final landwave social media session one w.notes june8
TRANSCRIPT
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Presented to
Social Media Social Media
Landwave Landwave
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Outbound vs. Inbound MarketingOutbound vs. Inbound Marketing
* Telemarketing * Tradeshows* Direct mail * Email blasts* Print ads * TV/radio ads
* SEO * PPC* Social Media * Blogging* Content * Buzz
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Hub and Spoke
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Social Media SessionsSocial Media Sessions
• Creating a Social Media Strategy
• Optimizing Brand Assets
• Blogging for Business
• Social Networking and Networks
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SO•CIAL ME•DI•A SO•CIAL ME•DI•A [soh-sh[soh-shuh uh l mee-dee-l mee-dee-uhuh]]
Wikipedia defines social media as how people discover and share news, information, opinions, insights, experiences and perspectives with each other.
It’s the democratization of information, transforming people from content readers into content publishers
Image from www.istrat.in/blog/?tag=/facebook
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80% of adult Americans use the Internet.
SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, FEBRUARY 2012
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78% of Internet users conduct product research online
.
SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, APRIL 2011
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9 out of 10Internet usersvisited a socialnetworking site each month in 2011
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83% of Millenials
have joined a social network
SOURCE: Pew Internet Generations 2010 report
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YouTube is the 2nd largest search engine in the world
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Facebook Facebook added over added over 200 million 200 million users in less users in less than a yearthan a year
Years to reach 50 million users...
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IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE 3rd MOST POPULATED IN THE WORLD
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1 out of every 5 minutes online is spent on Facebook
SOURCE: comScore Report: “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed”
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Creating Your Creating Your Social Media Social Media SystemSystem
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SO•CIAL ME•DI•A SO•CIAL ME•DI•A [soh-sh[soh-shuh uh l mee-dee-l mee-dee-uhuh]]
Wikipedia defines social media as how people discover and share news, information, opinions, insights, experiences and perspectives with each other.
It’s the democratization of information, transforming people and businesses from just content consumers into content publishers
Image from www.istrat.in/blog/?tag=/facebook
Strategy Strategy Before Before TacticsTactics
1. Align activities with objectives2. Create a listening station
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LISTEN
• Customer experience• Prospect need/wants• C-suite mentions• Brand mentions• Name mentions• Competition• Accuracy• Content
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• RSS Feeds• Google Reader• Google Alerts• Google News• Search.Twitter.com
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RSSFEEDS
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Google Alerts
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Google News
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Plug in what you want to search on
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http://search.twitter.com/search.rss?q=marketing
But replace ‘marketing' at the end with whatever search word you want.
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Session One Action Steps• Read Let’s Talk: Social Media for
Small Business whitepaper
• Set-up Google Reader and subscribe to five industry or related blogs (www.google.com/blogsearch)
• Create Google Alerts for your name, company, competitors, clients and prospects
• Set-up twitter account and save searches for your name, competitor and several keywords phrases
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Questions?Questions?Patrick Giammarco
419.329.4256