final portfolio

PORTFOLIO Natalie Peterson

CONTACT

Natalie [email protected]: 972.849.9749175 West 5th South Rexburg, ID 83440

TABLE OF CONTENTS

Brochure

Business Card

Letterhead

Event Ad

Montage

Web Page

Logos

Photodesign

BROCHURE

Description: Brochure/Menu for restaurant located in Steamboat Springs, Colorado

Date:July 11, 2015

Course/Instructor:Visual Communications 130Cory Kerr

Program(s)/Tools:Adobe IllustratorAdobe Photoshop

Objectives:Create a two sided folded document which includes a text wrap, four quality images, a new logo, and three paragraphs of body copy all on a full bleed.

Process:I decided that I wanted to do something with Routt National Forest. I hiked Zirkel Circle last year and loved the nature and fresh Colorado air. I wanted to create something similar for those that may be visiting steamboat springs! I then decided Id make a menu for a restaurant and call it Routt County Z. Zirkel Wilderness is located in Routt County National Forest. I liked the accordion fold so I decided to stick with the basics. I wanted to incorporate the mountains in the menu and give it a free, fresh feeling. I then came up with the menu

Starters

Light Entrees

Local favorites Bakery & Desserts

Bruschetta Chopped fresh tomatoes with garlic, basil,

olive oil, and vinegar, served on toasted

slices of French or Italian bread

Crab and Tomato Bisque Fire roasted tomato basil garnished

with crab

Coconut Crisp ShrimpMango Citrus Puree

$6.50

Entrees

Zirkel Greens Organic greens and fresh pear tossed with

Colorado goat cheese, candied

pecans, calvados vinaigrette and a

sunflower wheat roll

Flat Top Panini Smoked pork, grilled ham, Swiss cheese,

american cheese, yellow mustart aioli, pickle

relish on ciabatta bun with homemade chips

All entrees come with a choice of a house

salad with either Italian dressing or

ranch dressing

Gold Creek Elk Chop SteakA selected half pound blend of ground elk and

buffalo char-grilled to perfection, topped with

sauteed mushrooms and fresh onions.

Rocky Mountain Trout Fresh, wild Rocky Mountain trout stuffed with

lemons and lemon thyme, roasted with pota-

toes and asparagus.

Slavonia Buffal Burger American bison topped with the works and a

side of sweet potato fries.

Famous Routt County Z RigatoniHerb-roasted chicken, mushrooms,

caramelized onions & masrala cream sauce.

$7.50

$6.50

$4.50

$5.50

$13.99

$11.99

$9.99

GyroSliced gyro in flat bread with a creamy

tatziki sauce, kalamata olives, onions,

fresh spinach, tomatoes,

and feta cheese

Vegan Pumpkin Chocolate ChipVegan pumpkin chocolate chip cookies

made with whole-wheat flower,

coconut oil, pumpkin, spices, and vegan

chocolate chips

Wild Apple CrispWarm apple crisp pie topped with

cinnamon vanilla ice cream

$6.50

$3.50

$4.50

SMoresGluten Free graham cracker,

house-made marshmallow, vanilla gelato,

chopped truffles,

chocolate sauce

GelatoYour choice of mango, pistachio, pome-

granate, chili chocolate, or forest blue-

berry and chocolate

Crme Brle Classic vanilla bean preparation,

summer berries with a white chocolate

glaze topping and mint leaves

TiramisuLady fingers soaked in espresso

with mascarpone cheese

New York Style CheesecakeSeasonal berry lemon sauce and

fresh berries

Vegan Pumpkin Chocolate ChipVegan pumpkin chocolate chip cookies

made with whole-wheat flower,

coconut oil, pumpkin, spices, and vegan

chocolate chips

$3.50

$4.50

$4.50

$3.50

$2.50

$10.99

$3.50

Specialty Drinks

Coffee & Tea History of Mount Zirkel Wilderness

RO

UTT COUNTY Z

Cafe

Espresso100% Arabica dark roast

SimplicityRoasted green mountain coffee with optional

cream and sugar

Neapolitan FrappuccinoStrawberries and creme frappe with

vanilla bean powder and a

pump of mocha

Tuxedo MochaRegular mocah with half white chocolate

and half regular chocolate, a thin layer of

steamed milke and chocolate chips sprinkled

on top

Pumpkin Spiced Chai LatteA mix of tradional fall spice flavors, steamed

milk, and espresso. Topped with whipped

cream and pumpkin pie spice

Hot or Iced TeaYour choice of white African Vanilla Tea,

Blueberry Bliss Rooibos Tea, White Ginger

Tea, Moroccan Mint Green Tea, or JavaVana

Mate Tea

Beverages

Coke, Diet Coke, Coke Zero, Sprite, Diet

Mountain Dew, Mountain Dew, Rootbeer,

Dr. Pepper, Cherry Dr. Pepper, Perrier

Add ins only $.25 each

Lime, Coconut, Cherry, Strawberry,

Blackcherry, Pina Colada, Lemon,

Mango, Pomegranate, Huckleberry

Sparkling Peach LemonadeThree peaches blended in with two chopped

fresh mint leaves

Coconut Lavender LemonadeFreshly squeezed lemonade made with coco-

nut water and homemade

lavender syrup

Acai Antioxidant SmoothieBlend of Acai, pomegranate, blueberry, and

yerba mate

Italian Soda or Egg CreamSoda: Apple, raspberry, cinnamon, or vanilla

| Cream: Chocolate, vanilla, or raspberry |

Unlimited free refills

$2.50

$4.75

$5.75

$5.75

$2.50

$2.50 All Beverages $1.50

$2.50

$2.50

$3.50

$2.75

Mount Zirkel Wilderness is located in the

Routt National Forest in the northwest corner

of Colorado. We wanted to dedicate the cafe

to Mount Zirkel which is the higheset peak

ranging at 12,182 feet, which itself is named

after German geologist Ferdinand Zirkel.

Routt County Z just opened this last May

2015 in the heart of Steamboat Springs,

Colorado. Our cafe seats up to 65 people,

with our dining room splitting into two

sections - with the option of sitting on the

patio. Both dining rooms feature new and

restored chairs, wormy maple and knotty

alder carpentry, luxurious velvet fabrics, and

works by local artists. We are a short stroll

from the Steamboat Grand Hotels. We offer

free valet parking. Casual Dress.

Description:Business card for Disguise Watches

Date: June 13, 2015


Program(s)/Tools:Adobe IllustratorAdobe Indesign

Objectives:Create a new logo on a business card including contact information.

Process:I wanted to create a fun logo and design. I created Disguise for a com-pany that I created for watches. I liked the chevron I used in the business card and wanted to incorporate the chevron on the letterhead. I created the business card to portray a sense of flow and contrast. I wanted to keep the design simple but to the point.

BUSINESS CARD

Disguise Chameleon Watches

972.849.9749 mobile - 972.874.1610 office [email protected] email

175 west 5th south Apt 412 - Rexburg, ID 83440

LETTERHEAD

Description:Letterhead for Disguise Watches

Date:June 13, 2015


Program(s)/Tools:Adobe IllustratorAdobe InDesign

Objectives:Create a new logo on a letterhead incuding contact information.

Process:I wanted to create a fun logo and design. I created Disguise for a com-pany that I created for watches. I liked the chevron I used in the business card and wanted to incorporate the chevron on the letterhead. I wanted to keep the design simple but to the point.

D I S U I S E

C h a m e l e o n w a t c h e s

972.849.9749 mobile - 972.874.1610 office [email protected] email

175 west 5th south Apt 412 - Rexburg, ID 83440

EVENT AD

Description:Climbing event that raises money to travel to Honduras for humantarian work.

Date:May 16, 2015


Program(s)/Tools:Microsoft Word

Objectives:Scan a high resolution image and use it to create a full bleed Event Ad.

Process:I took a photo online that I thought showed a lot of accomplishment, had it professionally printed, and re-scanned it into the computer. I wanted to base my theme around Climbing for a cause. I liked the simplicity look. I used the quote We rise by lifting others as a way to show that the money which would be raised for this event would go towards Honduras. I like the black and white theme. I used the line tool a lot of alignment as well as the ruler tool. I also used the outline of squares to highlight the most important part of the Ad.

100% OF THE PROCEEDINGS WILL BE DONATED TO HELPING END EXTREME POVERTY AND VIOENCE IN HONDURAS

WE RISE BY LIFTING OTHERS

May 13, 2015 REGIONAL ROCK WALLS 7PM TO 11PM $7 PER PERSON

MONTAGE

Description:Religious themed montage

Date:May 30, 2015


Program(s)/Tools:Adobe Photoshop

Objectives: Use masks to blend two images together with a spiritual theme.

Process:First I took a photo of Christ looking of Jerusalem and took a second photo with Christ with a lamb and blended to two together using the masking tool. Then I took a scripture from John and added it to the top left to create a left to right flow.

WEB PAGE

Description:Website for Clymb

Date:June 27, 2015


Program(s)/Tools:TextWrangler Adobe Illustrator

Objectives:Aquire a basic knowledge of CSS and HTML

Process:I figured out after my research that I wanted to reach out to those that thrive for adventures. So I created a logo called Clymb. This website as made as a website for those looking to rock climb. I wanted to in-corporate the mountains and earthy tones because I thought that went well with the logo and theme I had designed. I am a pretty simple person in design, and was going to do just black for my logo but then I found a nice color scheme that I think really spoke to me. I created the mountain with the pen tool. I then created a circle with no outline and used the Type alone path tool to create my title.

LOGOS

Description:Logos advertising Clymb

Date:June 6, 2016


Program(s)/Tools:Adobe Illustrator

Objectives:Create a unique logo in color, grayscale, and black and white.

Process:I did a little research on Behance and Pinterest to figure out my audi-ence. Recently Ive gotten into rock climbing and the outdoors so I chose climbers. I am a pretty simple person in design, and was going to do just black for my logo but then I found a nice color scheme that I think really spoke to me. I liked the earthy sky tones I used for my logo. I spelled climb, Clymb and chose to use that as my logo along with a mountain. I created the mountain with the pen tool. I then created a circle with no outline and used the Type alone path tool to create my title.

C L Y M B

C L Y M B

C L Y M B

PHOTODESIGN

Description:Showing a basic knowledge of photography and photoshop skills

Date:May 23, 2015


Program(s)/Tools:Adobe PhotoShopCanon T3i

Objectives:Learn basic photography and photoshop skills. To use layers and groups in photoshop to add text on top of the photos.

Process:First I took a photo and made sure that the design went along with my color scheme. I tweeked the image in photoshop and then I added text layers on top. I really like the outcome of the project.

FLIER

Description:Created a leadership/graduation poster.

Date:May 9, 2015


Program(s)/Tools:Adobe InDesign

Objectives:Apply the design principles and use appropriate typography. Retrieve an image and logo from the links on the page provided. Incorporate basicInDesign skills to create a flyer.

Process:I took the provided text and images and put them in a layout that was pleasing to the eye. I made sure to align and create a good contrast and flow.

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final portfolio

Documents

fresh onions

fresh tomatoes

fresh pear

fresh spinach

fresh feeling

chili chocolate

fresh colorado air

rocky mountain trout