Linked with LinkedInTips for using it More EffectivelyCherie Dargan, CWW 2013

Overview-- We will

Look at a series of infographics to discuss the value of using LinkedIn, compare it to other popular social media sites, and then give some tips for using it more effectively.

Discover how people use the site beyond looking for jobs, and how to use it to connect with others who share your interests.

First, where does LinkedIn fit?

I found a great infographic that uses cats to explain each one of the major social media websites

http://visual.ly/social-media-explained-cute-catsSocial Media Explained by cute catsAdded by Matt Siltala

How Linkedin Fits into Social Media

How does use of LinkedIn compare?

The next infographic shows the top five social media sites:● Facebook is still the leader, with 901 million users ● Twitter is second, with 555 million users● Google+ is third, with 170 million users--although might

find that controversial● LinkedIn is fourth, with 150 million users.● Pinterest is fifth; however, it only launched in 2010 and

already has 11.7 million usersAs it turns out, however, I later found the original source and found that I had only seen the top portion of the infographic.Source: http://www.go-gulf.com/blog/social-networking-user/

The Top Five Social Media Sites

More takeaways from Top 5 infographic

Notice the details on Monthly visits: LinkedIn is 4th down, with 85.7 million users a month.However, check out the time spent: Facebook and Pinterest are tied, at 405 minutes, while Twitter has 89, LinkedIn just 21 and Google+ only 3 minutes.Gender breakdown is also interesting: women outnumber men on three (Facebook--60% women to 40% men, Twitter--57% women to 43% men, & Pinterest--68.2% women to 31.8% men)In contrast, Google+ users are 63% men to 37% women and LinkedIn users are 55% men to 45% women.If you are targeting females & are NOT on Pinterest, you're missing out!

Linked in -- the first Ten years

The next infographic reminds us that LinkedIn has been around for a decade, growing from 4,500 users in 2003 to over 225 million in 2013.Only one third of those users live in the U.S.Users can be described as affluent, educated, and influential.Half of Fortune 500 companies have a company page.

http://marketingland.com/infographic-10-years-of-linkedin-4281610 Years of Linkedin

Profile of LinkedIn users

Pinterest is a site not to be taken for granted! Highly visual, and easily searched, it has become a key resource for many of us. My Education students used it to find lesson plans, activities, and worksheets: it is a great place to find recipes, decorating ideas, parenting tips, and much more! I found this infographic on Pinterest, profiling users of LinkedIn.

http://pinterest.com/pin/10344274115499343/ Profile of LinkedIn users. Remember, in the terminology of Pinterest, a pin is like a tweet or post.

Key takeaways about users

● Over 90% use the free version: only 8.4% pay● Only 50% of the profiles posted are complete● The majority of users belong to 10 groups or

more● Almost half spend 0-2 hours a week on the site:

26% spend 3-4 hours, 12% spend 5-6 hours, 3.7% spend 7-8 hours, and 10% spend 8 hours a week

● (Where do you fit?)

Reasons for using the site

● 76% say it helped them research people & companies● 38% say it helped find jobs● 68% say it helped them reconnect with people from

previous jobs● 44% say it helped increase networking● 27% say it generated business opportunities● 49% say it helped build relationships with people who

may influence customers● 37% say it increased branding or marketing presence

Based on a survey of LinkedIn users, 2012

Strange jobs posted on Linked in!http://blog.linkedin.com/2013/05/14/out-of-the-ordinary-job-opportunities-on-linkedin-infographic/Out of the ordinary--a look at some jobs posted on LinkedIn.The site points out that there are more than 220,000 jobs posted on the site, as well as more than 8,000 internships.Some of the jobs included one for a rather remote location in Antarctica.

There was also an interesting tidbit about the word ninja popping back up in job ads.

Job Recruiting and LinkedIn

http://www.pcmag.com/article2/0,2817,2418403,00.asp Infographic: LinkedIn Transforms Job RecruitingReminder:only half of users have a complete profile and most spent 0 to 2 hours a week on the site.● However, 77% of jobs are posted on the site and about

half of recruiters only post on LinkedIn and not another social media site.

● 73% of recruiters have filled a job using social media.● 89% have used LinkedIn to fill a job.● 97% of Human Resource professionals use it.

So why aren't more of us using LinkedIn--or hardly using it?

Common ExcusesThe site seems complicated.It takes so much time to do the profile.I can't keep up with all of the email from the site.I'm busy.I'm already employed.I don't need all of this extra work--it's like doing homework.I don't have a lot of experience.

What's your reason?

My Confession

I was an early adopter--then my college changed our email addresses, and I could not access the first account!I set up a second account but found myself too busy with teaching and serving on committees to do too much with it.I called Tech Support to see if I could combine the accounts, but that wasn't possible. I felt that all of my previous work was wasted.I also felt a little overwhelmed by all of the email I started getting. It reminded me of when we all used to get a ton of email from Facebook, when anything happened.

What steps can we take to use LinkedIn more effectively?http://www.digitalinformationworld.com/2013/05/how-to-use-linkedin-for-business.htmlThis infographic is based on a blog posting, and does a nice job of explaining how to create a more effective presence on LinkedIn.

Several sources have reminded us that almost half of those on LinkedIn do not have a complete profile, which signals a less than engaged person. If someone is looking for a consultant, trainer or writer for a special project, they cannot evaluate your skills if you haven't taken the time to finish your profile!

Takeaway--List of Steps to Start using LinkedIn

● Update your profile picture● Tell people who you are in a few words (for example:

I'm a teacher fascinated by using technology to teach, write, and communicate. I'm a writer, blogger, and social media enthusiast).

● Fill out the work experience section, adding details● Join groups -- share your knowledge● Create a group● Send invites● Get and Give endorsements

The Ecosystem of LinkedInhttp://visual.ly/ecosystem-linkedinThis infographic focuses on the ecosystem of LinkedIn, showing how the various features connect, and work together.● It reminds us that your profile is not a static document--unlike the

traditional resume. Use your profile to showcase your activities, interests and clubs.

● Connections gives you more access to the profiles of others. You can join up to 50 groups

● Companies can showcase what they have to offer customers--and prospective employees--on company pages. They can also add Career pages to advertise job openings.

● Recommendations carry more weight; they are comments you make about another person. Endorsements are done by clicking to agree that a person has specific skills, so does not take much effort.

My corrective actions

I beefed up my profile!I added more jobs, and also more details to my current job.I added my first project (webmaster for the Suckow website), including people who helped me.I requested joining several groups.I updated my photo.Now--profile strength--all star!

Notice the social media tie in--can post on Twitter from LinkedIn

I added a quick description to my background

Be sure to add projects--and recognize others

I added details from my Vita (copy and paste)

What is next?

I am going to make an effort over the summer to spend more time on the site: I still have jobs to add, projects, and may upload a few files.In this way, LinkedIn becomes a virtual portfolio.

What are you going to do with your LinkedIn profile, if you have one? If you don't, are you more motivated to open an account.

For more information

Check out this infographic http://www.slideshare.net/jennifermcclure/your-guide-to-getting-the-most-out-of-linkedin-may-2013You can click on the list of resources listed at the end

http://help.linkedin.com/app/home/Help Center

Sourceshttp://visual.ly/social-media-explained-cute-catsSocial Media Explained by cute cats

Source: http://www.go-gulf.com/blog/social-networking-user/Top Five Social Media Sites

http://marketingland.com/infographic-10-years-of-linkedin-4281610 Years of Linkedin

http://pinterest.com/pin/10344274115499343/ Profile of LinkedIn users

http://blog.linkedin.com/2013/05/14/out-of-the-ordinary-job-opportunities-on-linkedin-infographic/Out of the ordinary--a look at some jobs posted on LinkedIn.

Sources, cont.http://www.pcmag.com/article2/0,2817,2418403,00.asp Infographic: LinkedIn Transforms Job Recruitinghttp://www.digitalinformationworld.com/2013/05/how-to-use-linkedin-for-business.html How to use LinkedIn for businesshttp://visual.ly/ecosystem-linkedin The ecosystem of LinkedIn.

For More Informationhttp://www.slideshare.net/jennifermcclure/your-guide-to-getting-the-most-out-of-linkedin-may-2013You can click on the list of resources listed at the end to see each one.

http://help.linkedin.com/app/home/Help Center