perceivably changed significantly.

The effect & description of the NATA bill is as follows:

Omalphe Sobitha, a Buddhist monk representing the pro-Sinhalese Buddhist National Heritage

Party (JHU), tabled a bill in Sri Lankan parliament to control the sales of tobacco & alcohol

The bill was immediately challenged in court by organizations representing the powerful tobacco

& alcohol industries, which provide over 15% of government tax revenues, on the grounds that it

violated freedom of expression & free choice & the right to engage in a fair trade.

This legislation will provide for the setting up of the statutory body, which would regulate the

sale of cigarettes & alcohol in the country. The main aim is to ban the sale of cigarettes &

alcohol products in supermarkets.

The Tobacco & Alcohol Act No 27 of 2006, was put into effect n December by Sri Lankas

national authority on tobacco & alcohol.

The new authority is set up under the ministry of Health Care & Nutrition with the objective of

implementing the tobacco & alcohol act by advising the government on the implementation of a

national policy on tobacco & alcohol products & encouraging & helping the public to achieve

proper health through media & community based programmes

Implementation of the Tobacco & Alcohol Bill. (2006,December 06). Daily news

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These changes need to be tracked down in order to help decision making in appropriate action to

support consumers where needed for CTC. Also to see how it has affected the smoking behavior

of people.

3.1 The Management decision problem

Need of vital feedback from consumers about perceptions, attitude & reactions towards

the newly introduced alcohol & tobacco bill.

Must obtain critical information on changes in consumer behavior towards cigarette

usage after the bill was put into effect.

3.2 Market Research problem

Has consumer average daily consumption of cigarettes changed 7 if so, in what ways?

And what are the causes?

Have people quit smoking, if yes, what is the root cause?

Awareness & comprehension on the alcohol & tobacco bill

Level of comprehension about the bill

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3.3 Research Objectives

Understand consumer perception & reactions towards the newly introduced NATA bill & obtain

vital information on changes in consumer behavior towards tobacco usage through the following

information areas:

Average daily consumption of cigarettes (gone down, up or remained the same)

If changed, what are the reasons?

Quitting (Have people quit smoking)

If yes, reasons to do so

Alcohol & tobacco bill awareness & comprehension

Awareness about the bill

Level of comprehension

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4.0 Research Design / Methodology

4.1 Data Collection Method: Questionnaire

4.1.1 Questionnaire Construction

Initial information requirements given by CTC in the research brief were taken into

consideration before the questionnaire structuring process. This information included the

following.

Initial qualification criteria/screening data for a respondent to be eligible to participate,

such as age requirement, occupational disqualifications, daily smokers.

Necessary socio economic grids & relevant terms for use in the questionnaire.

Nata regulations and comprehension statements to be evaluated.

Questionnaire was then constructed using a logical flow and tested by mock interviews to gauge

the length and practicality of the questionnaire.

4.1.2 Prerequisites For A Respondent To Be Eligible

The respondent must be a male

Age should be a minimum of 21 years to a maximum of 64

He must not work in journalism, market research, tobacco, advertising, and any type of

media work.

He must smoke at least one cigarette a day

Must be residing in the Colombo district

These prerequisites were also provided by CTC.

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4.1.3 Time, Length, Administration, and Distribution of the Questionnaire

Questionnaire is made up of 12 main questions and 5 demography related questions with

a total of 17 questions.

An interviewer either face-to-face or telephonic does questionnaire administration based

on the respondents preference. Place and time of interview is again based on the

respondents wish.

Approximate time of completion varies among respondents; average time to successfully

complete one questionnaire varies from 10 to 15 minutes. This is an approximation.

Distribution of questionnaires is done through team members with a total of 100

questionnaires to be completed for analysis.

4.2 Sampling Method

Target population limited to adult male smokers ages 21 to 64 in the Colombo district, which

amounts to 162,300 approximately. (Source department of census & statistics, & daily smoker

numbers from CTC). Sample size is 100. And sampling technique is random however; the

research is conducted only among the smokers, which means the sample is a random sample of

smokers.

4.3 Measurement Instrument

Questionnaire is designed to measure a mixture of smoking behavior & NATA bill awareness &

comprehension. Variables include agree/disagree, yes/no, & averages for consumption of

cigarettes,

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Objectives Question Scale usedMathematical

propertiesAge Screening Q1 1-11 Single code

Job Screening Q3 1-7 Single codeDaily Smoker Screening Q4 Y/N Single code

Daily Consumption Q5 1-8 & variable for exact amount Single code & variable

Change In Consumption Due To Nata Q6 Y/N Single code

If Changed, New Consumption Q7 1-8 & variable for exact amount Single code & variable

Quitting Perception Q8 Y/N Single code

Quitting Reasons Q9 1 or 2 Single code

NATA Awareness Q10 Y/N Single code

NATA Comprehension Q11 Agree/Disagree Multi code

Smoking Occasions Q12 1 - 3 Single code

4.4 Analytical Method

Data will be coded and transferred to form a SPSS database, and then data will be analyzed by

several breaks to get meaningful data, for example how many are aware of the NATA bill by

age. Results are expected to provide CTC with the level of awareness of NATA, comprehension

of facts in the NATA, any change in smoking behavior related to quitting perception &

consumption etc, with regard to total smoker base in Colombo.

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5.0 Time Frame

TIME FRAME PROGRESS

21st March Two group members had a meeting with Mr.Janakan Ramalingam,

Manager consumer insights and discussed management problems thecompany has. After much thought and discussion we decided to do our

market research project on the recently imposed National Alcohol

Tobacco Act and how it has impacted CTC.

22nd March We received a brief from CTC stating what they expected from our

research project.

23rd March Group meeting was held to analyze the brief given to us by CTC.We prepared a brief proposal.

25th March Proposal was completed and mailed to CTC.

26th March Received reply from CTC stating a few changes they think need to be

made. We edited are brief proposal and mailed it back for approval.Approval was granted by CTC.

29th March Group meeting was held. All information gathered by group membersrelated to the NATA bill was discussed.

We decided to spend the next week days gathering more information

from journal articles, newspapers and the internet required for final

proposal.30th March 4th

AprilGroup members gathered information required for the preparation of thefinal proposal.

5th April Progress meeting was held with our lecturer Mr. Sanjeewa to discuss the

progress weve made so far.

6th April Group meeting held to discuss questionnaire construction.

7th April Group met Mr.Charitha Sirimanna, Research executive at Lanka MarketResearch Bureau to get more insight into questionnaire development.

Questionnaire construction began.

9th April Questionnaire was completed and ready for pretest.

Pretest was done on 5 respondents and no significant errors werereported.

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10th April 100 questionnaires were printed and each group member was

responsible for completing 17 questionnaires by the 21st of April.

11th April Group meeting called to discuss proposal.All information collected was analyzed and structure of proposal

discussed. Each member took over different components of the proposal

Rachael Joseph - Limitations of the study

Tania Leanage - Research Design/MethodologyTime Frame Chart

Overview

Rishfa - Literature Search

Hashika Hewawasam (report on secondary data)

Ruwindi Jayawickrema - Problem Definition

Anajalie Perera - Overview

18th March Group meeting held to coordinate all components, prepare references

and appendix.

Final Proposal completed.

6.0 Limitations of the study

There were many limitations in our study that hinder the obtaining of accurate results. It is

necessary to bring this to your attention so that in the future an improved research can be

launched which will bring more accurate results.

In order to collect information regarding consumer perception and their reaction towards the bill,

we conducted interviews and sent out questionnaires.

Sampling errors: These occur when estimates are derived from a sample, estimating a population

characteristic by looking at only one portion of the population rather than the entire population.

The Ceylon Tobacco Company has strict rules and regulations against using females for their

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surveys and research. Since this segment of the population is excluded , results would not be

accurate. Even if the questionnaires and instructions are similar, there would be differences in the

estimated from each sample. It is important to develop an efficient sampling plan where

available information is used to choose a sample design and estimation procedure. The method

of sampling, or sample design, can greatly affect the size of the sampling error. The greater the

sample size , the smaller the sampling error

A non-sampling error is an error that results solely from the manner in which the observations

are made. Non-sampling errors can occur because of problems in coverage, response, non-

response, data processing, estimation and analysis. In the case of interviews, no two interviewers

are alike and the same person may provide different answers to different interviewers. The

manner in which a question is formulated can also result in inaccurate responses. Individuals

tend to provide false answers to particular questions. Respondents might also give incorrect

answers to impress the interviewer. This type of error is the most difficult to prevent because it

results from out right deceit on the part of the respondent. Some may be offended by personal

questions. Sensitive questions may not be answered. Questionnaires should be structured

carefully so as to reduce the respondent error.

Lack of time may contribute to insufficient or incomplete data being collected.

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7.0 References

1.CTC Company Portfolio

2.ADIC, Tobacco Profile 2003, 2005

http://www.adicsrilanka.org/article_files/tobacco_profile.pdf

3.Chamikara Weerasinghe, Daily News, Wide support for Tobacco and Alcohol Authority

proposal

http://www.dailynews.lk/2006/01/04/news02.htm

4.Colombo Page, Liquor and tobacco sales drop after the new Act in Sri Lanka

http://www.colombopage.com/archive/December21133951SL.html

5.Lakmini Rodrigo, Daily News, Tobacco and Alcohol bill implementation soon

http://www.dailynews.lk/2006/06/12/news25.asp

6.Kalinga Seneviratne, HEALTH: Tobacco Bill, a Pipe of Peace in Sri Lanka

http://www.ipsnews.net/news.asp?idnews=32074

7.Sunday Observer, More support for Authority on tobacco, alcohol, Sunday, 8 January 2006

http://www.sundayobserver.lk/2006/01/08/new26.html

8.Webster, M. (1985). Webster`s ninth new collegiate dictionary. Meriam - Webster Inc.

9.Patton, M.Q. (1990). Qualitative evaluation and research methods. SAGE Publications.Newbury Park London New Delhi

10.Seneviratne, K.(2006,February 8).HEALTH: Tobacco Bill, a pipe of peace in Sri Lanka.

Inter Press Service

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8.0 Appendix

8.1 Questionnaire

Q1. To start with, can you tell me how old are you? In which of these agecategories do you fall?

READ OUT LIST.

AGE CODE GO TO

Under 18 1CLOSE

18 - 20 2

21 - 24 3

Q2

25 - 34 4

35 - 39 5

40 - 44 6

45 - 49 750 - 54 8

55 - 59 9

60 - 64 1065 + 11 CLOSE

WRITE IN EXACT AGE __________

PROJECT BEHAVIOR

GAUGING SMOKING BEHAVIOR POST NATA BILL

Disclaimer: We are students of ACBT, currently doing this research project for CTC as a part of ouundergraduate course. In this regard we would like to ask you a few questions on you smoking behavioPlease be assured that your answers together with the other respondents would be collected togethand analyzed as a whole and in complete confidentiality. This means that neither yours nor any otherespondents identity would be revealed to CTC or ACBT. Thank you for taking part in this survey.

Name of Respondent:

Telephone:

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Q2. Can you please show me your National Identity Card ? Or birth year?

CODE WRITE IN NO: GO TO

Yes (NIC) 1 Q3No (Birth Year) 2

Q3. Do you or any of your close relatives work in any of the following tradesor professions?

READ OUT LIST

TRADES/PROFESSIONS CODE GO TO

Banking 1 Q4Journalism/TV/Radio Reporting 4

TERMINATEINTERVIEW

Market Research 5

Advertising 6

Sale/Manufacture of beer or spirits 2 Q4

Sale/Manufacture of Tobacco products 7

Any Other 3 Q4

Q4. Do you normally smoke/ use, at least one Manufactured Cigarette a day?

DAILY SMOKER MANUFACTURED CIGARETTES

YES Q5

NO TERMINATE INTERVIEW

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Q5. How many manufactured cigarettes do you normally smoke a day?

AVERAGE DAILY CONSUMPTIONMANUFACTURED CIGARETTES

GO TO

Less than 5 cigarettes a day 1

6 - 10 cigarettes a day 2


16 - 20 cigarettes a day 4 Q6




More than 50 cigarettes a day 8

WRITE IN EXACT NUMBER

Q6. After the recently passed alcohol and tobacco bill has your dailyconsumption of cigarettes changed in anyway?

CONSUMPTION CHANGEDGO TO

YES Q7

NO Q8

Q7. What is your new daily consumption of cigarettes a day?

AVERAGE DAILY CONSUMPTIONMANUFACTURED CIGARETTES

GO TO

Less than 5 cigarettes a day 1



16 - 20 cigarettes a day 4 Q8

21 - 30 cigarettes a day 531 - 40 cigarettes a day 6


More than 50 cigarettes a day 8

WRITE IN EXACT NUMBER

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Q8. Recently have you thought about quitting smoking?

QUITTINGGO TO

YES Q9

NO Q10

Q9. What is the main reason for thinking about quitting? (Let the respondentmention the main reason do not prompt him, after his mention codeappropriately)

QUITTING CODE GO TO

Because of NATA Bill 1Q10

Other 2

Q10. Are you aware of the rules and regulations of the recently passed alcohol& tobacco bill?

AWARENESS GO TO

YES Q11

NO GO TO DEMOGRAPHICS

Q11. I am now going to ask you a few statements, as I read out each one couldyou please tell me if you agree or disagree with the statement?

STATEMENTS AGREE DISAGREE GO TO

You can smoke on the roads 1 2

You can smoke inside restaurants/hotels/clubs 1 2

The minimum age requirement to smoke is 18 1 2

You can smoke in bus halts/Train stations/airports 1 2 Q12

The minimum age requirement to smoke is 21 1 2

You can smoke in public gatherings 1 2

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Q12. Because of the NATA bill has you occasions of smoking changed inanyway, this means if you used to smoke two to three times a day, how isit now, has it gone up or gone down or remained the same?

SMOKING OCCASIONS CODE GO TO

Gone up 1

DEMOGRAPHICSGone down 2

Its the same 3

DEMOGRAPHICS

OCCUPATION

Ask in detail. If retired ask for last occupation.

Occupation of Respondent: -

________________________________________________________________

_

Place of Work :

________________________________________________________________

___

If not employed ask reason for unemployment:

__________________________________________________

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RESPONDENT

Unskilled Worker 1

Skilled Worker (Blue) 2

Skilled Worker (White) 3Small Trader/ Shop Owner/ Self Employed 4

Clerk/ Salesman 5

Supervisor 6

Junior Executive 7

Professional/Senior Executive 8

Businessman/Industrialist

1- 4 Employees 9

5 10 Employees 10

10+ Employees 11

Agricultural Worker 12

Farmer / squatter 13Farmer / Land Owner


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OCCUPATION OF RESPONDENT

RESPONDENTS LEVEL OF EDUCATION

ILLITERATE

1

GRADE 5

2

GRADE6-9

3

GCE O/L GCE A/L

4/ 5/ 6/ 7

GRADUATE/PROFESSIONAL

8/ 9

1 Unskilled worker (E2) 8 (E2) 8 (E1) 7 (D) 6 -

2 Skilled worker 1 (Blue) (E2) 8 (E1) 7 (D) 6 (C) 5 (B2) 4

3 Skilled worker 2 (White) (E1) 7 (D) 6 (C) 5 (B2) 4 (B1) 3

4Small Trader/ SmallBusinessman/ SE

(E2) 8 (E1) 7 (D) 6 (C) 5 (B2) 4

5 Clerk/ Salesman - (D) 6 (C) 5 (B2) 4 (B1) 3

6 Supervisor - (C) 5 (B2) 4 (B1) 3 (A2) 2

7 Junior Executive - (C) 5 (B2) 4 (B1) 3 (A2) 2

8 Professional/ SeniorExecutive

- (B1) 3 (B1) 3 (A2) 2 (A1) 1

Businessman/ Industrialist

9 Number of Emp. 1-4 (E1) 7 (D) 6 (C) 5 (B2) 4 (B1) 3

10 Number of Emp. 5-10 (C) 5 (B2) 4 (B1) 3 (A2) 2 (A1) 1

11 Number of Emp. 10+ (B1) 3 (B1) 3 (A2) 2 (A1) 1 (A1) 1

12 Agricultural Worker (E2) 8 (E2) 8 (E1) 7 (D) 6 -

13 Tenant Cultivator (E2) 8 (E2) 8 (E1) 7 (D) 6 (C) 5

Farmer/ Owning land / Land

Owner14 < 1/2 acre (E2) 8 (E2) 8 (E1) 7 (D) 6 (C) 5

15 < 1/2 2 (E2) 8 (E1) 7 (D) 6 (C) 5 (B2) 4

16 2-5 (E1) 7 (D) 6 (C) 5 (B2) 4 (B1) 3

17 5+ acre (C) 5 (B2) 4 (B1) 3 (A2) 2 (A1) 1

18 Student (E2) 5 (D) 4 (B1) 3 (A2) 2 (A1) 1

SOCIO ECONOMIC CLASS (SEC WRITE FROM GRID ABOVE):

RELIGION

Code

Hindu 1

Muslim 2

Christian 3

Buddhist 4

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MARITAL STATUS

Code

Single 1

Married 2

Separated/Divorced 3

Widower 4

INCOME

Can you please tell me what is your monthly personal income?

MPI

Rs. 301 - 500 1

Rs. 501 - 750 2

Rs. 751 - 1,000 3Rs. 1,001 - 1,500 4

Rs. 1,501 - 2,000 5

Rs. 2,001 - 2,500 6

Rs. 2,501 - 3,000 7

Rs. 3,001 - 4,000 8

Rs .4,001 - 6,000 9

Rs. 6,001 - 8,000 10

Rs. 8,001 - 10,000 11

Rs. 10,001 - 12,000 12

Rs. 12,001 - 15,000 13Rs. 15,001 - 17,000 14

Rs. 17,001 - 19,000 15

Rs. 19,001 - 21,000 16

Rs. 21,001 - 23,000 17

Rs. 23,001 - 25,000 18

Rs. 25000 + 19

EXACT AMOUNT

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8.2 NATA Bill

PARLIAMENT OF THE DEMOCRATIC

SOCIALIST REPUBLIC OF

SRI LANKA

NATIONAL AUTHORITY ON TOBACCO & ALCOHOL

A

BILL

Presented by the Minister of Healthcare and Nutrition on 26th May, 2006

to provide for the establishment of the National Authority on Tobacco and

Alcohol for the purpose of identifying the policy on protecting public health

; for the elimination of tobacco and alcohol related harm through the

assessment and monitoring of the production, marketing and consumption

of tobacco products and alcohol products ; to include provision discouraging

persons especially children from smoking or consuming alcohol, by

curtailing their access to tobacco products and alcohol products ; and for

matters connected therewith or incidental thereto.

PRINTED AT THE DEPARTMENT OF GOVERNMENT PRINTING, SRI LANKA

TO BE PURCHASED AT THE GOVERNMENT PUBLICATIONS BUREAU, COLOMBO 1

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National Authority on Tobacco and Alcohol

L. D. O. 2/2005AN ACT TO PROVIDE FOR THE ESTABLISHMENT OF THE NATIONAL

AUTHORITY ON TOBACCO AND ALCOHOL FOR THE PURPOSE OF

IDENTIFYING THE POLICY ON PROTECTING PUBLIC HEALTH ; FOR THEELIMINATION OF TOBACCO AND ALCOHOL RELATED HARM THROUGH THE

ASSESSMENT AND MONITORING OF THE PRODUCTION, MARKETING AND

CONSUMPTION OF TOBACCO PRODUCTS AND ALCOHOL PRODUCTS ; TOINCLUDE PROVISION DISCOURAGING PERSONS ESPECIALLY CHILDREN

FROM SMOKING OR CONSUMING ALCOHOL, BY CURTAILING THEIR ACCESS

TO TOBACCO PRODUCTS AND ALCOHOL PRODUCTS ; AND FOR MATTERS

CONNECTED THEREWITH OR INCIDENTAL THERETO :BE it enacted by the Parliament of the Democratic Socialist

Republic of Sri Lanka as follows :1. This Act may be cited as the National Authority on

Tobacco and Alcohol Act, No. of 2006 and shall come intooperation on such date as the Minister may, appoint by Order

published in the Gazette. Different dates may be appointed

in respect of different provisions of this Act.PART I

2. (1) There shall be established an Authority which shall

be called the National Authority on Tobacco and Alcohol

(hereinafter in this Act referred to as the Authority).(2) The Authority shall, by the name assigned to it by

subsection (1) be a body corporate and shall have perpetualsuccession and a common seal and may sue and be sued insuch name.

3. (1) The Authority shall consist of the following

members appointed by the Minister(a) an officer, not below the rank of a Senior Assistant

Secretary, of the Ministry of the Minister in charge

of the subject of Health, nominated by that Minister ;

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22National Authority on Tobacco and Alcohol

41. Every manufacturer and every importer of a tobacco

product shall, at such intervals and in accordance with such

requirements, as may be prescribed, in consultation with the

Approved Analyst conduct a test for the constituents of eachbrand of tobacco product manufactured or imported, as for

the case may be, by such manufacturer or importer and for

the respective quantities of those constituents, and shall causethe results of such tests to be sent to the Authority.

42. Where any person appears, or is produced, before a

Court accused or suspected of committing an offence undersubsection (1) of section 151, or subsection (1A) of section

151, or subsection (2) of section 151 of the Motor Traffic Act,

the court may, notwithstanding anything to the contrary insuch law, suspend the driving licence issued to such person

under the Motor Traffic Act until the conclusion of the trialof such offence; and if after trial such person is convicted ofsuch offence may suspend such driving licence for such

further period as may be determined by the court having

regard to all the circumstances of the case.

43. Where in any prosecution instituted under this Act,any question arises as to whether any article is a tobacco

product or is an alcohol product or as to the constituents of a

tobacco product or an alcohol product, a Certificatepurporting to be under the hand of the Approved Analyst, to

the effect that the article referred to in the Certificate is a

tobacco product or any alcohol product or as to theconstituents of the tobacco product or any alcohol product

referred to in the Certificate, shall be admissible in evidence

without proof of signature and shall beprima facie evidence

of the facts stated therein.

44. Every person who

(a) fails to furnish any return or information in

compliance with any requirement imposed on himunder this Act;

(b) knowingly makes any false statement in any return

or information furnished by him;Provision

relating to

Motor TrafficAct.

Evidence.

Miscellaneous

offences.Tests for

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(c) being a member, officer or servant of the Authoritydiscloses any information obtained by him in or in

connection with the exercise of his powers or the

discharge of his functions under this Act, to anyperson for any purpose other than a purpose for

which he is authorized to disclose such information

by this Act;(d) contravenes the provisions of this Act or any

regulation made thereunder, or fails to comply with

any direction given to him by the Authority,

shall be guilty of an offence under this Act.(2) Every person who commits an offence under this Act

for which no punishment is expressly provided for shall on

conviction after trial before a Magistrate, be liable to a fine

not exceeding two thousand rupees or to imprisonment for aperiod not exceeding six months or to both such fine and

imprisonment.(3) Where an offence under this Act is committed by a

body of persons, then

(a) if that body of persons is a body corporate, everydirector or officer of that body corporate; or

(b) if that body of persons is a firm, every partner of that

firm,

shall be deemed to be guilty of that offence :Provided however, that a director or an officer of such

body corporate or partner of such firm shall not be deemed tobe guilty of such offence if he proves that such offence wascommitted without his knowledge or that he used all due

diligence to prevent the commission of such offence.

(4) An officer or servant authorized in writing by theAuthority shall be deemed to be a public officer within the

meaning of section 136 of the Code of Criminal Procedure

Act, No. 15 of 1979, for the purpose of instituting proceedings

in respect of offences under this Act.

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45. In the event of any inconsistency between theSinhala and Tamil texts of this Act, the Sinhala text shall

prevail.

46. In this Act unless the context otherwise requires alcohol product means a beverage containing a volume

of four and one half (4.5)per centum or more of

alcohol;Chairman means the Chairman of the Authority

appointed under section 8 ;

local authority means any Municipal Council, Urban

Council or Pradeshiya Sabha and includes anyauthority created or established by or under any law

to exercise perform and discharge, powers, duties

and functions corresponding to or similar to the

powers duties and functions exercised, performedand discharged by any such Council or Sabha ;

National Dangerous Drugs Control Board means theNational Dangerous Drugs Control Board

established by the National Dangerous Drugs

Control Board Act, No. 11 of 1984; Provincial Council means a Provincial Council

established under Chapter XVIIA of the

Constitution ;

tar means the raw anhydrous nicotine free condensateof smoke ;

tobacco product means any product manufacturedwholly or partly from tobacco and intended to beSinhala text

to prevail in

case ofinconsistency.

Interpretation.

final proposal mr

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