final project on wwf by prateek gupta under guidance of dr sumeet singh jasial sir

8/4/2019 Final Project on Wwf by Prateek Gupta Under Guidance of Dr Sumeet Singh Jasial Sir

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CHAPTERI

(INTRODUCTION)

PURPOSE OF THE STUDY PROFILE OF THE ORGANIZATION

WORLD WIDE FUND FOR NATURE

INDIA

WWF-INDIA

INTRODUCTION TO THE TOPIC

CORPORATE SOCIAL RESPONSIBILITY TOWARDSNATURE AND WILDLIFE CONSERVATION

SUMMARY


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PURPOSE OF THE STUDY

To determine the awareness level amongst Different sectors of Business towardsBiodiversity Conservation

To determine the involvement of different Business sectors towards CorporateSocial Responsibility (CSR)

To make aware Automotive sector about their responsibilities towards NatureConservation and how they can perform their functions by associating with WWF,

by organizing Petrol Check Camps, by awaring people about less consumption of

fuel by regular servicing, by conducting various Lecture Programmes regarding

Environmental Conservation etc.

By informing Retail sector about involving in CSR by associating with WWF byconducting Programmes for making PAPER BAGS for their use by school

students and various ECO-FRIENDLY material for them.


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INTRODUCTION TO THE ORGANIZATION

COMPANY PROFILE

INTRODUCTION :-

WWF-India is one of the largest conservation organizations engaged in wildlife and nature

conservation in the country.

Established as a Charitable Trust on November 27, 1969, it has an experience of over four

decades in the field. From a modest beginning, the organization was propelled forward by

the efforts of its founders and associates who volunteered their time and energy to lend

momentum to this moment.

A part of WWF International, the organization has made its presence felt through a sustained

effort not only towards nature and wildlife conservation, but sensitizing people by creating

awareness through capacity building and environ-legal activism.

A challenging, constructive, science-based organization WWF addresses issues like the survival

of species and habitats, climate change and environmental education.

Historically, WWF-India started as a wildlife conservation organization with a focus on

protecting a particular species of wild flora and fauna. Over the years, the perspective broadened

to reflect a more holistic understanding of conservation issues facing the country.


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To suit India's specific ecological and socio-cultural situation, WWF-India articulated its mission

in 1987 as follows:

The promotion of nature conservation and environmental protection as the foundation for

sustainable and equitable development."

WWF-India's Mission

WWF-India articulated its mission in 1987 as follows:

"The promotion of nature conservation and environmental protection as the foundation for

sustainable and equitable development."

WWF-India's goal is the protection of Indias ecological security through the following

broad programme objectives:

Ensuring conservation of the countrys biodiversity, major ecosystems and criticallandscapes.

Minimizing wasteful consumption and promotion of sustainable and wise use of naturalresources by all sectors of society

Promoting the active involvement of rural and traditional communities in the sustainablemanagement and conservation of natural resources.

Working towards reduction in the sources and impacts of climate change. Minimizing pollution, reducing the use of toxic chemicals and ensuring improved

management of toxic waste Enhancing active participation of all sections of society in nature conservation and

environmental protection through environmental education, awareness raising and capacity

building

Ensuring that environmental principles are integrated into development planning, policy andpractices


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Promoting environmental governance through legislation, policy and advocacy WWF-Indiahas been working to promote harmony between human beings and nature for more than four

decades.

Today, it is recognized as a premier conservation NGO in the country dealing with nature

conservation, environmental protection and development-related issues. At a time when the

Web of Life has come under increasing threats, WWF-India's attempts have been to find and

implement solutions so that human beings can live in harmony with nature, and leave for

future generations a world rich in natural resources and natural wonders.

The organization is part of the WWF-family with 27 independent national organizations. Thecoordinating body, the WWF International, is located at Gland in Switzerland.


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WWF-INDIA

(WORK FOR TIGER)

Current goals and objectives to save the tiger:WWF-Indias goal is to restore and maintain tiger habitats, protect the tiger and its prey base in

important tiger landscapes in India.

The objectives are to:

Protect, restore and manage corridors to ensure connectivity between tiger habitats whileensuring that human-tiger conflicts are reduced.

Reduce pressures on tiger habitats by promoting alternative livelihoods for local communities.

Create incentives for local communities as well as state and regional government andopinion-makers to support tiger conservation.

Enhance capacities of the Forest Department to control poaching of tigers and prey species.


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Promote the political will as well as popular support within all sectors of society for tigerconservation.

WWF-India: 40 years of Nature Conservation

WWF-India started life as a wildlife conservation organization. It was founded in 1969 as a

Charitable Public Trust, with the express objective of ensuring the conservation of the

country's wildlife and wild habitats. The official launch of the Indian National Appeal

(name given for National offices by WWF-International) was done by the then PM Indira

Gandhi on 27th Nov 1969 at the India International Centre, New Delhi Aptly, it was then

known as the World Wildlife Fund-India. This was much before the terms "wildlife" and

"environment" had caught government or public attention. Even the Wildlife (Protection)

Act came into being three years later, in 1972.

WWF-India's beginnings were modest. Operating out of a limited office space at the Horn Bill

house in Mumbai and with very few full-time staff, it relied largely on the goodwill of the close-

knit group of its founders, and other associates who voluntarily contributed their time and

resources to the work of the organization.

In 1976, it sent an expedition led by Dr. Salim Ali, to Ladakh, to establish the status of the rare

Blacknecked Crane. In 1980, the Sea Turtle Conservation Project was launched.

A whole host of other Indian species have received attention from time to time. Among these are

the Wolf, the Andaman Teal, the Hispid Hare, the Pygmy Hog, the Flamingoes of Kachchh, the

lesser Cats, the Greater Adjutant Stork in Assam, the Hangul in Kashmir, and the Lion-tailed

Macaque, to name just a few.

More recently, there have been projects relating to the Asiatic Lion, the highly endangered

Himalayan Newt, the Red Panda, the Mountain Quail, the Pheasants, the Great Indian

Bustard, and several other species.


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Right from the inception of Project Tiger, WWF-India has been involved with the project in anadvisory capacity. Several of WWF-India's Trustees - eminent conservationists in their own right

- have been on the Project Tiger Steering Committee, the Indian Board for Wildlife, and other

national apex bodies for wildlife conservation.

The organization was also instrumental in securing the future of several tiger habitats and other

wilderness areas, through lobbying at the highest levels. Among the significant ones are: the

Dalma Hills (1976) and the Gautama Buddha Sanctuaries (1978) in Bihar, the Eravikulam-

Rajamalai in Kerala to protect the Nilgiri Tahr, and the country's first Marine National Park in

the Gulf of Kachchh. It was also in the forefront of the campaigns to save the world-famous

Silent valley from a proposed hydroelectric project and have it established as a National Park.

In 1984, its recommendation to notify Buxa in north Bengal as a Tiger Reserve was accepted.

The Government of Assam acted on a similar proposal and in 1986, established the Dibru-

Saikhowa Sanctuary. Other campaigns have led to the establishment of the Delhi Wildlife

Sanctuary, Mansarovar Lake and Dodai Lake Sanctuaries, Balpakhram Sanctuary in Meghalaya.

WWF-India has also been engaged in legal activism to secure the future of a number of sensitive

wildlife areas, including Bhittarkanika in Orissa, Narayan Sarovar in Gujarat

Another notable area of the organization's work is the monitoring of wildlife trade through the

TRAFFIC-division. It has ably assisted the enforcement agencies over a number of years, in the

work of field investigations, raids and seizures, enforcement training, and field studies. It has

made notable contributions in the field of live bird trade, ivory, edible swiftlet nests, sandalwood,

shahtoosh, pangolin, musk, bear bile, tiger parts, and rhino horn. One of the recent successful

campaigns using both print and electronic media is captioned "Don't Buy Trouble" and targets

potential customers of illegal wildlife products.

Today, WWF-India is not only the country's largest voluntary body in the field of conservation,


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it has also grown into a network with a countrywide presence, It has taken on diverse activities in

the field of nature protection - ranging from education and capacity building, to field projects in

biodiversity, to enviro-legal action, to policy studies and advocacy.

FUNCTIONS OF WWF:

BIODIVERSITY CONSERVATION

FOOTPRINT REDUCTION


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INTRODUCTION OF THE TOPIC

CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility (CSR, also called corporate conscience, corporate

citizenship, social performance, or sustainable responsible business) is a form ofcorporate self-

regulation integrated into a business model. CSR policy functions as a built-in, self-regulating

mechanism whereby business monitors and ensures its active compliance with the spirit of the

law, ethical standards, and international norms. The goal of CSR is to embrace responsibility for

the company's actions and encourage a positive impact through its activities on the environment,

consumers, employees, communities, stakeholders and all other members of the public sphere.

Furthermore, CSR-focused businesses would proactively promote the public interest (PI) by
http://en.wikipedia.org/wiki/Corporatehttp://en.wikipedia.org/wiki/Self-policinghttp://en.wikipedia.org/wiki/Self-policinghttp://en.wikipedia.org/wiki/Business_modelhttp://en.wikipedia.org/wiki/Norm_(sociology)http://en.wikipedia.org/wiki/Stakeholder_(corporate)http://en.wikipedia.org/wiki/Public_spherehttp://en.wikipedia.org/wiki/Proactivehttp://en.wikipedia.org/w/index.php?title=Public_interest(PI)&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Public_interest(PI)&action=edit&redlink=1http://en.wikipedia.org/wiki/Proactivehttp://en.wikipedia.org/wiki/Public_spherehttp://en.wikipedia.org/wiki/Stakeholder_(corporate)http://en.wikipedia.org/wiki/Norm_(sociology)http://en.wikipedia.org/wiki/Business_modelhttp://en.wikipedia.org/wiki/Self-policinghttp://en.wikipedia.org/wiki/Self-policinghttp://en.wikipedia.org/wiki/Corporate


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encouraging community growth and development, and voluntarily eliminating practices that

harm the public sphere, regardless of legality. CSR is the deliberate inclusion ofPI into corporate

decision, that is the core business of the company or firm, and the honoring of a triple bottom

line: people, planet, profit.

The term "corporate social responsibility" came in to common use in the late 1960s and early

1970s, after many multinational corporations formed. The term stakeholder, meaning those on

whom an organization's activities have an impact, was used to describe corporate owners

beyond shareholders as a result of an influential book by R. Edward Freeman,Strategic

management: a stakeholder approach in 1984. Proponents argue that corporations make more

long term profits by operating with a perspective, while critics argue that CSR distracts from the

economic role of businesses. Others argue CSR is merely window-dressing, or an attempt to pre-

empt the role of governments as a watchdog over powerful multinational corporations.
http://en.wikipedia.org/wiki/PIhttp://en.wikipedia.org/wiki/Triple_bottom_linehttp://en.wikipedia.org/wiki/Triple_bottom_linehttp://en.wikipedia.org/wiki/Stakeholder_(corporate)http://en.wikipedia.org/wiki/Shareholdershttp://en.wikipedia.org/wiki/R._Edward_Freemanhttp://en.wikipedia.org/wiki/Display_windowhttp://en.wikipedia.org/wiki/Multinational_corporationshttp://en.wikipedia.org/wiki/Multinational_corporationshttp://en.wikipedia.org/wiki/Display_windowhttp://en.wikipedia.org/wiki/R._Edward_Freemanhttp://en.wikipedia.org/wiki/Shareholdershttp://en.wikipedia.org/wiki/Stakeholder_(corporate)http://en.wikipedia.org/wiki/Triple_bottom_linehttp://en.wikipedia.org/wiki/Triple_bottom_linehttp://en.wikipedia.org/wiki/PI


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CSR is titled to aid an organization's mission as well as a guide to what the company stands for

and will uphold to its consumers. Development business ethics is one of the forms ofapplied

ethics that examines ethical principles and moral or ethical problems that can arise in a business

environment. ISO 26000 is the recognized international standard for CSR (currently a Draft

International Standard).

How companies benefit from the CSR concept???????????

No matter the size of an organization or the level of its involvement with CSR, every

contribution is important and provides a number of benefits to both the community and

business. Contributing to and supporting CSR does not have to be costly or time

consuming and more and more businesses active in their local communities are seeing

significant benefits from their involvement:

Reduced costs Increased business leads Increased reputation Increased staff morale and skills development Improved relationships with the local community, partners and clients Innovation in processes, products and services Managing the risks a company faces

Corporate Social Responsibility is a concept wherebycompanies integrate social and

environmental concerns into their business operations and in their interaction with their

stakeholders (employees, customers, shareholders, investors, local communities,

government), on a voluntary basis.
http://en.wikipedia.org/wiki/Business_ethicshttp://en.wikipedia.org/wiki/Applied_ethicshttp://en.wikipedia.org/wiki/Applied_ethicshttp://en.wikipedia.org/wiki/ISO_26000http://en.wikipedia.org/wiki/ISO_26000http://en.wikipedia.org/wiki/Applied_ethicshttp://en.wikipedia.org/wiki/Applied_ethicshttp://en.wikipedia.org/wiki/Business_ethics


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SUMMARY OF THE PROJECT

Corporate social responsibility (CSR, also called corporate conscience, corporate

citizenship, social performance, or sustainable responsible business)[1]is a form ofcorporate self-

regulation integrated into a business model. CSR policy functions as a built-in, self-regulating

mechanism whereby business monitors and ensures its active compliance with the spirit of the

law, ethical standards, and international norms. The goal of CSR is to embrace responsibility for

the company's actions and encourage a positive impact through its activities on the environment,

consumers, employees, communities, stakeholders and all other members of the public sphere.

Furthermore, CSR-focused businesses would proactively promote the public interest(PI) by

encouraging community growth and development, and voluntarily eliminating practices that

harm the public sphere, regardless of legality.

Measuring the rate of which, various organizations use CSR in their organizations to increase the

credibility and good will of the company. Here a survey is being conducted from various reputed

organizations who may or may not include various Social activities to perform CSR for their

organization. The survey is being collected with the help of a e-QUESTIONNAIRE, which was

being asked by various Head authorities of various organization in a face-to-face interaction.

The primary objective of this report is to measure the rate, by which various companies inculcate

CSR in their business.

The secondary objective is to perform the Marketing of several products being marketed by

WWF to gain funds for Wildlife and Nature conservation

The tools used aregraphs, percentages, Statistical tool as Standard Deviation etc.
http://en.wikipedia.org/wiki/Corporate_social_responsibility#cite_note-0http://en.wikipedia.org/wiki/Corporate_social_responsibility#cite_note-0http://en.wikipedia.org/wiki/Corporate_social_responsibility#cite_note-0http://en.wikipedia.org/wiki/Corporatehttp://en.wikipedia.org/wiki/Self-policinghttp://en.wikipedia.org/wiki/Self-policinghttp://en.wikipedia.org/wiki/Business_modelhttp://en.wikipedia.org/wiki/Norm_(sociology)http://en.wikipedia.org/wiki/Stakeholder_(corporate)http://en.wikipedia.org/wiki/Public_spherehttp://en.wikipedia.org/wiki/Proactivehttp://en.wikipedia.org/w/index.php?title=Public_interest(PI)&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Public_interest(PI)&action=edit&redlink=1http://en.wikipedia.org/wiki/Proactivehttp://en.wikipedia.org/wiki/Public_spherehttp://en.wikipedia.org/wiki/Stakeholder_(corporate)http://en.wikipedia.org/wiki/Norm_(sociology)http://en.wikipedia.org/wiki/Business_modelhttp://en.wikipedia.org/wiki/Self-policinghttp://en.wikipedia.org/wiki/Self-policinghttp://en.wikipedia.org/wiki/Corporatehttp://en.wikipedia.org/wiki/Corporate_social_responsibility#cite_note-0


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CHAPTER - II

REVIEW OF LITERATURE

In this article, the author JOHN MBURU from University of Bonn has expressed hisviews regarding Wildlife Conservation and Management Towards Co-Management

approach.The co-management approach of managing natural resources has increasingly

become popular among conservationists and development practitioners since it

overcomes the shortcomings of both the centralized management and community-based

approaches that hinder harmonization of conflicting interests among diverse stakeholder

groups. Considering criteria developed from theoretical advancements on co-

management and drawing on empirical studies conducted in Kenya, the paper examines

how successful the co-management approach has been in terms of meeting the needs and

interests of local communities and conservationists. Further, it analyses some of the

factors or conditions that contribute towards the emergence and subsequent adoption of

the co-management approach in the conservation and management of wildlife. These

factors, which may also be important in other developing countries, include the provision

of a favorable policy framework, institutional capacity of organized user groups to co-

manage wildlife resources, land tenure conditions and accessibility to wildlife resources.

It is emphasized that the co-management approach has had, so far, mixed results and

there are certain important factors challenging its successful implementation in Kenya.

In this article, author K.M Mittal from IILM has written about CSR and BIODIVERSITY.India needs to create a new autonomous authority, green custodian as a constitutional

office the Environment Protector of India, in order to provide institutional framework

for environmental security. The EPI would play the role of an ombudsman to decide

whether a highway should pass through a national park or a particular region should

always be kept independent of commercial activity (Divan, 2011).


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There is need to create awareness for protecting countrys biodiversity such as avifauna

posed by countrys ambitious development. Environmental degradation, biodiversity loss,

de-forestation, etc. pose challenge to countrys rich fauna and flora, which needs to be

controlled through concerted efforts of all concerned including political will at highest

level. What is needed is political will to implement decisions which are important from

environment, economic and above all national point of view.

This article has been taken from a International Conference discussion where the topicwas on SOCIAL RESPONSIBILITY OF BUSINESS TOWWARDS ENVIRONMENTAL

PROTECTION, WILDLIFE CONSERVATION, REFORESTATION AND ENDANGERED

SPECIES. The article offers corporate social responsibility (CSR)-related activities in

Australia. It cites Kangaroo Island where delegates can be guided through the wildlife

and fauna conservation parks in the island. It includes the revegetation project aims to

restock Cairns' rare and prehistoric rainforest. Moreover, delegates can participate in the

turtle monitoring conservation program where they can protect endangered species.

This Article lays emphasis on the CSR Activities being performed by GiantOrganizations like Ogilvy PR and NOKIA Mobile Phones. They emphasized more on

Orangutan and Wildlife Conservation. Ogilvy Public Relations is launching a CSR

campaign on behalf of Nokia Mobile Phones Indonesia to help protect the endangered

Indonesian orangutan. Regina Hutama, marketing communications manager at Nokia

Mobile Phones Indonesia, said that the campaign stemmed from the company's global

policy of promoting social initiatives. The program will be run in conjunction with NGO

Yayasan Orangutan Indonesia, affiliate to Orangutan Foundation Indonesia and the

International Orangutan Foundation.


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This article is about CSR in the area of Rain Water Conservation. Saving the rain forestfrom yet another palm oil plantation would certainly garner a company favorable

attention from environmentalists. In this article, we show that by strategically practicing

corporate social responsibility (CSR), a company can do well by doing good; in other

words, it can make a profit and make the world a better place at the same time. CSR is

regarded as voluntary corporate commitment to exceed the explicit and implicit

obligations imposed on a company by societys expectations of conventional corporate

behavior. Hence, CSR is a way of promoting social trends in order to enhance societys

basic order, which we define as consisting of obligations that cover both the legal

framework and social conventions. Due to globalization, companies are now less

constrained by societys basic order than they have been in the past. Because differentcountries have different laws and standards, there are more ways to get away with less

than ideal behavior in the quest for greater and greater profits. Nearly everyone agrees

that this is not a good thing, but what can be done? Via this article, we offer an

understanding of CSR that could be the answer.

The Council of Europe's Convention on the Conservation of European Wildlife andNatural Habitats is a binding international treaty in the field of nature conservation aimed

at the protection of the natural heritage in the European continent. The Bern Convention

aims to conserve Europe's wild flora and fauna and their natural habitats.It was an

innovative biodiversity convention at the time of its birth, over 30 years ago, through its

approach to protect both species and habitats. The treaty also takes account of the impact

that other policies may have on natural heritage and it recognizes the intrinsic value of

wild flora and fauna, which needs to be preserved and passed to future generations. The

convention has produced extensive guidance and standards, including species actions

plans, strategies, and over 140 recommendations and resolutions to help countries

improve their national policies on nature conservation. The Bern Convention has

combined concrete and practical action on the conservation and management of key

species and sites with more strategic and forward-looking instruments on complex issues,


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long before they were subject to legislation, like invasive alien species or biodiversity

adaptation to climate change. This work on current and relevant issues, developed in

partnership and cooperation with other biodiversity conventions, the scientific

community and non-governmental organizations, is one of the convention's strengths that

has continued to motivate European countries to join and support this multilateral

environmental agreement.

The concept of corporate social responsibility (CSR) emerged in the official discourse ofthe EU in 2000. This article explains how, while CSR may have been initially an idea

about the scope of the responsibility of companies towards their environment, it has nowbecome a process in which the representatives of the business community have come to

occupy the main role, and whose purpose is to promote learning among business

organizations, rather than to identify the components of a regulatory framework for

CSR. The central question now, therefore, is whether the so-called business case for

CSR is strong enough, so that we may hope that the forces of market will suffice to

encourage companies to behave responsibly, over and above their obligation to comply

with their legal obligations. The article shows, however, that this case rests on certain

presuppositions about markets and the business environment, which cannot be simply

assumed, but should be affirmatively created by a regulatory framework for

CSR. Following the introduction, it proceeds in four stages. First, it examines the

development of CSR in the EU. Second, it offers a critical examination of the so-called

businesscase for CSR, taking into account the growing diversity within the enlarged

EU. It then discusses, as an alternative, what a regulatory framework for CSR could

resemble, highlighting a number of initiatives which have been taken in this regard by the

EU. The article finally concludes that, since the failure of the European Multi-

Stakeholder Forum on CSR in 2004, the debate has made a turn in the wrong direction,

both because of the mistaken view that the establishment of a regulatory framework for

CSR would threaten the competitiveness of European companies, and because of the

naive (and contradictory) view that reliance on market mechanisms will suffice to ensure


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that corporations will seek to minimize the negative social and environmental impacts of

their activities, even in circumstances where they are not legally obliged to do so.

This article is a preliminary attempt to understand the corporate social responsibilityclaims and impacts of Aracruz Celulose sa, Brazil's largest pulp and paper

manufacturer.Aracruz locates its operations in the vulnerable biodiversity hotspot of the

Atlantic Forest, having acquired 800 000 hectares of land in five states of Brazil for the

planting of eucalyptus. It owns some of the largest pulp and paper mills in the

country. Both its record of land acquisition and its impact on the environment have

resulted in considerable social conflict with the indigenous inhabitants, former slave

communities and other small farmers in the state of Spirit Santo, and with supportive

activist ngos. The company's application of formal corporate social responsibility

practices often flies in the face of its social and environmental impacts. This raises

questions about the nature of corporate social responsibility and its claims in developing

countries like Brazil and elsewhere.

The paper analyses the motives and consequences of including environmental protectionin good managerial practices driven by a concern of responsible corporate

behavior. Corporate Social Responsibility is increasingly discussed in economics and

management studies today. This idea is fairly recent and stems from a philosophical

school of thought attributed to Hans Jonas, which says that nature must be preserved for

anthropocentric as well as bio centric reasons. In this respect, the consequences that these

two visions imply for men and companies will be developed. Corporate leaders often

make use of this concept, which finds its origins in philosophy, in order to analyze the

normative behavior of their companies. In this respect we shall favor a jonasian

interpretation. Hans Jonas will help us question the fundamental meaning of

responsibility. We will attempt to investigate this meaning using CSR. More specifically,


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this article tries to answer the question: what exactly is corporate responsibility? Is it a

mere concept currently in fashion, or is it a new structural approach which could indeed

take responsibility into account in so far as long-term environmental preservation is

concerned? In order to answer this question, we shall first propose a reading of

stakeholders. This approach poses several problems when dealing with corporate

responsibility regarding the preservation of nature. Secondly, we shall present a more

detailed analysis of such corporate social responsibility and the problems it poses. The

debate regarding action with the interest of its outcome and action in the interest of the

action itself shall be the focal point of our discussion. This article will adopt a narrative

and critical methodology. So as to achieve this goal, we propose to critically analyse

theoretical paradigms and test them through case studies.

The article presents an assessment of several environmental issues that were published inthe first quarter of 2007. It talks about the power shortages and the need to take energy

conservation seriously in China and in India. The increasing interest in nuclear power,

considered as one of the consequences of these power shortages, is discussed. The article

also focuses on the risk faced by workers in using toxic chemicals in Asian factories and

the regulations in China about the role of banks in corporate social responsibility.

The article offers a look at various issues, such as threat to land, environment andecosystem, faced by the mining industry in Canada. The effects of mining and metallurgy

on vegetation and wildlife can be huge. Also, abandoned mines continue to wreak havoc

on the environment. In addition to these, the mining industry is tackling corporate social

responsibility (CSR) issues. Canada's mining industry answered these issues by adopting

the Environmental Protection Act. The act addresses these issues to reduce pollution,protect the environment and human health, and promote sustainable development.

The article reports on the initiative of Ford International Puerto Rico to offerenvironmental and conservation grant program, which donates up to $400,000 a year in

Puerto Rico. It mentions that the awardees are chosen based on their program's impact on


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the environment and include projects dedicated to the conservation of flora and fauna in

their respective habitats. According to Larry Prein, managing director of Ford

International, they aim to conserve the planet.

The article is about the FMCG Companies of India, that takes part in Corporate SocialResponsibility very frequently and effectively. Effective Corporate Social

Responsibilities or CSR initiatives shall be taken keeping all the stakeholder's issues in

mind including the legal, ethical, commercial and other expectations society has for the

business. CSR initiatives in India are now taken by many companies. Especially for the

FMCG companies, where the major challenge is reduction of packaging materials, these

companies are doing work in the field of Environment, Health care, Education,

Community welfare, Women's empowerment and Girl Child care. Companies like

Hindustan Unilever started work on CO2 reduction also. The websites of these

companies are providing information about their CSR initiatives but are found not

updated regularly. For checking their CSR performance, Karmayog Rating is taken. The

rating gives good insight on CSR ratings of major FMCG companies of India. The

method of calculating the rating also discussed. In appendices, India's top three major

FMCGs companies overall CSR initiatives are discussed.


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CHAPTERIII

(RESEARCH METHODS AND PROCEDURES)

RESEARCH DESIGN RATIONALE OF THE PROJECT OBJECTIVE OF STUDY HYPOTHESIS METHODOLOGY

(a) Sample method (b) sampling size

(c) Tools used (d) Area covered


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RESEARCH DESIGN

A Research Design is a framework or blueprint for conducting the marketing research project. It

details the procedure necessary for obtaining the information needed to structure or solve

marketing research problem. A research design lays the foundation for conducting the project. A

good research design will ensure that the marketing research project is conducted effectively and

efficiently. Typically a research design involves the following components:

1. Design the Exploratory, Descriptive and Causal phase of research2. Define the information needed3. Specify the measurement and scaling procedures4. Construct a appropriate form of data collection5. Specify the sampling process and Sampling Size6. Develop a plan of data analysis

RESEARCH DESIGN is a plan outlining how information is to be gathered whether

primary or secondary for an assessment or evaluation that includes identifying the data

gathering methods such as questionnaire, interview etc. , the tools to be used/created , how

the tools will be administered, and how the information will be organized and analyzed

after collection.

It can be defined as a plan that defines the research question, hypotheses to be

examined, and the number and type of variables to be studied. It also assesses the

relationship between the variables by using well-developed principles of scientific

inquiry.


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CLASSIFICATION OF RESEARCH DESIGN

RESEARCH DESIGN

EXPLORATORY

RESEARCH DESIGN

CONCLUSIVE

RESEARCH DESIGN

DESCRIPTIVE

RESEARCH

CAUSAL

RESEARCH


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RATIONALE OF THE PROJECT

Corporate Social Responsibility (CSR) is becoming an increasingly important activity to

businesses nationally and internationally. As globalization accelerates and large corporations

serve as global providers, these corporations have progressively recognized the benefits of

providing CSR programs in their various locations. CSR activities are now being undertaken

throughout the globe.

In this age of core competency among various organizations, every company has to perform

some kind of Corporate Social Responsibility (CSR), to increase the credibility of the company

among its stake holders. CSR for a company helps in adding value to the profile of the company.

The measure of evaluating the involvement of various Organizations to perform CSR can be

done by doing a SURVEY, with the help of a questionnaire, which contain a set of inter related

questions, that helps in gaining the information regarding that particular field.

The present study is being conducted to measure the role of various businessmen in performing

CSR in their company for value addition, Competition. The present survey is being collected

from various respondents around 35.


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OBJECTIVES OF STUDY

To know the awareness and indulgement level of the respondents in CorporateSocial Responsibility (CSR) towards Nature and Wildlife Conservation.

To know the Consumers involvement level about the products provided by theWWF.

To market the products and services being provided by WWF.

To perform promotional and selling activity of one of the most remarkable Coffeetable magazine of WWFTIGER TALK


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HYPOTHESIS

A supposition, a proposition or principle which is supposed or taken for granted, in order to draw

conclusion or inference for proof of the point in question, something not proved, but assumed for

the purpose of argument or to account for a fact or an occurrence.

A hypothesis is simply a mere assumption or some supposition to be proved or disproved. But

for a researcher hypothesis is a formal question that he intends to resolve.

Quite often a research hypothesis is a predictive statement, capable of being tested by scientific

methods, that relates independent variables to some dependent variables.

A statement that explains or makes generalizations about a set of facts or principles, usually

forming a basis for possible experiments to confirm its viability.

The word hypothesis refers to different kinds of statements, or sets of statements, that scientists

make about natural phenomena. A hypothesis is a proposition that attempts to explain a set of

facts in a unified way. It generally forms the basis of experiments designed to establish its

plausibility. Though a hypothesis can never be proven true it can sometimes be verified beyond

reasonable doubt in the context of a particular theoretical approach. A scientific law is a

hypothesis that is assumed to be universally true.


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CHARACTERISTICS OF HYPOTHESIS

Hypothesis should be clear and precise. If the hypothesis is not clear and precise, theinferences drawn on its basis cannot be taken as reliable.

Hypothesis should be capable of being tested.

Hypothesis should state relationship between variables, if it happens to be a rationalhypothesis.

Hypothesis should be limited in scope and must be specific.

Hypothesis should be stated as far as possible in most simple terms so that the sameis easily understandable by all concerned.

Hypothesis should be consistent with most known facts i.e. it must be consistent witha substantial body of established facts.


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Z-TEST

A Z-test is any statistical hypothesis test in which the test statistic follows

a Student's Z distribution if the null hypothesis is true. It is most commonly applied when

the test statistic would follow a normal distribution if the value of a scaling term in the test

statistic were known.

History

The Z-statistic was introduced in 1908 by William Sealy Gosset, a chemist working for

the Guinness brewery in Dublin, Ireland

The most frequently used Z-Test are:

Aone-sample location testof whether the mean of a normally distributed population hasa value specified in a null hypothesis.

A two sample location testof the null hypothesis that the means of two normallydistributed populations are equal. All such tests are usually called Student'sZ-tests.

Independent one-sample Z-testIn testing the null hypothesis that the population mean is equal to a specified value0, one

uses the statistic

Wheres is the sample standard deviation of the sample andn is the sample size. Thedegrees of freedom used in this test isn 1.
http://en.wikipedia.org/wiki/Statistical_hypothesis_testinghttp://en.wikipedia.org/wiki/Test_statistichttp://en.wikipedia.org/wiki/Student%27s_t-distributionhttp://en.wikipedia.org/wiki/Null_hypothesishttp://en.wikipedia.org/wiki/Normal_distributionhttp://en.wikipedia.org/wiki/T-statistichttp://en.wikipedia.org/wiki/William_Sealy_Gossethttp://en.wikipedia.org/wiki/Guinnesshttp://en.wikipedia.org/wiki/Breweryhttp://en.wikipedia.org/wiki/Dublin,_Irelandhttp://en.wikipedia.org/wiki/Location_testhttp://en.wikipedia.org/wiki/Location_testhttp://en.wikipedia.org/wiki/Null_hypothesishttp://en.wikipedia.org/wiki/Location_testhttp://en.wikipedia.org/wiki/Location_testhttp://en.wikipedia.org/wiki/Null_hypothesishttp://en.wikipedia.org/wiki/Expected_valuehttp://en.wikipedia.org/wiki/Normal_distributionhttp://en.wikipedia.org/wiki/Normal_distributionhttp://en.wikipedia.org/wiki/Standard_deviation#Estimationhttp://en.wikipedia.org/wiki/Standard_deviation#Estimationhttp://en.wikipedia.org/wiki/Normal_distributionhttp://en.wikipedia.org/wiki/Normal_distributionhttp://en.wikipedia.org/wiki/Expected_valuehttp://en.wikipedia.org/wiki/Null_hypothesishttp://en.wikipedia.org/wiki/Location_testhttp://en.wikipedia.org/wiki/Null_hypothesishttp://en.wikipedia.org/wiki/Location_testhttp://en.wikipedia.org/wiki/Dublin,_Irelandhttp://en.wikipedia.org/wiki/Breweryhttp://en.wikipedia.org/wiki/Guinnesshttp://en.wikipedia.org/wiki/William_Sealy_Gossethttp://en.wikipedia.org/wiki/T-statistichttp://en.wikipedia.org/wiki/Normal_distributionhttp://en.wikipedia.org/wiki/Null_hypothesishttp://en.wikipedia.org/wiki/Student%27s_t-distributionhttp://en.wikipedia.org/wiki/Test_statistichttp://en.wikipedia.org/wiki/Statistical_hypothesis_testing


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METHODOLOGY

What is research?

According Webster (1985),

Research is to search or investigate exhaustively. It is a careful or diligent search, studious

inquiry or examination especially investigation or experimentation aimed at the discovery

and interpretation of facts, revision of accepted theories or laws in the light of new facts or

practical application of such new or revised theories or laws, it can also be the collection of

information about a particular subject.

What is a sample?

According Webster (1985),

A sample is a finite part of a statistical population whose properties are studied to

gain information about the whole. When dealing with people, it can be defined as a set of

respondents (people) selected from a larger population for the purpose of a survey.

A population is a group of individuals persons, objects, or items from whichsamples are taken for measurement for example a population of presidents or

professors, books or students.


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SAMPLING

Sampling is the act, process, or technique of selecting a suitable sample, or a

representative part of a population for the purpose of determining parameters or

characteristics of the whole population.

Sampling is that part ofstatistical practice concerned with the selection of an unbiased

or random subset of individual observations within a population of individuals intended to yield

some knowledge about the population of concern, especially for the purposes of making

predictions based on statistical inference. Sampling is an important aspect ofdata collection.

Researchers rarely survey the entire population for two reasons: the cost is too high, and

the population is dynamic in that the individuals making up the population may change over

time. The three main advantages of sampling are that the cost is lower, data collection is faster,

and since the data set is smaller it is possible to ensure homogeneity and to improve the accuracy

and quality of the data.

Each observation measures one or more properties (such as weight, location, color) of

observable bodies distinguished as independent objects or individuals. Results from probability

theory and statistical theory are employed to guide practice. In business and medical research,

sampling is widely used for gathering information about a population.
http://en.wikipedia.org/wiki/Statisticalhttp://en.wikipedia.org/wiki/Randomhttp://en.wikipedia.org/wiki/Population_(statistics)http://en.wikipedia.org/wiki/Statistical_inferencehttp://en.wikipedia.org/wiki/Data_collectionhttp://en.wikipedia.org/wiki/Probability_theoryhttp://en.wikipedia.org/wiki/Probability_theoryhttp://en.wikipedia.org/wiki/Statistical_theoryhttp://en.wikipedia.org/wiki/Statistical_theoryhttp://en.wikipedia.org/wiki/Probability_theoryhttp://en.wikipedia.org/wiki/Probability_theoryhttp://en.wikipedia.org/wiki/Data_collectionhttp://en.wikipedia.org/wiki/Statistical_inferencehttp://en.wikipedia.org/wiki/Population_(statistics)http://en.wikipedia.org/wiki/Randomhttp://en.wikipedia.org/wiki/Statistical


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SAMPLING METHODS

Sampling methods are classified as eitherprobability or non probability.

In probability sampling, each member of the population has a known non-zero probability of

being selected. Probability methods include random sampling, systematic sampling, and

stratified sampling.

In non-probability sampling, members are selected from the population in some non random

manner. These include convenience sampling,judgment sampling, quota sampling, and snowball

sampling. The advantage of probability sampling is that sampling error can be calculated, while

in non-probability sampling it is just vice-versa

Some of the Sampling Methods are as under:

Simple Random Sampling Stratified Sampling Systematic Sampling Convenience Sampling

Quota Sampling Judgment Sampling Cluster Sampling The sampling that I have used in my major project is STRATIFIED SAMPLING


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STRATIFIED SAMPLING

Where the population embraces a number of distinct categories, the frame can be organized by

these categories into separate "strata." Each stratum is then sampled as an independent sub-

population, out of which individual elements can be randomly selected. There are several

potential benefits to stratified sampling.

First, dividing the population into distinct, independent strata can enable researchers to drawinferences about specific subgroups that may be lost in a more generalized random sample.

Second, utilizing a stratified sampling method can lead to more efficient statistical estimates

(provided that strata are selected based upon relevance to the criterion in question, instead of

availability of the samples). Even if a stratified sampling approach does not lead to increased

statistical efficiency, such a tactic will not result in less efficiency than would simple random

sampling, provided that each stratum is proportional to the groups size in the population.

Third, it is sometimes the case that data are more readily available for individual, pre-existing

strata within a population than for the overall population; in such cases, using a stratified

sampling approach may be more convenient than aggregating data across groups (though this

may potentially be at odds with the previously noted importance of utilizing criterion-relevant

strata).

Finally, since each stratum is treated as an independent population, different sampling

approaches can be applied to different strata, potentially enabling researchers to use the approach

best suited (or most cost-effective) for each identified subgroup within the population.


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A stratified sampling approach is most effective when three conditions are met

1. Variability within strata are minimized2. Variability between strata are maximized3. The variables upon which the population is stratified are strongly correlated with the

desired dependent variable.

ADVANTAGES OF OTHER SAMPLING METHODS

1. Focuses on important subpopulations and ignores irrelevant ones.2. Allows use of different sampling techniques for different subpopulations.3. Improves the accuracy/efficiency of estimation.4. Permits greater balancing of statistical power of tests of differences between strata by

sampling equal numbers from strata varying widely in size.

DISADVANTAGES

1. Requires selection of relevant stratification variables which can be difficult.2. Is not useful when there are no homogeneous subgroups.3. Can be expensive to implement


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SAMPLE SIZE

The sample size drawn for collecting the primary data is35 respondents.

These 35 respondents belongs from various sectors like Automotive, Industrial,Retail, Food and Beverages, Tourism, Hotel, Colonizers, Construction sector etc.

All the respondents are selected on the basis ofStratified Sampling Methodand datacollected from all the respondents is with the help ofQuestionnaire made by me.


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TOOLS USED

The primary information will be collected through questionnaire method.

The tools to be used for analyzing the collected data will be :- Statistical Tables Graphs Pie charts Percentage

AREA COVERED

The questionnaire is circulated to the respondents of doing Business orOrganizations ofBHOPAL REGION and its proximity like Mandideep, Sehore ONLY.


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CHAPTERIV

(RESULTS AND DISCUSSIONS)

DATA COLLECTION AND REPRESENTATIONo Tabular & Graphs

DATA ANALYSIS AND INTERPRETATION

TESTING OF HYPOTHESIS


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1. Which of the following best describes the industry sector your company isoperating?

Options No. of Respondents Percentage (%)

Finance, Securities & Insurances 4 11%

Textiles and Clothing 0 0%

Oil or Gas 0 0%

Food & Consumer Packaged Foods 1 3%

Transportation Services 0 0%

Automotive 9 26%

High-tech and Consumer Electronics 3 9%

Construction and Building Materials 3 9%

Retail 3 9%

Tourism 7 20%

Warehouse 1 3%

Industrial Manufacturing 2 6%

College/Institutions 2 6%

TOTAL 35 100%


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Major 26% of the respondents are from automotive sector, who showed their interest inCSR towards Nature and Wildlife Conservation.

20% of the respondents are from Food and Consumer Packaged Goods Followed by 11%, 9% and 8%, who belongs to Finance, Retail and Construction

sector respectively

11%

0%

0%3%

0%

26%

8%8%

9%

20%

3%6% 6%

No. of Respondents

Finance, Securities & Insurances

Textiles and Clothing

Oil or Gas

Food & Consumer Packaged Foods

Transportation Services

Automotive

High-tech and Consumer ElectronicsConstruction and Building Materials

Retail

Tourism

Warehouse

Industrial Manufacturing

College/Institutions


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2. How many people work in your company?


250 9 26%

TOTAL 35 100%


43% of the respondents have around 10-50 employees in their organization 26% of the respondents have 50-100 employees in their company.

0%

0%

43%

14%

17%

26%

250


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3. How did you learn first about Corporate Social Responsibility (CSR)?


Local NGOs 14 40%

Business Associations 9 26%

Chamber of Commerce 3 9%

Media 7 20%

Other Companies 2 6%

TOTAL 35 100%


Majority 40% of the organizations learn about CSR through Local NGOs. 26% of the respondents get aware about CSR by Business associations. 20% of the Companies know about CSR by means ofMedia (Print & Electronic)

0%

40%

26%

8%

20%

6%

Local NGOs Business Associations Chamber of Commerce Media Other Companies


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4. Which of the below definitions describes CSR best in your opinion?


Definition 1 0 0%

Definition 2 1 3%

Definition 3 10 29%

Definition 4 14 40%

Definition 5 10 29%

TOTAL 35 100%


Majority 40% of the respondents believe that CSR is a set of policies for effectivedecision making.

29% Respondents equally believe that CSR is about promoting corporate fairness andmanaging economic and social relationship with its stakeholders respectively.

0

2

4

6

8

10

12

14

Definition 1 Definition 2 Definition 3 Definition 4 Definition 5

0

1

10

14

10

Series1

Series2


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5. How long do you think it would take to implement CSR in your company?


2-3 weeks 2 6%

1Month 4 11%

2 Months 8 23%

1 Year 21 60%

Other 0 0%

TOTAL 35 100%


Majority 60% of the respondents are in favor that they would take 1 year to implementCSR in their company, which is quite a long period.

23% respondents take about 2 Months to implement CSR in their company.

0 5 10 15 20 25

Options

2-3 weeks

1Month

2 Months

1 Year

Other


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6. What would be in your opinion be the biggest obstacle to integrate CSR inyour business operations?


Lack of Human Resources 5 14%

Lack of Employee Motivation 4 11%

Lack of Time 12 34%

No support from Top

Management

5 14%

Lack of Funds 8 23%

No benefit expected from CSR 1 3%

TOTAL 35 100%

14%

12%

34%

14%

23%

3%

Lack of Human Resources

Lack of Employee Motivation

Lack of Time

No support from Top

Management

Lack of Funds

No benefit expected from CSR


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7. What incentives would encourage your company to implement CSRpractices?

Options No. of

Respondents

Percentage (%)

Govt. Financial Incentives 3 9%

Award Schemes 8 23%

Facilitated participation in business

networks

8 23%

Concessional Credit grant Schemes 5 14%

Linkages with Larger firms 8 23%

Other 3 9%

TOTAL 35 100%


23% respondents equally believe in Award Schemes, participation in businessnetworks and Linkages with larger firmsfor implementing their CSR.

0

5

10

Series1

9% 9%14%

23% 23%


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8. Are you a supplier to larger national or International Companies?


Yes 4 11%

No 31 89%

No answer 0 0%

TOTAL 35 100%


Majority of the Targeted respondents i.e. 89% are not the supplier to Large National orInternational Companies.

11% of the targeted companies are a supplier to National/International Companies.

4, 11%

31, 89%

Yes

No

No answer


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9. Would you hire a professional consultant/advisor to help your company dealwith CSR in a strategic way?


Yes 19 54%

No 14 14%

No answer 2 6%

TOTAL 35 100%


54% of the respondents are in favor that they would hire a professional consultant toimplement CSR in their company.

While 14% of the respondents are not in favor of hiring professional consultant. 6% have not given any answer.

54%40%

6%

No. of Respondents

Yes No No answer


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10.Please indicate whether in your opinion the below listed activities form partof CSR.

PROVIDING JOB POSSIBILITIES TO HANDICAPPED PEOPLE


YES 14 40%

UNCERTAIN 14 40%

NO 5 14%

NO ANSWER 2 6%

TOTAL 35 100%

40%

40%

14%6%

YES UNCERTAIN NO NO ANSWER


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OFFERING FREE LUNCH TO EMPLOYEES


YES 9 26%

UNCERTAIN 13 37%

NO 12 34%

NO ANSWER 1 3%

TOTAL 35 100%


13% of the respondents are uncertain about providing free lunch to employees in theirCSR.

While, 12% of the respondents so want to provide free lunch to their employees in theirCSR.

0

2

4

6

8

10

12

14


9

1312

1

Series1


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CLEANING PROCEDURES WITH REDUCED WATERCONSUMPTION


YES 7 20%

UNCERTAIN 14 40%

NO 12 34%

NO ANSWER 2 6%

TOTAL 35 100%


40% of the respondents are uncertain about cleaning procedures with reduced waterconsumption to be included in their CSR.

While, 34% do want to include this in their CSR

20%

40%

34%

6%



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INVOLVING CONSERVATIONAL PROGRAMMES (NATURE ANDWILDLIFE) WITH VARIOUS NGOs


YES 16 46%

UNCERTAIN 16 46%

NO 2 7%

NO ANSWER 1 3%

TOTAL 35 100%


46% of the respondents equally in favor of indulging and uncertain of indulgingConservational Programmes in their CSR respectively.

0 5 10 15 20

YES

UNCERTAIN

NO

NO ANSWER

16

16

2

1

Series1


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MAKE REGULAR DONATIONS TO CHARITIES


YES 17 48%

UNCERTAIN 15 43%

NO 2 6%

NO ANSWER 1 3%

TOTAL 35 100%


48% of the respondents are interested in doing regular charity donations to make it as apart of their CSR

While, 48% of the respondents are uncertain about doing charity donations to be a partof their CSR.

0

5

10

15

20

YES UNCERTAIN NONO ANSWER

1715

21

Series1


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PROVIDING GIFTS TO EMPLOYEES AS AN INCENTIVES INASSOCIATION WITH NGOs


YES 21 60%

UNCERTAIN 11 31%

NO 3 9%

NO ANSWER 0 0%

TOTAL 35 100%


60% of the majority are willing to provide gifts to their Employees as an incentive byassociating with various NGOs.

While, 31% are uncertain about indulging this activity in their CSR.

0

10

20

30

YESUNCERTAIN

NONO ANSWER

60%

31%

9%

0%

Series1


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11.Please Rate the importance of the below described activities/issues for acompany that wants to engage in CSR as-

CLEANING PROCEDURE :


1 (Very Important) 5 14%

2 (Important) 10 29%

3 (Moderate) 11 31%

4 (Not Important) 2 6%

5 (Not Important at all) 7 20%

TOTAL 35 100%

14%

29%

31%

6%

20%

1 (Very Important) 2 (Important) 3 (Moderate) 4 (Not Important) 5 (Not Important at all)


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INDUSTRIAL POLLUTION




3 (Moderate) 11 31%



TOTAL 35 100%


Majority 31% respondents have moderate views about inculcating Industrial Pollutionas a part of their CSR.

While, 17% respondents have equally given no importance to Industrial pollution intheir CSR.

0 2 4 6 8 10 12

1 (Very Important)

2 (Important)

3 (Moderate)

4 (Not Important)

5 (Not Important at all)

2

10

11

6

6

Series1


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NATIONAL ENVIRONMENT LAW



2 (Important) 6 17%

3 (Moderate) 16 46%



TOTAL 35 100%


Majority, 46% have moderate views about engaging/considering NationalEnvironment Law in their CSR.

0 5 10 15 20

1 (Very Important)

2 (Important)

3 (Moderate)

4 (Not Important)


0

6

16

9

4

Series1


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WILDLIFE CONSERVATION



2 (Important) 9 26%

3 (Moderate) 14 40%



TOTAL 35 100%


Majority 40% people have moderate views about WILDLIFE CONSERVATION While, 20% and 26% of the respondents give equally weight age to Wildlife

Conservation for their CSR.

0 5 10 15

1 (Very Important)

2 (Important)

3 (Moderate)

4 (Not Important)


7

9

14

4

1

Series2

Series1


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NATURAL CONSERVATION




3 (Moderate) 10 29%



TOTAL 35 100%


Majority 34% and 31% gives importance to Natural Conservation in their CSR.

31%

34%

29%

0%

6%



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ENSURING HARMONY WITH NATURE & FOSTERINGENVIRONMENTAL AWARENESS




3 (Moderate) 10 29%

4 (Not Important) 4 11%5 (Not Important at all) 2 6%

TOTAL 35 100%


29% of the respondents believe in ensuring harmony with nature to perform their CSR While, 11%+6%=17% respondents altogether do want to indulge in it and feels its

unimportant for the CSR.

26%

28%

29%

11%

6%

17%



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COOPERATION WITH SCHOOLS AND UNIVERSITIES




3 (Moderate) 11 31%



TOTAL 35 100%


36% people believe Cooperation with various Schools and Universities to beimplemented in their CSR.

0

2

4

6

810

12

14

1 (Very

Important)2 (Important)

3 (Moderate) 4 (Not

Important)5 (Not

Important at

all)

8

13

11

2

1

Series1


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12.According to your opinion, what impact does CSR have on the followingissues?(Only related to WWF mainly)

SALES (indirectly linked with Productivity, Operational cost andRevenues)


Huge Positive Impact 3 9%

Medium Impact 12 34%

Huge Negative Impact 0 0%

Medium Negative Impact 1 3%

No Impact 19 54%

TOTAL 35 100%

9%

34%

0%3%

54%

Huge Positive Impact

Medium Impact

Huge Negative Impact

Medium Negative

Impact

No Impact


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VALUE ADDITION






No Impact 1 3%

TOTAL 35 100%


Majority 57% of the respondents are in a favor that CSR has an incredible impact onValue addition of any organization, which increases the credibility of the company.

40% are also in the favor of increasing Value addition through CSR.

0 5 10 15 20

Huge Positive Impact

Medium Impact

Huge Negative Impact

Medium Negative Impact

No Impact

20

14

0

0

1

Series1


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MEDIA PRESENCE






No Impact 03 9%

TOTAL 35 100%


43% of the respondents believe that CSR play a significant role in gaining attention inMedia i.e. MEDIA PRESENCE

While, 34% are in the favor that CSR has Medium Impact on Media Presence.

43%

34%

6% 8%9%

Huge Positive Impact Medium Impact Huge Negative Impact Medium Negative Impact No Impact


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GOVERNMENT RELATIONS






No Impact 04 11%

TOTAL 35 100%


43% respondents believe that CSR has Huge Positive Impact on improvingGovernment Relations, as it can be improved by organizing Camps with the help of

Government.

While, 34% respondents believe it has Medium Positive Impact.

0

2

4

6

8

10

12

14

16

Huge Positive

Impact

Medium

Impact

Huge Negative

Impact

Medium

Negative

Impact

No Impact

15

12

1

34 Series1


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13.Are you aware of WWF?


Yes 27 77%

No 1 3%

May be 7 20%

TOTAL 35 100%


Majority i.e. 77% of the respondents are aware of this Prestigious, renownedInternational NGO i.e. WWF(World Wide Fund for NatureIndia)

While, 20% respondents are questionable about WWF.

77%

3%

20%

Yes

No

May be


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14.How do you aware of WWF?


WWF Products 1 3%

WWF Awareness Programmes 8 23%

WWF Camps 0 0%

WWF International Presence 18 51%

Media (Print and Electronic) 8 23%

TOTAL 35 100%


51% of the respondents are aware of WWF because of its International Presence. While, 23% respondents equally aware of WWF because ofits Awareness

Programmes and its presence in Media (Print and Electronic)

3%

23%

0%

51%23%

WWF Products

WWF Awareness

Programmes

WWF Camps

WWF International

Presence

Media (Print and

Electronic)


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15.Would you like to associate with WWF?


Yes 8 23%

No 6 17%

May be 21 60%

TOTAL 35 100%


Majority i.e. 60% are not sure about associating with WWF, it means People are usuallyless concern about indulging CSR in their organization, because of less awareness aboutCorporate Social Responsibility.

While, 23% , respondents who are more aware and interested in CSR would like toassociate with WWF, by conducting various Programmes and Purchasing

Products(calendars, diary etc)being made WWG specially from EPCO Papers .

0 5 10 15 20 25

Yes

No

May be

23%

17%

60%

Series1


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Testing of hypothesisS.No Q3 Q7 11.4 11.5 12.14 13.3 13.6 13.11 13.12 15 16 X

1 1 3 1 2 1 2 1 1 1 5 3 21

2 4 3 1 1 3 2 1 1 2 5 3 26

3 1 3 1 2 1 2 1 1 2 2 3 19

4 2 2 1 1 2 2 1 2 5 5 3 26

5 1 3 1 2 1 2 2 2 5 2 3 24

6 2 3 1 1 1 2 1 1 1 2 3 18

7 1 2 2 2 3 2 1 2 2 5 2 24

8 2 1 2 1 3 5 1 1 5 5 3 29

9 2 2 3 4 4 2 1 1 2 5 3 29

10 4 4 2 2 2 5 1 1 2 4 3 3011 1 2 1 1 2 5 2 1 1 4 1 22

12 4 5 2 1 3 4 2 1 2 4 3 31

13 3 6 2 2 1 5 2 2 1 2 3 29

14 5 5 2 1 1 2 2 2 2 4 3 29

15 1 4 1 2 2 1 1 1 1 2 1 17

16 1 4 2 1 2 2 1 1 1 1 3 19

17 3 3 2 2 2 1 1 1 2 4 2 23

18 2 5 2 2 3 5 2 1 3 5 2 32

19 1 1 2 1 1 5 1 1 2 4 1 20

20 3 3 4 2 2 5 2 1 1 4 3 30

21 5 5 2 1 3 5 2 1 1 4 3 32

22 4 3 2 1 1 5 1 1 4 4 2 28

23 4 1 1 1 2 5 2 2 4 4 3 29

24 1 3 2 1 3 5 2 1 4 4 3 29

25 2 5 2 2 2 5 1 1 1 2 1 24

26 3 1 1 1 1 2 1 1 1 2 1 15

27 4 4 1 2 2 5 2 2 2 4 1 29

28 1 2 3 2 3 2 1 1 1 4 3 23

29 2 3 1 1 2 5 1 1 1 4 1 22

30 1 5 2 3 3 5 5 1 2 4 2 33

31 1 5 1 2 2 5 2 2 2 2 2 2632 2 4 2 2 4 5 1 1 1 4 3 29

33 1 3 1 1 2 5 2 2 2 4 3 26

34 4 1 1 1 3 1 1 1 1 4 1 19

35 1 5 1 3 3 5 2 1 1 5 3 30

X=892


68/82

P a g e | 68

UsingStandard deviation method

Formula :

_X = 892/35


69/82

P a g e | 69

= 25.5

CHARTX dX = X - X dX221 -4.5 20.2526 0.5 0.2519 -6.5 42.2526 0.5 0.2524 -1.5 2.2518 -7.5 56.2524 -1.5 2.2529 3.5 12.2529 3.5 12.2530 4.5 20.2522 -3.5 12.2531 5.5 30.2529 3.5 12.2529 3.5 12.25


70/82

P a g e | 70

17 -8.5 72.2519 -6.5 42.2523 - 2.5 6.2532 6.5 42.2520 -5.5 30.2530 4.5 20.2532 6.5 42.2528 2.5 6.2529 3.5 12.2529 3.5 12.2524 -1.5 2.2515 -10.5 110.2529 3.5 12.2523 -2.5 6.2522 -3.5 12.2533 7.5 56.2526 0.5 0.2529 3.5 12.2526 0.5 0.25


71/82

P a g e | 71

19 -6.5 42.2530 4.5 20.25

TOTAL dX2 = 796.75

MATHEMATICAL CALCULATION

STANDARD DEVIATION FORMULA


72/82

P a g e | 72

= 796.75/35= 22.76= 4.8

HYPOTHESIS TESTING

BY USING

Z-TEST

By using formula :

Z = 25.5 264.835


73/82

P a g e | 73

= -0.618 Thus, -0.618


74/82

P a g e | 74

MAJOR FINDINGS

NOTE :- MAJOR FINDINGS ARE COLLECTED ON THE BASIS OF THE RESPONSES

GIVEN BY RESPONDENTS IN THE QUESTIONNAIRES GIVEN TO THEM.

Majority of the survey is being collected from Automotive sector i.e. 26% While, 20% of the interested respondents belongs to Food and Beverages Industry. But, it is found that CSR is mostly performed by INDUSTRIAL SECTOR AND

HOTEL/TOURISM SECTOR.

It is found from the survey that Mostly 43% of the organizations interested in performingCSR has about 10-50 employees in their organization.

It is being concluded from the survey conducted that Majority 40% of the respondentslearn about Corporate Social Responsibility by means of Local NGOs, followed by

Business associations and Media, which comes out to be 26% and 20% respectively.

40% of the respondents define CSR as a set of policies for effective decision making. According to the survey, it has been found that Majority 60% of the respondents are in

favor that they would take around 1 year to implement CSR in their company.


75/82

P a g e | 75

The major obstacle to integrate CSR in any business organizations is due to Lack ofTime and funds, as being responded by 34% and 23% of the respondents

respectively.

23% of the respondents equally believe that Award schemes, Participation in businessnetworks and Linkages with larger firms are the main incentives that encourage their

company to implement CSR in their Company.

Majority 89% of the companies are not the supplier to Larger National Companies;Most of them are local companies of Bhopal and its proximity.

Most of the respondents (89%) are in favor that they would hire a professionalconsultant/advisor to help your company deal with CSR in a strategic way.

40% of the respondents are in favor of Providing Jobs to Handicapped People. While, 37% of the respondents are uncertain about offering free lunch to employees to

be a part of their CSR.

Most of respondent are not concerned about Cleaning procedures and waterconsumption to be included in their CSR

Majority 46% and 48% of the respondents are in favor of Involving ConservationalProgrammes with various NGOs and Donations to Charity to be a part of their CSR.

60% of the respondents believe that they should provide gifts to employees as asincentive in associating with NGOs for performing their CSR.

Majority of the respondents have Moderate views about Cleaning Procedures,Industrial Pollution, National Environment Law and wildlife conservation to be

engaged in their CSR.

While, 34% feels it important to include Nature Conservation in their CSR 54% of the respondents feels sales have no impact due to CSR.


76/82

P a g e | 76

While , Majority of the respondents are in favor that CSR has Positive impact onValue addition, Media Presence and Government Relations.

It has been found from the survey that 77% respondents are aware of WWF. Because of its INTERNATIONAL PRESENCE (51%) But 60% of the respondents are not sure about associating with WWF.

SUGGESTIONS

WWF has to keep spreading awareness Programmes in Automotive, Industrial,Construction and Tourism/Hotel sector about their respective CSR activities in their

field.

WWF need to show their presence in various Social Networking Websites, variousassociations and Media, to keep aware with their Products and Programmes.

Since, People have less knowledge about CSR, So WWF has to make people aware theadvantages of Corporate Social Responsibility in the interest of Society and their

organization as well, by conducting various Awareness Programmes on various

issues.

WWF should find the best possible solution for which the respective company feels itsobstacle to integrate CSR in their company.


77/82

P a g e | 77

WWF should associate with Large Government/Semi-Government Firms by providingspecial Discount Offers on their products and services.

Since, the people know about WWF because of its International Presence, Not becauseof their work unfortunately, So WWF need to aware people about their work by

conducting various Conservational Programmes in the presence of Media.

It also need to increase its credibility among the population.

FOR COMPANIES

Companies should ensure better understanding of CSR within the corporation atall levels. This can be achieved by creating work groups on CSR issues and

encouraging CSR policy by means of rewards

Companies should allocate budget so they can address CSR issues.

A toolkit should be developed for self-assessment of companies on CSRperformance.

To give more priority to environmental issues greening costs should be part of theproject costs.

FOR NGOs

Much more work is needed to educate Indian consumers on the needs for and thebenefits and costs of CSR.

NGOs should lobby with media corporations to regularly publish and do rankingon not only financial but also on CSR benchmarks.


78/82

P a g e | 78

LIMITATIONS

Every Respondent was not easily ready to fill the questionnaire.

Language barrier

Time factor and appointments taken was the biggest limitation. The study was limited to 35 Respondents so it is difficult to give a precise

conclusion.

The data collected depends on the thoughts and perception of the Respondentstowards the company so the chances of biasness are much in this case.

The project focuses on the whole range of CSR issues with respect to a broadselection of business sectors. Since the project is limited in time and resources, it was

impossible to perform an in-depth research into all these aspects for all business

sectors.


79/82

P a g e | 79

Per business sector only selective companies are interviewed. It would be quite boldto draw general conclusions on business sectors on the basis of limited companies.

This can only be done with the greatest caution.

The fact that companies participate in the project is an indication that they areinterested in CSR. In general these are the companies that are already active on

CSR or, at least, show a degree of transparency. It is therefore very likely that the

findings in this report give a too positive image about CSR activities in general.

CONCLUSION

Biodiversity is the biggest gift of the nature being given to the society, and it should be the

primary responsibility of any company to conserve Nature and Wildlife. While doing business a

company/industry make so much harm to the society and nature and as a responsible business it

is the duty of every business to take measures in the interest of the Society, by conducting

various CSR programmes on regular interval.

The project has revealed some important facts and information about various Companies,

Industrial sector and other sectors regarding their status and interest in performing CSR

and it has been concluded that Most of the companies are interested in performing CSR

and want to get associate with WWF to perform their CSR mostly in the field of Nature

and Wildlife Conservation.


80/82

P a g e | 80

The project has revealed facts about the awareness and Interest of various Business and

industrial sectors about the Nature and Wildlife conservation and the steps they can take

by associating with WWF by purchasing their eco-friendly EPCO Paper made calendars,

diaries and COFFEETABLE ALBUM related to tiger conservation TIGER TALK and

by conducting various Environment conservation related Programmes or by spreading

knowledge about Biodiversity conservation ,to implement CSR, which could be proved

beneficial in the interest of the company and society as well.

REFERENCES

Websites :

http://www.wwfindia.org/ http://www.facebook.com/WWF http://en.wikipedia.org/wiki/Corporate_social_responsibility http://www.norwayemb.org.in/News_and_events/Business/CSR-in-India/ http://papers.ssrn.com/sol3/papers.cfm?abstract_id=524543 http://www.trikal.org/ictbm11/pdf/csr/D1348-done.pdf http://web.ebscohost.com/ehost/detail?sid=a65cc24a-3a80-4a1c-a5dc-

967a8cfdf3e9%40sessionmgr13&vid=1&hid=7&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d

%3d#db=bth&AN=45667585
http://www.wwfindia.org/http://www.wwfindia.org/http://www.facebook.com/WWFhttp://www.facebook.com/WWFhttp://en.wikipedia.org/wiki/Corporate_social_responsibilityhttp://en.wikipedia.org/wiki/Corporate_s

final project on wwf by prateek gupta under guidance of dr sumeet singh jasial sir

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