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    GREEN ZONE

    BIPIN VIJAYANMALINI MOHANSAJINISARUN P SSREERAJ M K

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    INTRODUCTION

    Plastic recycling in India is in the path of animpressive growth now.With comparison to steel and aluminium, theusage of plastic is more on volume basis.In 2000, India was the 10 th in plastic position.By 2011, it is about to move to 4 th position.

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    EXECUTIVE SUMMARY

    Objectives1. Be a well known organization known for its

    environment friendly business strategies.2. save environment.3. To achieve a profit of about 21% or more in

    the first year, and increase it in the comingyears.

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    VisionTo become the Leader in Global market ofgreen business.MissionTo convert waste plastic materials intocommercially viable products, utilizing,environmentally friendly recycling andmanufacturing methods.

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    We intend to make enough profit to generatea significant return and to finance continuedgrowth and continued development in quality

    products.We will also maintain a friendly, fair, andcreative work environment, which respectsdiversity, new ideas and hard work.Friendly environment business to reduce thepercentage of CO2.

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    COMPANY SUMMARY

    Company will capitalize on the opportunitiesin the recycled resin and packaging marketsthrough two divisions: a Recycling divisionand a Packaging Division.Use a patented process.Use all or almost all of its recycled material inits Packaging division.

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    COMPANY PROFILE

    Name of the Firm- Green Zone

    Capital outlay- Rs. 31,00,000

    Type of firm: Partnership

    Location: Kalamasery

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    START UP SUMMARY

    Start up expenses are budgeted at Rs. 31lakhs.Requirement for building of the recycling andextrusion facility is of amounted to Rs. 14.6lakhs.Machinery cost will be about Rs. 11.25 lakhs.Raw material cost initially will be Rs. 2.70lakhs.

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    TECHNOLOGY

    One of our member is one of the innovator ofcleaning and refining technology for post-consumer PET.Will utilize his patented process.He has worked with an establishment withsimilar technologies.

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    PRODUCTS

    Shopping Bags

    Multiwall Bags

    Artificial Flowers

    Chinese Fans

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    PRODUCT DESCRIPTION

    Popular with consumers and retailers.Functional, lightweight, strong, cheap andhygienic way to transport food and products.Over consumption lead to find their way toour streets, parks and waterways.Plastic are not biodegradable.Which tends to threat the earth.Striking components of the litter zone.

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    PROCESS RECYCLING PROCESS

    Plastic cause serious environmentalproblems.They take up a huge amount of space inlandfills and they are made from anonrenewable resource.So it is important to recycle plastic.

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    PROCESS

    Procurement - collections from roadside,recycling bins and from industries.Separation - nails and stones are removedand plastic is sorted.Crushing - sorted plastic is cut into smallpieces ready to be melted down.

    Grinding - removes contaminants.Pelleting - plastic is melted down andextruded into small pellets ready for reuse.

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    ENVIRONMENTAL IMPLICATIONS OF PROCESS

    Prevents damage to environment.It is environmentally safe, with the only useof effluent being from the wash water.Water is recycled in plant to minimise its use.When it is finished with it is still sufficientlyclean to be dumped into sewers.

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    DESIGN ROOM

    Step 1: Remodification - done by skilledemployees to design the raw material intofinal product.

    Step2: Process - several steps are takingplace to remodify the product. Less numberof machineries are to be used or sometimesmachineries are not necessary.

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    Step 3: Finished products- raw materialsare converted into finished products.

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    MARKET ANALYSIS

    Plastic industry has developed new marketsand applications for recycled resins from postconsumer and post industrial users.

    Improved quality of resins, environmentalissues and higher prices for virgin resin willcontribute to growth.

    Survey indicated that people are foregoing adegree of convenience and paying apremium for a recycled item.

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    MARKETING STRATEGY WITH 4PS:

    Product:

    Environment friendly products can increase aswell as decrease production costs:

    Environment friendly production may increase costsfor organisations and their suppliers.But this may be offset by lower fuel bills throughenergy efficiency measures or an increase in salescaused by a positive product image.

    Flexible

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    Price: The price should be such that the product

    should be affordable to all category of people.Value based pricing.

    Place: All organisations will need to carefully timewhen their product reaches consumers; exacttime of distribution will depend on the product

    or service being distributed. Such timing mayhave an environmental implication.

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    Promotion:

    The use of carrier bags has changeddramatically in the country over the last 2-3 years.Retailers actively promote the benefit ofreusable bags as they have many benefits Lower costs for the retailer Consumers feel good as they believethat the use of a reusable bag is helpingthe environment.

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    Awareness programmes.Posters in shopsDistributing dust bins to hospitals,

    institutions, city bus stops.

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    HR Plans:

    1. We are hiring 20 employees of whom 5are skilled labours and remaining are

    unskilled.2. Providing employment directly andindirectly.

    3. Full utilisation of resources.4. Providing healthy and cleanenvironment.

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    Opportunities Employment OpportunitiesDemand Supply Gap, creates a room for ourbusinessPurchasing power of the people will beincreased so they will favour our products.

    Threats: Custom duties

    Growing competition

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    Particular No of employees Salary/pmMaterial Handler26 days

    TOTAL=84240 PER MONTH *12=10,10,880

    women 3 6240

    men 10 260000

    Machine operator 3 180000

    Designer(26days) 5 26000

    Accountant 1 50000

    Security 1 3000

    Human Capital

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    Target Market Segment Strategy:

    The Company has chosen its targetmarkets because recycled PET (OPET) isin high

    demand as flake resin by converters, asroll stock sheet used to produce highvisibilitypackaging and as high strength strappingfor the lumber industry. Sales are price-sensitive,so that proximity to markets and feed

    stock source provide a competitive edge.

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    We see little need at present for furthermarket research and development, and willfocus on continually updating our production

    technology in an effort to remain in theforefront of our chosen marketplace.

    Segmenting: Economic and demographic

    Primary Targets: Premium Class of the city(niche)Secondary Targets: At a later stage Masses

    Positioning:1. Reduction of co2 quantity by using recycledproducts for healthy environment.2. To reduce global warming and deforestation.

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    FINANCIAL INFORMATIONRaw Material 15,000 kg/PMRs.18/per KgTotal cost 15,000 kg *Rs18/kg = 2, 70,000

    Utilities [Power] = 6000 units @ Rs 5Total Cost = Rs.30,000

    Plant and Machinery

    Costs = Rs. 11,25,000

    FurnitureCosts = Rs. 25000

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    buildingCost= Rs 14,60,000

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    Particular No of employees Salary/pm

    Material Handler26 days

    TOTAL=84240 PER MONTH *12=10,10,880

    women 3 6240

    men 10 260000

    Machine operator 3 180000

    Designer 5 26000

    Accountant 1 50000

    Security 1 3000

    Human Capital

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    PRICE PER UNIT AND PRODUCTION

    Plastic flowers- Rs 8/ unitNo. of units- 12,500

    Fans- Rs. 10/unitNo. of units- 12,500

    Multiwall bags- Rs 40/ unitNo. of units-3,750

    Plastic bags- Rs. 2/unitNo. of units-7,440

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    ESTIMATED PROFIT AND LOSS A/C

    particulars amt particulars amt

    To raw materials 3240000 By sales 5839800To wages 698900

    To electricity 360000 By Stock 240000

    To gross profit 1780900

    6079800 6079800

    To salaries 312000 By gross profit 1780900

    To stationery 6100

    To telephone bill 6000

    To depreciation

    Building 70000

    Plant and

    machinery

    135000

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    furniture 4500

    To interest on loan 144000

    To selling expns 30000

    To advt expns 30000

    To maintenance 10000

    To insurance 20000

    To net profit 1013300

    6079800 6079800

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    Particular No of employees Salary /pm Women 3 6240Men 10 26,0000Machine Operator 3 18,0000Designer 5 26,000Accountant 1 5,0000Security 1 3000

    Total =291240 per month * 12=3494880

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    MANAGEMENT SUMMARY

    Qualified persons have been identified forthe position of plant manager.Balance of the employees will be hired andtrained during the equipment purchase andinstallation phase.

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    CONCLUSIONS

    Waste is used as raw materials.Protecting environment.Saving natural resources.Control over global warming.

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    FUTURE PLANS

    Establishing paper recycling business.Tyre recycling to reduce carbon emissions

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