final deck
TRANSCRIPT
![Page 1: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/1.jpg)
TEAM BENNY
Adam Piron, Fayaz Ashraf, Kat McEachern, Jim Chowdry, Sergio Suarez
![Page 2: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/2.jpg)
MEET BENNY
![Page 3: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/3.jpg)
MEET HIROMI
![Page 4: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/4.jpg)
THE COMPANY
QUICK LOOK
Founded in 2007
Incorporated as LLC in 2010
“Streetwear” for men, age 18-
29
Design own product
Wholesale/ retail store/ online
Sees self as a lifestyle brand
![Page 5: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/5.jpg)
RETAIL STORE
![Page 6: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/6.jpg)
ONLINE PRESENCE
INSTAGRAM - 61k followers
![Page 7: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/7.jpg)
ORG. CHART
BENNY GOLD
HIROMI WEINER
CEO & CHIEF CREATIVE OFFICER CHIEF OPERATING OFFICER
DESIGNERDAVID
PRODUCT DEV/WHOLESALEJASON YIM
SALES MANAGERANDRE LORICO
SHIPPINGBRIAN
LEVIFRENCH BULLDOG
STORE MANAGER
JOYA
STORE STAFFNATE
TERRACEOPEN SLOT
![Page 8: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/8.jpg)
CORPORATE STRATEGY
![Page 9: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/9.jpg)
VISIONWithin 5 years grow Benny Gold into a profitable $10 million lifestyle brand providing streetwear and home goods to creative passionate young people, age 18-29, who want to be inspired and strive for greatness.
![Page 10: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/10.jpg)
MISSIONBenny Gold exists to provide an inspirational platform for others to be creative and express their lives with authenticity and a sense of youthful freedom.
![Page 11: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/11.jpg)
OBJECTIVES● Increase sales from $3M to $4M by 2015, $10M in 5 years.
● Achieve profit before tax of $2 million by 2019.
● Achieve 50% repeat customer rate by 2016.
● Produce 4 seasons annually by 2015.
● Attain 95% correct inventory tracking by 2015.
![Page 12: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/12.jpg)
STRATEGIES● Maximize profit margins by understanding
customer and wholesaler purchasing habits.
● Streamline wholesale ordering processes.
● Streamline internal organization by formalizing inventory tracking
![Page 13: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/13.jpg)
ACTION PLANS● Establish and use KPIs to drive business decision-
making
● Base store & warehouse inventory purchasing decisions on historical sales data.
● Upgrade e-Commerce platform to obtain more sales data and insight
● Use technology to facilitate and simplify wholesale orders / sales
● Investigate integrations between retail store, point-of-sale system, and central warehouse.
![Page 14: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/14.jpg)
RESEARCH
![Page 15: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/15.jpg)
ON-SITE OBSERVATIONS
3-DAY DEEP DIVE
● Observe daily processes, flows and operations at warehouse.
● Understand tech systems & limitations.
● Scope out retail store and gauge efficiency.
![Page 16: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/16.jpg)
CHALLENGES
Key Issues
1. No business plan
2. No sales data & reports
3. No established KPIs
4. Manual inventory processes
across store & warehouse
5. Manual wholesale order
tracking
![Page 17: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/17.jpg)
RETAIL COMPARISONS
![Page 18: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/18.jpg)
FUNCTIONAL STRATEGY
![Page 19: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/19.jpg)
SALES, PRICING & DEMAND
KEEP IT FRESH
● New products every
season
● Identify & promote
hot movers
● Maintain adequate
stocks
● Discount unsold
merchandise
![Page 20: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/20.jpg)
KEY PERFORMANCE INDICATORS
OBEY THE NUMBERS
Once a Year
● Financial Stability
KPIs
Each Season
● Forecasting KPIs
● Sale Pricing KPIs
![Page 21: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/21.jpg)
SEASONAL CALENDAR
![Page 22: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/22.jpg)
TECHNOLOGY PLAN
1. COMPREHENSIVE SALES DATA & REPORTS
2. INVENTORY MANAGEMENT TOOLS
3. POINT OF SALE INTEGRATIONS
4. STREAMLINE WHOLESALE ORDER TRACKING
![Page 23: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/23.jpg)
ADDITIONAL SALES DATA
ADVANCED REPORTS 2.5.3by aheadWorks
● Bestsellers
● Sales by Hour
● Sales by Day of Week
● Sales by Product
● Sales by Country
● Sales Report
● Users Activity
● Sales by Customer Group
● Products by Customer
ADD-ONS
● Sales Statistics - $69
● New vs. Returning Customers - $69
![Page 24: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/24.jpg)
INVENTORY TOOLS
REAL INVENTORYby wyomind
Recently purchased items that
need to be shipped shortly.
ADVANCED INVENTORYby wyomind
Stock Management in several
warehouses & across all sales
outlets
![Page 25: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/25.jpg)
POS INTEGRATION
EBIZMARTS P.O.S
Connect retail sales to Magento
Supports discounts & custom
pricing, tier pricing, gift cards, cash
up
Barcode scanners, print & email
receipts, online order lookup,
returns & refunds
![Page 26: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/26.jpg)
WHOLESALE IMPROVEMENTS
BRANDBOOM.com
Simplify ordering process for wholesale buyers
Simplify listing process for brand sales reps
Real-time sales analytics & reports
Create & track inventory
![Page 27: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/27.jpg)
RECOMMENDATIONS
ACCESS TO DATA
UNDERSTANDING KPIS
REGULAR EVALUATION
+ +
![Page 28: Final Deck](https://reader035.vdocuments.site/reader035/viewer/2022062515/55d0ce62bb61eb0c1f8b4761/html5/thumbnails/28.jpg)
STAY GOLD