final intern presentation

PowerPoint Presentation

Owning Your Style

JEN1

BRYANTPR PillarsEnthusiasm Good Vibes

JEN

Trendsetting- We know millennials, because we are the millennials.Social- Connecting with people in todays social atmosphere.Enthusiasm- Enthusiasm in the workplace allows creative minds to come together to achieve great things.Good Vibes- We go by the motto good vibes only.

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What We Do

JEN3

The Landscape

KATIE4

The Casual Revolution Uniform is increasingly out of fashion, at least when it comes to the implicit codes of professional and public life.

New York Times, May 25, 2016

KATIEIt's not just a trend, but a cultural shift in the way women are dressing, and how they're approaching their work style.

- Today.com, April 5, 2016

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Versatility is Treasured

KATIE6

Millennials have broken just about all of the rules. Diversity, inclusivity and gender fluidity have become industry norms.

The Huffington Post, Jan. 14, 2016Millennials Search toOwn Their Style

KATIE

http://www.pfsweb.com/blog/current-trends-among-millennials-and-online-shopping/ important in millennial shopping trends

http://www.huffingtonpost.ca/2016/01/14/millennial-shopping-habits_n_8980380.html GOOD IDEAS for pop up 7

The Rush to Be OnlineFor the first time, consumers say they bought more of their purchases on the web than in stores.

The Wall Street Journal, June 8, 2016

KATIE

http://www.wsj.com/articles/survey-shows-rapid-growth-in-online-shopping-1465358582


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No nonsense is the Solution

KATIE


http://www.huffingtonpost.ca/2016/01/14/millennial-shopping-habits_n_8980380.html GOOD IDEAS for pop up 9

Where are you most likely to purchase leggings, socks, tights and pantyhose?

KATIEAlmost 200 millennial women took it, people from all over the countryOPPORTUNITIY10

#YouDoYou: Campaign The #YouDoYou campaign celebrates the innovative millennial who shows confidence in every aspect of her life. #YouDoYou allows millennial women to show off their style with natural poise and No nonsenses clever sense of humor.

JENNo other company has used the hashtag #YouDoYou Millennials know it and like it and use it

In buzz put pictures of social media logos

In awareness put pictures of influencers

In engagement put pictures of events11

Awareness

#YouDoYou: Campaign OverviewBuzz.

Engagement

JEN

Making the millennial consumer aware of the brand and its offerings.

Generating buzz around the brand through social media

Allowing consumers to directly engage with the brand through events, contests and social media conversation.

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How To Dress For an All-Day Date

Turning Your Summer Wardrobe into Fall Fashion

10 Ways to Take Advantage of #NoMakeupDay

How to Rock a Flannel Shirt 5 Ways

Style Solution: 10 Easy Fixes for Any Wardrobe Dilemma

Tips&Tricks: Dressing with Confidence Every Day

Awareness: Online Media

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Fall Outfit FormulasAwareness: Print MediaStyle Extenders 6 Pieces to Make Your Wardrobe Go FurtherThings You Didnt Know You Could Get at the Pharmacy

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Alyssa CoscarelliRefinery 29 | Fashion Market Writer28.9k followers on Instagram

ContributorsAlison Caporimo

Buzzfeed | Senior Lifestyle EditorEditor and author of InstaCraft

Laura BeckCosmo | Weekend Writer and Editor7.6k followers on Twitter

Leah Faye CooperSyleCaster | Writer and ReporterPublished by Glamour, Time Out New York and the New York Post

MARY15

BuzzTwitterInstagram

MARY

As we previously mentioned, we plan on utilizing the most popular and innovative social media platforms to create buzz around the brand. 16

Buzz: Social Strategy

Geofilters, Discover Channel

Live-stream of celebrity event, Audience engagement

Facebook LiveSnapchat

More than 60% of U.S. smartphone owners are Snapchat users.

There are over 100 million Snapchat users daily and counting.

Over 60% of those 100 million people are creating content daily.

MARY

Snapchat is one of the most popular social media platforms among millennials with more than 60% of smartphone users on Snapchat and the majority of these users using the platform daily. We plan to create a customized geofilter and to partner with publications to place traditional PR articles on Snapchats Discover feature.

Facebook Live is one of the newest ways brands are sharing content across large audiences. The live-streaming platform allows viewers to interact with the content in real-time and has proven wildly successful, with a Warners bras and Bustle video receiving 32,000 views!

http://www.themarketingscope.com/all-about-branded-snapchat-geofilters-business/

Twitter- Using Twitter as a customer service and relationship building tool- Twitter allows everyday consumers to feel special and taken care of by NN reaching out to those struggling with style solutions and/or not knowing what to wear todaySend out care packages and general everyday responses to people saying I dont know what to wear today!

Instagram- Instagram allows influencers to attract new customers allows us to engage with our consumers - Amy Schumer videos

#YouDoYou Paid socialSocial media contests people love free stuff 17

TwitterSurprise and Style

InstagramInfluencer seedingBuzz: Social Strategy

59% of millennials have a Twitter account

25% use the service on an active basis

53% of Instagram users are age 18-29 29% of Instagram users are women

MARY

Many users use Twitter as a way to vent their frustrations and share small anecdotes about their days. With this in mind, we plan to use Twitter as a customer service and relationship-building tool. For instance, seeking out users who Tweet about having a bad day or not knowing what to wear and sending them a free pair of leggings and style tips. With word-of-mouth marketing, we believe many of these users would continue to Tweet about how this gift brightened their day.

Instagram is one of the most popular platforms among millennial women. We will hope to partner with influencers to attract new customers and create buzz about the brand. We will also hold contests and give-aways that live on our account but are also promoted by influencers.

http://www.themarketingscope.com/all-about-branded-snapchat-geofilters-business/



#YouDoYou Paid socialSocial media contests people love free stuff



#YouDoYou Paid socialSocial media contests people love free stuff

IG Screengrabs show previous Influencer engagement- but we want a younger look 18

Buzz: InfluencersAbby MillerDenver.Darling

13.6k followers 1,880 UVM

A go-to girls guide to life and style in the Mile High City

LeighaTheLilacPress

11.9k followers 1,416 followers

All-American style that encompasses a miss of high-low pieces

Abby DollAllDolledUpBlog

23.5k followers

Outfit Ideas and Beauty Tips for the Everyday Girl

MARY

When thinking about potential influencer partnerships, we sought out women who fell into our target demographic, who had a true sense of their own style, and who were also budget-conscious. We believe these influencers can become ambassadors of the brand, and therefore we really want them to believe in No nonsenses message.

Abby Miller @denver.darling, denverdarling.com 13.6k IG followers1,880 UVM on blogFrequently includes clothing under $100 (#ltkunder100 part of the site liketoknow.it)Screengrab of one of these posts got 487 likesAndy @andystyle92, sbr-fashion-fashion.blogspot.com11.9k followers on IGHispanic- NN has large Hispanic followingFrequently shows clothes from SheInside and MakeMeChic (value-brand ecommerce sites)Screengrab of MakeMeChic post has 634 likes Leigha @thelilacpress, thelilacpress.com11.9k IG followers1,416 FB followers1.1k Pinterest followers All-American Style Partnered with Scotch for #wardrobesolutions postScreengrab- 503 likes Jeanette Johnson @jseverydayfashion, jseverydayfashion.com48k IG followers90k FB followers1,940 Youtube Subscribers Has done news segments Style for real women on a budget#LookforLessScreengrab- 5 Pieces- 12 Outfits629 likes Abby Doll @alldolledupblog, alldolledupblog.com23.5k IG followers Outfit ideas and beauty tips for the everyday girl Screengrab- post featuring $30 dress- 223 likes Anneke Knot @annekeknot , knotcoutureblog.com 1205 IG followersCollege studentStyle Guru for College Fashionista Screengrab- 280 likes

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Buzz: InfluencersJeanette JsEverydayFashion

48k followers

90k followers

A millennial magician in her ability to show off all of her #looksforless

Anneke KnotAnnekeKnot

1.2k followers

Style Guru for The College Fashionista. Using todays trends to fit her style on a budget.

Andy AndyStyle92

11.9k followers

Latina Millennial featuring value-brand clothes and accessories

MARY

Abby Miller @denver.darling, denverdarling.com 13.6k IG followers1,880 UVM on blogFrequently includes clothing under $100 (#ltkunder100 part of the site liketoknow.it)Screengrab of one of these posts got 487 likesAndy @andystyle92, sbr-fashion-fashion.blogspot.com11.9k followers on IGHispanic- NN has large Hispanic followingFrequently shows clothes from SheInside and MakeMeChic (value-brand ecommerce sites)Screengrab of MakeMeChic post has 634 likes Leigha @thelilacpress, thelilacpress.com11.9k IG followers1,416 FB followers1.1k Pinterest followers All-American Style Partnered with Scotch for #wardrobesolutions postScreengrab- 503 likes Jeanette Johnson @jseverydayfashion, jseverydayfashion.com48k IG followers90k FB followers1,940 Youtube Subscribers Has done news segments Style for real women on a budget#LookforLessScreengrab- 5 Pieces- 12 Outfits629 likes Abby Doll @alldolledupblog, alldolledupblog.com23.5k IG followers Outfit ideas and beauty tips for the everyday girl Screengrab- post featuring $30 dress- 223 likes Anneke Knot @annekeknot , knotcoutureblog.com 1205 IG followersCollege studentStyle Guru for College Fashionista Screengrab- 280 likes

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Potential Partnerships

LAURENAs part of our You Do You campaign, we would like to suggest both a celebrity and a charity partnership. In our research, we found that many millennials are more interested in brands that have these types of partnerships. We selected Amy Schumer as the celebrity partnership because we think she embodies what this campaign is about. She loves herself and her style. She stands up for women and knows that they deserve to be treated well. She is also super relevant, and her sense of humor is appealing to our target audience. We would work with Amy to create content for No nonsense, and would ask her to speak about the brand organically when possible. We also would have her host an event, which I will elaborate on further in a moment. Overall, we believe that Amy would be the perfect celebrity partner for No nonsense.For our charity partner, we would love to pair with Dress for Success. This charity helps women get jobs and dress properly for them. We know that No nonsense has items that are perfect to wear in the workplace, so we suggest that they supply the women they help with some of these items. Further, we would suggest that No nonsense sponsor some of their events and donate money to them.

Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.


http://www.huffingtonpost.ca/2016/01/14/millennial-shopping-habits_n_8980380.html GOOD IDEAS for pop up

Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.21

EngagementSpringSummer

MARY

As we previously mentioned, we plan on utilizing the most popular and innovative social media platforms to create buzz around the brand. 22

Engagement: EventsFALL: #YouDoYou Back To School

Pop-up shopsCampus fashionistas as stylistsWINTER: New Year, New You

Amy Schumer live-stream

LAURENFor our fall event, we would like to put together pop-up shops in student centers at 10-20 colleges across the country! The stores will feature leggings, socks, and tights for student to purchase. We will select fashionable students to serve as stylists at the event. They will be there to help visitors own their style and show how the products can mix in with your current wardrobe. We will highlight how items are perfect to wear to class, nights out, studying in the library, and movie nights with your friends.

For our winter event, we want to have a New Year, New You theme. We want to be able to show how No nonsense products can accent your already amazing wardrobe. We would have Amy Schumer at our New York event location, and have her do a livestream where she goes through the product and is funny and cute and entertaining. The other malls would have a viewing party, with food, drinks, couches, and stylists and models available to showcase great items. encourage purchasing a few new pieces from No nonsense to extend the already amazing wardrobe you own.




Engagement: EventsSUMMER: #YouDoYou Dress for Success

What to wear to work

SPRING: No nonsense, No limits

Parks and public spacesActivities and giveaways

LAURENFor our fall event, we would like to put together pop-up shops in student centers at 10-20 colleges across the country! The stores will feature leggings, socks, and tights for student to purchase. We will select fashionable students to serve as stylists at the event. They will be there to help visitors own their style and show how the products can mix in with your current wardrobe. We will highlight how items are perfect to wear to class, nights out, studying in the library, and movie nights with your friends.

For our winter event, we want to have a New Year, New You theme. We want to be able to show how No nonsense products can accent your already amazing wardrobe. We would have Amy Schumer at our New York event location, and have her do a livestream where she goes through the product and is funny and cute and entertaining. The other malls would have a viewing party, with food, drinks, couches, and stylists and models available to showcase great items. encourage purchasing a few new pieces from No nonsense to extend the already amazing wardrobe you own.




Awareness

#YouDoYou: Campaign OverviewBuzz.

Engagement

JEN

Making the millennial consumer aware of the brand and its offerings.

Generating buzz around the brand through social media

Allowing consumers to directly engage with the brand through events, contests and social media conversation.

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We Can Own Your Style!




final intern presentation

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