filling the funnel
DESCRIPTION
TRANSCRIPT
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Turning Strangers into Friends and Friends into Customers
Rob Swick
Nova Scotia Halifax
Filling the Funnel
http://www.maritim
egiftshow.ca/
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Filling the Funnel
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The Real Thing
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The Selling Funnel Lead Generation Filling the Funnel
➡ SEO➡ Email
Conversion Makeovers
Filling the Funnel
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Champion
The Selling Funnel
Awareness
Involvement
Confirmation
Engagement
Filling the Funnel
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The Selling Funnel: Simplified
Attract
Convert
Repeat
Filling the Funnel
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Build a Shareable Online Success Story
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Search Engine Optimization
Search Engine Optimization
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Filling the Funnel
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Section 1
Section 1
Section 1
Section 1Section 1
Section 1Section 1
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Search Engine OptimizationOn-Page Optimization• Technical Fixes• Selecting Right Targets• Content Focus• Tagging
Off-Page Optimization• Link Generation• Link Baiting
Filling the Funnel
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SEO Advantages✓ Massive Potential✓ Ideal Timing✓ No Unit Cost✓ Best ROI
Filling the Funnel
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Why send Direct Email
Filling the Funnel
• Low cost• Measurable results• Build and maintain customer relationships• Highly targeted• Branded
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Filling the Funnel
Cost Effectiveness of Email Marketing
$1 Buy = $48 ROI
=
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Email Marketing Tools
Filling the Funnel
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Filling the Funnel
Why use the tools?• Email design tools• Pre-delivery spam scoring• Contact list growth and maintenance
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Conversion Make-overs
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What’s a Homepage For?
1.Connect visually2.Support verbally
3.Tell me what to do
Filling the Funnel
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Filling the Funnel
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Filling the Funnel
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Filling the Funnel
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Filling the Funnel
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Filling the Funnel
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Filling the Funnel
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Filling the Funnel
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Conversion Elements1. Strong Image2. Appealing Content3. Clear CTAs
Filling the Funnel
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Next Up
Meet the Social Leaders
Build a Shareable Online Success Story
http://www.vte.qc.ca