final bsns pln
TRANSCRIPT
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GREEN ZONE
BIPIN VIJAYANMALINI MOHANSAJINISARUN P SSREERAJ M K
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INTRODUCTION
Plastic recycling in India is in the path of animpressive growth now.With comparison to steel and aluminium, theusage of plastic is more on volume basis.In 2000, India was the 10 th in plastic position.By 2011, it is about to move to 4 th position.
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EXECUTIVE SUMMARY
Objectives1. Be a well known organization known for its
environment friendly business strategies.2. save environment.3. To achieve a profit of about 21% or more in
the first year, and increase it in the comingyears.
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VisionTo become the Leader in Global market ofgreen business.MissionTo convert waste plastic materials intocommercially viable products, utilizing,environmentally friendly recycling andmanufacturing methods.
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We intend to make enough profit to generatea significant return and to finance continuedgrowth and continued development in quality
products.We will also maintain a friendly, fair, andcreative work environment, which respectsdiversity, new ideas and hard work.Friendly environment business to reduce thepercentage of CO2.
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COMPANY SUMMARY
Company will capitalize on the opportunitiesin the recycled resin and packaging marketsthrough two divisions: a Recycling divisionand a Packaging Division.Use a patented process.Use all or almost all of its recycled material inits Packaging division.
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COMPANY PROFILE
Name of the Firm- Green Zone
Capital outlay- Rs. 31,00,000
Type of firm: Partnership
Location: Kalamasery
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START UP SUMMARY
Start up expenses are budgeted at Rs. 31lakhs.Requirement for building of the recycling andextrusion facility is of amounted to Rs. 14.6lakhs.Machinery cost will be about Rs. 11.25 lakhs.Raw material cost initially will be Rs. 2.70lakhs.
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TECHNOLOGY
One of our member is one of the innovator ofcleaning and refining technology for post-consumer PET.Will utilize his patented process.He has worked with an establishment withsimilar technologies.
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PRODUCTS
Shopping Bags
Multiwall Bags
Artificial Flowers
Chinese Fans
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PRODUCT DESCRIPTION
Popular with consumers and retailers.Functional, lightweight, strong, cheap andhygienic way to transport food and products.Over consumption lead to find their way toour streets, parks and waterways.Plastic are not biodegradable.Which tends to threat the earth.Striking components of the litter zone.
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PROCESS RECYCLING PROCESS
Plastic cause serious environmentalproblems.They take up a huge amount of space inlandfills and they are made from anonrenewable resource.So it is important to recycle plastic.
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PROCESS
Procurement - collections from roadside,recycling bins and from industries.Separation - nails and stones are removedand plastic is sorted.Crushing - sorted plastic is cut into smallpieces ready to be melted down.
Grinding - removes contaminants.Pelleting - plastic is melted down andextruded into small pellets ready for reuse.
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ENVIRONMENTAL IMPLICATIONS OF PROCESS
Prevents damage to environment.It is environmentally safe, with the only useof effluent being from the wash water.Water is recycled in plant to minimise its use.When it is finished with it is still sufficientlyclean to be dumped into sewers.
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DESIGN ROOM
Step 1: Remodification - done by skilledemployees to design the raw material intofinal product.
Step2: Process - several steps are takingplace to remodify the product. Less numberof machineries are to be used or sometimesmachineries are not necessary.
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Step 3: Finished products- raw materialsare converted into finished products.
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MARKET ANALYSIS
Plastic industry has developed new marketsand applications for recycled resins from postconsumer and post industrial users.
Improved quality of resins, environmentalissues and higher prices for virgin resin willcontribute to growth.
Survey indicated that people are foregoing adegree of convenience and paying apremium for a recycled item.
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MARKETING STRATEGY WITH 4PS:
Product:
Environment friendly products can increase aswell as decrease production costs:
Environment friendly production may increase costsfor organisations and their suppliers.But this may be offset by lower fuel bills throughenergy efficiency measures or an increase in salescaused by a positive product image.
Flexible
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Price: The price should be such that the product
should be affordable to all category of people.Value based pricing.
Place: All organisations will need to carefully timewhen their product reaches consumers; exacttime of distribution will depend on the product
or service being distributed. Such timing mayhave an environmental implication.
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Promotion:
The use of carrier bags has changeddramatically in the country over the last 2-3 years.Retailers actively promote the benefit ofreusable bags as they have many benefits Lower costs for the retailer Consumers feel good as they believethat the use of a reusable bag is helpingthe environment.
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Awareness programmes.Posters in shopsDistributing dust bins to hospitals,
institutions, city bus stops.
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HR Plans:
1. We are hiring 20 employees of whom 5are skilled labours and remaining are
unskilled.2. Providing employment directly andindirectly.
3. Full utilisation of resources.4. Providing healthy and cleanenvironment.
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Opportunities Employment OpportunitiesDemand Supply Gap, creates a room for ourbusinessPurchasing power of the people will beincreased so they will favour our products.
Threats: Custom duties
Growing competition
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Particular No of employees Salary/pmMaterial Handler26 days
TOTAL=84240 PER MONTH *12=10,10,880
women 3 6240
men 10 260000
Machine operator 3 180000
Designer(26days) 5 26000
Accountant 1 50000
Security 1 3000
Human Capital
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Target Market Segment Strategy:
The Company has chosen its targetmarkets because recycled PET (OPET) isin high
demand as flake resin by converters, asroll stock sheet used to produce highvisibilitypackaging and as high strength strappingfor the lumber industry. Sales are price-sensitive,so that proximity to markets and feed
stock source provide a competitive edge.
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We see little need at present for furthermarket research and development, and willfocus on continually updating our production
technology in an effort to remain in theforefront of our chosen marketplace.
Segmenting: Economic and demographic
Primary Targets: Premium Class of the city(niche)Secondary Targets: At a later stage Masses
Positioning:1. Reduction of co2 quantity by using recycledproducts for healthy environment.2. To reduce global warming and deforestation.
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FINANCIAL INFORMATIONRaw Material 15,000 kg/PMRs.18/per KgTotal cost 15,000 kg *Rs18/kg = 2, 70,000
Utilities [Power] = 6000 units @ Rs 5Total Cost = Rs.30,000
Plant and Machinery
Costs = Rs. 11,25,000
FurnitureCosts = Rs. 25000
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buildingCost= Rs 14,60,000
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Particular No of employees Salary/pm
Material Handler26 days
TOTAL=84240 PER MONTH *12=10,10,880
women 3 6240
men 10 260000
Machine operator 3 180000
Designer 5 26000
Accountant 1 50000
Security 1 3000
Human Capital
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PRICE PER UNIT AND PRODUCTION
Plastic flowers- Rs 8/ unitNo. of units- 12,500
Fans- Rs. 10/unitNo. of units- 12,500
Multiwall bags- Rs 40/ unitNo. of units-3,750
Plastic bags- Rs. 2/unitNo. of units-7,440
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ESTIMATED PROFIT AND LOSS A/C
particulars amt particulars amt
To raw materials 3240000 By sales 5839800To wages 698900
To electricity 360000 By Stock 240000
To gross profit 1780900
6079800 6079800
To salaries 312000 By gross profit 1780900
To stationery 6100
To telephone bill 6000
To depreciation
Building 70000
Plant and
machinery
135000
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furniture 4500
To interest on loan 144000
To selling expns 30000
To advt expns 30000
To maintenance 10000
To insurance 20000
To net profit 1013300
6079800 6079800
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Particular No of employees Salary /pm Women 3 6240Men 10 26,0000Machine Operator 3 18,0000Designer 5 26,000Accountant 1 5,0000Security 1 3000
Total =291240 per month * 12=3494880
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MANAGEMENT SUMMARY
Qualified persons have been identified forthe position of plant manager.Balance of the employees will be hired andtrained during the equipment purchase andinstallation phase.
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CONCLUSIONS
Waste is used as raw materials.Protecting environment.Saving natural resources.Control over global warming.
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FUTURE PLANS
Establishing paper recycling business.Tyre recycling to reduce carbon emissions
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