FMP- AWSOM

WebsitePresented by Dean Forth

Idea

Anth Wigham’s School of Motoring (AWSOM):

Website

Advert

Inspiration

Hmmm!

Gender

Men Women

50.3% practical pass rate 43.9% practical pass rate

550,839 conducted a

practical test

615,111 conducted a

practical test

Average of 17 lessons

before they pass their test

Average of 21 lessons

before they pass their test

Passes his test at the age

19 and eight months

Passes her test at the age

20 years and six months

Age

Over 50% were aged 17-18

After 35, the amount of people dropped dramatically

Unemployment

The unemployment has hit a record high in the north-east,

with 85,231 claiming benefits and Sunderland has 6,606 of

them alone

Unemployment

Most jobs these days require that you need a drivers licence, and

this gives a minority the motivation to learn to drive

Areas available

• All of Sunderland• Houghton Le Spring• Hetton-le-Hole

• Murton• Seaham• Washington• Jarrow• South Shields

Areas

Audience Profile

Anth Wigham’s School of Motoring (AWSOM) has a

wide ranging audience, typically between the ages of

17-35. Females in the Sunderland region, who are

employed or students are high valued customers as

they will be willing to spend their money on driving

lessons. These young females are independent and

want to have more freedom by learning to drive and

see themselves as being successful

Audience Profile

Sunderlands’s Pass Rate

The pass rate for the Sunderland Driving Test Centre (46.2%), which is

the average pass rate of Sunderland.

Anth’s Pass Rate

This information was gathered from January 2011 to December 2011.

He excels the average pass rate in Sunderland.

Similar Website

Similar Website

Brief intro to advert

No longer that 30 seconds

Resources

• Camera

• Tripod

• Final Cut Pro

• Photoshop

• Dreamweaver

There is not real budget for

my project, only little things

like diesel for when I film the

advert. This is because the

location of when my driving

instructor lives, is a 5 minute

walk from mine.

Budget

Constraints

• Weather

• Time

• Computers

• Availability of Client

• Hardware/equipment

Health & Safety

1. Be aware of other cars when taking photos

2. Make sure I do not distract the driver in my advert

3. Have common sense and ensure that I do not put myself

and any others in any danger.

Contingency Plan

Create a website for a fake driving instructor