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graphic design portfolio of courtney boyleTRANSCRIPT
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P O R T F O L I O / / C O U R T N E Y B O Y L E
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P O R T F O L I O / / C O U R T N E Y B O Y L E
courtney-boyle.com
Design is so simple, that’s why it is so complicated.
paul rand
p g / / 0 0 6 portfolio//filter designer//courtney boyle
semester//fall 2010
table of contents
I N T R O D U C T I O N F I L T E R p g / / 0 0 8
S E C T I O N / / 0 1 P O S I T I V E P O W E R p g / / 0 1 2
S E C T I O N / / 0 2 C L E A N L I N E S S , G O D L I N E S S p g / / 0 3 4
S E C T I O N / / 0 3 G E N T S p g / / 0 4 8
S E C T I O N / / 0 4 U N C O V E R I N G T H E T R U T H p g / / 0 6 0
S E C T I O N / / 0 5 O F F - C E N T E R E D A L E S p g / / 0 8 0
S E C T I O N / / 0 6 F O R E M M A p g / / 0 9 2
S E C T I O N / / 0 7 S H A K E Y O U R B O O T Y p g / / 1 0 6
S E C T I O N / / 0 8 T H I S I S Y O U R L I F E p g / / 1 2 8
S E C T I O N / / 0 9 F R E E L A N C E p g / / 1 9 6
S E C T I O N / / 1 0 I D E N T I T I E S p g / / 2 1 0
p g / / 0 0 7
course//portfolio instructor//mary scott
p g / / 0 0 8 portfolio//filter designer//courtney boyle
semester//fall 2010
filterB E H I N D T H E M I N D E X P L O S I O N S
I N T R O D U C T I O N
Chaotic, inspir ing, volat i le, an overwhelming intensity and downpour of possibil it ies flood my mind. The opportunity to unleash the creative process and begin a new project is my passion. Notes, sketches, mood boards, l ists, and research invade my workspace and I become captivated by the endless solutions to the presented problem. To f i lter through these ideas and focus on the best solution, and then to transform it into a f inal design is the ult imate reward. There is nothing better than f i l tering through all the madness to creating a polished refined idea executed to the best of my ability.
p g / / 0 0 9
course//portfolio instructor//mary scott
RESOURCEFULN
OP
OP
O B
ATTE
RY
CO
UR
TNEY
BO
YLE
PR
INT
3P
OW
ERED
BA
R
SPR
ING
‘10
TOM
SIE
U
The
NoP
oPo
AA
and
AA
A b
atte
ries
can
be
rech
arge
d w
ith
a va
riet
y of
liqu
ids,
inse
rted
into
the
cha
mbe
r vi
a a
pipe
tte
and
the
basi
c pr
inci
ple
is t
hat
a m
ixtu
re o
f mag
nesi
um a
nd c
arbo
n re
acts
whe
n m
ixed
wit
h a
liqui
d to
pro
duce
, in
the
case
of t
he A
A b
atte
ry, u
p to
500
mill
iam
p-ho
urs
(mA
h) o
f life
. Thi
s pu
ts t
hem
on
a pa
r w
ith
exis
ting
zin
c-ca
rbon
AA
bat
teri
es; h
owev
er, e
xist
ing
alka
line
batt
erie
s ha
ve a
long
er li
fe o
f bet
wee
n 17
00 a
nd 3
000
mA
h.Th
ey c
ome
in a
ran
ge o
f bat
tery
siz
es, a
nd a
ccor
ding
to
the
man
ufac
ture
r, a
sing
le A
AA
ver
sion
can
run
a s
mal
l han
dhel
d to
rch
light
for
up t
o 20
hou
rs.
They
can
be
run
off o
f bee
r, sa
liva,
uri
ne, c
ola,
blo
od, a
nd o
ther
liqu
ids
cont
aini
ng a
cid,
. Ins
ide
the
batt
erie
s, a
mix
ture
of c
arbo
n an
d m
agne
sium
rea
cts
wit
h th
e li
quid
to
prod
uce
pow
er -
- ar
ound
500
mA
h in
the
cas
e of
an
AA
bat
tery
. U
nlik
e co
nven
tion
al d
ry-c
ell
batt
erie
s, N
oPoP
o ba
tter
ies
don’
t de
teri
orat
e ov
er a
sho
rt ti
me
peri
od. T
hey
can
reta
in th
eir
char
ge fo
r te
n ye
ars,
mak
ing
them
per
fect
for
emer
genc
y si
tuat
ions
. Alt
houg
h he
y ca
n on
ly b
e re
fille
d a
finit
e nu
mbe
r of
tim
es.
They
’re
also
far
bett
er fo
r th
e en
viro
nmen
t --
they
don
’t c
onta
in h
arm
ful s
ubst
ance
s, s
uch
as m
ercu
ry, h
exav
alen
t chr
ome,
lead
or
cadm
ium
, so
you
can
disp
ose
of t
hem
wit
h a
clea
rer
cons
cien
ce.
As
wel
l as
pow
erin
g sm
all d
evic
es, N
oPoP
o ba
tter
ies
can
be li
nked
in s
erie
s to
cre
ate
larg
er p
ower
cel
ls. W
e sa
w a
bun
ch o
f th
em jo
ined
up
to p
ower
la
mps
and
the
eff
ect
was
ast
onis
hing
.
The
“bee
r ba
tter
y,”
as it
’s b
eing
aff
ecti
onat
ely
call
ed, i
s ac
tual
ly a
mic
robi
al f
uel c
ell (
MFC
). T
he f
uel c
ell u
ses
suga
r-co
nsum
ing
bact
eria
to
gene
rate
po
wer
fro
m w
aste
wat
er p
rodu
ced
in t
he b
rew
ing
proc
ess.
The
bac
teri
a co
nsum
e th
e or
gani
c m
atte
r in
the
bre
wer
y’s
was
te w
ater
, br
eaki
ng d
own
alco
hol,
star
ch a
nd s
ugar
. The
by
prod
ucts
from
the
pro
cess
are
ele
ctri
city
, cle
an w
ater
and
car
bon
diox
ide,
all
ver
y Ea
rth-
frie
ndly
.
Wit
h bo
th o
f th
ese
tech
nolo
gies
I w
ould
lik
e to
cre
ate
a ba
tter
y sy
stem
in p
lace
at
a ba
r th
at c
ould
har
ness
liq
uid
was
te a
nd t
urn
it in
to e
nerg
y. B
y ut
ilizi
ng n
ot o
nly
the
exce
ss b
eer
that
fall
fro
m t
he t
aps,
but
the
was
te f
rom
the
oth
er c
ockt
ails
and
the
uri
ne f
rom
the
pat
rons
. Bar
s ar
e a
fact
ory
of
acid
ic li
quid
s an
d th
ey c
ould
sav
e a
lot
of m
oney
by
just
taki
ng a
dvan
tage
of t
his
tech
nolo
gy a
nd r
ecyc
ling
thei
r w
aste
into
ene
rgy.
Bar
ow
ners
and
ent
repr
eneu
rs th
at a
re in
tere
sted
in s
avin
g bo
th m
oney
and
the
env
iron
men
t. M
ost
likel
y th
ey o
wn
bars
in a
cit
y an
d ha
ve t
he c
apab
ility
to
add
som
e re
nova
tion
s to
put
the
sys
tem
in p
lace
.
Ther
e ar
e no
dir
ect
com
peti
tors
rig
ht n
ow.
Sola
r po
wer
and
win
d po
wer
wou
ld b
e th
e on
ly th
ing
that
com
pare
s as
far
a cl
ean
ener
gy fo
r el
ectr
icit
y, b
ut o
ther
than
that
the
elec
tric
com
pani
es w
ould
be
an
indi
rect
com
peti
tors
.
REUSEREDUCERECYCLE
What is your product?The AA and AAA batteries can be recharged with a variety of liquids, inserted into the chamber via a pipette and the basic principle is that a mixture of magnesium and carbon reacts when mixed with a liquid to produce, in the case of the AA battery, up to 500 milliamp-hours (mAh) of life. This puts them on a par with existing zinc-carbon AA batteries; however, existing alkaline batteries have a longer life of between 1700 and 3000 mAh.They come in a range of battery sizes, and according to the manufacturer, a single AAA version can run a small handheld torch light for up to 20 hours. They can be run off of beer, saliva, urine, cola, blood, and other liquids containing acid,. Inside the batteries, a mixture of carbon and magnesium reacts with the liquid to produce power -- around 500mAh in the case of an AA battery. Unlike conventional dry-cell batteries, NoPoPo batteries don’t deteriorate over a short time period. They can retain their charge for ten years, making them perfect for emergency situations. Although hey can only be refilled a finite number of times.They’re also far better for the environment -- they don’t contain harmful substances, such as mercury, hexavalent chrome, lead or cadmium, so you can dispose of them with a clearer conscience.As well as powering small devices, NoPoPo batteries can be linked in series to create larger power cells. We saw a bunch of them joined up to power lamps and the effect was astonishing.What does the product brand stand for?NoNoPo stand for non-pollution power. A green power source that creates power from waste.Brief History of your product?While medical devices inspired the urine battery, it can activate any electric device with low power consumption. Inexpensive, easily-made medical sensors and disposable testing kits need inexpensive, easily-made power sources, but until now, these have been difficult to come by. “DNA Chip” type biosensors and the like don’t need a lot of power, but do need some. With that in mind, a research team at Singapore’s Institute of Bioengineering and Nanotechnology led by Dr Ki Bang Lee has devised a cheap-to-make paper battery that uses the fluid being tested -- urine -- as a power catalyst.Do you think this a sustainable product?This product is sustainable because it is taking waste and other liquid materials that all ready exists and creating a power source with no pollution.General audience?Right now the products is only sold in Japan but will soon be hitting the European market. One can buy them on the Internet and the people buying them are ones that care about the environment and who wouldn’t be grossed out by their own urine. Because the batteries cost about $70 for six they are also on the more expensive side so the consumer probably has more money to spare or cares about the environment so much that money isn’t a question.Is the shape a necessary function?Right now the shape is only in the form of AA and AAA batteries but they could be developed into all kinds of battery sizes.Perception of these product from other cultures?The product is currently selling only in Japan but has been involved in many tech conventions and has been widely accepted as a great new product.Is this a male or female oriented product?I think that this is a universal product yet I tend to see men more inclined to use it because of its more hands on nature and involvement with bodily fluids.Strength of this product?I think that this product can revolutionize power as we know it. It takes wasteful material that is rarely used and creates energy. If bigger batteries were developed people could supply their own electricity with this product.
RESOURCEFUL
Weakness of this product?Right now they are only AA and AAA batteries made that don’t hold as much of a charge as the normal batteries do as well as they are only rechargeable a limited number of times.Emotional quality?CreativeCan this product have a second life and are there harmful environmental effects?This product is reusable and doesn’t contain the harmful materials that normal batteries do now so when they are no longer usable they can be thrown away with minimal impact on the environment.If you had the opportunity to change one thing about this product what would it be?I wish that they could create larger batteries so more power can be generated from this way.
Story you wish to tell?I would want people to know that this technology exists and to provide an example of something that could be done with them. I propose that bars could generate a good portion of their electricity by harness urine and the waste from beer taps and well and the waste from leftover drinks to power batteries. By showing one example people will be able to think about how they could use them.
What are some areas for reducing waste, cost of production?If the battery could be further developed so it can be recharged more then the waste of them would go down. Alternative solutions for this product being developed?Right now there are no other Aqua batteries on the market yet there are alternative power sources such and wind and solar that are also good for the environment yet generally they are less accessible to the average consumer.If I could change the values of this brand?I would want it not to be just viewed as a green product but as a money saving time saving product that anybody could use and happens to be good for the environment also.
Able to act effectively or
imaginatively, especially in
d iff icult s ituations.
CRADLE TO CRADLE
Clean Proficient TechnologicalCreative Productive FunctionalRecycled Ground Breaking HipInnovated Stimulating IndustrialGreen Visionary ScientificFun Ecological SpecializedSafe Reclaimed PromotionalSmart Reprocessed NaturalBeneficial Friendly PureBrazen Social BiodegradableForward Hospitable WastelessGlobal Neighbourly RefreshingEconomical Welcoming DifferentResourceful Warm FreshSensible inviting OriginalPractical New FascinatingConducive Modern
What is your product?The AA and AAA batteries can be recharged with a variety of liquids, inserted into the chamber via a pipette and the basic principle is that a mixture of magnesium and carbon reacts when mixed with a liquid to produce, in the case of the AA battery, up to 500 milliamp-hours (mAh) of life. This puts them on a par with existing zinc-carbon AA batteries; however, existing alkaline batteries have a longer life of between 1700 and 3000 mAh.They come in a range of battery sizes, and according to the manufacturer, a single AAA version can run a small handheld torch light for up to 20 hours. They can be run off of beer, saliva, urine, cola, blood, and other liquids containing acid,. Inside the batteries, a mixture of carbon and magnesium reacts with the liquid to produce power -- around 500mAh in the case of an AA battery. Unlike conventional dry-cell batteries, NoPoPo batteries don’t deteriorate over a short time period. They can retain their charge for ten years, making them perfect for emergency situations. Although hey can only be refilled a finite number of times.They’re also far better for the environment -- they don’t contain harmful substances, such as mercury, hexavalent chrome, lead or cadmium, so you can dispose of them with a clearer conscience.As well as powering small devices, NoPoPo batteries can be linked in series to create larger power cells. We saw a bunch of them joined up to power lamps and the effect was astonishing.What does the product brand stand for?NoNoPo stand for non-pollution power. A green power source that creates power from waste.Brief History of your product?While medical devices inspired the urine battery, it can activate any electric device with low power consumption. Inexpensive, easily-made medical sensors and disposable testing kits need inexpensive, easily-made power sources, but until now, these have been difficult to come by. “DNA Chip” type biosensors and the like don’t need a lot of power, but do need some. With that in mind, a research team at Singapore’s Institute of Bioengineering and Nanotechnology led by Dr Ki Bang Lee has devised a cheap-to-make paper battery that uses the fluid being tested -- urine -- as a power catalyst.Do you think this a sustainable product?This product is sustainable because it is taking waste and other liquid materials that all ready exists and creating a power source with no pollution.General audience?Right now the products is only sold in Japan but will soon be hitting the European market. One can buy them on the Internet and the people buying them are ones that care about the environment and who wouldn’t be grossed out by their own urine. Because the batteries cost about $70 for six they are also on the more expensive side so the consumer probably has more money to spare or cares about the environment so much that money isn’t a question.Is the shape a necessary function?Right now the shape is only in the form of AA and AAA batteries but they could be developed into all kinds of battery sizes.Perception of these product from other cultures?The product is currently selling only in Japan but has been involved in many tech conventions and has been widely accepted as a great new product.Is this a male or female oriented product?I think that this is a universal product yet I tend to see men more inclined to use it because of its more hands on nature and involvement with bodily fluids.Strength of this product?I think that this product can revolutionize power as we know it. It takes wasteful material that is rarely used and creates energy. If bigger batteries were developed people could supply their own electricity with this product.
NO POPO
Battery powered objects are an absolute necessity in todays world, yet batteries are extremely harmful to the environment. The aqua powered battery is a solution to reducing waste by converting liquid waste into power for the battery. What if this technology could expand into something bigger? What if bars and restaurants could generate their own electricity? The Fluid Waste Recycling Program (FWR) aims to do just that. Liquid waste, now fluid energy.
R3 is a project that revolves around taking things that already exist and making them better. Better for the environment, better for the people that use them, better for the people that make them. Its about taking good ideas and expanding them even more.
positive power
S E C T I O N / / 0 1
O B J E C T I V E
S O L U T I O N
RESOURCEFULN
OP
OP
O B
ATTE
RY
CO
UR
TNEY
BO
YLE
PR
INT
3P
OW
ERED
BA
R
SPR
ING
‘10
TOM
SIE
U
The
NoP
oPo
AA
and
AA
A b
atte
ries
can
be
rech
arge
d w
ith
a va
riet
y of
liqu
ids,
inse
rted
into
the
cha
mbe
r vi
a a
pipe
tte
and
the
basi
c pr
inci
ple
is t
hat
a m
ixtu
re o
f mag
nesi
um a
nd c
arbo
n re
acts
whe
n m
ixed
wit
h a
liqui
d to
pro
duce
, in
the
case
of t
he A
A b
atte
ry, u
p to
500
mill
iam
p-ho
urs
(mA
h) o
f life
. Thi
s pu
ts t
hem
on
a pa
r w
ith
exis
ting
zin
c-ca
rbon
AA
bat
teri
es; h
owev
er, e
xist
ing
alka
line
batt
erie
s ha
ve a
long
er li
fe o
f bet
wee
n 17
00 a
nd 3
000
mA
h.Th
ey c
ome
in a
ran
ge o
f bat
tery
siz
es, a
nd a
ccor
ding
to
the
man
ufac
ture
r, a
sing
le A
AA
ver
sion
can
run
a s
mal
l han
dhel
d to
rch
light
for
up t
o 20
hou
rs.
They
can
be
run
off o
f bee
r, sa
liva,
uri
ne, c
ola,
blo
od, a
nd o
ther
liqu
ids
cont
aini
ng a
cid,
. Ins
ide
the
batt
erie
s, a
mix
ture
of c
arbo
n an
d m
agne
sium
rea
cts
wit
h th
e li
quid
to
prod
uce
pow
er -
- ar
ound
500
mA
h in
the
cas
e of
an
AA
bat
tery
. U
nlik
e co
nven
tion
al d
ry-c
ell
batt
erie
s, N
oPoP
o ba
tter
ies
don’
t de
teri
orat
e ov
er a
sho
rt ti
me
peri
od. T
hey
can
reta
in th
eir
char
ge fo
r te
n ye
ars,
mak
ing
them
per
fect
for
emer
genc
y si
tuat
ions
. Alt
houg
h he
y ca
n on
ly b
e re
fille
d a
finit
e nu
mbe
r of
tim
es.
They
’re
also
far
bett
er fo
r th
e en
viro
nmen
t --
they
don
’t c
onta
in h
arm
ful s
ubst
ance
s, s
uch
as m
ercu
ry, h
exav
alen
t chr
ome,
lead
or
cadm
ium
, so
you
can
disp
ose
of t
hem
wit
h a
clea
rer
cons
cien
ce.
As
wel
l as
pow
erin
g sm
all d
evic
es, N
oPoP
o ba
tter
ies
can
be li
nked
in s
erie
s to
cre
ate
larg
er p
ower
cel
ls. W
e sa
w a
bun
ch o
f th
em jo
ined
up
to p
ower
la
mps
and
the
eff
ect
was
ast
onis
hing
.
The
“bee
r ba
tter
y,”
as it
’s b
eing
aff
ecti
onat
ely
call
ed, i
s ac
tual
ly a
mic
robi
al f
uel c
ell (
MFC
). T
he f
uel c
ell u
ses
suga
r-co
nsum
ing
bact
eria
to
gene
rate
po
wer
fro
m w
aste
wat
er p
rodu
ced
in t
he b
rew
ing
proc
ess.
The
bac
teri
a co
nsum
e th
e or
gani
c m
atte
r in
the
bre
wer
y’s
was
te w
ater
, br
eaki
ng d
own
alco
hol,
star
ch a
nd s
ugar
. The
by
prod
ucts
from
the
pro
cess
are
ele
ctri
city
, cle
an w
ater
and
car
bon
diox
ide,
all
ver
y Ea
rth-
frie
ndly
.
Wit
h bo
th o
f th
ese
tech
nolo
gies
I w
ould
lik
e to
cre
ate
a ba
tter
y sy
stem
in p
lace
at
a ba
r th
at c
ould
har
ness
liq
uid
was
te a
nd t
urn
it in
to e
nerg
y. B
y ut
ilizi
ng n
ot o
nly
the
exce
ss b
eer
that
fall
fro
m t
he t
aps,
but
the
was
te f
rom
the
oth
er c
ockt
ails
and
the
uri
ne f
rom
the
pat
rons
. Bar
s ar
e a
fact
ory
of
acid
ic li
quid
s an
d th
ey c
ould
sav
e a
lot
of m
oney
by
just
taki
ng a
dvan
tage
of t
his
tech
nolo
gy a
nd r
ecyc
ling
thei
r w
aste
into
ene
rgy.
Bar
ow
ners
and
ent
repr
eneu
rs th
at a
re in
tere
sted
in s
avin
g bo
th m
oney
and
the
env
iron
men
t. M
ost
likel
y th
ey o
wn
bars
in a
cit
y an
d ha
ve t
he c
apab
ility
to
add
som
e re
nova
tion
s to
put
the
sys
tem
in p
lace
.
Ther
e ar
e no
dir
ect
com
peti
tors
rig
ht n
ow.
Sola
r po
wer
and
win
d po
wer
wou
ld b
e th
e on
ly th
ing
that
com
pare
s as
far
a cl
ean
ener
gy fo
r el
ectr
icit
y, b
ut o
ther
than
that
the
elec
tric
com
pani
es w
ould
be
an
indi
rect
com
peti
tors
.
REUSEREDUCERECYCLE
What is your product?The AA and AAA batteries can be recharged with a variety of liquids, inserted into the chamber via a pipette and the basic principle is that a mixture of magnesium and carbon reacts when mixed with a liquid to produce, in the case of the AA battery, up to 500 milliamp-hours (mAh) of life. This puts them on a par with existing zinc-carbon AA batteries; however, existing alkaline batteries have a longer life of between 1700 and 3000 mAh.They come in a range of battery sizes, and according to the manufacturer, a single AAA version can run a small handheld torch light for up to 20 hours. They can be run off of beer, saliva, urine, cola, blood, and other liquids containing acid,. Inside the batteries, a mixture of carbon and magnesium reacts with the liquid to produce power -- around 500mAh in the case of an AA battery. Unlike conventional dry-cell batteries, NoPoPo batteries don’t deteriorate over a short time period. They can retain their charge for ten years, making them perfect for emergency situations. Although hey can only be refilled a finite number of times.They’re also far better for the environment -- they don’t contain harmful substances, such as mercury, hexavalent chrome, lead or cadmium, so you can dispose of them with a clearer conscience.As well as powering small devices, NoPoPo batteries can be linked in series to create larger power cells. We saw a bunch of them joined up to power lamps and the effect was astonishing.What does the product brand stand for?NoNoPo stand for non-pollution power. A green power source that creates power from waste.Brief History of your product?While medical devices inspired the urine battery, it can activate any electric device with low power consumption. Inexpensive, easily-made medical sensors and disposable testing kits need inexpensive, easily-made power sources, but until now, these have been difficult to come by. “DNA Chip” type biosensors and the like don’t need a lot of power, but do need some. With that in mind, a research team at Singapore’s Institute of Bioengineering and Nanotechnology led by Dr Ki Bang Lee has devised a cheap-to-make paper battery that uses the fluid being tested -- urine -- as a power catalyst.Do you think this a sustainable product?This product is sustainable because it is taking waste and other liquid materials that all ready exists and creating a power source with no pollution.General audience?Right now the products is only sold in Japan but will soon be hitting the European market. One can buy them on the Internet and the people buying them are ones that care about the environment and who wouldn’t be grossed out by their own urine. Because the batteries cost about $70 for six they are also on the more expensive side so the consumer probably has more money to spare or cares about the environment so much that money isn’t a question.Is the shape a necessary function?Right now the shape is only in the form of AA and AAA batteries but they could be developed into all kinds of battery sizes.Perception of these product from other cultures?The product is currently selling only in Japan but has been involved in many tech conventions and has been widely accepted as a great new product.Is this a male or female oriented product?I think that this is a universal product yet I tend to see men more inclined to use it because of its more hands on nature and involvement with bodily fluids.Strength of this product?I think that this product can revolutionize power as we know it. It takes wasteful material that is rarely used and creates energy. If bigger batteries were developed people could supply their own electricity with this product.
C O U R S E
I N S T R U C T O R
T Y P E F A C E S
D E L I V E R A B L E S
K E Y W O R D S
T I M E F R A M E
Print 3
Tom Sieu
Blender
Book, Logo, Product Development
Resourceful , Modern, Future
15 Weeks
P R O J E C TInformational Book
S E C T I O N / / 0 1
RESOURCEFUL
Weakness of this product?Right now they are only AA and AAA batteries made that don’t hold as much of a charge as the normal batteries do as well as they are only rechargeable a limited number of times.Emotional quality?CreativeCan this product have a second life and are there harmful environmental effects?This product is reusable and doesn’t contain the harmful materials that normal batteries do now so when they are no longer usable they can be thrown away with minimal impact on the environment.If you had the opportunity to change one thing about this product what would it be?I wish that they could create larger batteries so more power can be generated from this way.
Story you wish to tell?I would want people to know that this technology exists and to provide an example of something that could be done with them. I propose that bars could generate a good portion of their electricity by harness urine and the waste from beer taps and well and the waste from leftover drinks to power batteries. By showing one example people will be able to think about how they could use them.
What are some areas for reducing waste, cost of production?If the battery could be further developed so it can be recharged more then the waste of them would go down. Alternative solutions for this product being developed?Right now there are no other Aqua batteries on the market yet there are alternative power sources such and wind and solar that are also good for the environment yet generally they are less accessible to the average consumer.If I could change the values of this brand?I would want it not to be just viewed as a green product but as a money saving time saving product that anybody could use and happens to be good for the environment also.
Able to act effectively or
imaginatively, especially in
d iff icult s ituations.
CRADLE TO CRADLE
Clean Proficient TechnologicalCreative Productive FunctionalRecycled Ground Breaking HipInnovated Stimulating IndustrialGreen Visionary ScientificFun Ecological SpecializedSafe Reclaimed PromotionalSmart Reprocessed NaturalBeneficial Friendly PureBrazen Social BiodegradableForward Hospitable WastelessGlobal Neighbourly RefreshingEconomical Welcoming DifferentResourceful Warm FreshSensible inviting OriginalPractical New FascinatingConducive Modern
What is your product?The AA and AAA batteries can be recharged with a variety of liquids, inserted into the chamber via a pipette and the basic principle is that a mixture of magnesium and carbon reacts when mixed with a liquid to produce, in the case of the AA battery, up to 500 milliamp-hours (mAh) of life. This puts them on a par with existing zinc-carbon AA batteries; however, existing alkaline batteries have a longer life of between 1700 and 3000 mAh.They come in a range of battery sizes, and according to the manufacturer, a single AAA version can run a small handheld torch light for up to 20 hours. They can be run off of beer, saliva, urine, cola, blood, and other liquids containing acid,. Inside the batteries, a mixture of carbon and magnesium reacts with the liquid to produce power -- around 500mAh in the case of an AA battery. Unlike conventional dry-cell batteries, NoPoPo batteries don’t deteriorate over a short time period. They can retain their charge for ten years, making them perfect for emergency situations. Although hey can only be refilled a finite number of times.They’re also far better for the environment -- they don’t contain harmful substances, such as mercury, hexavalent chrome, lead or cadmium, so you can dispose of them with a clearer conscience.As well as powering small devices, NoPoPo batteries can be linked in series to create larger power cells. We saw a bunch of them joined up to power lamps and the effect was astonishing.What does the product brand stand for?NoNoPo stand for non-pollution power. A green power source that creates power from waste.Brief History of your product?While medical devices inspired the urine battery, it can activate any electric device with low power consumption. Inexpensive, easily-made medical sensors and disposable testing kits need inexpensive, easily-made power sources, but until now, these have been difficult to come by. “DNA Chip” type biosensors and the like don’t need a lot of power, but do need some. With that in mind, a research team at Singapore’s Institute of Bioengineering and Nanotechnology led by Dr Ki Bang Lee has devised a cheap-to-make paper battery that uses the fluid being tested -- urine -- as a power catalyst.Do you think this a sustainable product?This product is sustainable because it is taking waste and other liquid materials that all ready exists and creating a power source with no pollution.General audience?Right now the products is only sold in Japan but will soon be hitting the European market. One can buy them on the Internet and the people buying them are ones that care about the environment and who wouldn’t be grossed out by their own urine. Because the batteries cost about $70 for six they are also on the more expensive side so the consumer probably has more money to spare or cares about the environment so much that money isn’t a question.Is the shape a necessary function?Right now the shape is only in the form of AA and AAA batteries but they could be developed into all kinds of battery sizes.Perception of these product from other cultures?The product is currently selling only in Japan but has been involved in many tech conventions and has been widely accepted as a great new product.Is this a male or female oriented product?I think that this is a universal product yet I tend to see men more inclined to use it because of its more hands on nature and involvement with bodily fluids.Strength of this product?I think that this product can revolutionize power as we know it. It takes wasteful material that is rarely used and creates energy. If bigger batteries were developed people could supply their own electricity with this product.
NO POPO
p g / / 0 1 4 portfolio//filter designer//courtney boyle
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//logo and icon sketches
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//icons used as chapter breaks
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./the cycle of the FWR
1. fluid waste is generated2. waste is drained into a storage tank3. fluid is converted into power4. power is put into a fuse box5. power is distributed for the building
FWR FWR FWR
1.
2. 3. 4.
5.
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course//print 3 instructor//tom sieu
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semester//spring 2010 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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semester//spring 2010 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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course//print 3 instructor//tom sieu
GODLINESS
GODLINESS
Bronner is an 85-year old (as of 1993) German immigrant who hangs out in Escondido, California. He’s not an MD or strictly speaking a rabbi, but claims he’s got the equivalent of a PhD in chemistry, which I guess makes him a master chemist. He’s
also not your average soap maker. Whereas Messrs. Procter and Gamble dream (well, dreamt) of enzymes and long-chain fatty acids, Bronner dreams of world peace.
Bronner wants to convince mankind of the virtues of the “All-One-God-Faith,” which, together with the “Moral ABC,” his answer to the Ten Commandments, will unite the human race. The details of this can be a bit hard to follow. For example: “Replace
half-true Socialist-fluoride poison & tax-slavery with full-truth, work-speech-press & profit-sharing Socialization! All-One! So, help build 4 billion Hannibal wind-power plants, charging 96 billion battery-banks, powering every car-factory-farm-home-
monorail & pump, watering Babylon-roof-gardens & 800 billion Israel-Milorganite fruit trees, guarded by Swiss 6000 year Universal Military Training,” etc.
Talking to the doc on the phone is the audio equivalent of reading one of his labels. He can be pretty linear when he wants to be, but eventually always veers off into a rap about the Essene rabbis and whatnot, delivered in a nutty-professor German
accent. Believe me, it’s an experience.
Bronner has had an eventful life. The son of a Jewish German soap maker, he emigrated to the U.S. and pleaded with his father to do the same when the Nazis came to power. The old man refused. One day Bronner got a postcard with the words, “You
were right. --Your loving father.” He never heard from his parents again.
Initially settling in the Midwest, Bronner married the illegitimate daughter of a nun, who eventually became suicidal and died in a mental hospital. (He says she was tortured by the hospital guards.) He also began devising his plan for world peace.
Fittingly, he took to the soapbox to promote it. One of his listeners, Fred Walcher, was so inspired that in 1945 he had himself crucified in Chicago in order to publicize the plan. (He survived.)
Later Bronner was arrested while trying to promote his plan at the University of Chicago and was committed to a mental hospital. He escaped three times, finally fleeing to California in 1947. He’s been there cranking out soap and soap labels ever
since.
Despite his eccentricities, Dr. Bronner has built his soap company into a prosperous concern, mostly by sheer force of personality. In the early days he would set up a table at health food conventions. If a dealer strayed within ten feet, Bronner would
pounce and not let go until he’d gotten an order.
But things didn’t really take off until he was discovered by the counterculture during the 60s. With the aid of his sons Jim and Ralph, who handle production and sales, he currently sells some 400,000 gallons of liquid soap and 600,000 pounds of bar
soap a year. He says he’s now worth $6 million--not bad, he notes drily, for somebody who’s supposedly nuts.
Bronner’s birth control method involves using lemon juice and Vaseline as a spermicide. While it’s true the high acidity in lemon juice will kill sperm, doctors say it could also cause your insides to become irritated or burned. Besides, Vaseline isn’t
water soluble. You’d be clogging up your insides and wreaking God knows what kind of havoc. With all respect to Bronner, I’d advise sticking to diaphragms.
What are the 18-in-1 uses?
Dr. Bronner recorded the “18 in 1 uses” on his label, which we have left mostly intact since his passing in 1997; however, people have told us many, many more uses for it than that. Here is his version. A more paraphrased one follows.
Dr. Bronner’s version:
1. Always dilute for Shave-Shampoo-Massage-Dental Soap-Bath!
2. Peppermint is nature’s own unsurpassed fragrant Deodorant!
3. A drop is best Mint Toothpaste; brushes Dentures Clean!
4. A dash in water is the ideal Breath Freshener & Mouth Wash!
5. Peppermint Oil Soap for Dispensers, Uniforms, Baby, Beach!
6. Dilute for ideal After Shave, Body Rub, Foot Bath, Douche.
7. Hot Towel-Massage the entire body, always towards your heart.
8. Pets, silk, wool & body tingles head to toe - keeps cool!
9. 3 dashes in water rinse most Sprays Off fruit & vegetables!
10. 1/4 oz in qt H2O is Pest Spray! Dash, no rash Diaper-Soap!
Paraphrased:
* For everyday body-washing: Get wet and pour soap full-strength onto hands-washcloth-loofah. Lather up, scrub down, rinse off, and tingle fresh & clean.
* For other uses, dilute from one part soap into 40 parts water for light cleaning, to cutting it in half or using it full strength for heavy-duty grease-cutting jobs.
* For shampoo, though we now recommend our new Shikakai soaps for this, many people are fond of using it as such. The method of application is to wet hair and scalp very thoroughly, squirt some soap into hands and work into a lather. Wash hair,
then rinse well. Afterwards use our new citrus hair rinse and leave-in conditioners as directed.
* For the laundry, use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. I’ve been told that adding a dash of baking soda makes it even better.
* For toothbrushing, apply a drop or two of Dr. Bronner’s Magic Soap to a wet toothbrush. Brush as you normally would, rinsing accordingly. Be careful about using more than a couple drops of soap, as you might start foaming at the mouth. Many
people with sensitive or softer teeth like to use our soap as a toothpaste because it lacks abrasives.
spaceshipearth
IF YOU CAN WITH KINGS LOVING FRIEND WITH YOU, BUT NO ONE TOO MUCH! IF YOU CAN WORK HARD TO TEACH MASO N HILLEHUMAN RACE, SPACESHIP
ORGANIC
GODLINESS
GODLINESS
Bronner is an 85-year old (as of 1993) German immigrant who hangs out in Escondido, California. He’s not an MD or strictly speaking a rabbi, but claims he’s got the equivalent of a PhD in chemistry, which I guess makes him a master chemist. He’s
also not your average soap maker. Whereas Messrs. Procter and Gamble dream (well, dreamt) of enzymes and long-chain fatty acids, Bronner dreams of world peace.
Bronner wants to convince mankind of the virtues of the “All-One-God-Faith,” which, together with the “Moral ABC,” his answer to the Ten Commandments, will unite the human race. The details of this can be a bit hard to follow. For example: “Replace
half-true Socialist-fluoride poison & tax-slavery with full-truth, work-speech-press & profit-sharing Socialization! All-One! So, help build 4 billion Hannibal wind-power plants, charging 96 billion battery-banks, powering every car-factory-farm-home-
monorail & pump, watering Babylon-roof-gardens & 800 billion Israel-Milorganite fruit trees, guarded by Swiss 6000 year Universal Military Training,” etc.
Talking to the doc on the phone is the audio equivalent of reading one of his labels. He can be pretty linear when he wants to be, but eventually always veers off into a rap about the Essene rabbis and whatnot, delivered in a nutty-professor German
accent. Believe me, it’s an experience.
Bronner has had an eventful life. The son of a Jewish German soap maker, he emigrated to the U.S. and pleaded with his father to do the same when the Nazis came to power. The old man refused. One day Bronner got a postcard with the words, “You
were right. --Your loving father.” He never heard from his parents again.
Initially settling in the Midwest, Bronner married the illegitimate daughter of a nun, who eventually became suicidal and died in a mental hospital. (He says she was tortured by the hospital guards.) He also began devising his plan for world peace.
Fittingly, he took to the soapbox to promote it. One of his listeners, Fred Walcher, was so inspired that in 1945 he had himself crucified in Chicago in order to publicize the plan. (He survived.)
Later Bronner was arrested while trying to promote his plan at the University of Chicago and was committed to a mental hospital. He escaped three times, finally fleeing to California in 1947. He’s been there cranking out soap and soap labels ever
since.
Despite his eccentricities, Dr. Bronner has built his soap company into a prosperous concern, mostly by sheer force of personality. In the early days he would set up a table at health food conventions. If a dealer strayed within ten feet, Bronner would
pounce and not let go until he’d gotten an order.
But things didn’t really take off until he was discovered by the counterculture during the 60s. With the aid of his sons Jim and Ralph, who handle production and sales, he currently sells some 400,000 gallons of liquid soap and 600,000 pounds of bar
soap a year. He says he’s now worth $6 million--not bad, he notes drily, for somebody who’s supposedly nuts.
Bronner’s birth control method involves using lemon juice and Vaseline as a spermicide. While it’s true the high acidity in lemon juice will kill sperm, doctors say it could also cause your insides to become irritated or burned. Besides, Vaseline isn’t
water soluble. You’d be clogging up your insides and wreaking God knows what kind of havoc. With all respect to Bronner, I’d advise sticking to diaphragms.
What are the 18-in-1 uses?
Dr. Bronner recorded the “18 in 1 uses” on his label, which we have left mostly intact since his passing in 1997; however, people have told us many, many more uses for it than that. Here is his version. A more paraphrased one follows.
Dr. Bronner’s version:
1. Always dilute for Shave-Shampoo-Massage-Dental Soap-Bath!
2. Peppermint is nature’s own unsurpassed fragrant Deodorant!
3. A drop is best Mint Toothpaste; brushes Dentures Clean!
4. A dash in water is the ideal Breath Freshener & Mouth Wash!
5. Peppermint Oil Soap for Dispensers, Uniforms, Baby, Beach!
6. Dilute for ideal After Shave, Body Rub, Foot Bath, Douche.
7. Hot Towel-Massage the entire body, always towards your heart.
8. Pets, silk, wool & body tingles head to toe - keeps cool!
9. 3 dashes in water rinse most Sprays Off fruit & vegetables!
10. 1/4 oz in qt H2O is Pest Spray! Dash, no rash Diaper-Soap!
Paraphrased:
* For everyday body-washing: Get wet and pour soap full-strength onto hands-washcloth-loofah. Lather up, scrub down, rinse off, and tingle fresh & clean.
* For other uses, dilute from one part soap into 40 parts water for light cleaning, to cutting it in half or using it full strength for heavy-duty grease-cutting jobs.
* For shampoo, though we now recommend our new Shikakai soaps for this, many people are fond of using it as such. The method of application is to wet hair and scalp very thoroughly, squirt some soap into hands and work into a lather. Wash hair,
then rinse well. Afterwards use our new citrus hair rinse and leave-in conditioners as directed.
* For the laundry, use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. I’ve been told that adding a dash of baking soda makes it even better.
* For toothbrushing, apply a drop or two of Dr. Bronner’s Magic Soap to a wet toothbrush. Brush as you normally would, rinsing accordingly. Be careful about using more than a couple drops of soap, as you might start foaming at the mouth. Many
people with sensitive or softer teeth like to use our soap as a toothpaste because it lacks abrasives.
spaceshipearth
CAN TALK TO CROWDS & KEEP YOUR VIRTUE, OR WALKKINGS & NOT LOSE THAT COMMON TOUCH! IF NEITHER
FRIEND NOR ENEMY CAN HURT YOU; IF ALL MEN COUNT WITH YOU, BUT NO ONE TOO MUCH! IF YOU CAN WORK HARD
TEACH EACH UNFORGIVING MINUTE ALL-ONE-GOD-F AITHHILLE L TAUGH T CARPENTE R JESU S TO UNIT E THRACE, COME HELL, HATE, BAN, YOU'LL ENJOY GOD'S
ACESHIP EARTH & DO GREAT WORK WITHIN IT; & WHICH MORE MY SON, YOU'LL BE A MAN! A MAN! SURE,
EAST IS EAST & WEST IS WEST & NEVER THE TWAIN SHALL MEET! BUT THERE IS NEITHER
EAST NOR WEST, NOR BORDER , BREENOR BIRTH, ONCE THE MORAL ABC UNITES
ALL MANKIND FREE ON GOD'S SP ACESHIP EARTH ! THEN & ONLY THEN , NO MATTEHOW ROUGH THE TRIP, HOW CHARGED WITHPUNISHMENT THE SCROLL, YOU ARE THE
CAPTAIN OF THY SHI P,THE MASTER OFTHY SOUL!
ETHICAL CONSUMERISM
Having great reverence
for God; p ious../ D iv ine .
Dr. Bronner as a man was quite fascinating. From his self-proclaimed Doctor title to his escape from mental institutions, he spreads his ideas of a better world through the labels of his soap products. If these soap bottles were more appealing to a mass audience his message of peace and hope could be spread to more people having an greater impact on spaceship earth.
Dr. Bronner’s Magic Soaps are a staple in many peoples daily routine. “Do gooders”, hippies, and the ethically conscious have been devoted to this brand for years. How can Dr. Bronners expand into a more mainstream market so their products can affect more people?
cleanliness, godliness
S E C T I O N / / 0 2
O B J E C T I V E
S O L U T I O N
GODLINESS
GODLINESS
Bronner is an 85-year old (as of 1993) German immigrant who hangs out in Escondido, California. He’s not an MD or strictly speaking a rabbi, but claims he’s got the equivalent of a PhD in chemistry, which I guess makes him a master chemist. He’s
also not your average soap maker. Whereas Messrs. Procter and Gamble dream (well, dreamt) of enzymes and long-chain fatty acids, Bronner dreams of world peace.
Bronner wants to convince mankind of the virtues of the “All-One-God-Faith,” which, together with the “Moral ABC,” his answer to the Ten Commandments, will unite the human race. The details of this can be a bit hard to follow. For example: “Replace
half-true Socialist-fluoride poison & tax-slavery with full-truth, work-speech-press & profit-sharing Socialization! All-One! So, help build 4 billion Hannibal wind-power plants, charging 96 billion battery-banks, powering every car-factory-farm-home-
monorail & pump, watering Babylon-roof-gardens & 800 billion Israel-Milorganite fruit trees, guarded by Swiss 6000 year Universal Military Training,” etc.
Talking to the doc on the phone is the audio equivalent of reading one of his labels. He can be pretty linear when he wants to be, but eventually always veers off into a rap about the Essene rabbis and whatnot, delivered in a nutty-professor German
accent. Believe me, it’s an experience.
Bronner has had an eventful life. The son of a Jewish German soap maker, he emigrated to the U.S. and pleaded with his father to do the same when the Nazis came to power. The old man refused. One day Bronner got a postcard with the words, “You
were right. --Your loving father.” He never heard from his parents again.
Initially settling in the Midwest, Bronner married the illegitimate daughter of a nun, who eventually became suicidal and died in a mental hospital. (He says she was tortured by the hospital guards.) He also began devising his plan for world peace.
Fittingly, he took to the soapbox to promote it. One of his listeners, Fred Walcher, was so inspired that in 1945 he had himself crucified in Chicago in order to publicize the plan. (He survived.)
Later Bronner was arrested while trying to promote his plan at the University of Chicago and was committed to a mental hospital. He escaped three times, finally fleeing to California in 1947. He’s been there cranking out soap and soap labels ever
since.
Despite his eccentricities, Dr. Bronner has built his soap company into a prosperous concern, mostly by sheer force of personality. In the early days he would set up a table at health food conventions. If a dealer strayed within ten feet, Bronner would
pounce and not let go until he’d gotten an order.
But things didn’t really take off until he was discovered by the counterculture during the 60s. With the aid of his sons Jim and Ralph, who handle production and sales, he currently sells some 400,000 gallons of liquid soap and 600,000 pounds of bar
soap a year. He says he’s now worth $6 million--not bad, he notes drily, for somebody who’s supposedly nuts.
Bronner’s birth control method involves using lemon juice and Vaseline as a spermicide. While it’s true the high acidity in lemon juice will kill sperm, doctors say it could also cause your insides to become irritated or burned. Besides, Vaseline isn’t
water soluble. You’d be clogging up your insides and wreaking God knows what kind of havoc. With all respect to Bronner, I’d advise sticking to diaphragms.
What are the 18-in-1 uses?
Dr. Bronner recorded the “18 in 1 uses” on his label, which we have left mostly intact since his passing in 1997; however, people have told us many, many more uses for it than that. Here is his version. A more paraphrased one follows.
Dr. Bronner’s version:
1. Always dilute for Shave-Shampoo-Massage-Dental Soap-Bath!
2. Peppermint is nature’s own unsurpassed fragrant Deodorant!
3. A drop is best Mint Toothpaste; brushes Dentures Clean!
4. A dash in water is the ideal Breath Freshener & Mouth Wash!
5. Peppermint Oil Soap for Dispensers, Uniforms, Baby, Beach!
6. Dilute for ideal After Shave, Body Rub, Foot Bath, Douche.
7. Hot Towel-Massage the entire body, always towards your heart.
8. Pets, silk, wool & body tingles head to toe - keeps cool!
9. 3 dashes in water rinse most Sprays Off fruit & vegetables!
10. 1/4 oz in qt H2O is Pest Spray! Dash, no rash Diaper-Soap!
Paraphrased:
* For everyday body-washing: Get wet and pour soap full-strength onto hands-washcloth-loofah. Lather up, scrub down, rinse off, and tingle fresh & clean.
* For other uses, dilute from one part soap into 40 parts water for light cleaning, to cutting it in half or using it full strength for heavy-duty grease-cutting jobs.
* For shampoo, though we now recommend our new Shikakai soaps for this, many people are fond of using it as such. The method of application is to wet hair and scalp very thoroughly, squirt some soap into hands and work into a lather. Wash hair,
then rinse well. Afterwards use our new citrus hair rinse and leave-in conditioners as directed.
* For the laundry, use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. I’ve been told that adding a dash of baking soda makes it even better.
* For toothbrushing, apply a drop or two of Dr. Bronner’s Magic Soap to a wet toothbrush. Brush as you normally would, rinsing accordingly. Be careful about using more than a couple drops of soap, as you might start foaming at the mouth. Many
people with sensitive or softer teeth like to use our soap as a toothpaste because it lacks abrasives.
spaceshipearth
IF YOU CAN WITH KINGS LOVING FRIEND WITH YOU, BUT NO ONE TOO MUCH! IF YOU CAN WORK HARD TO TEACH MASO N HILLEHUMAN RACE, SPACESHIP
ORGANIC
C O U R S E
I N S T R U C T O R
T Y P E F A C E S
D E L I V E R A B L E S
K E Y W O R D S
T I M E F R A M E
Print 2
Roland Young
Frankl in Gothic, AachenCompressor Slab Seri f
Logo, Packaging, Poster
Prophet, Cleanl iness, Soap Box
8 Weeks
P R O J E C TDr. Bronner’s Magic Soaps
S E C T I O N / / 0 2
GODLINESS
GODLINESS
Bronner is an 85-year old (as of 1993) German immigrant who hangs out in Escondido, California. He’s not an MD or strictly speaking a rabbi, but claims he’s got the equivalent of a PhD in chemistry, which I guess makes him a master chemist. He’s
also not your average soap maker. Whereas Messrs. Procter and Gamble dream (well, dreamt) of enzymes and long-chain fatty acids, Bronner dreams of world peace.
Bronner wants to convince mankind of the virtues of the “All-One-God-Faith,” which, together with the “Moral ABC,” his answer to the Ten Commandments, will unite the human race. The details of this can be a bit hard to follow. For example: “Replace
half-true Socialist-fluoride poison & tax-slavery with full-truth, work-speech-press & profit-sharing Socialization! All-One! So, help build 4 billion Hannibal wind-power plants, charging 96 billion battery-banks, powering every car-factory-farm-home-
monorail & pump, watering Babylon-roof-gardens & 800 billion Israel-Milorganite fruit trees, guarded by Swiss 6000 year Universal Military Training,” etc.
Talking to the doc on the phone is the audio equivalent of reading one of his labels. He can be pretty linear when he wants to be, but eventually always veers off into a rap about the Essene rabbis and whatnot, delivered in a nutty-professor German
accent. Believe me, it’s an experience.
Bronner has had an eventful life. The son of a Jewish German soap maker, he emigrated to the U.S. and pleaded with his father to do the same when the Nazis came to power. The old man refused. One day Bronner got a postcard with the words, “You
were right. --Your loving father.” He never heard from his parents again.
Initially settling in the Midwest, Bronner married the illegitimate daughter of a nun, who eventually became suicidal and died in a mental hospital. (He says she was tortured by the hospital guards.) He also began devising his plan for world peace.
Fittingly, he took to the soapbox to promote it. One of his listeners, Fred Walcher, was so inspired that in 1945 he had himself crucified in Chicago in order to publicize the plan. (He survived.)
Later Bronner was arrested while trying to promote his plan at the University of Chicago and was committed to a mental hospital. He escaped three times, finally fleeing to California in 1947. He’s been there cranking out soap and soap labels ever
since.
Despite his eccentricities, Dr. Bronner has built his soap company into a prosperous concern, mostly by sheer force of personality. In the early days he would set up a table at health food conventions. If a dealer strayed within ten feet, Bronner would
pounce and not let go until he’d gotten an order.
But things didn’t really take off until he was discovered by the counterculture during the 60s. With the aid of his sons Jim and Ralph, who handle production and sales, he currently sells some 400,000 gallons of liquid soap and 600,000 pounds of bar
soap a year. He says he’s now worth $6 million--not bad, he notes drily, for somebody who’s supposedly nuts.
Bronner’s birth control method involves using lemon juice and Vaseline as a spermicide. While it’s true the high acidity in lemon juice will kill sperm, doctors say it could also cause your insides to become irritated or burned. Besides, Vaseline isn’t
water soluble. You’d be clogging up your insides and wreaking God knows what kind of havoc. With all respect to Bronner, I’d advise sticking to diaphragms.
What are the 18-in-1 uses?
Dr. Bronner recorded the “18 in 1 uses” on his label, which we have left mostly intact since his passing in 1997; however, people have told us many, many more uses for it than that. Here is his version. A more paraphrased one follows.
Dr. Bronner’s version:
1. Always dilute for Shave-Shampoo-Massage-Dental Soap-Bath!
2. Peppermint is nature’s own unsurpassed fragrant Deodorant!
3. A drop is best Mint Toothpaste; brushes Dentures Clean!
4. A dash in water is the ideal Breath Freshener & Mouth Wash!
5. Peppermint Oil Soap for Dispensers, Uniforms, Baby, Beach!
6. Dilute for ideal After Shave, Body Rub, Foot Bath, Douche.
7. Hot Towel-Massage the entire body, always towards your heart.
8. Pets, silk, wool & body tingles head to toe - keeps cool!
9. 3 dashes in water rinse most Sprays Off fruit & vegetables!
10. 1/4 oz in qt H2O is Pest Spray! Dash, no rash Diaper-Soap!
Paraphrased:
* For everyday body-washing: Get wet and pour soap full-strength onto hands-washcloth-loofah. Lather up, scrub down, rinse off, and tingle fresh & clean.
* For other uses, dilute from one part soap into 40 parts water for light cleaning, to cutting it in half or using it full strength for heavy-duty grease-cutting jobs.
* For shampoo, though we now recommend our new Shikakai soaps for this, many people are fond of using it as such. The method of application is to wet hair and scalp very thoroughly, squirt some soap into hands and work into a lather. Wash hair,
then rinse well. Afterwards use our new citrus hair rinse and leave-in conditioners as directed.
* For the laundry, use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. I’ve been told that adding a dash of baking soda makes it even better.
* For toothbrushing, apply a drop or two of Dr. Bronner’s Magic Soap to a wet toothbrush. Brush as you normally would, rinsing accordingly. Be careful about using more than a couple drops of soap, as you might start foaming at the mouth. Many
people with sensitive or softer teeth like to use our soap as a toothpaste because it lacks abrasives.
spaceshipearth
CAN TALK TO CROWDS & KEEP YOUR VIRTUE, OR WALKKINGS & NOT LOSE THAT COMMON TOUCH! IF NEITHER
FRIEND NOR ENEMY CAN HURT YOU; IF ALL MEN COUNT WITH YOU, BUT NO ONE TOO MUCH! IF YOU CAN WORK HARD
TEACH EACH UNFORGIVING MINUTE ALL-ONE-GOD-F AITHHILLE L TAUGH T CARPENTE R JESU S TO UNIT E THRACE, COME HELL, HATE, BAN, YOU'LL ENJOY GOD'S
ACESHIP EARTH & DO GREAT WORK WITHIN IT; & WHICH MORE MY SON, YOU'LL BE A MAN! A MAN! SURE,
EAST IS EAST & WEST IS WEST & NEVER THE TWAIN SHALL MEET! BUT THERE IS NEITHER
EAST NOR WEST, NOR BORDER , BREENOR BIRTH, ONCE THE MORAL ABC UNITES
ALL MANKIND FREE ON GOD'S SP ACESHIP EARTH ! THEN & ONLY THEN , NO MATTEHOW ROUGH THE TRIP, HOW CHARGED WITHPUNISHMENT THE SCROLL, YOU ARE THE
CAPTAIN OF THY SHI P,THE MASTER OFTHY SOUL!
ETHICAL CONSUMERISM
Having great reverence
for God; p ious../ D iv ine .
//sketch of Dr. Bronner
p g / / 0 3 8 portfolio//filter designer//courtney boyle
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semester//summer 2009 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
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course//print 2 instructor//roland young
ULTRALUXURYTOPOFTHE L INE
MODERN
BE
NTL
EY
CO
UR
TNE
Y B
OYL
E
N
OV.
6TH
, 200
9M
OTO
RS
LTD
.
PA
CK
AG
E D
ES
IGN
3 |
TH
OM
AS
MC
NU
LTY
W
ED
. 12P
M
Ben
tley
--sk
inca
re l
ine
bran
d ex
tens
ion
W.O
. Ben
tley
Bef
ore
Wor
ld W
ar I,
W.O
. Ben
tley
had
bee
n in
par
tner
ship
wit
h hi
s br
othe
r H
.M. B
entl
ey s
elli
ng F
renc
h D
FP
car
s, b
ut h
e ha
d al
way
s w
ante
d to
des
ign
and
buil
d hi
s ow
n ra
nge
of c
ars
bear
ing
his
nam
e. In
Aug
ust
1919
, Ben
tley
Mot
ors
Ltd.
Was
reg
iste
red,
and
a c
hass
is w
ith
dum
my
engi
ne w
as e
xhib
ited
at
the
Lon
don
Mot
or S
how
in
Oct
ober
of
that
yea
r. A
n en
gine
was
bui
lt a
nd r
unni
ng b
y D
ecem
ber,
and
ord
ers
wer
e ta
ken
for
del
iver
ies
star
tin
g in
Ju
ne
1920
; h
owev
er,
deve
lopm
ent
took
lon
ger
than
est
imat
ed,
and
the
firs
t ca
rs w
ere
not
rea
dy u
nti
l S
epte
mbe
r 19
21.
1919
-B
entl
ey e
mpl
oys
appr
oxim
atel
y 4,
000
peop
le w
orld
wid
e an
d th
e av
erag
e le
ngth
of
serv
ice
at B
entl
ey is
11
year
s-O
ur r
egio
nal
offi
ces
are
base
d in
the
UK
, US
A, G
erm
any,
Jap
an, C
hina
, Sin
gapo
re, S
ydne
y, K
orea
, Dub
ai a
nd M
exic
o-W
e ar
e re
pres
ente
d by
212
Ben
tley
fac
ilit
ies
wor
ldw
ide*
; 24
in t
he U
K, 3
8 in
the
US
A, 5
2 in
Eur
ope,
15
in t
he M
iddl
e E
ast
(inc
l A
fric
a an
d In
dia)
and
15
in A
sia
and
Aus
tral
asia
, am
ong
othe
rs-V
olks
wag
en A
G a
cqui
red
Ben
tley
in 1
998
com
men
cing
a £
500
mil
lion
inve
stm
ent
prog
ram
me
to im
prov
e ou
r fa
ctor
y fa
cili
ties
and
sup
port
fu
ture
pro
duct
dev
elop
men
t pr
ogra
mm
es-G
loba
lly,
we
sold
just
ove
r 10
,000
car
s in
200
7 -
com
pare
d w
ith
arou
nd 9
,000
in 2
006,
aro
und
8,50
0 ca
rs in
200
5, 6
,500
in 2
004
and
1000
in
2003
Ben
tley
pas
t:-B
entl
ey M
otor
s w
as f
ound
ed in
191
9 bu
t th
e m
anuf
actu
rer
did
not
mak
e a
com
plet
e ca
r fo
r 27
yea
rs –
onl
y en
gine
s an
d ch
assi
s-B
entl
ey w
on L
e M
ans
six
tim
es –
192
4, 1
927,
192
8, 1
929,
193
0 &
200
3-W
hen
Ben
tley
cha
irm
an W
oolf
Bar
nato
was
dar
ed t
o ta
ke o
n th
e fa
mou
s B
lue
Trai
n be
twee
n C
anne
s an
d C
alai
s in
his
Spe
ed S
ix in
193
0, h
e w
on t
he b
et b
y no
t on
ly b
eati
ng it
but
by
reac
hing
his
clu
b in
Vic
tori
a, L
ondo
n, f
our
min
utes
bef
ore
the
expr
ess
pull
ed in
to C
alai
s-B
entl
ey p
rodu
ctio
n m
oved
fro
m C
rick
lew
ood,
Lon
don
to D
erby
whe
n R
olls
-Roy
ce p
urch
ased
Ben
tley
in 1
931
Ben
tley
car
s:-I
t ta
kes
150
hour
s to
han
d-bu
ild
a C
onti
nent
al G
T an
d 40
0 ho
urs
to b
uild
an
Arn
age
-Eve
ry s
ingl
e co
mpo
nent
of
a B
entl
ey is
fil
ed o
n co
mpu
ter
in m
inut
e de
tail
and
can
be
trac
ked
back
thr
ough
eac
h st
age
of it
s de
velo
pmen
t-V
enee
rs a
re b
oth
book
and
mir
ror
mat
ched
to
crea
te p
erfe
ct s
ymm
etry
eit
her
side
of
a B
entl
ey’s
cen
ter
line
-Eve
ry p
iece
of
glas
s in
a B
entl
ey is
giv
en it
s fi
nal
poli
sh w
ith
fine
ly p
owde
red
pum
ice
norm
ally
use
d to
pol
ish
opti
cal
lens
es-L
acqu
er-s
pray
ing
robo
ts in
the
Pai
nt S
hop
are
prog
ram
med
to
sim
ulat
e a
hum
an s
pray
er o
n hi
s be
st d
ay-S
teer
ing
whe
els
are
doub
led
stit
ched
by
hand
usi
ng t
wo
need
les
sim
ulta
neou
sly;
the
pro
cess
is f
ar t
oo c
ompl
icat
ed f
or a
mac
hine
. It
take
s 15
hou
rs w
ork
to c
reat
e on
e st
eeri
ng w
heel
-A f
ull
set
of l
eath
er f
or a
Ben
tley
is s
elec
ted
and
cut
at t
he s
ame
tim
e, s
o th
at t
here
is a
s li
ttle
var
iati
on in
tex
ture
as
poss
ible
-The
tri
mm
ing
of e
ach
Con
tine
ntal
GT
uses
135
met
res
of t
hrea
d, t
he e
quiv
alen
t of
28
Con
tine
ntal
GT
back
to
back
, 1.3
foot
ball
pit
ches
or
the
heig
ht o
f th
e “L
ondo
n E
ye”
Rec
reat
iona
l an
d sp
ort
vehi
cles
, clo
thin
g an
d ac
cess
orie
s, s
kin
care
pro
duct
s
high
-qua
ilty
da
pper
di
stin
ctiv
eIn
tegr
ity
luxu
ry
pow
erP
erfo
rman
ce
cl
assi
c
co
nfid
ent
Her
itag
e
ha
ndcr
afte
d
unde
rsta
ted
Eli
te
To c
reat
e a
skin
car
e li
ne e
xten
sion
for
the
Ben
tley
bra
nd.
“top
-of-
the-
line
”/”b
est
of t
he b
est”
Aft
ersh
ave,
col
ogne
, moi
stur
izer
, sun
scre
en, u
nder
eye
cre
am, s
have
oil
s, s
have
cre
am,
Men
(45
-70)
wit
h a
high
inco
me
of o
ver
$30
0,00
a y
ear
who
enj
oy t
he h
ighe
st q
uali
ty p
rodu
cts
on t
he m
arke
t. P
rice
is n
o ob
ject
for
the
m.
Exp
ensi
ve. A
bout
$50
.00
an it
em
Ast
in M
arti
nR
olls
Roy
ceM
aybo
cP
orch
eF
erra
ri
Cad
dill
acB
MW
Aud
iM
erce
deze
An
auth
enti
c B
riti
sh m
otor
com
pany
ded
icat
ed t
o th
e de
sign
, eng
inee
ring
and
cra
ftin
g of
the
wor
ld’s
mos
t re
spec
ted
high
per
form
ance
car
s.
ULTRALUXURY
a material object, service ,
etc. , conducive to sumptuous
l iv ing , usually a delicacy, elegance,
or refinement of l iv ing rather than
a necessity
HIGH-QUALITY
MODERN
GentGents is a skin care line for men. Seven top of the line skin care products were created to give men the best of the best when it comes to their skin. Inspired by the beauty and sleekness of the cars, the Gents line is undeniably “Bentley”.
What if the Bentley Motor Company were to create a skin care line? Who would your audience be and how can the brand be carried over into a completely new world of products?
a gents world
S E C T I O N / / 0 3
O B J E C T I V E
S O L U T I O N
ULTRALUXURYTOPOFTHE L INE
MODERN
C O U R S E
I N S T R U C T O R
T Y P E F A C E S
D E L I V E R A B L E S
K E Y W O R D S
T I M E F R A M E
Packaging 3
Tom McNulty
Helvet ica Neue
Packaging, Point of Purchase Display
Sleek, Fast , Ref ined
7 Weeks
P R O J E C TBentley Skin Care Line
S E C T I O N / / 0 3
BE
NTL
EY
CO
UR
TNE
Y B
OYL
E
N
OV.
6TH
, 200
9M
OTO
RS
LTD
.
PA
CK
AG
E D
ES
IGN
3 |
TH
OM
AS
MC
NU
LTY
W
ED
. 12P
M
Ben
tley
--sk
inca
re l
ine
bran
d ex
tens
ion
W.O
. Ben
tley
Bef
ore
Wor
ld W
ar I,
W.O
. Ben
tley
had
bee
n in
par
tner
ship
wit
h hi
s br
othe
r H
.M. B
entl
ey s
elli
ng F
renc
h D
FP
car
s, b
ut h
e ha
d al
way
s w
ante
d to
des
ign
and
buil
d hi
s ow
n ra
nge
of c
ars
bear
ing
his
nam
e. In
Aug
ust
1919
, Ben
tley
Mot
ors
Ltd.
Was
reg
iste
red,
and
a c
hass
is w
ith
dum
my
engi
ne w
as e
xhib
ited
at
the
Lon
don
Mot
or S
how
in
Oct
ober
of
that
yea
r. A
n en
gine
was
bui
lt a
nd r
unni
ng b
y D
ecem
ber,
and
ord
ers
wer
e ta
ken
for
del
iver
ies
star
tin
g in
Ju
ne
1920
; h
owev
er,
deve
lopm
ent
took
lon
ger
than
est
imat
ed,
and
the
firs
t ca
rs w
ere
not
rea
dy u
nti
l S
epte
mbe
r 19
21.
1919
-B
entl
ey e
mpl
oys
appr
oxim
atel
y 4,
000
peop
le w
orld
wid
e an
d th
e av
erag
e le
ngth
of
serv
ice
at B
entl
ey is
11
year
s-O
ur r
egio
nal
offi
ces
are
base
d in
the
UK
, US
A, G
erm
any,
Jap
an, C
hina
, Sin
gapo
re, S
ydne
y, K
orea
, Dub
ai a
nd M
exic
o-W
e ar
e re
pres
ente
d by
212
Ben
tley
fac
ilit
ies
wor
ldw
ide*
; 24
in t
he U
K, 3
8 in
the
US
A, 5
2 in
Eur
ope,
15
in t
he M
iddl
e E
ast
(inc
l A
fric
a an
d In
dia)
and
15
in A
sia
and
Aus
tral
asia
, am
ong
othe
rs-V
olks
wag
en A
G a
cqui
red
Ben
tley
in 1
998
com
men
cing
a £
500
mil
lion
inve
stm
ent
prog
ram
me
to im
prov
e ou
r fa
ctor
y fa
cili
ties
and
sup
port
fu
ture
pro
duct
dev
elop
men
t pr
ogra
mm
es-G
loba
lly,
we
sold
just
ove
r 10
,000
car
s in
200
7 -
com
pare
d w
ith
arou
nd 9
,000
in 2
006,
aro
und
8,50
0 ca
rs in
200
5, 6
,500
in 2
004
and
1000
in
2003
Ben
tley
pas
t:-B
entl
ey M
otor
s w
as f
ound
ed in
191
9 bu
t th
e m
anuf
actu
rer
did
not
mak
e a
com
plet
e ca
r fo
r 27
yea
rs –
onl
y en
gine
s an
d ch
assi
s-B
entl
ey w
on L
e M
ans
six
tim
es –
192
4, 1
927,
192
8, 1
929,
193
0 &
200
3-W
hen
Ben
tley
cha
irm
an W
oolf
Bar
nato
was
dar
ed t
o ta
ke o
n th
e fa
mou
s B
lue
Trai
n be
twee
n C
anne
s an
d C
alai
s in
his
Spe
ed S
ix in
193
0, h
e w
on t
he b
et b
y no
t on
ly b
eati
ng it
but
by
reac
hing
his
clu
b in
Vic
tori
a, L
ondo
n, f
our
min
utes
bef
ore
the
expr
ess
pull
ed in
to C
alai
s-B
entl
ey p
rodu
ctio
n m
oved
fro
m C
rick
lew
ood,
Lon
don
to D
erby
whe
n R
olls
-Roy
ce p
urch
ased
Ben
tley
in 1
931
Ben
tley
car
s:-I
t ta
kes
150
hour
s to
han
d-bu
ild
a C
onti
nent
al G
T an
d 40
0 ho
urs
to b
uild
an
Arn
age
-Eve
ry s
ingl
e co
mpo
nent
of
a B
entl
ey is
fil
ed o
n co
mpu
ter
in m
inut
e de
tail
and
can
be
trac
ked
back
thr
ough
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ULTRALUXURY
a material object, service ,
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HIGH-QUALITY
MODERN
Gent
p g / / 0 5 0 portfolio//filter designer//courtney boyle
semester//fall 2009 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
p g / / 0 5 1
course//packaging 3 instructor//tom mcnulty
//inspiration
p g / / 0 5 2 portfolio//filter designer//courtney boyle
semester//fall 2009 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
//early draft
p g / / 0 5 3
course//packaging 3 instructor//tom mcnulty
p g / / 0 5 4 portfolio//filter designer//courtney boyle
semester//fall 2009 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
p g / / 0 5 5
course//packaging 3 instructor//tom mcnulty
p g / / 0 5 6 portfolio//filter designer//courtney boyle
semester//fall 2009 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
p g / / 0 5 7
course//packaging 3 instructor//tom mcnulty
During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.
In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-
natical in the pursuit of their goals.
The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-
sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.
In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.
Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force..
During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.
In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-
natical in the pursuit of their goals.
The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-
sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.
In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.
Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force.. During World
War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.
In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-
natical in the pursuit of their goals.
The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-
sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.
In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.
Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force..
During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.
In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-
natical in the pursuit of their goals.
The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-
sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.
In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.
Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force.. During World
War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.PARANORMAL
is thetruth really outthere?
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LAKE35123453802678934890236720971253456786789324680139875328906780125894123587698535685724368652435869245356975984216980P707576345247678094234567890987654243263426548657689790869875765764563542543567875758745641236548956321589743010105890001466220364202870025874100236811156786789324680139875328906780125894123587698535685724368652435869245375984216980P707576345247678094234567890987667903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456786789324680139875328906780125894123587698535685724368652435869245375984216980P707576345247678094234567890987654243263426548657689790869875765764563542543567875758745641236548956321589743010105890001466220364202870025874100236811156786789324680139875328906780125894123587698535685724368652435869245375984216980P7075763452476780942345678909876542432634265486576897908698757657645635428679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456786789324680139875328906780125894123587698535685724368652435869245375984216980P7075763452476780942345678909876-54243263426548657689790869875765764563542543567875758745641236548956321CONPIRACY0001466220364202870025874100236811156786789324680139875328906780125894123587698535685724368652435869245375984216980P7075763452476780942345678909876542432634265486576897908698757657645635422435869245375984216980P707576345247678094234567890987654243263426548657689790869875765764563542543567875758745641236548956321589743010105890001466220364202870025874100236811156786789324680139875328906780125894123587698535685724368652435869245375984216980P707576345247678094234567890987654243263426548657689790869875765764563542867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678678932468013987532890678012589412358769853568572436865272097125345678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236435869245375984216980P7075763452476780942345678909876542432634265486576897908698757657645635428679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456786789324680139875328906780125894123587698535685724368652435869245375984216980P707576345247678094234567890987654243263426548657689790869875765764563542543567875758745641236548956321589743010105890001466220364202870025874100236811156786789324680139875328906780125894123587698535685724368652435869245375984216980P7075763452476780942345678909876542432634265486576897908698757657645635422435869245375984216980P707576345247678094234567890987654243263426548657689790869875765764563542543567875758745641236548956321589743010105890001466220364202870025874100236811156786789324680139875328906780125894123587698535685724368652435869245375984216980P70757634524767809423456789098765424326342654865768979086987576576456354286790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567FACTS932468013987532890678012589412358769853568572436865272097125345678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456786789324680139875328906780125894123587698535685724368652435869245375984216980P707576345247678094234567890987654243263426548657689790869875765764563542543567875758745641236548956321589743010105890001466220364202870025874100236811156786789324680139875328906780125894123587698535685724368652435869245375984216980P70757634524767809423456789098765424326342654865768979086987576576456354257689790869875765764563542543567875758745641236548956321589743010105890001466220364202870025874100236811156786789324680139875328906780125894123587698535685724368652435869245375984216980P7075763452476780942345678909876542432634265486576897908698757657645635428679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456786789324680139875328906780125894123587698535685724368652435869245375984216980P70757634524767809423456789098765424326342654865768979086987576576456354254356787575874564123654895632158974301010589000146622036420287002587410023681115678678932468013987532890678012589412358769853568572436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CONSPIRACY
During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.
In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-
natical in the pursuit of their goals.
The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-
sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.
In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.
Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force..
During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.
In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-
natical in the pursuit of their goals.
The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-
sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.
In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.
Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force.. During World
War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.
In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-
natical in the pursuit of their goals.
The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-
sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.
In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.
Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force..
During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.
In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-
natical in the pursuit of their goals.
The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-
sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.
In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.
Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force.. During World
War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.PARANORMAL0971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456786789324680139875328906780125894123587698535685724368652435869245375984216980P707576345247678094234567890987654243263426548657689790869875765764563542543567875758745641236548956
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of or pertain ing to the claimed
occurrence of an event
or perception w ithout scientif ic
explanation, as psychokinesis ,
extrasensory perception, or
other purportedly supernatural
phenomenon
GOVERNMENT COVER-UP
FACT 01 Something that actually exists; reality; truth.02 Something known to exist or to have happened.
03 Something said to be true or supposed to have happened.04 A truth known by actual experience or observation.
Deriving from the word fact, the concept of exposing the truth behind Area 51 is what the type specimen book is based on. Coupled with Elementa, the idea of what the government tells us and what is actually the case starts to become exposed.
Isonorm is a font created for the Internat ional Standards Organization (ISO). Characterized by its basic factual design, a type specimen book should highlight these features.
exposing the truth
S E C T I O N / / 0 4
O B J E C T I V E
S O L U T I O N
During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.
In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-
natical in the pursuit of their goals.
The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-
sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.
In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.
Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force..
During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.
In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-
natical in the pursuit of their goals.
The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-
sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.
In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.
Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force.. During World
War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.
In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-
natical in the pursuit of their goals.
The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-
sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.
In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.
Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force..
During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.
In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-
natical in the pursuit of their goals.
The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-
sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.
In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.
Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force.. During World
War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.PARANORMAL
is thetruth really outthere?
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CONSPIRACYC O U R S E
I N S T R U C T O R
T Y P E F A C E S
D E L I V E R A B L E S
K E Y W O R D S
T I M E F R A M E
Typography 3
Ariel Grey
Isonorm, Elementa
Book, Poster, CD
Paranormal, Truth, Uncover
15 Weeks
P R O J E C TType Specimen Book
S E C T I O N / / 0 4
During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.
In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-
natical in the pursuit of their goals.
The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-
sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.
In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.
Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force..
During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.
In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-
natical in the pursuit of their goals.
The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-
sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.
In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.
Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force.. During World
War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.
In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-
natical in the pursuit of their goals.
The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-
sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.
In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.
Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force..
During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.
In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-
natical in the pursuit of their goals.
The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-
sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.
In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.
Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force.. During World
War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.PARANORMAL0971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456786789324680139875328906780125894123587698535685724368652435869245375984216980P707576345247678094234567890987654243263426548657689790869875765764563542543567875758745641236548956
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of or pertain ing to the claimed
occurrence of an event
or perception w ithout scientif ic
explanation, as psychokinesis ,
extrasensory perception, or
other purportedly supernatural
phenomenon
GOVERNMENT COVER-UP
FACT 01 Something that actually exists; reality; truth.02 Something known to exist or to have happened.
03 Something said to be true or supposed to have happened.04 A truth known by actual experience or observation.
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course//type 3 instructor//ariel grey
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//location and ufo photography taken
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course//type 3 instructor//ariel grey
p g / / 0 6 6 portfolio//filter designer//courtney boyle
semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
p g / / 0 6 7
course//type 3 instructor//ariel grey
p g / / 0 6 8 portfolio//filter designer//courtney boyle
semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
p g / / 0 6 9
course//type 3 instructor//ariel grey
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course//type 3 instructor//ariel grey
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course//type 3 instructor//ariel grey
p g / / 0 7 4 portfolio//filter designer//courtney boyle
course//type 3 instructor//ariel grey
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DO
GFISH
HEA
D
C
OU
RTN
EY BO
YLE
SEP. 12TH, 2009
BR
EWER
Y PAC
KAG
E DESIG
N 3 | TH
OM
AS M
CN
ULTY
W
ED. 12P
M
Dogfish H
ead Brew
ery- Brand R
edesign and Packaging A
pplications
Sam C
alagione | Dogfish H
ead Founder & P
residentSam
Calagione is the founder and P
resident of Dogfish H
ead. Sam got the brew
ing bug back in the early 1990s while w
orking at a bar in NYC
that featured microbrew
ed beer. After a num
ber of homebrew
batches, Sam put his English
degree to the test while w
riting the brewpub business plan. Sam
is the brainchild behind all the wacky things that happen at D
ogfish Head. H
e’s often on the road promoting D
ogfish Head through beer, song, dance and w
ords!
1995
Off centered stuff for off centered people
The story of Dogfish H
ead began in June of 1995 when w
e opened Dogfish H
ead Brew
ings & Eats, the first state’s first brew
pub opened in the resort beach comm
unity of Rehoboth B
each, Delaw
are. The plan was to bring original
beer, original food, and original music to the area. The pub’s nam
e comes from
a peninsula in Maine w
here Calagione spent sum
mers as a boy.
Not only w
as Dogfish H
ead Delaw
are’s first brewpub, it w
as the smallest com
mercial brew
ery in Am
erica. Our very first batch, Shelter P
ale Ale, w
as brewed on a system
which essentially w
as three little kegs with propane burners
underneath. Brew
ing 12–gallon batches of beer for a whole restaurant proved to be m
ore than a full time job. W
hen the doors to the pub first opened, we brew
ed three times a day, five days a w
eek! The one benefit to brewing on
such a small system
was the ability to try out a m
yriad of different recipes. We quickly got bored brew
ing the same things over and over – that’s w
hen we started adding all sorts of w
eird ingredients and getting kind of crazy with
the beers!
The beer wasn’t the brew
pub’s only draw. The pub’s m
enu centered on a wood-burning grill. W
e soon became know
n as the place to enjoy fresh grilled seafood, burgers, pizzas and sandwiches. The w
ood–burning grill imparts a
unique flavor to everything on the menu, w
hether it’s a hearty sandwich, a delicate piece of fish or our signature pizza dough.
With the popularity of the pub grow
ing, it was quickly apparent that the 12–gallon brew
ery would not keep up w
ith demand. W
e built a new brew
ery and underwent a thirty-fold expansion of the brew
house!
The reputation of Dogfish H
ead ales quickly grew beyond D
elaware’s borders. C
alls from P
hiladelphia, Washington D
.C. and beyond poured in, as thirsty restaurant patrons dem
anded their favorite beach beer at home. W
e began bottling our Shelter P
ale Ale in 1996 and just 1 year later w
e expanded again – this time w
e separated the packaging operation from the restaurant, and kept on brew
ing! By 1999, w
e were up to five year–round bottled brands in
about a dozen states.W
e outgrew our distributing brew
ery in a couple years and in the summ
er of 2002; we m
oved our entire production brewery up the road to M
ilton, Delaw
are into a 100,000 square foot converted cannery. Around the sam
e time (just
to keep thing interesting), we built a distillery on the second floor of our R
ehoboth Beach brew
pub, so we could m
ake vodka, rum and gin.
Thanks to all our employees and every one of our custom
ers, Dogfish H
ead continues to grow today! W
e’re now up to nearly 20 styles of beer that are sold in m
ore than 25 states, and a half–dozen kinds of hand–crafted spirits... and w
e still have some ideas in the back of our collective heads.
The company produces 58 year long craft ales that are distributed in 25 states as w
ell as run three different restaurants.
Off-centered
FriendlyM
emorable
N
auticalQ
uality
A
merican
Quirky
Rustic
To Create a new
brand identity to make its branding live up to the high quality reputation of its beer w
hile still keeping its unique quirkiness to it.
“Off centered stuff for off centered people”
Beer B
ottle, Beer C
ans, Carrying C
ases, Shipping Boxes, G
lassware, B
ar/Restaurant D
isplays, Draft H
andles, ect..
Men and w
omen you enjoy high quality craft brew
s. Betw
een the ages of 26-50, middle incom
e, enjoy different things.
Pretty M
oderate. About $13.00 a six pack of bottles.
Rouge
New
Belgium
LaugunitasB
oontSierra N
evadaA
nchor Steam,
Coors
Budw
iserM
illerJam
esonA
bsoluteTanqueray
High-quailty C
raft Brew
Unique and friendly voice
QUiRKyoff centeredales foroff centeredpeople
UNIQUE
DO
GFISH
HEA
D
C
OU
RTN
EY BO
YLE
SEP. 12TH, 2009
BR
EWER
Y PAC
KAG
E DESIG
N 3 | TH
OM
AS M
CN
ULTY
W
ED. 12P
M
Dogfish H
ead Brew
ery- Brand R
edesign and Packaging A
pplications
Sam C
alagione | Dogfish H
ead Founder & P
residentSam
Calagione is the founder and P
resident of Dogfish H
ead. Sam got the brew
ing bug back in the early 1990s while w
orking at a bar in NYC
that featured microbrew
ed beer. After a num
ber of homebrew
batches, Sam put his English
degree to the test while w
riting the brewpub business plan. Sam
is the brainchild behind all the wacky things that happen at D
ogfish Head. H
e’s often on the road promoting D
ogfish Head through beer, song, dance and w
ords!
1995
Off centered stuff for off centered people
The story of Dogfish H
ead began in June of 1995 when w
e opened Dogfish H
ead Brew
ings & Eats, the first state’s first brew
pub opened in the resort beach comm
unity of Rehoboth B
each, Delaw
are. The plan was to bring original
beer, original food, and original music to the area. The pub’s nam
e comes from
a peninsula in Maine w
here Calagione spent sum
mers as a boy.
Not only w
as Dogfish H
ead Delaw
are’s first brewpub, it w
as the smallest com
mercial brew
ery in Am
erica. Our very first batch, Shelter P
ale Ale, w
as brewed on a system
which essentially w
as three little kegs with propane burners
underneath. Brew
ing 12–gallon batches of beer for a whole restaurant proved to be m
ore than a full time job. W
hen the doors to the pub first opened, we brew
ed three times a day, five days a w
eek! The one benefit to brewing on
such a small system
was the ability to try out a m
yriad of different recipes. We quickly got bored brew
ing the same things over and over – that’s w
hen we started adding all sorts of w
eird ingredients and getting kind of crazy with
the beers!
The beer wasn’t the brew
pub’s only draw. The pub’s m
enu centered on a wood-burning grill. W
e soon became know
n as the place to enjoy fresh grilled seafood, burgers, pizzas and sandwiches. The w
ood–burning grill imparts a
unique flavor to everything on the menu, w
hether it’s a hearty sandwich, a delicate piece of fish or our signature pizza dough.
With the popularity of the pub grow
ing, it was quickly apparent that the 12–gallon brew
ery would not keep up w
ith demand. W
e built a new brew
ery and underwent a thirty-fold expansion of the brew
house!
The reputation of Dogfish H
ead ales quickly grew beyond D
elaware’s borders. C
alls from P
hiladelphia, Washington D
.C. and beyond poured in, as thirsty restaurant patrons dem
anded their favorite beach beer at home. W
e began bottling our Shelter P
ale Ale in 1996 and just 1 year later w
e expanded again – this time w
e separated the packaging operation from the restaurant, and kept on brew
ing! By 1999, w
e were up to five year–round bottled brands in
about a dozen states.W
e outgrew our distributing brew
ery in a couple years and in the summ
er of 2002; we m
oved our entire production brewery up the road to M
ilton, Delaw
are into a 100,000 square foot converted cannery. Around the sam
e time (just
to keep thing interesting), we built a distillery on the second floor of our R
ehoboth Beach brew
pub, so we could m
ake vodka, rum and gin.
Thanks to all our employees and every one of our custom
ers, Dogfish H
ead continues to grow today! W
e’re now up to nearly 20 styles of beer that are sold in m
ore than 25 states, and a half–dozen kinds of hand–crafted spirits... and w
e still have some ideas in the back of our collective heads.
The company produces 58 year long craft ales that are distributed in 25 states as w
ell as run three different restaurants.
Off-centered
FriendlyM
emorable
N
auticalQ
uality
A
merican
Quirky
Rustic
To Create a new
brand identity to make its branding live up to the high quality reputation of its beer w
hile still keeping its unique quirkiness to it.
“Off centered stuff for off centered people”
Beer B
ottle, Beer C
ans, Carrying C
ases, Shipping Boxes, G
lassware, B
ar/Restaurant D
isplays, Draft H
andles, ect..
Men and w
omen you enjoy high quality craft brew
s. Betw
een the ages of 26-50, middle incom
e, enjoy different things.
Pretty M
oderate. About $13.00 a six pack of bottles.
Rouge
New
Belgium
LaugunitasB
oontSierra N
evadaA
nchor Steam,
Coors
Budw
iserM
illerJam
esonA
bsoluteTanqueray
High-quailty C
raft Brew
Unique and friendly voice
QUiRKyan ind iv idual peculiarity
of character; mannerism or
foible
CRAFT-BREWED
By creating a brand and packaging that conveys Dogfish Head’s unique style, a better brand experience is created. Using both quirky illustrations and typography, a beer packaging system was created that better conveyed Dogfish Head’s personality.
Dogfish Head Craft Brewery is a microbrewery that prides itself on the quality of its beer and its quirky attitude with a slogan of “of f centered ales for of f centered people.” Currently their packaging doen’t ful ly embrace their personlaity and this project aims to fix that.
off centered ales
S E C T I O N / / 0 5
O B J E C T I V E
S O L U T I O N
DO
GFISH
HEA
D
C
OU
RTN
EY BO
YLE
SEP. 12TH, 2009
BR
EWER
Y PAC
KAG
E DESIG
N 3 | TH
OM
AS M
CN
ULTY
W
ED. 12P
M
Dogfish H
ead Brew
ery- Brand R
edesign and Packaging A
pplications
Sam C
alagione | Dogfish H
ead Founder & P
residentSam
Calagione is the founder and P
resident of Dogfish H
ead. Sam got the brew
ing bug back in the early 1990s while w
orking at a bar in NYC
that featured microbrew
ed beer. After a num
ber of homebrew
batches, Sam put his English
degree to the test while w
riting the brewpub business plan. Sam
is the brainchild behind all the wacky things that happen at D
ogfish Head. H
e’s often on the road promoting D
ogfish Head through beer, song, dance and w
ords!
1995
Off centered stuff for off centered people
The story of Dogfish H
ead began in June of 1995 when w
e opened Dogfish H
ead Brew
ings & Eats, the first state’s first brew
pub opened in the resort beach comm
unity of Rehoboth B
each, Delaw
are. The plan was to bring original
beer, original food, and original music to the area. The pub’s nam
e comes from
a peninsula in Maine w
here Calagione spent sum
mers as a boy.
Not only w
as Dogfish H
ead Delaw
are’s first brewpub, it w
as the smallest com
mercial brew
ery in Am
erica. Our very first batch, Shelter P
ale Ale, w
as brewed on a system
which essentially w
as three little kegs with propane burners
underneath. Brew
ing 12–gallon batches of beer for a whole restaurant proved to be m
ore than a full time job. W
hen the doors to the pub first opened, we brew
ed three times a day, five days a w
eek! The one benefit to brewing on
such a small system
was the ability to try out a m
yriad of different recipes. We quickly got bored brew
ing the same things over and over – that’s w
hen we started adding all sorts of w
eird ingredients and getting kind of crazy with
the beers!
The beer wasn’t the brew
pub’s only draw. The pub’s m
enu centered on a wood-burning grill. W
e soon became know
n as the place to enjoy fresh grilled seafood, burgers, pizzas and sandwiches. The w
ood–burning grill imparts a
unique flavor to everything on the menu, w
hether it’s a hearty sandwich, a delicate piece of fish or our signature pizza dough.
With the popularity of the pub grow
ing, it was quickly apparent that the 12–gallon brew
ery would not keep up w
ith demand. W
e built a new brew
ery and underwent a thirty-fold expansion of the brew
house!
The reputation of Dogfish H
ead ales quickly grew beyond D
elaware’s borders. C
alls from P
hiladelphia, Washington D
.C. and beyond poured in, as thirsty restaurant patrons dem
anded their favorite beach beer at home. W
e began bottling our Shelter P
ale Ale in 1996 and just 1 year later w
e expanded again – this time w
e separated the packaging operation from the restaurant, and kept on brew
ing! By 1999, w
e were up to five year–round bottled brands in
about a dozen states.W
e outgrew our distributing brew
ery in a couple years and in the summ
er of 2002; we m
oved our entire production brewery up the road to M
ilton, Delaw
are into a 100,000 square foot converted cannery. Around the sam
e time (just
to keep thing interesting), we built a distillery on the second floor of our R
ehoboth Beach brew
pub, so we could m
ake vodka, rum and gin.
Thanks to all our employees and every one of our custom
ers, Dogfish H
ead continues to grow today! W
e’re now up to nearly 20 styles of beer that are sold in m
ore than 25 states, and a half–dozen kinds of hand–crafted spirits... and w
e still have some ideas in the back of our collective heads.
The company produces 58 year long craft ales that are distributed in 25 states as w
ell as run three different restaurants.
Off-centered
FriendlyM
emorable
N
auticalQ
uality
A
merican
Quirky
Rustic
To Create a new
brand identity to make its branding live up to the high quality reputation of its beer w
hile still keeping its unique quirkiness to it.
“Off centered stuff for off centered people”
Beer B
ottle, Beer C
ans, Carrying C
ases, Shipping Boxes, G
lassware, B
ar/Restaurant D
isplays, Draft H
andles, ect..
Men and w
omen you enjoy high quality craft brew
s. Betw
een the ages of 26-50, middle incom
e, enjoy different things.
Pretty M
oderate. About $13.00 a six pack of bottles.
Rouge
New
Belgium
LaugunitasB
oontSierra N
evadaA
nchor Steam,
Coors
Budw
iserM
illerJam
esonA
bsoluteTanqueray
High-quailty C
raft Brew
Unique and friendly voice
QUiRKyoff centeredales foroff centeredpeople
UNIQUE C O U R S E
I N S T R U C T O R
T Y P E F A C E S
D E L I V E R A B L E S
K E Y W O R D S
T I M E F R A M E
Packaging 3
Tom McNulty
Cablegram, LL Rubber Grotesque
Beer Bottles, Can, Carrying Case
Quirky, Hand-craf ted, Of f Centered
7 Weeks
P R O J E C TBeer Packaging
S E C T I O N / / 0 5
DO
GFISH
HEA
D
C
OU
RTN
EY BO
YLE
SEP. 12TH, 2009
BR
EWER
Y PAC
KAG
E DESIG
N 3 | TH
OM
AS M
CN
ULTY
W
ED. 12P
M
Dogfish H
ead Brew
ery- Brand R
edesign and Packaging A
pplications
Sam C
alagione | Dogfish H
ead Founder & P
residentSam
Calagione is the founder and P
resident of Dogfish H
ead. Sam got the brew
ing bug back in the early 1990s while w
orking at a bar in NYC
that featured microbrew
ed beer. After a num
ber of homebrew
batches, Sam put his English
degree to the test while w
riting the brewpub business plan. Sam
is the brainchild behind all the wacky things that happen at D
ogfish Head. H
e’s often on the road promoting D
ogfish Head through beer, song, dance and w
ords!
1995
Off centered stuff for off centered people
The story of Dogfish H
ead began in June of 1995 when w
e opened Dogfish H
ead Brew
ings & Eats, the first state’s first brew
pub opened in the resort beach comm
unity of Rehoboth B
each, Delaw
are. The plan was to bring original
beer, original food, and original music to the area. The pub’s nam
e comes from
a peninsula in Maine w
here Calagione spent sum
mers as a boy.
Not only w
as Dogfish H
ead Delaw
are’s first brewpub, it w
as the smallest com
mercial brew
ery in Am
erica. Our very first batch, Shelter P
ale Ale, w
as brewed on a system
which essentially w
as three little kegs with propane burners
underneath. Brew
ing 12–gallon batches of beer for a whole restaurant proved to be m
ore than a full time job. W
hen the doors to the pub first opened, we brew
ed three times a day, five days a w
eek! The one benefit to brewing on
such a small system
was the ability to try out a m
yriad of different recipes. We quickly got bored brew
ing the same things over and over – that’s w
hen we started adding all sorts of w
eird ingredients and getting kind of crazy with
the beers!
The beer wasn’t the brew
pub’s only draw. The pub’s m
enu centered on a wood-burning grill. W
e soon became know
n as the place to enjoy fresh grilled seafood, burgers, pizzas and sandwiches. The w
ood–burning grill imparts a
unique flavor to everything on the menu, w
hether it’s a hearty sandwich, a delicate piece of fish or our signature pizza dough.
With the popularity of the pub grow
ing, it was quickly apparent that the 12–gallon brew
ery would not keep up w
ith demand. W
e built a new brew
ery and underwent a thirty-fold expansion of the brew
house!
The reputation of Dogfish H
ead ales quickly grew beyond D
elaware’s borders. C
alls from P
hiladelphia, Washington D
.C. and beyond poured in, as thirsty restaurant patrons dem
anded their favorite beach beer at home. W
e began bottling our Shelter P
ale Ale in 1996 and just 1 year later w
e expanded again – this time w
e separated the packaging operation from the restaurant, and kept on brew
ing! By 1999, w
e were up to five year–round bottled brands in
about a dozen states.W
e outgrew our distributing brew
ery in a couple years and in the summ
er of 2002; we m
oved our entire production brewery up the road to M
ilton, Delaw
are into a 100,000 square foot converted cannery. Around the sam
e time (just
to keep thing interesting), we built a distillery on the second floor of our R
ehoboth Beach brew
pub, so we could m
ake vodka, rum and gin.
Thanks to all our employees and every one of our custom
ers, Dogfish H
ead continues to grow today! W
e’re now up to nearly 20 styles of beer that are sold in m
ore than 25 states, and a half–dozen kinds of hand–crafted spirits... and w
e still have some ideas in the back of our collective heads.
The company produces 58 year long craft ales that are distributed in 25 states as w
ell as run three different restaurants.
Off-centered
FriendlyM
emorable
N
auticalQ
uality
A
merican
Quirky
Rustic
To Create a new
brand identity to make its branding live up to the high quality reputation of its beer w
hile still keeping its unique quirkiness to it.
“Off centered stuff for off centered people”
Beer B
ottle, Beer C
ans, Carrying C
ases, Shipping Boxes, G
lassware, B
ar/Restaurant D
isplays, Draft H
andles, ect..
Men and w
omen you enjoy high quality craft brew
s. Betw
een the ages of 26-50, middle incom
e, enjoy different things.
Pretty M
oderate. About $13.00 a six pack of bottles.
Rouge
New
Belgium
LaugunitasB
oontSierra N
evadaA
nchor Steam,
Coors
Budw
iserM
illerJam
esonA
bsoluteTanqueray
High-quailty C
raft Brew
Unique and friendly voice
QUiRKyan ind iv idual peculiarity
of character; mannerism or
foible
CRAFT-BREWED
p g / / 0 8 2 portfolio//filter designer//courtney boyle
semester//fall 2009 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
p g / / 0 8 3
course//packaging 3 instructor//tom mcnulty
//initial sketches
p g / / 0 8 4 portfolio//filter designer//courtney boyle
semester//fall 2009 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
i
DOGFISHHEAD
9% Alc. by Vol.
12 fl. oz.
IPA90
min.
DOGFISHHEAD
9% Alc. by Vol.12 fl. oz.
90 MINUET
IPA
HHHHHHHHH
UETUU TEE
AAAAAAAAAAAAAAAAA
DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
9% Alc. by Vol.12 fl. oz.
90 min.IPAWhat you have hereAn Imperial India Pale Ale featuring a single, constnat 90-minuet hop additon. It’s balnaced by a ridiculous amount of english two0row Barlet. Then we dry-hop it in every tank.
min.min.min.min.minmin.min.min.min.minminmin.min.min.minmin.in.min.min.minmin.minmin.min.minmin.min.in.min.minmin.min.minmin.minmin.min.min.in.minmin.min.min.minminmin.min.min.min.nmin.min.min.min.mimin.min.min.min.minmin.min.min.min.minmin
90 m
in.IP
90 m
in.IPA
DOGFISH HEAD90 min.IPA
90 min.IPA
What you have hereAn Imperial India Pale Ale featuring a single, constnat 90-minuet hop additon. It’s balnaced by a ridiculous amount of english two0row Barlet. Then we dry-hop it in every tank.
9% Alc. by Vol.
12 fl. oz.
90 min.IPA90 min.IPA
9% Alc. by Vol.12 fl. oz.
9% Alc. by Vol.12 fl. oz.
DOGFISHHEAD
9% Alc. by Vol.12 fl. oz.
90 min. IPAWhat you have hereAn Imperial I ndia Pale Ale featuring asingle, constnat 90-minuet hop additon.It’s balnaced by a ridiculous amount of english two0row Barlet. Then we dry-hop it in every tank.
//early label drafts
p g / / 0 8 5
course//packaging 3 instructor//tom mcnulty
p g / / 0 8 6 portfolio//filter designer//courtney boyle
semester//fall 2009 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
p g / / 0 8 7
course//packaging 3 instructor//tom mcnulty
p g / / 0 8 8 portfolio//filter designer//courtney boyle
semester//fall 2009 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
p g / / 0 8 9
course//packaging 3 instructor//tom mcnulty
SOLITUDE
Bon Iver is the name of American indie folk singer-songwriter Justin Vernon’s current band and most notable music project to date. The band now also consists of Mike
Noyce and Sean Carey.
After the breakup of a band, relationship, and bout with sickness (mononucleosis of the liver), Vernon left Raleigh and moved back to Wisconsin spending three months in
his father’s cabin in the woods of northern Wisconsin. According to Vernon, it was during this time that the “Bon Iver” moniker first entered his mind; while bedridden with
mononucleosis, he began watching the television series Northern Exposure on DVD. One episode depicts a group of citizens in Alaska, where the show is set, emerging
from their homes into the first snowfall of the winter and wishing one another a “bon iver” (French for “good winter”). This was initially transcribed by Vernon as “bon iver”;
however, when he learned of its proper French spelling, he elected not to use it, deciding “iver” reminded him too much of “liver”, the source of his illness at the time.
This album is a quiet m
arvel — just the sound of a sad guitar boy locking him
self up in a cabin deep in the woods, singing, “C
an’t you find a clue/
When your eyes are painted Sinatra blue?” Justin Vernon w
rote the songs for his debut album during a three-m
onth retreat in rural Wisconsin,
recovering from w
hat sounds like one mother grizzly of a broken rom
ance. You can hear the isolation in the way he sings cracked ballads like
“Flume,” “R
e: Stacks” and “The Wolves (A
ct I and II)” — he’s been stuck on the “foreign roads” of heartbreak so long, he can’t even rem
ember how
he got there.
The music evokes the acoustic side of N
ick Cave or N
eil Young, with his voice ranging from
a creepy falsetto (sometim
es double-tracked for
hallucinatory effect) to a moan. Yet For E
mm
a, Forever Ago never turns into a pity party, because Vernon has a light touch, w
ith zero interest in
narrative or confessional lyrics. He doesn’t tell you anything about w
ho Emm
a is or what exactly she did to him
forever ago — but she m
ust be proud
she could put him through enough agony to inspire such great songs.
Rob Sheffield
Rolling Stone
That secret that you knew But don't know how to tellIt fucks with your honorAnd it teases your headI ’m Up inthe woodsI ’m Downon The t ime
SOLITUDE
the quality
or state of be ing
alone or remote
from society
PEACEFUL
NATURE
{·Bon Iver·}
This album is a quiet m
arvel — just the sound of a sad guitar boy locking him
self up in a cabin deep in the woods, singing, “C
an’t you find a clue/
When your eyes are painted Sinatra blue?” Justin Vernon w
rote the songs for his debut album during a three-m
onth retreat in rural Wisconsin,
recovering from w
hat sounds like one mother grizzly of a broken rom
ance. You can hear the isolation in the way he sings cracked ballads like
“Flume,” “R
e: Stacks” and “The Wolves (A
ct I and II)” — he’s been stuck on the “foreign roads” of heartbreak so long, he can’t even rem
ember how
he got there.
The music evokes the acoustic side of N
ick Cave or N
eil Young, with his voice ranging from
a creepy falsetto (sometim
es double-tracked for
hallucinatory effect) to a moan. Yet For E
mm
a, Forever Ago never turns into a pity party, because Vernon has a light touch, w
ith zero interest in
narrative or confessional lyrics. He doesn’t tell you anything about w
ho Emm
a is or what exactly she did to him
forever ago — but she m
ust be proud
she could put him through enough agony to inspire such great songs.
Rob Sheffield
Rolling Stone
Due to the heavy influence nature had on the writing of this album, the tour book uses a lot imagery from the woods. The imagery is then heavily layered to convey the layering that occurs in the songs. Overall, the book is intended to create a serene feeling that is synonymous with the feeling one gets when listing to the album.
Bon Iver is the stage name for Justin Vernon. He wrote the album For Emma Forever Ago while being isolated in the woods during winter. The album became a big hit for hits soft beautiful sounds . This project was to create a tour book for Bon Iver that fans could buy at shows as a souvenir.
for emma
S E C T I O N / / 0 6
O B J E C T I V E
S O L U T I O N
SOLITUDE
Bon Iver is the name of American indie folk singer-songwriter Justin Vernon’s current band and most notable music project to date. The band now also consists of Mike
Noyce and Sean Carey.
After the breakup of a band, relationship, and bout with sickness (mononucleosis of the liver), Vernon left Raleigh and moved back to Wisconsin spending three months in
his father’s cabin in the woods of northern Wisconsin. According to Vernon, it was during this time that the “Bon Iver” moniker first entered his mind; while bedridden with
mononucleosis, he began watching the television series Northern Exposure on DVD. One episode depicts a group of citizens in Alaska, where the show is set, emerging
from their homes into the first snowfall of the winter and wishing one another a “bon iver” (French for “good winter”). This was initially transcribed by Vernon as “bon iver”;
however, when he learned of its proper French spelling, he elected not to use it, deciding “iver” reminded him too much of “liver”, the source of his illness at the time.
This album is a quiet m
arvel — just the sound of a sad guitar boy locking him
self up in a cabin deep in the woods, singing, “C
an’t you find a clue/
When your eyes are painted Sinatra blue?” Justin Vernon w
rote the songs for his debut album during a three-m
onth retreat in rural Wisconsin,
recovering from w
hat sounds like one mother grizzly of a broken rom
ance. You can hear the isolation in the way he sings cracked ballads like
“Flume,” “R
e: Stacks” and “The Wolves (A
ct I and II)” — he’s been stuck on the “foreign roads” of heartbreak so long, he can’t even rem
ember how
he got there.
The music evokes the acoustic side of N
ick Cave or N
eil Young, with his voice ranging from
a creepy falsetto (sometim
es double-tracked for
hallucinatory effect) to a moan. Yet For E
mm
a, Forever Ago never turns into a pity party, because Vernon has a light touch, w
ith zero interest in
narrative or confessional lyrics. He doesn’t tell you anything about w
ho Emm
a is or what exactly she did to him
forever ago — but she m
ust be proud
she could put him through enough agony to inspire such great songs.
Rob Sheffield
Rolling Stone
That secret that you knew But don't know how to tellIt fucks with your honorAnd it teases your headI ’m Up inthe woodsI ’m Downon The t ime
C O U R S E
I N S T R U C T O R
T Y P E F A C E S
D E L I V E R A B L E S
K E Y W O R D S
T I M E F R A M E
Print 2
Troy Alders
Memphis, Univers
Book
Serene, Nature, Beauty
5 Weeks
P R O J E C TTour Book
S E C T I O N / / 0 6
SOLITUDE
the quality
or state of be ing
alone or remote
from society
PEACEFUL
NATURE
{·Bon Iver·}
This album is a quiet m
arvel — just the sound of a sad guitar boy locking him
self up in a cabin deep in the woods, singing, “C
an’t you find a clue/
When your eyes are painted Sinatra blue?” Justin Vernon w
rote the songs for his debut album during a three-m
onth retreat in rural Wisconsin,
recovering from w
hat sounds like one mother grizzly of a broken rom
ance. You can hear the isolation in the way he sings cracked ballads like
“Flume,” “R
e: Stacks” and “The Wolves (A
ct I and II)” — he’s been stuck on the “foreign roads” of heartbreak so long, he can’t even rem
ember how
he got there.
The music evokes the acoustic side of N
ick Cave or N
eil Young, with his voice ranging from
a creepy falsetto (sometim
es double-tracked for
hallucinatory effect) to a moan. Yet For E
mm
a, Forever Ago never turns into a pity party, because Vernon has a light touch, w
ith zero interest in
narrative or confessional lyrics. He doesn’t tell you anything about w
ho Emm
a is or what exactly she did to him
forever ago — but she m
ust be proud
she could put him through enough agony to inspire such great songs.
Rob Sheffield
Rolling Stone
p g / / 0 9 4 portfolio//filter designer//courtney boyle
semester//spring 20080 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
p g / / 0 9 5
course//print 1 instructor//troy alders
//song lyrics
bon iverT H E W O LV E S ( A C T I & II )
LY R I C S
Someday my pain, someday my painWill mark youHarness your blame, harness your blameAnd walk through
With the wild wolves around youIn the morning, I’ll call youSend it farther on
Solace my game, solace my gameIt stars youSwing wide your crane, swing wide your craneAnd run me through
And the story’s all over youIn the morning i’ll call youCan’t you find a clue when your eyes are all painted Sinatra blue
What might have been lost -Don’t bother me
p g / / 0 9 6 portfolio//filter designer//courtney boyle
semester//spring 20080 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
//album cover inspiration
p g / / 0 9 7
course//print 1 instructor//troy alders
p g / / 1 0 0 portfolio//filter designer//courtney boyle
semester//spring 20080 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
p g / / 1 0 1
course//print 1 instructor//troy alders
p g / / 1 0 2 portfolio//filter designer//courtney boyle
course//print 1 instructor//troy alders
Treasure Island Music Festival C
reative Brief
Courtney B
oyle
Prim
ary Audience
My prim
ary audience would be people in their early 20’s to the late 30’s that are local to the bay area and have an appreciation for indie m
usic and live performances. The benefit of the m
usic festival for them is they get to see m
any great bands back to back for tw
o days in a row. N
ot only do they get a bunch of good music, but they get to have a great experience surrounding the m
usic.
Secondary Audience
My secondary audience w
ould include; high school aged and over 40 music enthusiast. This audience is split into tw
o when it com
es to the benefit. The high-school kids are more about the experience of the festival and the fun they could
have there, where as the over 40 crow
d is more about the m
usic. They are more likely to buy VIP
tickets as well.
Current P
erceptionC
urrently the Treasure Island Music festival is still a new
festival, having only been around for two years, therefore it is not w
ell known to people outside of the bay area. For the people that do know
about it think that it is an affordable, sm
aller festival, mostly filled w
ith locals, though they still draw big nam
es to play.
Desired P
erceptionI w
ould like to keep the current perception, yet I would like to em
phasize more how
much fun the experience can be beyond the m
usic. I think that right now they only em
phasize the good music, but really the joy of the festival is the m
usic plus the experience.
Prim
ary Objective
The primary objective for this project w
ould be to get people to want to com
e to the festival, and be impressed w
hen they do arrive.
Secondary Objective
To build a reputation as a good music festival that people w
ould want to go to year after year.
Principal M
essageThe Treasure Island M
usic Festival is a fun, affordable music festival held right here in the San Francisco B
ay.
Support Points
•Lastyeartherew
as28bandsthatplayedintwodays.
•Treasureislandhasagreatview
ofSanFrancisco•
Thefestivalwillbuseveryonefrom
thecityoverforfree,makingaccesseasy
•Cheaperthanoutsidelandsfestival,theotherSFm
usicfestival.•
Stagesareclosetogetherwithnotw
obandsplayingatonce,makingitpossibletow
atcheverybandperforming.
ToneThe tone for m
y festival is fun and upbeat. Takeaw
ayI w
ant the viewer to takeaw
ay the feeling that this music festival is hip and fun to go to.
Challenges
•Som
echallengescouldbe:•
ConvincingpeopleoutsideoftheB
ayAreatow
anttocome
•Makingvisualsthatseem
funyetsophisticatedenoughformyprim
aryaudience.•
Expressingeverybandinawaythatistruetothem
yetcohesivewiththelookofthefestival.
Location and Dates
The location would be Treasure Island, because it has a great view
of the city and is equipped to have the festival. The dates are August 22nd and 23rd because it is an outdoor festival and so should be held w
hen its still warm
out. Plus, it
doesn’t compete w
ith other music festivals, so bands and audience m
embers can com
e without sacrificing another festival.
The island sits in the “middle” of the San Francisco – Oakland Bay Bridge. Built by the federal government, Treasure Island was planned for and used as an airport for Pan American Airline’s Pacific Rim service of flying boats, of which the China Clipper is an example. After the World’s Fair 1939–40 exhibition, the island was scheduled to be used as an airport when the Navy offered to exchange Mills Field on the San Francisco Peninsula near the city of Millbrae for the island. The City and County of San Francisco accepted the swap, and the airport was built at Mills Field.
During World War II, Treasure Island became part of the Treasure Island Naval Base, and served largely as an electronics and radio communications training school, and as the major Navy departure point for sailors in the Pacific.
In 1996, Treasure Island and the Presidio Army Base were decommissioned and opened to public control, under stipulations. Treasure Island is now part of District 6 of the City and County of San Francisco, though it is still owned by the Navy. Building One is a Streamline Modern-styled remnant of the World’s Fair and is one of the few buildings remaining from the exposition. Originally intended as the terminal for the airport, it housed the Treasure Island Museum from 1976 to 1997. Today it serves largely as offices for The Villages, a private apartment rental agency. The former housing for officers and their families is rented out to the general public, pending redevelopment and reconstruction of buildings on the island, slated for 2012-2014.
MUSIC
hey holittlefishiesdon’t cry
Treasure Island Music Festival C
reative Brief
Courtney B
oyle
Prim
ary Audience
My prim
ary audience would be people in their early 20’s to the late 30’s that are local to the bay area and have an appreciation for indie m
usic and live performances. The benefit of the m
usic festival for them is they get to see m
any great bands back to back for tw
o days in a row. N
ot only do they get a bunch of good music, but they get to have a great experience surrounding the m
usic.
Secondary Audience
My secondary audience w
ould include; high school aged and over 40 music enthusiast. This audience is split into tw
o when it com
es to the benefit. The high-school kids are more about the experience of the festival and the fun they could
have there, where as the over 40 crow
d is more about the m
usic. They are more likely to buy VIP
tickets as well.
Current P
erceptionC
urrently the Treasure Island Music festival is still a new
festival, having only been around for two years, therefore it is not w
ell known to people outside of the bay area. For the people that do know
about it think that it is an affordable, sm
aller festival, mostly filled w
ith locals, though they still draw big nam
es to play.
Desired P
erceptionI w
ould like to keep the current perception, yet I would like to em
phasize more how
much fun the experience can be beyond the m
usic. I think that right now they only em
phasize the good music, but really the joy of the festival is the m
usic plus the experience.
Prim
ary Objective
The primary objective for this project w
ould be to get people to want to com
e to the festival, and be impressed w
hen they do arrive.
Secondary Objective
To build a reputation as a good music festival that people w
ould want to go to year after year.
Principal M
essageThe Treasure Island M
usic Festival is a fun, affordable music festival held right here in the San Francisco B
ay.
Support Points
•Lastyeartherew
as28bandsthatplayedintwodays.
•Treasureislandhasagreatview
ofSanFrancisco•
Thefestivalwillbuseveryonefrom
thecityoverforfree,makingaccesseasy
•Cheaperthanoutsidelandsfestival,theotherSFm
usicfestival.•
Stagesareclosetogetherwithnotw
obandsplayingatonce,makingitpossibletow
atcheverybandperforming.
ToneThe tone for m
y festival is fun and upbeat. Takeaw
ayI w
ant the viewer to takeaw
ay the feeling that this music festival is hip and fun to go to.
Challenges
•Som
echallengescouldbe:•
ConvincingpeopleoutsideoftheB
ayAreatow
anttocome
•Makingvisualsthatseem
funyetsophisticatedenoughformyprim
aryaudience.•
Expressingeverybandinawaythatistruetothem
yetcohesivewiththelookofthefestival.
Location and Dates
The location would be Treasure Island, because it has a great view
of the city and is equipped to have the festival. The dates are August 22nd and 23rd because it is an outdoor festival and so should be held w
hen its still warm
out. Plus, it
doesn’t compete w
ith other music festivals, so bands and audience m
embers can com
e without sacrificing another festival.
an obscure form of rock which you only
learn about from someone slightly
more h ip than yourself.
PIRATE
Shanty Music Festival derives its name from sea shanties; songs that sailors would sing out at sea. The fact that the music festival is held on Treasure Island, a pirate themed deemed appropriate. The indie rock music allows for a more hand done funky approach. When these elements combine one is left with the full shanty experience.
An Indie music festival held on Treasure Island requires many kinds of materials. A strong branding sense that conveys both the kind of music that is preformed as well as the nature of the location is essential.
shake your booty
S E C T I O N / / 0 7
O B J E C T I V E
S O L U T I O N
Treasure Island Music Festival C
reative Brief
Courtney B
oyle
Prim
ary Audience
My prim
ary audience would be people in their early 20’s to the late 30’s that are local to the bay area and have an appreciation for indie m
usic and live performances. The benefit of the m
usic festival for them is they get to see m
any great bands back to back for tw
o days in a row. N
ot only do they get a bunch of good music, but they get to have a great experience surrounding the m
usic.
Secondary Audience
My secondary audience w
ould include; high school aged and over 40 music enthusiast. This audience is split into tw
o when it com
es to the benefit. The high-school kids are more about the experience of the festival and the fun they could
have there, where as the over 40 crow
d is more about the m
usic. They are more likely to buy VIP
tickets as well.
Current P
erceptionC
urrently the Treasure Island Music festival is still a new
festival, having only been around for two years, therefore it is not w
ell known to people outside of the bay area. For the people that do know
about it think that it is an affordable, sm
aller festival, mostly filled w
ith locals, though they still draw big nam
es to play.
Desired P
erceptionI w
ould like to keep the current perception, yet I would like to em
phasize more how
much fun the experience can be beyond the m
usic. I think that right now they only em
phasize the good music, but really the joy of the festival is the m
usic plus the experience.
Prim
ary Objective
The primary objective for this project w
ould be to get people to want to com
e to the festival, and be impressed w
hen they do arrive.
Secondary Objective
To build a reputation as a good music festival that people w
ould want to go to year after year.
Principal M
essageThe Treasure Island M
usic Festival is a fun, affordable music festival held right here in the San Francisco B
ay.
Support Points
•Lastyeartherew
as28bandsthatplayedintwodays.
•Treasureislandhasagreatview
ofSanFrancisco•
Thefestivalwillbuseveryonefrom
thecityoverforfree,makingaccesseasy
•Cheaperthanoutsidelandsfestival,theotherSFm
usicfestival.•
Stagesareclosetogetherwithnotw
obandsplayingatonce,makingitpossibletow
atcheverybandperforming.
ToneThe tone for m
y festival is fun and upbeat. Takeaw
ayI w
ant the viewer to takeaw
ay the feeling that this music festival is hip and fun to go to.
Challenges
•Som
echallengescouldbe:•
ConvincingpeopleoutsideoftheB
ayAreatow
anttocome
•Makingvisualsthatseem
funyetsophisticatedenoughformyprim
aryaudience.•
Expressingeverybandinawaythatistruetothem
yetcohesivewiththelookofthefestival.
Location and Dates
The location would be Treasure Island, because it has a great view
of the city and is equipped to have the festival. The dates are August 22nd and 23rd because it is an outdoor festival and so should be held w
hen its still warm
out. Plus, it
doesn’t compete w
ith other music festivals, so bands and audience m
embers can com
e without sacrificing another festival.
The island sits in the “middle” of the San Francisco – Oakland Bay Bridge. Built by the federal government, Treasure Island was planned for and used as an airport for Pan American Airline’s Pacific Rim service of flying boats, of which the China Clipper is an example. After the World’s Fair 1939–40 exhibition, the island was scheduled to be used as an airport when the Navy offered to exchange Mills Field on the San Francisco Peninsula near the city of Millbrae for the island. The City and County of San Francisco accepted the swap, and the airport was built at Mills Field.
During World War II, Treasure Island became part of the Treasure Island Naval Base, and served largely as an electronics and radio communications training school, and as the major Navy departure point for sailors in the Pacific.
In 1996, Treasure Island and the Presidio Army Base were decommissioned and opened to public control, under stipulations. Treasure Island is now part of District 6 of the City and County of San Francisco, though it is still owned by the Navy. Building One is a Streamline Modern-styled remnant of the World’s Fair and is one of the few buildings remaining from the exposition. Originally intended as the terminal for the airport, it housed the Treasure Island Museum from 1976 to 1997. Today it serves largely as offices for The Villages, a private apartment rental agency. The former housing for officers and their families is rented out to the general public, pending redevelopment and reconstruction of buildings on the island, slated for 2012-2014.
MUSIC
hey holittlefishiesdon’t cry
C O U R S E
I N S T R U C T O R
T Y P E F A C E S
D E L I V E R A B L E S
K E Y W O R D S
T I M E F R A M E
Graphic Design 3
Nicole Flores
Manifest Dest iny, Univers
Logo, Posters, Book, Appl icat ions
Indie, Pirate, Music
15 Weeks
P R O J E C TMusic Fest ival Branding and Appl icat ions
S E C T I O N / / 0 7
Treasure Island Music Festival C
reative Brief
Courtney B
oyle
Prim
ary Audience
My prim
ary audience would be people in their early 20’s to the late 30’s that are local to the bay area and have an appreciation for indie m
usic and live performances. The benefit of the m
usic festival for them is they get to see m
any great bands back to back for tw
o days in a row. N
ot only do they get a bunch of good music, but they get to have a great experience surrounding the m
usic.
Secondary Audience
My secondary audience w
ould include; high school aged and over 40 music enthusiast. This audience is split into tw
o when it com
es to the benefit. The high-school kids are more about the experience of the festival and the fun they could
have there, where as the over 40 crow
d is more about the m
usic. They are more likely to buy VIP
tickets as well.
Current P
erceptionC
urrently the Treasure Island Music festival is still a new
festival, having only been around for two years, therefore it is not w
ell known to people outside of the bay area. For the people that do know
about it think that it is an affordable, sm
aller festival, mostly filled w
ith locals, though they still draw big nam
es to play.
Desired P
erceptionI w
ould like to keep the current perception, yet I would like to em
phasize more how
much fun the experience can be beyond the m
usic. I think that right now they only em
phasize the good music, but really the joy of the festival is the m
usic plus the experience.
Prim
ary Objective
The primary objective for this project w
ould be to get people to want to com
e to the festival, and be impressed w
hen they do arrive.
Secondary Objective
To build a reputation as a good music festival that people w
ould want to go to year after year.
Principal M
essageThe Treasure Island M
usic Festival is a fun, affordable music festival held right here in the San Francisco B
ay.
Support Points
•Lastyeartherew
as28bandsthatplayedintwodays.
•Treasureislandhasagreatview
ofSanFrancisco•
Thefestivalwillbuseveryonefrom
thecityoverforfree,makingaccesseasy
•Cheaperthanoutsidelandsfestival,theotherSFm
usicfestival.•
Stagesareclosetogetherwithnotw
obandsplayingatonce,makingitpossibletow
atcheverybandperforming.
ToneThe tone for m
y festival is fun and upbeat. Takeaw
ayI w
ant the viewer to takeaw
ay the feeling that this music festival is hip and fun to go to.
Challenges
•Som
echallengescouldbe:•
ConvincingpeopleoutsideoftheB
ayAreatow
anttocome
•Makingvisualsthatseem
funyetsophisticatedenoughformyprim
aryaudience.•
Expressingeverybandinawaythatistruetothem
yetcohesivewiththelookofthefestival.
Location and Dates
The location would be Treasure Island, because it has a great view
of the city and is equipped to have the festival. The dates are August 22nd and 23rd because it is an outdoor festival and so should be held w
hen its still warm
out. Plus, it
doesn’t compete w
ith other music festivals, so bands and audience m
embers can com
e without sacrificing another festival.
an obscure form of rock which you only
learn about from someone slightly
more h ip than yourself.
PIRATE
//logo, icon and type sketches
p g / / 1 1 0 portfolio//filter designer//courtney boyle
semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
//character sketches
p g / / 1 1 1
course//graphic design 3 instructor//nicole flores
p g / / 1 1 2 portfolio//filter designer//courtney boyle
semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
p g / / 1 1 3
course//graphic design 3 instructor//nicole flores
p g / / 1 1 4 portfolio//filter designer//courtney boyle
semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
p g / / 1 1 5
course//graphic design 3 instructor//nicole flores
p g / / 1 1 6
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
portfolio//filter designer//courtney boyle
semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
p g / / 1 1 7
course//graphic design 3 instructor//nicole flores
p g / / 1 1 8 portfolio//filter designer//courtney boyle
semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
p g / / 1 1 9
course//graphic design 3 instructor//nicole flores
p g / / 1 2 0 portfolio//filter designer//courtney boyle
semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
p g / / 1 2 1
course//graphic design 3 instructor//nicole flores
home artists schedule tickets gallery press sponsors
With a variety of music we have something for everyone. Rap, folk, dance, indie, instrumental, experimental, everyone can be a pirate at the Shanty Music Festival. This will be the third year the island has held the Shanty
Music Festival, celebrating independently produced music as well as independently produced art, writing, crafts, and more. Come celebrate two days of great music and great fun. We have music, food, beer, clothing, crafts, education, and a Ferris wheel! What else could you want for a festival of fun? Sing along are strongly encouraged.
home artists scheduel tickets gallery press sponsors
p g / / 1 2 2 portfolio//filter designer//courtney boyle
semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
p g / / 1 2 3
course//graphic design 3 instructor//nicole flores
p g / / 1 2 4 portfolio//filter designer//courtney boyle
course//graphic design 3 instructor//nicole flores
GENERIC IS NOT THE NEW BLACK
BRANDED HOUSE
Client
Project
Store Concep t
Key Adjectives
Design Objectiv es
Theme
Target Audience
Price Range
rect Competi tors
rect competi tors
USP
Background
Target
To create the packaging and br anding for a ne w retail store, Arrow, being opened by Target. This store is designed to appeal to the audience of both W illiams Sonoma and C rate & Barrel. Their packaging and identity should r eflect the upscale, y et fun personality of the st ore.
Arrow will be a moderniz ed company with a focus on clean fr esh design, simplicity , and a limi ted production feel. The store will h ave the offerings of W illiam Sonoma and Cr ate & Barr el.
Smart Fr esh Fun Unique Modern A ffordable Quality Stylish Timeless
To design packaging for Arr ow s branded house and house of b rand products. The products for br anded house should feel c onsistent. the y can stand alone, but a ny product added to the group should fit in. The house of b rands will help appeal t o niche mark ets and will be mor e individual in design. The design should also reflect the personality of the store, and appeal to audienc es of Cr ate & Barr el and Williams an d Sonoma. Ar rows packaging and b randing should not only look beautiful and creative, it should pr ovide useful information about the pr oduct and work in int eresting ways, while remaining c ohesive with the br and.
Modern, stylish, rich with personality thr ough touches of vintage and retro design t o create a limit ed edition feel.
Age range of 25-60 , including ne wlyweds, young professionals an dcreative minded people looking for both quality and styl e.
Mid-pri ced. Higher pric e range than Target, but comparable to Williams and Sonoma and Cr ate & Barr el. Williams and Sonoma, Cr ate and Barr el, CB2, EQ3, Pott ery Barn . Whole Foods, Urban Out fitters, Anthr opologie, West Elm.
A store specializing in unique and beautiful it ems for the home, with a modern feel and Target smart s.
Target is an American r etailing c ompany that was opened in 1962 . Target is the sec ond largest disc ount retailer in the Uni ted States, behind Walmart .
Crate & Barr el is a s tore chain of American r etail st ores opened in 1962, based in Northbr ook, Illinois, specializing in house wares, furnitu re, and home accessories .
Williams-Sonoma is a high-end American c onsumer r etail company that sells kit chenwares, furnitur e and linens, as well as other hous ewares, along with a v ariety of specialty foods and gift it ems. F ounded in 1956.
to make personal or ind iv idual; specif ically :
to mark as the property of a
particular person
HOUSE OF BRANDS
THIS IS YOUR LIFE
LIGH
GLO
W HANG
BRIGHT COLORFU
WAR
MINVITING
LA LIGH
ILLUM
IN
CLEA
N
SHINEBRIG
ILLUMINATE
HANG
SHINEINVITING HAN
SOFT
Arrow is a store that caters to the individual with both a house of brands and a branded house approach. From start-up kitchen kits to luxury soaps and linens one can find not only the product they are looking for but one that matches their personality. After all this is your kitchen, your bedroom, your home, your life.
What if Target were to open a store that competed with both Crate and Barrel and Williams and Sonoma? A name, a branding, a packaging strategy and an entire look and feel must be created using “Target smarts.”
this is your life
S E C T I O N / / 0 8
O B J E C T I V E
A Group Project with Sal Ballesteros, Kristen Haff, and Noah Love
S O L U T I O N
GENERIC IS NOT THE NEW BLACK
BRANDED HOUSE
Project
Store Concep t
Key Adjectives
Design Objectiv es
Theme
Target Audience
Price Range
Direct Competi tors
ndirect competi tors
USP
Background
Target
To create the packaging and br anding for a ne w retail store, Arrow, being opened by Target. This store is designed to appeal to the audience of both W illiams Sonoma and C rate & Barrel. Their packaging and identity should r eflect the upscale, y et fun personality of the st ore.
Arrow will be a moderniz ed company with a focus on clean fr esh design, simplicity , and a limi ted production feel. The store will h ave the offerings of W illiam Sonoma and Cr ate & Barr el.
Smart Fr esh Fun Unique Modern A ffordable Quality Stylish Timeless
To design packaging for Arr ow s branded house and house of b rand products. The products for br anded house should feel c onsistent. the y can stand alone, but a ny product added to the group should fit in. The house of b rands will help appeal t o niche mark ets and will be mor e individual in design. The design should also reflect the personality of the store, and appeal to audienc es of Cr ate & Barr el and Williams an d Sonoma. Ar rows packaging and b randing should not only look beautiful and creative, it should pr ovide useful information about the pr oduct and work in int eresting ways, while remaining c ohesive with the br and.
Modern, stylish, rich with personality thr ough touches of vintage and retro design t o create a limit ed edition feel.
Age range of 25-60 , including ne wlyweds, young professionals an dcreative minded people looking for both quality and styl e.
Mid-pri ced. Higher pric e range than Target, but comparable to Williams and Sonoma and Cr ate & Barr el. Williams and Sonoma, Cr ate and Barr el, CB2, EQ3, Pott ery Barn . Whole Foods, Urban Out fitters, Anthr opologie, West Elm.
A store specializing in unique and beautiful it ems for the home, with a modern feel and Target smart s.
Target is an American r etailing c ompany that was opened in 1962 . Target is the sec ond largest disc ount retailer in the Uni ted States, behind Walmart .
Crate & Barr el is a s tore chain of American r etail st ores opened in 1962, based in Northbr ook, Illinois, specializing in house wares, furnitu re, and home accessories .
Williams-Sonoma is a high-end American c onsumer r etail company that sells kit chenwares, furnitur e and linens, as well as other hous ewares, along with a v ariety of specialty foods and gift it ems. F ounded in 1956.
C O U R S E
I N S T R U C T O R
T Y P E F A C E S
D E L I V E R A B L E S
K E Y W O R D S
T I M E F R A M E
Packaging 4
Michael Osbourne
Various
Branding and Packaging
Choice, Smart , T imeless
15 Weeks
P R O J E C TArrow Store Branding and Packaging
S E C T I O N / / 0 8
to make personal or ind iv idual; specif ically :
to mark as the property of a
particular person
HOUSE OF BRANDS
THIS IS YOUR LIFE
LIGH
GLO
W HANG
BRIGHT COLORFU
WAR
MI NVITING
LA LIGH
ILLUM
IN
CLEA
N
SHINEBRIG
ILLUMINATE
HANG
SHINEINVITING HAN
SOFT
branded house
C O N T E N T S
P R I C E P O I N T
K E Y A T T R I B U T E S
C O N T E N T S
P R I C E P O I N T
K E Y A T T R I B U T E S
C O N T E N T S
P R I C E P O I N T
K E Y A T T R I B U T E S
C O N T E N T S
P R I C E P O I N T
K E Y A T T R I B U T E S
Cleaning Products
$10-$30
White, color branding, icon dr iven, c ircle cuts
Dry Cake Mixes
$5-$15
Cake structure, patterns, mult iple typefaces, mult iple cake layers
Pre-Measured Spices
5$-$20
Pre-measured ingredients, unique structures, product photography, type dr iven
Home Décor Products
$40-$250
Photo of product , typographic “buzz word” panel , color coated, photo abstract ion
A R R O W C L E A N
A R R O W C A K E S
P E R F E C T A M O U N T
A R R O W C L E A N
//branded house where everything is an Arrow brand
p g / / 1 3 0
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
house of brands
C O N T E N T S
P R I C E P O I N T
K E Y A T T R I B U T E S
C O N T E N T S
P R I C E P O I N T
K E Y A T T R I B U T E S
C O N T E N T S
P R I C E P O I N T
K E Y A T T R I B U T E S
C O N T E N T S
P R I C E P O I N T
K E Y A T T R I B U T E S
Luxury Linens, Soaps, Candles
$15-$100
Sof t whites, black blacks, condensed typographic information, s i lver accents
Start Up Kits For The Kitchen
$15-$40
Vacuumed sealed, color coated, angled hanging grommet
Chef Qual i ty Cookware
$75-$500
Reusable packaging for storage and/or cleaning, copper fo i l accents, typographic label
Mix and Match Ceramic Dinnerware
$20-$50
Color ful , i l lustrat ions, d ie cuts, s i lver accents
F E A T H E R
S T A R T U P
A R M O U R
N A C K S
//house of brands is where everything is under a sub brand that is either endorsed by Arrow or not
p g / / 1 3 1
course//packaging 4 instructor//michael osbourne
p g / / 1 3 2
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
p g / / 1 3 3
course//packaging 4 instructor//michael osbourne
p g / / 1 3 4
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
arrow clean
B R A N D E D H O U S E
C L E A N I N G P R O D U C T S
p g / / 1 3 5
course//packaging 4 instructor//michael osbourne
p g / / 1 3 6
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
p g / / 1 3 7
course//packaging 4 instructor//michael osbourne
//early draft of laundry detergents
p g / / 1 3 8
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
//refined draft of laundry detergents
p g / / 1 3 9
course//packaging 4 instructor//michael osbourne
p g / / 1 4 0
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
p g / / 1 4 1
course//packaging 4 instructor//michael osbourne
p g / / 1 4 2
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
feather
H O U S E O F B R A N D S
L U X U R Y L I N E N S , S O A P S A N D C A N D L E S
p g / / 1 4 3
course//packaging 4 instructor//michael osbourne
p g / / 1 4 4
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
p g / / 1 4 5
course//packaging 4 instructor//michael osbourne
//soap label studies
st re ss & te nsio n ha nd lo ti on
JU NIPE R MIST
fe at he rf
FE AT HE R
ST RE SS & T EN SI ON H AN D LO TI ON
juniper mi st
JU NI PE R & BA SI L TO C OM FO RT & EN VI GO RA TE T HE S OU L
fFE AT HER ST RE SS & T EN SI ON
HA ND L OT IO N
juniper mi st
JU NI PE R & BA SI L TO
CO MF OR T TH E SO UL
fFE AT HE R
ST RE SS & T EN SI ON
HA ND L OT IO N
juniper mist
JU NI PE R & BA SI L TO
CO MF OR T TH E SO UL
p g / / 1 4 6
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
//icon explorations
p g / 1 4 7
course//packaging 4 instructor//michael osbourne
p g / / 1 4 8 portfolio//filter designer//courtney boyle
course//packaging 4 instructor//michael osbourne
p g / / 1 5 0
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
p g / / 1 5 1
course//packaging 4 instructor//michael osbourne
p g / / 1 5 2
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
arrow cakes
B R A N D E D H O U S E
D R Y C A K E S M I X E S
p g / / 1 5 3
course//packaging 4 instructor//michael osbourne
p g / / 1 5 4
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
p g / / 1 5 5
course//packaging 4 instructor//michael osbourne
//original sketch from Noah Love
p g / / 1 5 6
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
//final version for print
p g / / 1 5 7
course//packaging 4 instructor//michael osbourne
p g / / 1 5 8
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
p g / / 1 5 9
course//packaging 4 instructor//michael osbourne
p g / / 1 6 0
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
start upV A C U U M E D S E A L E D K I T S
H O U S E O F B R A N D S
p g / / 1 6 1
course//packaging 4 instructor//michael osbourne
//logo sketches
p g / / 1 6 2
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
//label draft
p g / / 1 6 3
course//packaging 4 instructor//michael osbourne
p g / / 1 6 4
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
p g / / 1 6 5
course//packaging 4 instructor//michael osbourne
p g / / 1 6 6
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
perfect amount
B R A N D E D H O U S E
P R E M E A S U R E D S P I C E S
p g / / 1 6 7
course//packaging 4 instructor//michael osbourne
//structure sketch
p g / / 1 6 8
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
//label draft
p g / / 1 6 9
course//packaging 4 instructor//michael osbourne
p g / / 1 7 0
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
p g / / 1 7 1
course//packaging 4 instructor//michael osbourne
p g / / 1 7 2
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
nacksM I X A N D M A T C H C E R A M I C D I N N E R W A R E
H O U S E O F B R A N D S
p g / / 1 7 3
course//packaging 4 instructor//michael osbourne
//logo sketches
p g / / 1 7 4
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
//final packaging illustrations
p g / / 1 7 5
course//packaging 4 instructor//michael osbourne
p g / / 1 7 6
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
p g / / 1 7 7
course//packaging 4 instructor//michael osbourne
p g / / 1 7 8
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
arrow home décor
B R A N D E D H O U S E
H O M E D É C O R I T E M S
p g / / 1 7 9
course//packaging 4 instructor//michael osbourne
//initial box design
p g / / 1 8 0
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
//”buzz word” type panel
p g / / 1 8 1
course//packaging 4 instructor//michael osbourne
p g / / 1 8 2
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
p g / / 1 8 3
course//packaging 4 instructor//michael osbourne
p g / / 1 8 4
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
armourC H E F Q U A L I T Y C O O K W A R E
H O U S E O F B R A N D S
p g / / 1 8 5
course//packaging 4 instructor//michael osbourne
p g / / 1 8 6
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
p g / / 1 8 7
course//packaging 4 instructor//michael osbourne
//logo computer roughs
p g / / 1 8 8
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
//label draft
p g / / 1 8 9
course//packaging 4 instructor//michael osbourne
p g / / 1 9 0
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
p g / / 1 9 1
course//packaging 4 instructor//michael osbourne
p g / / 1 9 2
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//spring 2010
p g / / 1 9 3
course//packaging 4 instructor//michael osbourne
PRACTIC INGSKILLSIN THEREALWORLD
MONEY
Dandelion Dancetheater , Hope Mohr Dance, Alison Williams, Em Gift & Pearl Marill, plus more.
PRESENTED BY : Samantha Grion Dance Project
TWIN SP ACE . 2111 MISSION STREET . 3RD FLOOR . 415.230.9703
Makeup Mutiny is a community art event, that showcases a rich sampling of dance performance, then morphs into a dance par ty. Dialogue, collaboration, and celebration from all areas of the dance world !
brownpapertickets.com
Photographer . Tony Rotundo . Dancer . Helen Nowi k
PRACTIC INGSKILLSIN THEREALWORLD
a person who pursues an
occupation w ithout a long-term
commitment to any particular
employer
CREATIVE PROCESS
freelance work
S E C T I O N / / 0 9
A selection of small freelance projects done within the past year. When I have free time I try to do freelance work to better hone my skills as a designer and to make some extra money at the same time. Freelance work is a good opportunity to take what I have learned and apply it to a project for the real world. Its a valuable experience that has only made me a stronger more knowledgeable designer.
PRACTIC INGSKILLSIN THEREALWORLD
MONEY
Dandelion Dancetheater , Hope Mohr Dance, Alison Williams, Em Gift & Pearl Marill, plus more.
PRESENTED BY : Samantha Grion Dance Project
TWIN SP ACE . 2111 MISSION STREET . 3RD FLOOR . 415.230.9703
Makeup Mutiny is a community art event, that showcases a rich sampling of dance performance, then morphs into a dance par ty. Dialogue, collaboration, and celebration from all areas of the dance world !
brownpapertickets.com
Photographer . Tony Rotundo . Dancer . Helen Nowi k
C O U R S E
I N S T R U C T O R
T Y P E F A C E S
D E L I V E R A B L E S
K E Y W O R D S
T I M E F R A M E
N/A
N/A
Various
Postcards, Ident i t ies
Various
Various
P R O J E C TFreelance Projects
S E C T I O N / / 0 9
PRACTIC INGSKILLSIN THEREALWORLD
a person who pursues an
occupation w ithout a long-term
commitment to any particular
employer
CREATIVE PROCESS
p g / / 1 9 8
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//n/a
sfsu cinemaF I L M S C R E E N I N G P O S T C A R D
F R E E L A N C E W O R K
p g / / 1 9 9
course//n/a instructor//n/a
p g / / 2 0 0
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//n/a
makeup mutinyD A N C E P E R F O R M A N C E P O S T C A R D
F R E E L A N C E W O R K
p g / / 2 0 1
course//n/a instructor//n/a
p g / / 2 0 2
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//n/a
nikolette & brianW E D D I N G I D E N T I T Y
F R E E L A N C E W O R K
p g / / 2 0 3
course//n/a instructor//n/a
p g / / 2 0 4
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//n/a
through the hayesT R U N K S H O W P O S T C A R D
F R E E L A N C E W O R K
p g / / 2 0 5
course//n/a instructor//n/a
p g / / 2 0 6
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//n/a
stone carpentryI D E N T I T Y
F R E E L A N C E W O R K
p g / / 2 0 7
course//n/a instructor//n/a
DISTINCTIVE
THROW IT ONTO THE FLOOR AND NOTHING SHOULD FALL OFF
ICONIC
ATTRACTIVE
SOPHISTICATED
CONCEPTUAL
RELEVANT
VERSATILE
COHESIVE
LEGIBLE
MEMORABLE
ENDURING
ATTRACTIVE
SOPHISTICATED
CONCEPTUAL
RELEVANT
VERSATILE
COHESIVE
LEGIBLE
MEMORABLE
ENDURING
ATTRACTIVE
SOPHISTICATED
CONCEPTUAL
RELEVANT
VERSATILE
COHESIVE
DISTINCTIVE
the logo should stand out in a
crowded f ield by v irtue of its unique
appearance
HEART OF THE BRAND
ATTRACTIVE
SOPHISTICATED
CONCEPTUAL
RELEVANT
VERSATILE
COHESIVE
LEGIBLE
MEMORABLE
ENDURING
ATTRACTIVE
SOPHISTICATED
CONCEPTUAL
RELEVANT
VERSATILE
COHESIVE
LEGIBLE
MEMORABLE
ENDURING
ATTRACTIVE
SOPHISTICATED
CONCEPTUAL
RELEVANT
VERSATILE
COHESIVE
identities
S E C T I O N / / 1 0
An identity must by distinctive, conceptual, versatile, and cohesive. It is the heart of a brand. An identity should not only clearly communicate what the brand is about, but should do so in a visually pleasing way. This is a selection of identities created in both black and white and their color versions.
DISTINCTIVE
THROW IT ONTO THE FLOOR AND NOTHING SHOULD FALL OFF
ICONIC
ATTRACTIVE
SOPHISTICATED
CONCEPTUAL
RELEVANT
VERSATILE
COHESIVE
LEGIBLE
MEMORABLE
ENDURING
ATTRACTIVE
SOPHISTICATED
CONCEPTUAL
RELEVANT
VERSATILE
COHESIVE
LEGIBLE
MEMORABLE
ENDURING
ATTRACTIVE
SOPHISTICATED
CONCEPTUAL
RELEVANT
VERSATILE
COHESIVE
C O U R S E
I N S T R U C T O R
T Y P E F A C E S
D E L I V E R A B L E S
K E Y W O R D S
T I M E F R A M E
N/A
N/A
Various
Logos
Various
Various
P R O J E C TIdent i t ies
S E C T I O N / / 1 0
DISTINCTIVE
the logo should stand out in a
crowded f ield by v irtue of its unique
appearance
HEART OF THE BRAND
ATTRACTIVE
SOPHISTICATED
CONCEPTUAL
RELEVANT
VERSATILE
COHESIVE
LEGIBLE
MEMORABLE
ENDURING
ATTRACTIVE
SOPHISTICATED
CONCEPTUAL
RELEVANT
VERSATILE
COHESIVE
LEGIBLE
MEMORABLE
ENDURING
ATTRACTIVE
SOPHISTICATED
CONCEPTUAL
RELEVANT
VERSATILE
COHESIVE
p g / / 2 1 2
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//n/a
p g / / 2 1 3
course//n/a instructor//n/a
p g / / 2 1 4
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//n/a
p g / / 2 1 5
course//n/a instructor//n/a
p g / / 2 1 6
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//n/a
p g / / 2 1 7
course//n/a instructor//n/a
p g / / 2 1 8
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//n/a
p g / 2 1 9
course//n/a instructor//n/a
p g / / 2 2 0
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0
portfolio//filter designer//courtney boyle
semester//n/a
annasova
annasova
p g / / 2 2 1
course//n/a instructor//n/a
thank youPeople that have helped me along the way
G R A T E F U L
I ’ d l i ke t o t h a n k f i r s t a n d fo re m o s t m y fa m i ly fo r t h e unconditional support and love I have been lucky to have my whole life. I wouldn’t be here without you guys and you mean the world to me. My teachers have been a great inspiration especially Mary Scott, Tom McNulty and Hunter Wimmer. Thank you for always encouraging me to never stop pushing myself and showing me “the light”. Thank you to my classmates for opening up my eyes to new ways of thinking and approaching projects. I also thank them for creating a such a high standard to work to strive for. Thank you to Sali Hoover for always saying just the right thing to keep me going. And lastly, thank you to my friends for keeping me inspired by life and continuously making me laugh.
W E B S I T E
E M A I L
P H O N E N U M B E R
D A T E
I N S T R U C T O R
S C H O O L
T Y P E F A C E S
P A P E R S T O C K
P R I N T E R
B I N D E R Y
P H O T O G R A P H Y
S O F T W A R E
courtney-boyle.com
cboyle2323@gmail .com
805.748.8213
12.17.10
Mary Scott
Academy of Art University79 New Montgomery StSan Francisco, CA
Aurea Ultra, DIN, Paz, Trade Gothic
Mohawk Premium 100lb
Chums Print ing
The Key
Courtney Boyle, Sal i Hoover
Adobe Creat ive Suite 4
D E S I G N E RCourtney Boyle
C O L O P H O N
C O P Y R I G H T © 2 0 1 0All r ights reserved. No part of this publ icat ion my be reproduced, stored in a retr ieval system or transmitted, in any form or by any means, with the permission of Courtney Boyle