•Video – 1 ½ to 2 minutes featuring a quick background of JAZZ FM.

This can be scripted or unscripted. If using music please use jazz music.

•Podcast – 1 ½ to 2 minutes featuring a quick background of JAZZ FM.

This of course, should be scripted.

•MySpace – Create a MySpace page that the station can use to contact

their listeners. The site should contain information about the radio station.

Assignment

Assignment • Facebook – Create a Facebook “Group” and use the

station’s new logo and content about the station. Goal: to get people to join the “group” / “fan”.

• PowerPoint / Slideshare – Create a slide show that can be placed on the station’s web site – the PowerPoint should contain content about the station and have a nice graphic feel to it. Length should not be less than 5 slides.

• An original idea – Create an image of the radio station by using new media product. You can use one or multi items listed above, or another original idea.

Information about JAZZ FM

• What is the name? It’s JAZZ FM.

• What kind of jazz music do you play?

• Where do I find you? 104.9 or 88.5?

• Our goal? To get the name out there (whether you listen or not)

• Include critical items: Name, Slogan, Logo, Town, School, Frequency.

Where to Find Information

• Web site: www.ErieRadio.com

• Pictures: www.ErieRadio.com/pictures

• Audio: www.ErieRadio.com/pictures/comments.mp3

• People: Students, Hosts, Staff

• Outside of station - listeners

• History of station -

Items to Consider in Project

• Intro– What were some of the goals for the group.– Obstacles group encountered.– Challenges

• Conclusion– Positive outcome of project– Improvement with more time

Spending $$ to Advertise

• Companies spend Third of a Trillion Dollars a year on Advertising (work??)

• Americans are subject to some 3,000 essentially random pitches pr day

• 2/3 say they are constantly bombarded by ads (Yankelovich Partners Study)

• 59% say ads have little or no relevance to them

• Internet AD revenues in the U.S. totaled 11.5 billion in the first 6 months of 2008 (Interactive Advertising Bureau)

• In 2004, Internet AD Revenues were 9.6 billion for the entire year.

• Persuasion Engineering• Behavioral Targeting – are you willing to opt-in

to allow agencies to ‘track’ your surfing habits?– Website visitors were 14 times more likely to click an

ad when it identified to them.– 2004 survey found 2/3 of Internet users believe better

targeted ads would be less annoying– 45% would share personal information in exchange

for that advertising relevance.

Traditional Media Learns from the Internet – More Interactive

• Example: TV Ads for Royal Caribbean Cruise Lines have been set to run only when the temperature drops below a certain point in a given market.

• Cable companies experiment with interactive channels that let viewers enlist their remote controls to click on banner ads and onscreen buttons.

• Video games already have ads – but start changing those ads to match an individual player’s move and preferences.

Smart Ads

• Supermarkets in Massachusetts

• Elevators

• Taxis (smart ad vehicles)

• GPS

• Smart Sign Media in Sacramento

• The ultimate smart-ad tool (What is it)

Mobile Phone Marketing

• If you ‘opt-in”

• McDonald’s and Dunkin’ Donuts beam coupons to cell phones – 17% results.

• With GPS – location tracking: Drive down the street, store sends coupon to you.

• Pay using Cell Phones (Japan using it)

The Future of Advertising isHERE NOW

• Theme Park digital photos in your living room

• Orbitz Online Travel Agency – Sink the Putt Ad.

• 70% fast-forward through TV Ads (results?)

• http://www.zebraimaging.com/videos/ZebraVideo.wmv (Zebra Imaging)