final csr report kartik

7/31/2019 Final Csr Report Kartik

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A Report on Corporate Social Responsibility

The report outlines important concerns about Corporate Social Responsibility related

to Non-Governmental organizations. This survey and research done by me in Feb-

march 2009 was a precursor and decisive factor for me to enter the non profit sector.

I worked with the SLUM REHABILATION SOCIETY which is a pioneer in social

work in Mumbai.

Corporate Social Responsibility was a well-established tradition in a number oforganizations, including families, businesses with a strong ethic of community.

NGOs are typically independent of governments. Although the definition can

technically include for-profit corporations, the term is generally restricted to social

cultural, legal, and environmental advocacy groups having goals that are primarily

noncommercial.

It had been great pleasure to be part of this project. It has given me an opportunity to

understand how a basic NGO works and has also given a preview of the real life

scenario.

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INTRODUCTION TO THE CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility is the continuing commitment by business to behave

ethically and contribute to economic development while improving the quality of life

of the workforce and their families as well as of the local community and society at

large.

Operating a business in a manner that meets or exceeds the ethical, legal, commercial

and public expectations that society has of business

A concept whereby companies decide voluntarily to contribute to a better society and

a cleaner environment. A concept whereby companies integrate social and

environmental concerns in their business operations and in their interaction with their

stakeholders on a voluntary basis".

CSR is twofold. On one hand, it exhibits the ethical behavior that an organizationexhibits towards its internal and external stakeholders (customers as well as

employees). On the other hand, it denotes the responsibility of an organization

towards the environment and society in which it operates.

Corporate social responsibility is not about planting trees in some vague corner of the

world, but about how you do your business and how ethical you are as a corporation.

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Corporate Social Responsibility is a management concept whereby companiesintegrate social and environmental concerns in their business operations and

interactions with their stakeholders. CSR is generally understood as being the way

through which a company achieves abalance of economic, environmental, and socia

imperatives(Triple-Bottom-Line- Approach), People, Planet, and Profit. While at

the same time addressing the expectations of shareholders and stakeholders. In this

sense, it is important to draw a distinction between CSR, which can be a strategic

business management concept, and charity, sponsorships or philanthropy. Even

though the latter can also make a valuable contribution to poverty reduction, will

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directly enhance the reputation of a company, and strengthen its brand, the concept of

CSR clearly goes beyond that.

Promoting the uptake of CSR amongst SMEs requires approaches that fit the

respective needs and capacities of these businesses, and do not adversely affect their

economic viability. CSR programme on the Triple Bottom Line (TBL) Approach

which has proven to be a successful tool for SMEs in the developing countries to

assist them in meeting social and environmental standards without compromising

their competitiveness. The TBL approach is used as a framework for measuring and

Reporting corporate performance against economic, social, and environmenta

performance.

It is an attempt to align private enterprises to the goal of sustainable globa

development by providing them with a more comprehensive set of working objectives

than just profit alone. The perspective taken is that for an organization to be

sustainable, it must be financially secure, minimize (or ideally eliminate) its negative

environmental impacts and act in conformity with societal expectations.

Key CSR issues: Environmental management, eco-efficiency, responsible sourcing

stakeholder engagement, labour standards and working conditions, employee and

community relations, social equity, gender balance, human rights, good governance

and anti-corruption measures.

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Aproperly implemented CSR concept can bring along a variety of competitive

advantages such as,

Enhanced access to capital and markets

Increased sales and profits

Operational cost savings

Improved productivity and quality

Efficient human resource base

Improved brand image and reputation

Enhanced customer loyalty

Better decision making

Risk management processes.

CSR ADDS GOODWILL TO THE COMPANY.

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ADVANTAGES OF CORPORATE SOCIAL RESPONSIBILITY

BETTER FINANCIAL PERFORMANCE:

Studies and survey reveal that overall financial performance of socially

responsible companies has been much better than of other companies.

HIGHER PRODUCTIVITY AND QUALITY:

Better working conditions, employee participation in decision making and

environmental protection lead to increase protection lead to increased

productivity and better quality work.

REDUCTION IN OPERATING COST:

Initiatives in corporate social responsibility can reduce operating cos

significantly. For example, waste recycling reduces the waste disposal cost and

recycle materials generate income. Similarly, work life programs such as

flexible time help to reduce hiring and training cost by reducing labour

absenteeism and turnover.

BRAND EQUITY AND REPUTATION:

A socially responsible company enjoys reputation with the public. Companiesand brands that enjoy reputation draw customer.

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HIGHER CUSTOMER LOYALTY AND SALES:

Companies which are perceived to be socially responsible, enjoy growing

market for their products and services. Customers increasingly favour firms

which do not employ child labour and which use environment friendly policies

and practices.

LESSER REGULATIONS:

National and local government exercise less control over companies which are

perceived to be socially responsible and ethical. Rewards and recognition are

conferred on companies which contribute significantly to environment and

public health. Such Finns are given preferential treatment in granting

permission under various laws.

ACCESS TO PUBLIC MONEY:

Companies with high record in corporate social responsibility have better access

to capital markets.

ACCESS TO TALENTS:

Socially responsible companies find it easier to recruit employees. People prefer

to join and stay with such companies.

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STEPS TO IMPLEMENT CORPORATE SOCIAL RESPONSIBILITY

STATEMENT OF VISION AND MIISION:

These statements express the basic goals, aspiration, values and strategies of the

company. The vision and mission of a socially responsible company generally

specify that it will engage in ethical and responsible business practices. It seeks

to balance the interest of all the stakeholders while decision making. CSR

cannot become an integral part of business decision making if it is not

incorporates in companys vision and mission.

CORPORATE VALUES:

A corporate culture of independent thinking and innovation facilitate s

corporate social responsibility. There should be no gap between what the

company reaches and practices. Commitment to business ethics is necessary.

STRATEGIES PLANNING:

Several companies have incorporates CSR into their long term planning

Specific goals and performance measures are identified for this purpose. The

impact of any major business proposal on society is assessed before it is

approved.

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EDUCATION AND TRAINING:

In order to create awareness in the significance of CSR, education and training

is imparted to employees. They are provided information and tools required for

discharging job responsibilities. A code of conduct is formulated to guide

decision making.

ACCOUNTABILITY STATEMENT:

Social responsibility goals may be prescribed for different divisions

departments and job positions. Job descriptions are design to contain

performance objectives to explain how each employee can contribute to the

companys socially responsible performance.

REWARDS AND RECOGNITION:

Employees tend to engage in behavior that is rewarded and recognized

Therefore, employees who contribute to CSR need to be rewarded and

recognized in recruitment, hiring, promotion, and compensation system.

MANAGEMENT STRUCTURE:

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Many companies have constituted an executive committee or group to identify

and evaluate social responsibility issues and to integrate them into the

companys functioning.

SOCIAL REPORTING:

Some companies prepare social responsibility reports every year. The report

provides audited social performance of the company to the stakeholders.

LEADERSHIP ROLES:

A few companies take a lead role and persuade other to behave in a more

responsible manner. They collaborate and take initiatives to honor CSR

committees. The forums like trade association and chamber of commerce are

also used for his purpose.

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INTRODUCTION TO NGO

Non-Government Organizations (NGOs) came into existence in the year 1910

Constituted organization created by private organizations or people with no

participation or representation of any government. in a non-governmental

organization (NGO) is a legally the cases in which NGOs are funded totally or

partially by governments, the NGO maintains its non-governmental status insofar as it

excludes government representatives from membership.

Purpose of NGO:

TO SAFEGUARD PUBLIC INTEREST:

Main purpose of NGO is to safeguard public interest. It means do something

which is beneficial for the society and taking in to account public interest while

doing any business. Ensure public about employment and try to improve

standard of living.

To ensure health, safety & environmental values:

Business firm should do their business by ensuring healthy and safety to all

employees in the organization and should produce environment friendly produc

which is safety for the societys point of view.

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To promote social work:

Business organization should promote social work provide employmen

opportunity, provide education to society and create awareness in the society.

To help the poor and needy people:

It is the main purpose of any business organization to provide help to the poor

and needy people by providing them employment opportunities and help them

to start their own business what they want.

The primary purpose of an operational NGO is the design and implementation

of development-related projects. One frequently used categorization is the division

into: relief-oriented: or: development-oriented: organizations; they can also be

classified according to whether they stress service delivery or participation; or

whether they are religious or secular; and whether they are more public or private-oriented. Operational NGOs can be community-based, national or international.

The primary purpose of an Advocacy NGO is to defend or promote a specific

cause. As opposed to operational project management, these organizations typically

try to raise awareness, acceptance and knowledge by lobbying, press work and

activist events.

USAID refers to NGOs as private voluntary organizations. However many

scholars have argued that this definition is highly problematic as many NGOs are in fact

state and corporate funded and managed projects with professional staff. Furthermore it

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has often been argued that USAID is in fact a key arm of American imperialism and that

it sets up and supports NGOs in order to further imperial agendas.

NGOs exist for a variety of reasons, usually to further the political or social goals

of their members or funders. Examples include improving the state of the natura

environment, encouraging the observance of human rights, improving the welfare of the

disadvantaged, or representing a corporate agenda. However, there are a huge number of

such organizations and their goals cover a broad range of political and philosophical

positions. This can also easily be applied to private schools and athletic organizations.

Methods used by NGOs:-

NGOs vary in their methods. Some act primarily as lobbyists, while others

conduct programs and activities primarily. For instance, an NGO such as Oxfam

concerned with poverty alleviation, might provide needy people with the equipment and

skills to find food and clean drinking water.

Public relations:-

Non-governmental organizations need healthy relationships with the public to

meet their goals. Foundations and charities use sophisticated public relations campaigns

to raise funds and employ standard lobbying techniques with governments. Interest

groups may be of political importance because of their ability to influence social and

political outcomes.

Funding:-

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Large NGOs may have annual budgets in the hundreds of millions or billions of

dollars. For instance, the budget of the American Association of Retired Persons

(AARP) was over US$540 million in 1999. Funding such large budgets demands

significant fundraising efforts on the part of most NGOs. Major sources of NGO funding

include membership dues, the sale of goods and services, grants from international

institutions or national governments, and private donations. Several EU-grants provide

funds accessible to NGOs.

Even though the term "non-governmental organization" implies independence

from governments, some NGOs depend heavily on governments for their funding. A

quarter of the US$162 million income in 1998 of the famine-relief organization Oxfamwas donated by the British government and the EU. The Christian relief and

development organization World Vision collected US$55 million worth of goods in

1998 from the American government.

Types of NGOs:-

Apart from "NGO", often alternative terms are used as for example

independent sector, volunteer sector, civil society, grassroots organizations

transnational social movement organizations, private voluntary organizations, self-

help organizations and non-state actors (NSA's).

Non-governmental organizations are a heterogeneous group. A long list of

acronyms has developed around the term "NGO".

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These include:

BINGO is short for business-oriented international NGO, or big international

NGO;

CSO, short for civil society organization;

DONGO: Donor Organized NGO;

ENGO: short for environmental NGO, such as Global 2000;

GONGOs are government-operated NGOs, which may have been set up by

governments to look like NGOs in order to qualify for outside aid or promote the

interests of the government in question

INGO stands for international NGO;

QUANGOs are quasi-autonomous non-governmental organizations, such as the

International Organization for Standardization (ISO). (The ISO is actually not

purely an NGO, since its membership is by nation, and each nation is represented

by what the ISO Council determines to be the 'most broadly representative

standardization body of a nation. That body might itself be a nongovernmental

organization; for example, the United States is represented in ISO by the

American National Standards Institute, which is independent of the federal

government. However, other countries can be represented by national

governmental agencies; this is the trend in Europe.)

TANGO: short for technical assistance NGO.

INTRODUCTION TO SLUM REHABILITATION SOCEITY

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SLUM REHABILITATION SOCEITY

Bringing this vision to reality is our ongoing mission.

Community responsibility is shared between the housing societies and the Mahila

Mandals. SRS has assisted the communities in the formation of these groups so that

they also address issues of economic upgradation, civic involement and care for the

environment.

The Slum Rehabilitation Society (SRS) targets individuals and families who have

been forced to live in slums because of the absence of affordable housing in the

metropolitan area. The ultimate aim is to provide slum dwellers with a legal, self-

contained home having basic amenities such as: a raised kitchen platform, a toilet and

a bathroom - conveniences not found in Mumbais slums.

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Slum Rehabilitation in Mumbai is financed by re-housing the slum dwellers in multi-

storied buildings on one part of the land and selling the other part at commercial rates

If the area is too dense to accommodate both, the rights for developing the

commercial area can be transferred to the northern suburbs under the scheme known

as TDR (Transferable Development Rights).

The idea of a permanent legal home for slum dwellers was mooted and accomplished

by SRS even before the Indian government amended the Slum Act to include the

Slum Rehabilitation Authority. Since 1972, SRS fundamental activity has been

providing and constructing housing. Moreover, SRS is strongly committed to

developing and supporting communities, not simply relocating them.

Credibility Alliance Certificate

SRS mobilizes and organizes slum dwellers to improve their living conditions. The

organization works with communities, facilitating their relocation to permanen

housing, forming housing societies, training former slum dwellers to maintain their

homes and helping them develop programs to improve and care for their

environment. Capacity building, income generation, education and the empowerment

of women and children are all aspects of SRS work, part of a post rehabilitation

program designed to help individuals adjust successfully and take charge of their

changed lives.

Vision & Mission

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SRS vision is to transform slums into legal, attractive, sustainable settlements

building communities and social institution for assuring a building communities and

social institutions for assuring a better quality of life for all.

The transformation process is similar to light passing through a prism the light is

transformed into its component part, thus creating the breathtaking beauty of the

rainbow

Transforming slums involve attention to the component factor that make up a better

quality of life

Stability

Improved Health

Improvement of Educational standards

Community responsibility

Economic up gradation

Care of Environment

Civic involvement

Bringing this vision to reality is our ongoing MISSION. Community responsibility is

shared between the housing societies and the Mahila Mandals. SRS has assisted thecommunities in the formation of these groups so that they also address issues of

economic upgradation, civic involvement and care for the environment

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Improving the quality of life of the poor by:

Partnering with various stakeholders

Building sustainable social structures

Creating environmentally compatible housing for people living in the slums.

Objective of SRS

Direct Objectives

To implement its ideas so as to bring about a permanent solution for slums.

To enable slum dwellers to live in self contained apartments.

To involve slum dwellers in democratic practices, such as, formation of

Societies and their management.

Indirect Objectives

To free the encroached land.

To enable slum dwellers to improve their living conditions.

To provide better education, health care and job opportunities.

Other objective of SRS

The main other objective of SRS is protect the environment

Economic upgradation

Community responsibility

Civic involvement

PROCESS OF SRS

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FIRST PHASE OF THE PROCESS:

This phase involved convincing the slum dwellers to move to an alternative area. The

immediate advantage being, they would get permanent homes, which implied security

as against insecurity of slum settlements. Initially they were not willing to do so

mainly due to the difficulties arising out of re-admission to schools, change of jobs

due to the two kilometer distance of the identified relocation site, and also because

the site had a notorious reputation.

The alternative plot of land donated by the Church had no access road. The

construction of the access road involved the collectors land, which had to be

purchased. In this process no favors were sought. In fact, those who had encroached

on the collectors land were absorbed into the housing project. In spite of so many

hurdles, hope was never lost. The unshakeable belief that the project was possible

was expressed when the dwellers themselves participated through shramdaan, in the

construction of the access road.

The Church played an important and exemplary role. Not only did it provide therequired land, but it also helped in introducing CEBEMO-CORDAID the funding

organization to SRS.

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SECOND PHASE OF THE PROCESS

The construction began after the initial understanding was arrived at, and SRS took

on the total responsibility for the entire project, a feat no NGO has dared to undertake

even today. It called for architectural plans. The architect, who was able to

accommodate the largest number of units in the identified plot of land, was selected.

SRS called for tenders, appointed a contractor, and supervised the construction

through additional hired skilled manpower.

SRS felt that it was possible to allocate 228 sq.ft. of carpet area to each slum dweller.

The cost of construction of each unit was about Rs.13, 000/-. It was therefore decided

that 1/3 of the total cost would be borne by the landowners, 113 by the funding

organization, 116 by the dwellers and 1110 by SRS.

During the construction SRS faced a number of complexities, such as complex

approval procedures, interference from local leaders, insecurity of material on site

lack of water due to the high altitude of the rehabilitation site, sourcing of supplies

especially at a time when the cement crises was on. Reputed builders stayed away and

hence small time contractors were involved in the project.

The job, however, did not end with the construction of the buildings. The testing

period for most rehabilitation work is the actual shifting of the dwellers. After the

initial site visit by the slum dwellers and after they saw the progress of work, the first

group of dwellers readily shifted. With their shifting, the school got back a good part

of its playground. Incidentally, today the students of the school win many sport

trophies in the district.

The process of shifting also was full of complexities. The dwellers had become

shrewd and demanding, and susceptible to baseless rumors spread by notorious

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slumlords. However, dialogue took care of most of their unreasonable demands and

SRS did not compromise on wrong principles.

MILLENIUM DEVELOPMENT GOALS OF SRS:

ERADICATE EXTREME POVERY AND HUNGER ACHIEVE UNIVERSAL PRIMARY EDUCATION

PROMOTE GENDER EQUALITY AND EMPOWER WOMEN

REDUCE CHILD MORTALITY

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IMPROVE MATERNAL HEALTH

COMBAT HIV/AIDS,MALARIA AND OTHER DISEASES

ENSURE ENVIRONMENTAL SUSTANABILITY

DEVELOP GLOBAL PARTNERSHIP FOR DEVELOPMENT.

HISTORY

SRS was the first organization dedicated to slum rehabilitation in Mumbai. The

organization was founded in 1972 by Adolf Tragler, an Austrian who had been

working in welfare services in Mumbai. Mr. Tragler and several-likeminded

individuals realized that social services alone were not adequate to improve the lives

of people who lived in a slum environment. They founded SRS to offer new housing

to slum dwellers, as well as provide social services to facilitate and consolidate their

transition out of the slums.

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SRS initially focused on a section of Bandra, a Mumbai suburb, containing 30-odd

slum pockets. SRS first rehabilitation project at Mount Mary was a great success

Bishop Longinus Pereira offered one acre of land at Mount Mary on lease basis. The

land had no motorable access and was encroached upon by several hutments. It took

SRS two years to get access to the land and approval for its building plans. On 19th

April 1975, SRS arranged the foundation stone laying function at the site with

ShriFakhruddin Ali Ahmad, the then President of India, as the Chief Guest

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SLUM DWELLERS PARTICIPATING IN THE FIRST PROJECT

The first building was completed in 1977, and over the next five years 700

slum dwellers were moved to self-contained units in the new buildings. Each

beneficiary contributed approximately one-sixth of the construction cost and

demolished their hutment structures, handing over the vacant land to the landowner.

The landowner, in return, contributed to the cost of the new housing as did several

other donors, establishing the pattern of multiple funding sources SRS has used in

many of its subsequent projects.During the 30 years of its existence, SRS has moved

7,000 families from slums to private apartments, including 1,000 units constructed by

SRS. The other 6,000 families have moved to buildings constructed by the

government. In addition SRS is provided social services to 5,000 families, most of

who have moved to housing built by commercial developers

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THE ORGANISATION

In the year 1970, Adolf Tragler, a young Austrian seminarian came to India as a part

of a Missionary group to implement what theology had ingrained in him. He enrolled

and completed his Masters in Social Work from Asias 'Tata Institute of SocialScience'.

As a director he has designed a holistic approach to the problems of slums. SRS is a

mature organization that reaches out to 125,000 families and rehabilitated more then

7,000 slum families in multi-storied buildings.

PORTFOLIO

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SLUM REHABILITATION PROJECTS

This are the projects where we actually facilitate the construction of the

rehabilitation buildings. SRS helps the slum community to mobilize, organize,

construct and shift into the new buildings. We assist them before rehabilitation

(collecting signature, submission to SRA, etc) and post rehabilitation (welfare

activities, inscription of cooperative societies, etc).

WELFARE ACTIVITIES

These activities include installing and running new balwadis (kindergarden),

creating self-help groups, mahilamandals and health camps.

CONSULTANCY

SRS collaborates with various organizations and offer our expertise & services

to improve the quality of life of the slum dwellers. This can comprise of

facilitating the shifting process, the transition process and by doing research and

documentation.

SRS' philosophy is that four walls do not make a home! SRS offers post-

rehabilitation - a collection of services, training and support designed to

facilitate the transition to life in permanent housing - in all rehabilitated sites.

SRS also provides these services as separate service for buildings constructed

by other (commercial & government) parties.

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SLUM REHABILITATION PROJECT

SRS' slum rehabilitation projects involve people who have lived in the Mumbai slums

for more than 10 years. The Slum Rehabilitation Authority (SRA), the machinery that

regulates all work in Mumbai slum rehabilitation, laid out the eligibility requirements

for slum development projects in 1995.

Slum Rehabilitation Society is working with a different approach of slum

rehabilitation. As a matter of policy, we have been promoting the "self-development"

approach. This approach prohibits the profiteering by one individual alone. In the

"self-development" approach, the main beneficiaries are the city and the occupants. It

lays emphasis on mobilizing the community to get together to develop their own

areas so as to become owners of secure homes. In return, the city gets back its

reserved spaces for roads, recreation grounds and other amenities. It's the only

approach that has an inclusive zoning mechanism for providing sectoral development

and affordable housing.

The self-development approach lays emphasis on mobilizing the Slum Dwellers to

get together and develop their own areas, sell the extra area and prohibit an outsider

from carrying away all the profit which has ultimately been derived from the value of

the land which they occupy.

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Ganesh Nagar D Project

Ganesh Nagar D is the first Mumbai slum rehabilitation project where the people are

the developers and the NGO is the facilitator. The Ganesh Nagar D Society is ahousing society whose residents formerly lived in a high density settlement (1100

structures per hectare) on land belonging to the Bombay Municipal Corporation

(BMC). It consisted of 390 structures with unit sizes between 60 to 150 sq ft. The

BMC planned to use the site for municipal housing and a refuse transport station.

Slum dwellers began to occupy the land around 1930.

SRS has been working with the people in Ganesh Nagar D for about 12 years, with

varying intensity. SRS has offered income generation courses, medical checkups, and

other welfare activities, while introducing the concept of slum rehabilitation. The

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too dense. Working with SRS, the residents of Ganesh Nagar D became aware of

self-development as an alternative to commercial development.

Under Ganesh Nagar D self-development project, the Society, with SRS assistance

is raising the funds to finance the construction of permanent housing. SRS has

secured a bank loan from HDFC Bank on the basis of a guarantee from CORDAID, a

Dutch donor organization. As a result, the SRA approved Ganesh Nagar D Co-

operative Housing Society as the developer of the project. The project will be

financed using transferable development rights, which allow SRS to construct

commercial housing in a suburban area, or to sell this right, in exchange for

constructing housing for former slum residents.

The first of the three planned buildings in Ganesh Nagar D was finished in 2005

108 families have moved to their new apartments. The other two buildings, which

will house an additional 282 families, are under construction. Completion is expected

in summer 2008. SRS welfare activities are continuing during construction and will

continue once all the families have shifted.

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KORBA MITHAGAR PROJECT

SRS association with KorbaMithagar goes back to 1985, during the Bombay SlumUpgradationProgramme. As part of this programme, SRS was involved in forming

cooperative housing societies including several in KorbaMithagar. After severa

years, the programme was terminated and SRS involvement in KorbaMithagar

decreased, but it was revived in 2002 with SRS staff on site. There are now 23

housing societies in KorbaMithagar, represented by a housing Federation.

The SRS-staff has played a catalytic role in mobilizing the community and

developing plausible rehabilitation options. A rehabilitation project is now in progress

with the Federation as the developer and with the assistance of SRS and another

NGO, the Federation of Tenants Association. The organizations have drawn up the

first physical designs of the area, stipulating that families are given a relatively large

apartment (350 sqft rather than the mandatory 225 sqft). SRS and the Federations are

planning the development as a township which would incorporate a full range of

amenities, including educational institutions, recreation facilities, health centers and

commercial facilities.

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Planned development near KorbaMithagar includes highrise residential complexes

and an entertainment complex including an IMAX theater. Development in

KorbaMithagar is thus extremely attractive viable due to rising real estate values.

POST REHABILITATION

SRS provides post-rehabilitation in all of its sites. Living in apartments is a new

experience for slum dwellers. It offers many benefits, but new residents are not

accustomed to the complexities of living in buildings. SRS provides post-

rehabilitation services to assist with this transition and to assure the long-term success

of the rehabilitation. Post rehabilitation services help former slum dwellers developthe ability to plan and manage their own living environment. Post-rehabilitation

services include training the housing societies, empowering womens groups

building a network to provide pre-school education, income generation projects, solid

waste management, activities to beautify the environment, and other services.

Physical improvements by themselves cannot improve the overall quality of life for

slum dwellers. Unless their economic, social, educational and health conditions

change as well, the horizontal slum will simply exist in a vertical form. When

working with commercial builders, the builder constructs the buildings and shifts the

people, while SRS rebuilds the social structure. SRS also undertakes pre- and post-

rehabilitation as part of its government consultancy and as part of its own

rehabilitation projects.

Factors such as geographical location and the culture, education and income levels of

the residents influence SRS choice of welfare activities.

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CONSULTANCY

Since the year 2000, Indias government has had a policy of resettling and

rehabilitating slum dwellers who are dislocated by infrastructure improvements

These are generally families who are living in structures along the sides of roads thatare slated for widening. International funding bodies have required that this

rehabilitation policy be implemented when funding several mega projects in Mumbai

More importantly, interest in having a reputation as a humanist city prompts

government to take initiative in this direction.

SRS consults for the city of Mumbai when government efforts to improve the citysinfrastructure dislocate slum dwellers. Specifically, SRS conducts the surveys to

determine eligibility for permanent housing, handles the shifting process, and

conducts welfare activities before and after shifting. SRS organizes prospective

apartment dwellers into registered housing societies and mahilamandals (womens

groups) to ensure that the community involvement is democratic. SRS also handles

the verification of documents and allotment of flats and other procedura

responsibilities.

Apart from SRS contractual obligations, the organization also carries out post

rehabilitation activities to ensure the smooth transition of slum dwellers into

apartments. After taking ownership, new residents need to begin managing building

and grounds maintenance as well as maintaining their own units. Many residents also

benefit from job training and personal and social development. All these services are

conducted under post rehabilitation. As of January 2007, SRS had shifted 5000

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families to government-constructed buildings, with an additional 5000 families in

process.

TEXT FROM THE ORGANISATION:

HOUSING OF SLUM DWELLERS AND WEAKER SECTION IN MUMBAI

Mumbai is striving to become a world class city. Slums are major hurdle that prevents

this from happening. A free housing scheme introduce by the government does not

help much. Out of the nearly two million families/shops existing in slum areas, only

about 1,20,000 have been rehabilitated by all construction agencies over the las

eleven years. The proliferation of slums surpasses all efforts in the race for a slum

free city.

Land in Mumbai is most scarce than in any other city in india because it is surrounded

by the sea on three sides. Densities in slum areas can ,therefore, be extremely high by

adding upper floors, making sub-division , expanding wherever possible. As a

consequence, slums do not improve over time not even if a lease title to the land has

been granted that is the reason why slum improvement scheme was not really

successful in Mumbai.

Self-development of slum areas is a planning and implementation method of the

people, by the people and for the people. It is an approach that is verbally praised by

all but is getting side tracked as being impractical.

By making the occupants the center of all planning, more benefits are proposed for

them. The profits and benefits available under such schemes are made available to the

people on the land.

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The people can opt for homes larger than the mandatory 269 sq. ft. that the builders

are giving to the people. They can secure a corpus amount for subsidizing their

maintenance cost in the planning, space can be reserved to build affordable or rental

housing. There is more attention for internal road planning and connecting these

roads to the existing network for all new occupants of the area. Furthermore, the

people, who are supported by an NGO, are more concerned to improve the socia

amenities in their neighborhood, like education and health facilities.

We are now glad that rental housing is now high on the governments agenda.

The inclusive zoning approach is a solution that incorporates robust legal and

institutional provisions and needs to be facilitated by government. The government

also needs to assess the entitlement issues , to ensure sustainability and link them to

make projects financially viable.

In order to start more self-development schemes for slum areas, the government

and/or the local authorities need to play a more facilitating role. Experiences have

proven that all this self-development projects can be viable; there is only a need for

seed money for the commitment process and to pre-finance the construction cost

However, the main stumbling blocks are encountered during approval procedure.

The road to world class city will not be easy for Mumbai. The efforts towards it

must continue and become much more forceful. The goodwill and energies of the

people, not the least of the poor, must be fully utilized for its success. Multi-

disciplinary approach needs to be adopted and pursued.

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The report that follows indicates how we have translated our belief into action

on various counts:-

Our consultancy to MMRDA

Our self- Development schemes

SRS community habitat services

Most of all, we want our work to be people oriented. On these pages, we let people

i.e. project affected persons and even our field staff and health and education partners

tell you what improved housing means to them.

METHODLOGY

In SRS was helpful and guided me through the survey slum areas, Balwadi and the

health care center.

The questions I looked at initially were:

1. What are the expectations of people living in slum areas?

2. Why they are afraid from builders?

3. Why process of constructing building in slum areas take so long time?

4. To explain them the benefits which builder will provide them?

5. Analyze the conflict among people living in slum areas.

6. What medical facilities they are giving during their medical camps?

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Medical camp in Dharavi

CONCLUSION

My motive of doing this research way back in 2009 was initially to give me an

idea as how a non profit really operates, and was the precursor to my founding

the Art for India Foundation Trust, which assists underprivileged artists

My journey during my project was an experience of a lifetime, wherein I came

to know how people are living their livelihood and how helping hand to them

can change the meaning of life for them.

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From the field trips done I can say that:

There is definitely a considerable change seen in the lives of the families

residing in the slum area. From the standard of living to the awareness there has

been a tremendous change and we certainly can see an upward trend.

Got wider perspective on how CSR is implemented as core in the business.

Got a chance to know the problems of the people who live in slum area.

Also experienced how to handle community based program, how to create

awareness among the people regarding health care, government facilities and

etc. Such programs should be held time to time as they help in upbringing

and recognition for the society and the much deprived part of the

society also.

The governments activities and co-operations towards the same

should also increase, as with their expertise, help and support suchactivities and programs would reach amazing heights and achieve the

desired goals at a faster and more quality manner.

final csr report kartik

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