My Internship Experience

Lindsey KluempersJennifer Washburn

Lindsey’s Background…

• Four year member of the Eastern Illinois University Women’s basketball team

• Possible career choices: – Career in athletic sales– Basketball coach at the collegiate level

• Currently Interning for Ryan Gilmore who is the Director of Marketing and Promotions

Jennifer’s Background…

• Junior Business Marketing Major• Vice President of Membership for American

Marketing Association • Interned with Sports Impacts as a Marketing

Research Assistant• Currently Interning for Ryan Gilmore who is the Director of

Marketing and Promotions• Possible Career Choices

– Sports Marketing either College or Pro– Marketing for a Major Corporation

Marketing and Promotions Internship

• Ryan Gilmore – Director of Marketing and Promotions

• Responsible for all promotional activities at EIU events

• Given guidelines then go our director with them• Log own hours and send at the end of the week• Monthly reports

Responsibilities

• Announce at baseball and softball games• Media timeouts during basketball games (16,12,8, 4)• Control sound board with music (sound director) • Pull participants from crowd and run promotions

such as: dizzy bat, musical chairs, name that tune, dash for cash, etc.

• Organize events such as Fastest Kid in Charleston and Stuffed Animal Day, Kay Yow Foundation (Paint the Hall Pink)

Marketing Aspects

• Product– Eastern Illinois Athletics (baseball, softball, basketball)

• Target Market– EIU students, surrounding community, local businesses,

families, die hard fans, alumni/ former student athletes, parents

• Competitors– Apathy of students, movie theatres, bowling alleys, bars or

restaurants (alcohol), UB events (7th Street Underground), Religious events, Intramurals or the Rec Center in general, etc.

Promotional Plan

• Create and follow game scripts• Trying to bring in more fans (initial buy) and

have them come back (repeat purchases)– Usually done through game day promotions – Make students want to stay whole event

• Pricing advantage to members of Panther Club, Panther Pack Kids’ Club, corporate agreements, large groups (school groups)

Promotional Plan:Greek Challenge

Promotional Plan:Dollar Days

What have I done?

• Helped organize an event on Feb. 21, 2009 with the Volunteer Services & Guild and the pediatric unit at Sarah Bush Lincoln Hospital.

• Collected new stuffed animals

• With animal = free admission to the game

Pack The Place• February 7th 2009• NCAA Marketing Plan• Zooperstars

– Featured on ESPN, Today Show, America’s Got Talent, and much more

• Delivered flyers to elementary schools

• Watch Zooperstars on America’s Got Talent: http://www.youtube.com/watch?v=emSRxZP6dbI

Mackerel Jordan

Dennis Frogman

ZOOPERSTARS

Mia Hammster, Shaquille O’Seal, Monkey Mantle

Pack The Place Continued

St. John’s Girls’ Basketball Game Day that hosted a pre-game Panther social and tailgate party which brought parents, siblings, and grandparents out the event!

Kay Yow Breast Cancer Awareness:Pink Zone

• Pink Crocs• Announced Breast

Cancer Survivors at Half Time

• Raised thousands of dollars

• Players even wore pink!

Autographs

Skills learned

• Event Management• Planning/Preparation/Execution • Worked with other businesses to organize an event

(Volunteer Services & Guild)• Executing Corporate Agreements• Communication/ Sales • Time management• Working with a team• Being put out of your comfort zone– Ability to think on your feet/ Multitasking

How it has helped us

• Resume Purposes– Most companies wont even allow an interview, without

internship experience

• Gives you real-life experiences with the benefit of college credit

• Allows you to use the knowledge you learn in class, and put it to the test

• Helps narrow down what you want to do with your life!