final impact of virtual supermarket

7/31/2019 FINAL Impact of Virtual Supermarket

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Group Members:

Atika Fatima

Mahrukh Mansoor

Salman Qamar

Shehr Bano Yawar

Waleed Ahmed


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Definition

Its other names


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Whether to go for online selling or not?


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To find out the impact of virtual supermarket in Pakistan

To know that how rapidly the concept of virtualsupermarket is getting popularity in Pakistan

To find out problems faced by people in shopping online. To find out benefits that virtual supermarket provide to

people

To know the time period it will take for a common to

accept the concept.


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Ho= People are not willing to shop

online in Virtual Markets.

H1= People are willing to shop onlinein Virtual Markets.


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The major Independent Variables studied include:

Age

Income

Accessibility of internet

Personal Convenience

Online security

Product delivery

The Dependent Variable includes Willingness to adopt

Virtual Shopping


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Descriptive Research

Primary Data and Secondary Data

Target Population

Middle, Upper Class aware of use of a computer

Sampling Methodology

Convenience Sampling

Online Snowball Effect


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Sample Size

Sample size is of 100 was chosen to answer

Questionnaires

Field Work

Physical

Online

Data Validation

Validation criteria were built into the statistical model Blank and Multiple responses ignored

Combinations of questions used to evaluate hypothesisresult


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Standard editing and coding procedures were used. Thecomputer program used was Microsoft Excel and SPSS(Statistical Package for the Soc.ial Sciences) software.


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There was no way that we could ensure that all respondentsunderstood each question in its essence and that they respondedwithout any bias.

There are certain inherent limitations that are associated withconvenience sampling.

Due to the reason above, it must be noted the research concludeddoes not cover all the potential areas because of the small sample

size.

Due to time constraint our research is limited to certain geographicallocation thus does not cover the whole population.

Another hindrance was non-response from subjects.


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Ho= People are not willing to shop onlinein Virtual Markets.

H1= People are willing to shop online inVirtual Markets.

Accept H1, reject H0.


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Based on this conclusion, it is highly recommended thatcompanies get more involved in catering onlinecustomers.

The scope for shopping in virtual markets is high

particularly in our times, and this opportunity must not belost.

Virtual markets must also find means and methods ofproviding more security to online buyers and provide

guarantees which eradicate the fears of online fraud andcrimes.

final impact of virtual supermarket

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