final ppt on dvd
TRANSCRIPT
-
8/7/2019 final ppt on DVD.
1/28
GROUP Members
-
8/7/2019 final ppt on DVD.
2/28
DVD PLAYERmarketing
-
8/7/2019 final ppt on DVD.
3/28
INTRODUCTION
DVD players have taken over the spot once held by the VCR as the
workhorse of home entertainment. DVD players can not only play movies,
but can also play standard music CDs. They also come in various formfactors: single play, 5 or 6-disc changers, etc.
A DVD player is recognized for its impressive sound quality and crisp video,
hence it is no wonder why it has increased in popularity during recent times.
There are different types of DVD player available with variant featuresthat you can use to fulfill your needs.
-
8/7/2019 final ppt on DVD.
4/28
TYPES OF DVD PLAYERS
HD DVDs
VHS/DVD
Portable DVD
-
8/7/2019 final ppt on DVD.
5/28
WHAT IS THE DIFFERENCE BETWEEN A STANDARD DVDPLAYER AND A BLUE RAY PLAYER & A HD DVD PLAYER?
High-definition video requires plenty of disc storage. The secret to
the Blue-ray player and HDDVD is that they both use blue lasers
rather than the red lasers used in standard DVD/CD players
A standard DVD player can store about 8.5 gigabytes (GB) of
information on a dual/double layer (DL) DVD disc. The HDDVD
player places 30 GB on a DL HD disc; while the Blue-ray player
stores 50 GB on a DL Blue-ray disc.
-
8/7/2019 final ppt on DVD.
6/28
TOP 10 DVD PLAYERS IN INDIA
1. Philips DVD Player DVP3166X/94
2. LG DN192H
3. Sony DVP-NS57P4. Samsung DVD-P172
5. Philips-DVP3721X/94
6. Sony-DVP-NS78H
7. Samsung-DVD-P480R
8. Onida-DFX-83999. Videocon-DTHDVD20
10. LG-DV 356
-
8/7/2019 final ppt on DVD.
7/28
Questions
-
8/7/2019 final ppt on DVD.
8/28
1. Yes
2. No
DO YOU OWN A DVD PLAYER?
-
8/7/2019 final ppt on DVD.
9/28
18%
WHICH BRAND/BRANDS DO YOU OWN?
1. Sony
2. Panasonic3. LG
4. Samsung
5. Videocon
6. Other
0
5
10
15
20
25
30
35
40
1 2 3 4 5 6
Other
36%
6%
18%
8%
26%
6%
-
8/7/2019 final ppt on DVD.
10/28
WHAT IS YOUR DREAM BRAND?
-
8/7/2019 final ppt on DVD.
11/28
WHICH FACTORS INFLUENCED YOU TO BUY
THIS BRAND?
1. Advertisement
2. Display
3. Demos4. Schemes
5. Word of Mouth
34
1618 18
14
East Column2 Column3Advertisement
34%
Display
16%
Demos18%
Schemes18%
Word of
Mouth
14%
-
8/7/2019 final ppt on DVD.
12/28
What type of DVD Player do you
prefer?
1. DVD Only
2. Portable3. Blue Ray
4. Multi- Disc
-
8/7/2019 final ppt on DVD.
13/28
How much would you pay for a DVD Player
that satisfies all your requirements?
1. Below 1000
2. 1000-30003. 3000-5000
4. 5000&above
0
5
10
15
20
25
30
35
40
45
1 2 3 4
2%
20%
40%38%
-
8/7/2019 final ppt on DVD.
14/28
How often do you purchase a DVD
player?
1. 0-1 yrs
2. 2-3 yrs3. 3-5yrs
4. 5-10yrs
0
5
10
15
20
25
30
35
40
1 2 3 4
8%
24%
40%
28%
-
8/7/2019 final ppt on DVD.
15/28
In a typical day, for how many hours is
the DVD player on for?
1. 1-2
2. 2-43. 4-8
4. 8 and above
0
5
10
15
20
25
30
35
40
45
1 2 3 4
42% 42%
12%
4%
-
8/7/2019 final ppt on DVD.
16/28
In todays world a DVD player is?
1. Need
2. Status symbol
0 20 40 60 80 100
1
2 Need
Status Symbol
20%
80%
-
8/7/2019 final ppt on DVD.
17/28
Where did you purchase your DVD
player from?
1. Vijay sales
2. Croma
3. Sony Mony
4. Kohinoor
5. Next
6. ezone
7. Local owners8. Others
ezone 4%
-
8/7/2019 final ppt on DVD.
18/28
Rank the following parameters on the basis of preference
before purchasing?(1 Most preferred, 5- least preferred)
1.Price 2.Size 3.Features 4.Service 5.Brand image
0
5
10
15
20
25
308
%
Price Size Features Service Brand image
26%
5
%
6
%
5
%
8
% 6
%
6
%5
%
11
%
12%
17
%
18
%
9
%
4% 2
%1
%
6
%
16
%
19%
8
%
12
%
15
% 12
%
4%
6
%
-
8/7/2019 final ppt on DVD.
19/28
Which
features are important in your choice? (1 Most important, 5- least important)
0 0.2 0.4 0.6 0.8 1 1.2
Video quality
Audio quality
Additional Features like MP3,FM.
Attachments to T.V, pen drive
Lens ( Clarity )
40%
37%
26%
19%
36%
-
8/7/2019 final ppt on DVD.
20/28
re you satisfied with the after sales service
provided by your company?
Yes No
-
8/7/2019 final ppt on DVD.
21/28
Which are the problems that you have faced
while using your DVD player?
1. Video
2. Lens (Clarity)
3. Issue with the inbuilt
Speaker
4. Problems with the
Attachment
5. others
0
10
20
30
40
1 2 3 4 5
6%
32%
22%28%
12%
-
8/7/2019 final ppt on DVD.
22/28
Life without DVD players??????
Playing movies, entertainment is not possible, makes
life boring.
It would not affect that much because laptops have
taken its place, & other options are also available.
Would not be able to enjoy high definition movies
Have to Waste lot of money in theatres again.
-
8/7/2019 final ppt on DVD.
23/28
LIMITATION
The study is limited by sample size of 50 respondent.
The study focuses on customers opinion which is likely to change over aperiod of time.
The respondent were not much familiar with the brands of DVD Player
Unable to give correct data regarding the product DVD Player
Some respondents were not aware as well as not intersed in answering thequestionnaire.
Some respondents were trying to avoid by giving the reason of lack of
time. The respondent were not much familiar with the Types of DVD Player
-
8/7/2019 final ppt on DVD.
24/28
FINDINGS
It is found that the number of respondents mostly prefer branded
DVD Player like Sony & Samsung.
Survey states that 34% people are influenced by theadvertisement, while Demos, Schemes, word of mouth also plays thesignificant role.
Almost 38% Respondent are much satisfied with the multi disc type
of DVD Player. While least preference is given to DVD only.
Survey states that 40% people opt for laptops ranging from3000-5000. & 2% people are also prefer to have the DVD player below 1000.
-
8/7/2019 final ppt on DVD.
25/28
According to the survey conducted 40% of people said that they would opt to buy a new DVD-Player after a span of 3-5years,
Due to this survey , respondent use DVD player for more than 4-8 hrs in a typical day; This shows that people aredependent on DVD Player.
80% respondent say that DVD player is a need while there are also 20% people saying that its just a statussymbol.
32% respondent have the problem with the lens (Clarity), while people also have the problem with the attachmentsin DVD player.
People have mixed opinion that regarding the life without a DVD player ; some say it is very important forthem, while others say they have other options available instead of using a DVD player.
-
8/7/2019 final ppt on DVD.
26/28
RECOMMENDATIONS
The respondents should give more preference to
brand image of DVD Player but they should also
look for features while purchasing a DVD Player.
The company should come out the additional
features in DVD player, So people may have no
options except to use it.
-
8/7/2019 final ppt on DVD.
27/28
CONCLUSION
-
8/7/2019 final ppt on DVD.
28/28
Pictures can also be presented more dramatically in widescreen.
Widescreen Pictures