final project(marketing)
TRANSCRIPT
Final Project“Reproductive Health”
Team: Ladybugs
Summary
Current Situation
Team Plan
Team Action
Marketing Strategy
Good Points & Bad Points in Project
Results & Recommendations
Assessment
Current Situation
300,000 cases of abortion at the age from 15 -19 years old each year
60-70% are pupils and students.
In Hanoi, the percentage of young people account for about 30% of the population while the abortion rate over 22%.
Vietnam became the country which has highest abortion rate in adolescence in Southeast Asia & ranked 5th in the world.
(Giaoduc.net.vn, 2011)
Current Situation
0%
10%
20%
30%
40%
50%
60%
70%
80%
67%
16%
15%2%
Don't know Be afraid of
Interesting Don't care
Feeling of IS students when are asked about
Reproductive Health
Getting information about Reproductive Health of IS
students
Current Situation What needs to be
changed & improved?
Change students’ thinking & attitude for studying Reproductive Health (RH)
Improve basic information about RH such as Contraceptive & Safe Abortion, Sexually Transmitted Disease(STDs), etc.
Why we should
change?
o Preventing unintended
pregnancy
o Preventing STDs
Protect health & life of
you and your lover as
well as your future
generations
Team PlanOrganizing Program “ISers with
Reproductive Health” for IS students
• To provide
basic information
• To give a chance
for students to
discuss openly
with experts
Team Plan
Action Steps:
• Step 1: Doing Research
• Step 2: Getting Permission
• Step 3: Doing Survey, Organizing Ideas for program (How to organize an interesting program, How to advertising program to people, etc.)
• Step 4: Inviting Experts, Buying gifts & decorating things
Team Plan
Action Steps:
• Step 5: Checking the content of program & Practicing for program
• Step 6: Organizing program officially on 22 March 2013 in Hall 507, 21 Storey Building, HACINCO Student Village.
• Step 7: Collecting Result & Recommendations from audiences’ feedback;
Posting Report on our program in forums as Svkqt.vn & zing.vn
Marketing Strategy
Advertising the program on 22 March 2013
by
• Poster
• Facebook & Forum
• Word of Mouth
Marketing Strategy
Health is Gold
Symbol of Love
& Health
The wave of feelings & Beat of
Heart
Slogan of Program
Good Points in Project
The program is very interesting & necessary
• Slide content: Useful & practical knowledge, interesting videos and photos.
Interaction (Experts & Audiences): Intimate, comfortable, frankly
Games: Exciting & Enthusiastic.
Good Points in Project Gifts : Impressive, Creative & Surprising
Bad Points in Project
Results & Recommendations
Results:
The Reproductive health program has been
quite successful.
100% audiences agreed that this program
clear & interesting.
100% audiences said that they have some
basic information about contraceptive
methods, STDs.
Results & Recommendations
Results
• This programs has changed thinking & attitude of students about Reproductive Health
Before program
Only 0.1% said it has many contraceptive methods
16% afraid of topic & 67% haven’t known
Results & Recommendations
Recommendations
Marketing strategy
The program
• Be longer
• be more exciting
Assessment
What did you learn about leadership?
Team work
• The balance of work among members
• Fairness for all
Managing Conflict
Trust & Respect in Human Relations
Assessment
What did your team learn about creating change?
• Creating change is a challenging task
• Working in a team to create change is more difficult or easier
• To meet our goal, we need to be more persistent, more energetic & more sympathetic towards members together.
Reference
Thu Hoe 2011, ‘Giật mình với tỷ lệ nạo phá thai của học sinh, sinh viên’, Giaoduc.net.vn, 26 December, last viewed 15 March 2013
< http://giaoduc.net.vn/Giao-duc-24h/Giat-minh-voi-ti-le-nao-pha-thai-cua-hoc-sinh-sinh-vien/89525.gd>
Link for the report on our program in forums:
• http://forum.zing.vn/ha-noi/22-3-2013-hoi-thao-isers-voi-suc-khoe-sinh-san/t1135854.html#post1769847119
• http://www.svkqt.net/forum/showthread.php?t=14598
