“There’s an APP for that!”– Apple®

A discussion of the advancement of mobile application

development and the resulting consequences

Image  by  niallkennedy  (Flickr)    

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There  are  1.08 billion smartphones in  the  world,  with  Apple  and  Android  leading  the  

markets.  

46.9% 28.7%

Source:  h@p://www.go-­‐gulf.com/blog/smartphone/  

   Companies  like    Google  and  Microso+      created  their  own  smartphone  devices  to    compete  with  the  rising  capabili1es  of              wireless  devices.    

Image  by  iQ  Content  (Flickr)  

Bell

Telus Rogers

Fido  

Koodo

Mobile and software developers took mobile website capabilities to the next level and introduced new applications known as “mobile applications”. Source:  h@p://www.v-­‐soGinc.com/brief-­‐history-­‐of-­‐mobile-­‐applicaHons.html    

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Mobile application marketplaces and App stores have become the new search engines of the wireless world

Now 25% of those aged 17 – 25 years old access internet primarily via cell

phone or smart phone.  

Image  by  KarpaH  Grabor  (morguefile)  

Source:  h@p://pewinternet.org/Commentary/2012/February/Pew-­‐Internet-­‐Mobile.aspx    

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The birth of the mobile application industry can be traced to the introduction of Apple’s iTunes mobile application marketplace in 2008.  Source:  h@p://www.v-­‐soGinc.com/brief-­‐history-­‐of-­‐mobile-­‐applicaHons.html      

The phrase “there is an app for that”, originally coined by Apple in their 2009 commercial…

has become one of the most common phrases related to smartphones.  

July 2008: Apple’s App Store launched with 500 apps. January 2009: Reached 500 million app downloads.

April, 2010: 225,000 apps available, 73% of which are free.

January, 2011: 10 billionth downloaded app (Paper Glider).

May, 2013:  

Image  by  appleshiG  34  (morguefile)  

Screenshot  taken  from  Apple.com  

Source:  h@p://blog.shoutem.com/2012/02/07/infographic-­‐the-­‐history-­‐of-­‐mobile-­‐app-­‐stores/  

In the past, only corporate business individuals use their mobile devices for checking updates/

sending receiving emails...  

Now,  common  consumers  use  mobile  devices  for  FAR  more  than  just  voice  calls.    

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With  over    1,770,000  mobile  applications  available  in  the  market,  the  sky  has  become  the  

limit  for  app  development!    

FaceTime CandyCrush

CalorieCounter  

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WeChat FourSquare

TDCanadaTrust

Snapchat  

Dropbox�

Mobile application developers are now racing to be the first ones to create the App that will help change the world.

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Image  by  dhester  (morguefile)  

For example, the abilities of Near Field Communication now allow mobile users to pay for purchases at stores using their “mobile wallet” - Elisa Woodard

In 2009, the number of app users was expected to reach 140 billion by the year 2014 – In-Stat

Source:  h@p://www.internetnews.com/mobility/arHcle.php/3817886/The+Shelf+Life+of+an+iPhone+App.htm  

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The Shelf Life of Mobile Apps

and of those that have, one in four is abandoned after its

initial use!” – Leigh Shevchik

“More than 60% of the apps in the Apple App Store have never been downloaded…

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Users of iPhone applications spend about 9.6 minutes at a time with their apps, accessing them nearly 20 times before they are abandoned – Dan Butcher, statistics from Greystripe

Source:  h@p://www.mobilemarketer.com/cms/news/adverHsing/3166.html  Image  by  vaskoni  (morguefile)  

Social Disconnection

A growing problem…

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Talk  about  OCD  70% of teens check their phones every hour

and many experience phantom pocket-vibration syndrome –  Joel  Stein,  Time  Magazine  

 

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Studies show that young people are now so addicted to their mobile phones it feels like they have lost a limb when they are without them – Richard Alleyne, The Telegraph    

People who experience anxiety or stress when they become isolated from

their phone are said to suffer from NOMOPHOBIA.

Image  by  BboomerinDenial  (morguefile)  Image  by  greyerbaby  (morguefile)  

Phones are not just a consumer tool, but are used as a status symbol…

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...They are ALSO eroding our personal relationships – Dr James Roberts, Baylors Hankamer School of Business !  

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With  technology  always  advancing,  how  will  future  generaHons  be  affected  by  this  

new  “App  World”?  

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Credits  

All  photographs  used  are  licensed  under  the  CreaHve  Commons  Non-­‐Commercial  Share-­‐Alike  Agreement  3.0,  and  sourced  from  either  Flickr  or  

Morguefile.  

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