By: Julee Yee

Designer Shoe WarehouseDigital Marketing Strategy

• Established in 1917 by the Schottenstein Family as a retailer of designer shoes• Currently has approximately 180 stores in 32

states• Unique upscale, consumer-friendly shopping

environment• Current styles of quality designer and famous

name-brand shoes sold everyday at up to 50% off regular department store prices

Strengths and Weaknesses

Strengths Weaknesses

- Wide variety of designer shoe products

- More focused on females than males

- Consumer friendly shopping - Some brands are not sold there

- Good value for their products - Mainly concentrated in only the shoe market

- Up to date with the designer current styles- Rewards loyal customers

Big Idea

• Increase sales and awareness through the inbound and digital marketing.

• Facebook, YouTube, Instagram, Tumblr, and Blogger

• Build a more personal connection with customers and get their feedback through the digital mediums

Facebook• Information•Build

Relationships• Promotions

Instagram• Sponsorships advertising • Updates on new

products • Connection to other

social media platforms

YouTube

•Hauls•Giveaways•Reviews •DSW channel

• Testimonials,•Reviews• Photography• Connection

Budget

Budget: $48,000 per month or $576,000 a year

Measuring Success