Project Review

Project ReviewPresented ByArun Sunny MProject Guide : Nisa James1COMPANYName of the Company :Kitex Garments LtdPlace : ErnakulamArea : Kitex Manufacturing UnitTopic : Study on impact of perceived product quality on purchase intention.

TopicThis study aims to determine the level of product quality based on the eight quality dimensions. framework and the relationship towards the buyer purchase behavior.

STUDY ON IMPACT OF PERCEIVED PRODUCT QUALITY ON PURCHASE INTENTIONOBJECTIVESO1: To understand the quality dimensions of perceived quality with special reference to garments.O2: To understand the impact of perceived quality on purchase intentionREVIEW OF LITERATUREThere are many different definitions and dimension of quality to be found in the books and academic literature. One of the most respected definitions of quality is developed by David Garvin. (Mohd Rizaimy Shaharudin, African Journal of Business Management Vol. 5(20), pp. 8163-8176, 16 September, 2011)Consumer behavior is quite different as the events that consumers task in searching for, using, purchasing, evaluating, and disposing of products that they think will assure their needs (Pelau, 2011)Global Journal of Management and Business Research: E Marketing Volume 15 Issue 1 Version 1.0 Year 2015 Operation Management , Willam J Stevenson, 8 EditionHYPOTHESISH1: There is a significant influence of quality towards purchase intention of Kitex GarmentsH2: There is a significant difference in the perceived quality of garments among different age group H3: There is a significant difference in the perceived quality of garments among different income groupH4: There is a significant difference in the purchase intention of garments among different age group

DATA SOURCEPrimary SourceSecondary Source Internet Text book Direct InterviewQuestionnaire

POPULATION AND SAMPLE Population - Consumers of Ernakulam.Sample size - 100Sample method - Convenience samplingSTATISTICAL TOOLRegressionT testAnova

Current status of the ProjectCompleted : SurveyIntroductionIndustry ProfileCompany Profile,Product Profile,

SCHEDULE FOR NEXT MONTHData Analysis and Interpretation 1 weekFinal Report Writing 2 week Thank YouIn Slide Show mode, click the arrow to enter the PowerPoint Getting Started Center.12