Market of Hercules HivoltTi Cycles of India

A Market Report on Hercules Hivolt

ContentsIntroduction of firmsProject OverviewProject MethodologyProject ObjectiveProject Analysis4 Ps of MarketingConclusion

Introduction of firmsTI Cycles of India is a Unit of Tube Investments of India Ltd.Started in 1949 by the Murugappa Group and Sir Ivan Stedeford of Tube Investments Group in UK.Manufacturing plants at Ambattur near Chennai, Nasik in Maharastra and Noida in Uttar Pradesh. Brand - Hercules and BSA

Project OverviewCanopy activity in different area.Deliver the information on Hivolt to the audience. Filling up the questioner form by the audience.Analyze the data.Make a report for every week.

Project MethodologyVisit in different suitable palaceSetup a canopyOnly using the Hivolt or E3 bicycles in canopyDeliver the information about these electric bicycleClearing all doubts of people by Answering of all questionFilling up questioner by audienceAnalyze the raw dataMake a report

Project ObjectivesFilling up the questioner by people.Target the customer for sales.Brand advertisement with Hivolt.Telling the features to people why accept it.Analyze the questioner for Market Survey.

Canopy Activity

Visited AreaBata-Nagar, South 24 Parganas 19 daysAkra, South 24 Parganas 1 daysBadkulla, Nadia 3 daysShyampur, Howrah 4 daysBudge Budge, South 24 Parganas 3 daysNabadwip, Nadia 6 daysTehatta, Nadia 1 dayKakdwip, South 24 Parganas 2 daysNamkhana, South 24 Parganas 3 daysTollygang - 2 days

Sample of Questioner

Target PeopleStudentTeacherCorporates

Profession of PeopleSample Size 618

Chart1

0.1893

0.0988

0.2524

0.3997

0.0598

Profession

Sheet1

ProfessionSeries 2Series 3

Student18.93%2.42

Government Employee9.88%4.42

Private Employee25.24%1.83

Business39.97%2.85

Unemployed5.98%

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Income Range People

Chart1

0.3899

0.2362

0.1844

0.1895

Income Range

Sheet1

Income Range

Below 500038.99%

5000 - 1000023.62%

10000 - 1500018.44%

More than 1500018.95%

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Acceptance Features & Price by People

Chart1

0.9158

0.0842

Features

Sheet1

FeaturesSeries 2Series 3

Accept91.58%2.42

Reject8.42%4.42

Category 33.51.83

Category 44.52.85

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Chart1

0.2912

0.7088

Price

Sheet1

PriceSeries 2Series 3

Accept29.12%2.42

Reject70.88%4.42

Category 33.51.83

Category 44.52.85

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Acceptace the Price by PeopleSample Size 231

Chart1

0.6103

0.3897

Income Range of People is more than Rs.10000

Sheet1

Income Range of People is more than Rs.10000

Accept61.03%

Reject38.97%

3rd Qtr1.4

4th Qtr1.2

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Comments of People70.88% people said that Hivolt or E3 cycles are too costly. Because, In this group, most of people income level below than Rs.10,000.Hercules Hivolts price must be under Rs.9000-10,000.Financing system will help to pick more sales.30kms range is not sufficient for some people. Sometimes battery discharge before reaching 30kms.8.42% people want to more features.(Like Battery meter, Mileage meter, Head Light, Horn).

People FeedbackKulodaranjan Ghosh (80 years old) : Hivolt problem solved in 1 month by replacing motor. But he said to me, please improve the customer care service.Subol Chandra Mondal (72 years old) : Hivolt Battery problem was solved within 3 weeks. He daily ride 30kms.Chandan Bera (43 years) : He using E-3 from 6 months. After replaced controller, daily run 24kms.

4 Ps of MarketingProductPlacePricePromotion

ProductThe objective of the products is to reduce energy consumption and pollution. The product is out fitted with a longer lasting battery, convenient features like the thumb throttle and tested under extreme conditions.Top speed 24KMphRiding range - 30Kms on a single chargeNormal pedaling is possible

PlaceDealers and Distributor play a major role in serving customers, while growing and sustaining markets. Ti cycles of India have a network of more than 2500 strong and dedicated Authorized dealers. A network that has helped Ti cycles of Indias name and its promise of reliable quality to every part of the country.Direct dealer and distributor are person who is authorized to purchase the product directly from the company and sell.

PriceThe Hercules Hivolt Charge a low price because a substantial competitive advantage of this bicycle.Price Skimming and Promotional Pricing will help to make a market. But The low price tends to attract new customers into the market.

PromotionThe Promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include are Promotional strategy, Advertising, Personal selling & sales force, Sales promotions, Public relations & publicity and marketing communications.

Why sales not comeHercules Hivolt is really good cycle, but people are wanted more model. People are hesitating to buy Hivolt at high price.Canopy activity means some offer given by the company.

Why sales not comeAlmost every consumer faced problem in Controller Box in Hivolt or E3. Replace all weak function or features (Controller Function and Battery).Minimum Battery meter indicator facility install on handle of the bicycle.Down payment system will help to more sales in different market.Improve Load carrying capacity.More model in Energy bicycle section will help to takeoff the market.

Thank YouSubhamay Biswas