final project television - amir khan

8/13/2019 Final Project Television - Amir Khan

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A

PROJECT REPORT ON

MARKETING STRATEGIES OFTOP FIVE BRANDS OF

TELEVISION

for the Partial fulfillment theDegree of

MASTER OF BUSINESSADMINISTRATION

FROM DEPARTMENT OF BUSINESSSTUDIES

SESSION -2012-13

UNDER GUIDANCE SUBMITTED BY

ISS RITU KHATRI A IR KHAN


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MBA IST SEM.

ROLL NO.

PREFACE

The Project work is ie!" which #ses too!s $%" tech%ies to tr$%ser

s#'jecti(it) i% the e%(iro%*e%t i%to o'jecti(es+ $!so the i%"i%,s o the

rese$rch+ whe% $--!ie" show res#!ts+ which c$% 'e *e$s#re" $%" e($!#$te"

so there is ee"'$ck this is wh$t *$kes it $ ")%$*ic $cti(it).

This s#r(e) is $% $%$!)tic$! st#") o $ "iere%t $cts o the -ro"#ct.

The oc#s is ,i(e% o% the Br$%" -roi!e. This MARKETING

STRATEGIES OF TOP FIVE BRANDS OF TELEVISION/ is or the

-$rti$! #!i!!*e%t o MBA ISTSEM.

The i"e$ 'ehi%" this -roject is to ,i(e -r$ctic$! k%ow!e",e $%" to

*$ke the* to $ce re$! !ie sit#$tio%. The -roject s#r(e) is co**o%!) #se"

or the co!!ectio% ro* the res-o%"e%ts thro#,h estio%%$ire. I% this

*etho" st$tistic$! tech%ies h$(e 'ee% #se" s)ste*$tic$!!). This -roject

s#r(e) is %ot o%!) with *) ow% eorts '#t $!so th$t o others.

.


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ACKNOWED!EMENT

Preparing a project of this nature is an arduous task and I was

fortunate enough to get support from a large number o persons. I wish to

express my deep sense of gratitude to all those who generously helped in

successful completion of this report by sharing their invaluable time and

knowledge.

It is my proud and previledge to express my deep regards to Respected

, Head of epartment Dr.Pr$*esh G$#t$*+ epartment of !usiness

"anagement ,SVN0+ SAGARfor allowing me to undertake this project.

I feel extremely exhilarated to have completed this project under the

able and inspiring guidance of "iss Ritu #hatri $he rendered me all possible

help me guidance while reviewing the manuscript in finalising the report.

I also extend my deep regards to my teachers , family members ,

friends and all those whose encouragement has infused courage in me to

complete to work successfully.

AMIR K1AN

MBA IST SEM.


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CERTIFICATE

%he project report titled 2 MARKETING STRATEGIES OF

TOP FIVE BRANDS OF TELEVISION2 been prepared byAMIR K1AN

MBA IST Se*ester , under the guidance and supervision of MISS

RIT0 K1ATRIfor the partial fulfillment of the egree of "!&.

Si,%$t#re o the Si,%$t#re o the Si,%$t#re o the

S#-er(isor 1e$" o the De-$rt*e%t E3$*i%er

DECARATION B" T#E CANDIDATE


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ate '

I declare that the project report titled 2 MARKETING

STRATEGIES OF TOP FIVE BRANDS OF TELEVISION2 on

"arket $egmentation is nay own work conducted under the

supervision of "I$$ RI%( #H&%RI epartment of !usiness

"anagement , SVN0+ SAGAR %o the best of my knowledge the

report does not contain any work , which has been submitted for

the award of any degree , anywhere.

AMIR K1AN

MBA IST SEM.

CONTENTS

PREFACE

ACKNOWLEDGEMENT

CERTIFICATE

DECLARATION


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CHAPTER I INTRODUCTION

ABOUT PROJECT

AN INSIGHTOF COMPANY HISTORY

MISSION AND VISION

STANDING POSITION OF COMPANY

BRAND VALUE

CHAPTER II OBJECTIVE OF THE STUDY

CHAPTER III RESEARCH METHODOLOGY

CHAPTER IV MARKET ANALYSIS

OVERVIEW

BRANDS

CHAPTER V CONSUMER GROUPS

CONSUMER BEHAVIOUR

CHAPTER VI PRODUCT PROFILE PLAN FOR PRODUCT MIX

PRODUCT RANGE

CHAPTER VII MARKETING STRATEGY

PRICING

POSITION AND DISTRIBUTION

PROMOTION

CHAPTER VIII ABOUT COMPETITORS

COMPETITOR FOR PRODUCT

PRICE OF COMPETITOR PRODUCTCHAPTER IX DATA ANALYSISAND INTERPRETATION

CHAPTER X LIMITATION

CHAPTER XI CONCLUSION & SUGGESTION

BIBLIOGRAPHYQUESTIONNAIRE

INTRODUCTION

Television


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17/54

LG TV


18/54

VIDEOCON

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66-('.%!8 I# (! $/-#(4.%#%+ R!8 =


19/54

TIME LINE


20/54

VIDEOCON TELEVISION


21/54

SAMSUNG INDIA

S$!/') I'+( (! #"% "/1 or S$!/')! So/#" W%!# A!( R%)(o'- o6%r#(o'!8 T"%

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22/54

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ONIDA


23/54

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24/54


25/54

Sony

Sony Corporation commonly referred to asSony, is a

Japanese multinationalconglomeratecorporation headquartered in

KnanMinato, Tokyo, Japan. ts diversified !usiness is primarily

focused on the electronics, game, entertainment and financial services

sectors. The company is one of the leading manufacturers

of electronicproducts for the consumer and professional

markets. Sony is ranked "#th on the $%&$ list of 'ortune (lo!al )%%.

Sony Corporation is the electronics !usiness unitand the parent

companyof the Sony (roup, *hich is engaged in !usiness through its

four operating segments + lectronics -including video games,

net*ork services and medical !usiness, Motion pictures, Musicand

'inancial Services. These make Sony one of the most comprehensive

entertainment companies in the *orld. Sony/s principal !usiness

operations include Sony Corporation -Sony lectronicsin the

0.S., Sony 1ictures ntertainment, Sony Computer ntertainment, Sony Music ntertainment, Sony Mo!ile

Communications-formerly Sony ricsson, and Sony 'inancial. Sony

is among the 2orld*ide Top $% Semiconductor Sales

3eadersand third4largest television manufacturerin the *orld,

after Samsung lectronicsand 3( lectronics.

The Sony (roup is a Japan4!ased corporate groupprimarily focused

on the lectronics -such as 567T products and components, (ame

-such as 1layStation, ntertainment -such as motion pictures and

music, and 'inancial Services -such as insurance and !anking

sectors. The group consists of Sony Corporation -holding and

electronics, Sony Computer ntertainment-games, Sony 1ictures

ntertainment-motion pictures, Sony Music
http://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Minato,_Tokyohttp://en.wikipedia.org/wiki/Tokyohttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Fortune_Global_500http://en.wikipedia.org/wiki/Strategic_business_unithttp://en.wikipedia.org/wiki/Parent_companyhttp://en.wikipedia.org/wiki/Parent_companyhttp://en.wikipedia.org/wiki/Motion_pictureshttp://en.wikipedia.org/wiki/Music_industryhttp://en.wikipedia.org/wiki/Sony_Electronicshttp://en.wikipedia.org/wiki/Sony_Pictures_Entertainmenthttp://en.wikipedia.org/wiki/Sony_Computer_Entertainmenthttp://en.wikipedia.org/wiki/Sony_Computer_Entertainmenthttp://en.wikipedia.org/wiki/Sony_Music_Entertainmenthttp://en.wikipedia.org/wiki/Sony_Mobile_Communicationshttp://en.wikipedia.org/wiki/Sony_Mobile_Communicationshttp://en.wikipedia.org/wiki/Sony_Financialhttp://en.wikipedia.org/wiki/Semiconductor_sales_leaders_by_yearhttp://en.wikipedia.org/wiki/Semiconductor_sales_leaders_by_yearhttp://en.wikipedia.org/wiki/Television#Sales_of_televisionshttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/LG_Electronicshttp://en.wikipedia.org/wiki/Corporate_grouphttp://en.wikipedia.org/wiki/Sony_Computer_Entertainmenthttp://en.wikipedia.org/wiki/Sony_Pictures_Entertainmenthttp://en.wikipedia.org/wiki/Sony_Pictures_Entertainmenthttp://en.wikipedia.org/wiki/Sony_Music_Entertainmenthttp://en.wikipedia.org/wiki/File:Sony_logo.svghttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Minato,_Tokyohttp://en.wikipedia.org/wiki/Tokyohttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Fortune_Global_500http://en.wikipedia.org/wiki/Strategic_business_unithttp://en.wikipedia.org/wiki/Parent_companyhttp://en.wikipedia.org/wiki/Parent_companyhttp://en.wikipedia.org/wiki/Motion_pictureshttp://en.wikipedia.org/wiki/Music_industryhttp://en.wikipedia.org/wiki/Sony_Electronicshttp://en.wikipedia.org/wiki/Sony_Pictures_Entertainmenthttp://en.wikipedia.org/wiki/Sony_Computer_Entertainmenthttp://en.wikipedia.org/wiki/Sony_Computer_Entertainmenthttp://en.wikipedia.org/wiki/Sony_Music_Entertainmenthttp://en.wikipedia.org/wiki/Sony_Mobile_Communicationshttp://en.wikipedia.org/wiki/Sony_Mobile_Communicationshttp://en.wikipedia.org/wiki/Sony_Financialhttp://en.wikipedia.org/wiki/Semiconductor_sales_leaders_by_yearhttp://en.wikipedia.org/wiki/Semiconductor_sales_leaders_by_yearhttp://en.wikipedia.org/wiki/Television#Sales_of_televisionshttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/LG_Electronicshttp://en.wikipedia.org/wiki/Corporate_grouphttp://en.wikipedia.org/wiki/Sony_Computer_Entertainmenthttp://en.wikipedia.org/wiki/Sony_Pictures_Entertainmenthttp://en.wikipedia.org/wiki/Sony_Pictures_Entertainmenthttp://en.wikipedia.org/wiki/Sony_Music_Entertainment


26/54

ntertainment-music, Sony75T6 Music 1u!lishing-music

pu!lishing, Sony 'inancial 8oldings-financial services andothers.

ts founders5kio Moritaand Masaru !ukaderived the name

from sonus, the 3atin*ord for sound, and also from the nglish slang*ord 9sonny9, since they considered themselves to !e 9sonny !oys9,

a loan *ordinto Japanese *hich in the early &:)%s connoted smart

and presenta!le young men. The company/s current slogan

is make.!elieve. Their former slogan *as like.no.other.

Sony 32EX550 32 Inches LED HD TelevisionRs. 38,600

Sony KLV-32EX330 32 Inches HD LED TelevisionRs. 32,600

Sony KDL-32EX650 32 Inches LED !ll HD Televi..Rs. "3,856

Sony KDL-32HX#50 32 Inches LED 3D !ll HD..Rs. "",066

Sony $%&vi& 32 Inches !ll HD L'D KLV-32'X"20..Rs. 2(,350

Sony KLV 22$X350 22 Inches L'D HD TelevisionRs. )3,"#8

Sony 26EX550 26 Inches LED HD TelevisionRs. 25,0#5
http://en.wikipedia.org/wiki/Sony_Music_Entertainmenthttp://en.wikipedia.org/wiki/Sony/ATV_Music_Publishinghttp://en.wikipedia.org/wiki/Sony_Financialhttp://en.wikipedia.org/wiki/Sony_Corporation_shareholders_and_subsidiarieshttp://en.wikipedia.org/wiki/Akio_Moritahttp://en.wikipedia.org/wiki/Masaru_Ibukahttp://en.wiktionary.org/wiki/sonushttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Loan_wordhttp://www.mysmartprice.com/electronics/sony-32ex550-32-inches-led-hd-television-msf42673http://www.mysmartprice.com/electronics/sony-32-inches-klv-32ex330-hd-led-television-msf48130http://www.mysmartprice.com/electronics/sony-kdl-32ex650-32-inches-led-full-hd-television-msf42811http://www.mysmartprice.com/electronics/sony-kdl-32hx750-32-inches-led-3d-full-hd-television-msf42812http://www.mysmartprice.com/electronics/sony-bravia-32-inches-full-hd-lcd-klv-32cx420-in5-television-msf27789http://www.mysmartprice.com/electronics/sony-klv-22bx350-22-inches-lcd-hd-television-msf42822http://www.mysmartprice.com/electronics/sony-26ex550-26-inches-led-hd-television-msf42656http://www.mysmartprice.com/electronics/sony-26ex550-26-inches-led-hd-television-msf42656http://www.mysmartprice.com/electronics/sony-klv-22bx350-22-inches-lcd-hd-television-msf42822http://www.mysmartprice.com/electronics/sony-bravia-32-inches-full-hd-lcd-klv-32cx420-in5-television-msf27789http://www.mysmartprice.com/electronics/sony-kdl-32hx750-32-inches-led-3d-full-hd-television-msf42812http://www.mysmartprice.com/electronics/sony-kdl-32ex650-32-inches-led-full-hd-television-msf42811http://www.mysmartprice.com/electronics/sony-32-inches-klv-32ex330-hd-led-television-msf48130http://www.mysmartprice.com/electronics/sony-32ex550-32-inches-led-hd-television-msf42673http://en.wikipedia.org/wiki/Sony_Music_Entertainmenthttp://en.wikipedia.org/wiki/Sony/ATV_Music_Publishinghttp://en.wikipedia.org/wiki/Sony_Financialhttp://en.wikipedia.org/wiki/Sony_Corporation_shareholders_and_subsidiarieshttp://en.wikipedia.org/wiki/Akio_Moritahttp://en.wikipedia.org/wiki/Masaru_Ibukahttp://en.wiktionary.org/wiki/sonushttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Loan_wordhttp://www.mysmartprice.com/electronics/sony-32ex550-32-inches-led-hd-television-msf42673http://www.mysmartprice.com/electronics/sony-32-inches-klv-32ex330-hd-led-television-msf48130http://www.mysmartprice.com/electronics/sony-kdl-32ex650-32-inches-led-full-hd-television-msf42811http://www.mysmartprice.com/electronics/sony-kdl-32hx750-32-inches-led-3d-full-hd-television-msf42812http://www.mysmartprice.com/electronics/sony-bravia-32-inches-full-hd-lcd-klv-32cx420-in5-television-msf27789http://www.mysmartprice.com/electronics/sony-klv-22bx350-22-inches-lcd-hd-television-msf42822http://www.mysmartprice.com/electronics/sony-26ex550-26-inches-led-hd-television-msf42656


27/54

COLOUR TELEVISION

LG

S$!/') ;@

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36+

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28+

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28/54

OBECTIVES O& T/E STUDY

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29/54

C/ATER - III

RESEARC/ MET/ODOLOGY

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30/54

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41/54

Q8 W"(." 1r'+ o LCD CRT T%-%0(!(o' (! 1%!# (' #%r$! o Pr(.%

O6#(o' No8 o R%!6o'+%'#!

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1/(-+! 1r'+, 9


50/54

C/ATER - 6I

CONCLUSIONS

T"(! 6ro%.# "%-6%+ $% #r%$%'+o/!-7 (' 3'o5(') "o5 $r3%#(')

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!#/+7 I "0% o/'+ #"# $($/$ 6%o6-% 6r%%r #o 1/7 LG LCD

CRT TV ! .o$6r%+ #o o#"%r 1r'+! o LCD CRT T%-%0(!(o'

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o L%!! 6r(.% o o#"%r 1r'+! o LCD CRT TV 6%o6-% 6r%%r LG

LCD CRT TV8

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##r.#(0% -oo3! '+ !6.% r%?/(r%+ or 3%%6(') LCD T%-%0(!(o' (!

-!o 0%r7 -%!!8


51/54

SUGGESTIONS

Co$6'(%! $/!# +0%r#(!% #"%(r 6ro+/.#! "%0(-78

C/!#o$%r! $/!# 1% $+% 5r% 1o/# #"% %#/r%! o LCD CRT

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S6r%! 6r#! !"o/-+ 1% 6ro0(+%+ # -o5 .o!#8


52/54

BIBLIOGRA/Y

Boos

Ko#-%r, P"(-(68, Mr3%#(') M')%$%'# Pr%'#(.% H-- O I'+( P0#8 L#+8,

N%5 D%-"(8

Ko#"r(, C8R, R%!%r." M%#"o+o-o)7, V(!"5 P/1-(.#(o'8, N%5 D%-"(

S%', R', Mr3%#(') M')%$%'# T# M.)r54H(-- P/1-(!"(')

Co$6'7 L($(#%+8 N%5 D%-"(

@e8si'es

5558-)%8.o$

55580(+%o.o'8.o8('

5558O'(+8.o$

5558!$!/')8.o$('
http://www.google.com/http://www.google.com/


53/54

?UESTIONNAIRE

N$%

A++r%!!

Co'#.# No8

Q98 W"(." T%-%0(!(o' +o 7o/ "0%

8 LCD CRT 18 CRT

Q;8 W"(." Br'+ o LCD CRT T%-%0(!(o' +o 7o/ "0%

8 S$!/') 18 LG

.8 ONIDA +8 V(+%o.o'

Q8 R#% #"% o--o5(') .#or! 7o/ .o'!(+%r r% ($6or#'# or 1/(-+(') 1r'+I$)%8

8 Pr(.% 18 C-r(#7 .8 So/'+

+8 D/r1(-(#7 %8 Loo3! 8 Q/-(#7

Q8 W"# +o 7o/ -oo3 or 5"(-% 6/r."!(') LCD CRT T%-%0(!(o' P-%!%

r'3 (' or+%r o ($6or#'.%

8 Co$6r#(0% A+0'#)% 18 Pr(.%

.8 TV A+0%r#(!%$%'# +8 S."%$%D(!.o/'#Fr%% G(#

%8 Q/-(#7

Q=8 W"7 7o/ 6r%%r 6r#(./-r 1r'+ o LCD CRT T%-%0(!(o'

8 K'o5' Pro+/.# 18 Goo+ Q/-(#7

.8 R%!o'1-% Pr(.% +8 Mor% V-/% or Mo'%7

%8 O#"%r R%!o'

Q8 W"(." 1r'+ o LCD CRT T%-%0(!(o' (! 1%!# (' #%r$! o Pr(.%

8 S$!/') 18 LG



54/54

Q>8 W"(." 1r'+ o LCD CRT T%-%0(!(o' (! 1%!# (' #%r$! o C-r(#7

8 S$!/') 18 LG


Q@8 W"(." 1r'+ o LCD CRT T%-%0(!(o' (! 1%!# (' #%r$! o So/'+ Q/-(#7

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Q9

final project television - amir khan

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