TELEMUNDO’S COUPONS APP COUPONS

TELEMUNDO’S SOCIAL MEDIA PROJECT FOR INTERNAL USE

AN INNOVATE WAY TO SAVE MONEY AND CONNECT EMPLOYEES USING

DIGITAL TOOLS AND BIG DATA

EMPLOYEES RATE

ADD NEW SAVINGS

BUYERS CHAT

COUPONS

COUPONS

TELEMUNDO’S COUPONS APP

BROWSE OPTIONS

COUPONS

This project seeks to develop an app for Telemundo that contains all the coupons that our buyers needs in order to shop props, wardrobe, furniture, construction materials, food, and all that is necessary to film a scene. This app will save a lot of money in shopping decisions, will connect all the company buyers from all departments and will allow them to communicate with each other to find more innovative ways to save money, find new stores and new products through an internal chat.

INNOVATION WITH SOCIAL MEDIA FOR INTERNAL USAGE

▸ Digital coupons: easy to use through mobile devises and bar codes.

▸ Big Data: coupons from popular stores where Telemundo’s buyers are accustomed to shop.

▸ Internal chat for buyers: connection of all buyers from all Departments in order to find more innovative ways to save money, new stores and products.

▸ Employees rate: dedicate it to promote and motivate employees to use the app and the coupons where they shop. This side of the app will show all buyer’s rate each quarter with their savings and contributions.

▸ Map location for stores with savings near buyers: map location to allow employees to visually find where are the stores with available coupons near them.

TELEMUNDO’S COUPONS APP

FEATURES OF COUPONS

TELEMUNDO’S COUPONS APP

COUPONS

GOALS AND BENEFITS

‣ Connect employees from all departments with the same responsibility = shop and manage budget. And in the same way allow them to share information about products, stores, recommendations, saving, tips, etc.

‣ Engage employees with the budget. Many times our managers feels like their buyers doesn’t care about pricing when they are shopping. With this app we are going to give rewards to those employees who save and contribute more every quarter. Every time an employee make a contribution or give a tip to others buyers, he/she are going to earn extra bonus in his/her Employee Rate.

‣ Optimize employee’s tools by making it easier and digital advanced.

‣ Encourage employees to innovate in their day to day functions of their work.

COUPONS STATISTICS

COUPONS FACTS

COUPONS PREDICTIONS

TELEMUNDO’S COUPONS APP

COUPONS

BARRIERS/HURDLES:

▸ The inability to show a direct line between social media efforts and financial gain, or an easy way to measure ROI. Way Social Business Initiatives Fail

▸ Introducing and implementing digital innovations when the organizational culture of the company has already established long before social media. Humanize pg. 63

▸ Due to the lack of strong participation, social initiatives have a hard time getting off the ground

and lack the support that they need. MIT Blog #3

▸ Inability to gain C-suite support for social media practices. Humanize pg. 64

▸ Social media can be very benefit for companies, including internal communication, but can also quickly vanish. Implanting a social media platform is not enough. Company leaders must actively drive its use. MIT 2013