filippo nativo creative / art...
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FILIPPO NATIVO CREATIVE / ART DIRECTOR957 Broadview Avenue Unit GM4K 2R5 - Toronto - ON - CANADAMobile +1 (416) 879-6745Skype: [email protected]://ca.linkedin.com/in/filinatmy blog: www.filipponativo.wordpress.com
EXECUTIVE PROFILE
Creative/Art Director with international experience, eclectic artistic temperament and robust training, accomplished, team driver and skilled with joining creativity and technology. Ability to assess the market and anticipate trends, and adept with research tools and techniques. Creative, strategic and conceptually-minded approach to design. Good interpersonal skills combined with leadership qualities and project management capabilities.
SKILLS HIGHLIGHT
Advertising - UI/UX Design - Storytelling - Brand Identity - Sales Promotion - Packaging Design - Set Design
Events - Viral and Guerrilla Marketing - Photography and Fine Art Postproduction.
CORE ACCOMPLISHMENTS
Creative and achievable ideas - Budget and resource optimization - Excel at customer and team relationships Skilfull in Photoshop, Illustrator and InDesign - Skilfull in drawing, sculpture, painting, set and costume design.
MAJOR BRAND PARTNERSHIPS
Adecco - Adidas - Aprilia - Bauli - Caraceni - Carapelli - Caterpillar - Coca Cola - Corona - Dom Perignon - EMI Music - Gizmo - Heineken - Inda - Kimberly Clark - Maserati - Mifur - New Holland - Piaggio - Revlon - Splugen Symantec - Think Pink - Tamoil - Tommy Hilfiger - Valcucine - VogueCANADIAN BRANDSAlmira - BuckitList.ca - Dare - GoHM (Gallery of Human Migration) - ICFF (Italian Contemporary Film Festival) Mapple Lodge - Spectra Medical
PROFESSIONAL EXPERIENCE
2015/03 to present: Creative Director / Art Director / Digital Creative Director Freelance Agencies: Marovino Design, Imaginis, Robert Half Toronto, Canada Almira - BuckitList.ca - Dare - GoHM - ICFF - Mapple Lodge - Spectra Medical
2015/03 to present: Creative Director at Italian Contemporary Film Festival Toronto, Canada
2011/10 to 2013/10: Founder - Creative Director (advertising, UX/UI Design, video, computer graphics, collateral) Agency: EraPlus - Milan, Italy Brands: H3G (Hutchison Whampoa Limited) - MIFUR - AIP - ESN Network - Xtel
2009/09 to 2010/04: Creative Director (advertising, events, corporate identity) Agency: 9 PM - Milan, Italy Brands: Extrabanca - Maserati – Telecom
2008/02 to 2009/06: Creative Director (advertising, UX/UI Design, viral & guerrilla marketing, packaging, collateral) Agency: Ambito5 - Milan, Italy Brands: Adidas - Caterpillar - Corona - Splugen - TUI Fly - Lastminute
2006/12 to 2007/06: Creative Director (advertising, events, collateral, video) Agency: Tube - Milan, Italy Brands: Adecco - Cobra
2006/01 to 2006/12: Partner - Creative Director (advertising, corporate identity, collateral) Agency: Tensis - Milan, Italy Brands: Fastweb - Kris - Tommy Hilfiger
2001/03 to 2005/12: Owner - Creative Director (advertising, events, corporate identity, packaging, collateral) Agency: Public Eye - Milan, Italy Brands: Aprilia - Belstaff - Kimberly Clark – Heineken - Moët et Chandon - Symantec Talisker - Tamoil - Valcucine
Spring 1998: Creative Director (joint venture) Agency: Giftajans - Istanbul, Turkey Brand: Gizmo
Summer 1997: Creative Director (consulting) Agency: Mc Cann Erickson - Bogotà, Colombia Brand: Coca Cola
1997/04 to 2001/03: Partner - Creative Director (advertising, corporate identity, packaging, collateral) Agency: Intersystem by Leader Group - Florence, Italy Brands: Ariete - Bauli - Carapelli - Revlon - EMI Music - New Holland - Think Pink
1993/06 to 1997/04: Junior Art Director - from ’95 Senior (advertising, corporate identity, packaging, collateral) Agency: Intersystem by Leader Group - Florence, Italy
1989 to 1990: Scenographer (theatre: set designer and costume designer) Florence Dance Theatre (dance company) Florence, Italy Baldanza (dance company) Florence, Italy
1988 to 1993: Fashion Designer Beltrami (Italy and U.S.A.) - Piaget (France) - N.B. Walton (Belgium) - Siberian Fur (Japan)
EDUCATION
1988 Graduated Fashion Designer POLIMODA (Italian branch of F.I.T. New York) Florence, Italy
1984 Diploma Fashion Designer Private School – Florence, Italy
1983 High School Diploma: Arts Artistic High School – Florence, Italy
LANGUAGES
Italian Mother Tongue, English Advanced, Spanish Intermediate
PERSONAL PROFILE
Yes, I’m a true Right Brain Thinker.
Maybe because I was born in Florence (Italy) and the influence of the Renaissance dragged me from one form of art to the other or maybe because I use to sleep on my right side and the best brain cells have glided on that part. It doesn’t really matter, I am a one hundred percent Right Brain Thinker. That’s it.
My bossy Right Brain has led me to begin my experience in communications as a graphic designer then as an art director, until becoming a partner/creative director in one of the most technologically advanced agencies in Italy: Intersystem (part of the group “Leader Pubblicità”). After a short time in Colombia (at McCann) and in Turkey (at Giftajans), I moved to Milan (Italy) where I worked until 2013 before taking a Sabbatical Year. I planned to visit all of Canada and I fell in love with Toronto then, through an unplanned event I also fell in love with a Canadian and I got married, therefore I am here.
One of my strong points is the global view and strategic language that I‘ve developed by having an open dialogue with clients, Marketing Directors and CEO’s of major companies. I’ve selected and directed many creative teams, in some cases it began from HR selections. My experience as a photographer gave me the ability to have a deep understanding of video and photographic productions, which I love to follow up on personally. I’ve a strong knowledge of Photoshop and proficiency in Illustrator and InDesign.
Thanks to the continuous technological developments that characterize the era of global communications, the possibilities offered by new media are endless. Everything is in constant motion, everything ultimately ends up on the web or in PEDs (Personal Entertainment Devices) and this scenario transformed me into a Digital Creative Director. Furthermore, as Right Brain Thinker I am interested in focusing my attention on a big picture, based on the synergy between creativity and technology and blending my experience with the future.
What separates me from other candidates is my ability to develop and nurture new business and clients.
TESTIMONIAL AND REFERENCES
Some testimonials from the clients who collaborated with me, some whom after many years are still amenable to being contacted for further information.
Daniele ProsdocimoValcucine S.p.A. Communication ManagerVia Luciano Savio 1133170 Pordenone (Italy)tel. +39 0434 517911fax +39 0434 [email protected] | DOM Showrooms58 Berkeley Street Toronto, Ont, M5A 2W6 Canada
“Filippo Nativo collaborated with Valcucine S.p.A and the Marketing Department, in the person of Mr. Gabriele Centazzo (owner and designer of Valcucine) developing a new image and a new way to communicate in 2004. He contributed to give a new fresh style to our advertising campaign opening our collaboration to new
relations and views. Since that time, we worked several times on different projects such as radio campaigns, advertising, copywriting. He proved his sensitivity and acuity. He never missed the occasion to demonstrate his cultural preparation that always fostered his creativity. At the same time he got his “feet on the ground”, fundamental quality that permits him to reach goals.
We strongly recommend Filippo, not only for his professional qualities but even for the smart and kind person he is. I’m sure everyone who has collaborated with him has witnessed the same”.
Marco DelmolinoINDA Marketing Director - Area ManagerCell +39 335 [email protected]@gmail.comwww.inda.net
“Dear All, My name is Marco Delmolino and I currently work as an Area Manager for Inda which is the European leader for the production of bath accessories, shower enclosures and Furniture.
In 2003, I met Filippo at the Inda marketing department, while I was working to create a new project for new packaging for bath accessories.Filippo’s objective was focused on developing a new design for the blisters of bath accessories.
The buyers of the DIY Group displayed interest in this innovative design, recognising the excellent work of creating an eye-catching product.Furthermore, thanks to this action, within the year the company achieved an increase of sales of 15% recovering also the expenses substained for this project”.
Yvonne BuchreiterBrand Manager Lamborghini Australia(ex Maserati Motorshow Manager - Italy)[email protected]://www.linkedin.com/pub/dir/yvonne/buchreiter
“Our objective was to create a memorable and lasting impression for the worldwide launch of the Maserati Grancabrio.Filippo Nativo was the clear choice for us to showcase the car to the world press. To say he pushed conventional boundaries is evident in the final floorshow. His vision, his attention to every detail and the texture he brought to the brand and the event was first class.
The strategy to align the Grancabrio with what the world has come to expect from Italy, excellence in design, was ultimately simple, flawless and ballsy. Our Maserati Grancabrio became a character in a runway show that was visually stunning and stood apart from all the other cars unveiled at the Frankfurt Motor Show”.
Paola MainiUBS (Italia) S.p.A. Communication Manager(ex Damiani Communication Manager)Via del Vecchio Politecnico, 3 - 20121 Milano Ph: +39 02 76 265 378 - Cell + 39 [email protected] - www.ubs.com
“I was called upon to make a contribution to this project as Damiani communication manager. I had known Filippo Nativo professionally in 2000, in the occasion of a Fastweb event in Milan, where he drew the set design and the graphics collateral material.
From 2000 to 2002 I also collaborated with this creative director on the campaign and all the graphic materials for the international tradeshow Mido (glasses and fashion). When Filippo talked to me about the Maserati project and a 750 square foot train, I thought it was not possible to realize it but... it was too good an idea not to try. I could not believe my eyes when I saw the Maserati Grancabrio unveil on television!”
Mario Giacomo SetteExternal Relations, Institutional Relations and Communications at CIRA (Italian Aerospace Research Program)http://it.linkedin.com/pub/mario-giacomo-sette/2/399/b42
“I had the honour to work with Filippo 2 years ago, for 3 months, involved in an italian luxury car launch (Maserati). I’ve had the privilege to know the professionality of Filippo, testing his commitment day-by-day.
I’d like to have the chance to work again with Filippo, both as my boss or my collegue or my supplier, in any case I’m sure it would be successful”.
Gabriele FernandezRetail Manager at Jack & Jones (ex Retail Manager at Adidas)http://it.linkedin.com/pub/gabriele-fernandez/8/105/197
“Filippo has a great capacity for empathy that is essential in interpreting the client’s brief. I worked with Filippo in a creative project for Adidas and I have to say that he knows how to combine extreme professionalism with amazing creativity and simplicity, faithfully interpreting the needs of the customer”.
Alessia MassariMarketing Consultant(ex Marketing Director Reed Exhibitions - Fiera Milano International)mail: [email protected]. +39 335 342269http://it.linkedin.com/in/alessiamassari
“Filippo helped me and Reed Exhibitions to design and develop an innovative idea for the communication campaign of a B2B tradeshow.We worked together from 2001 to 2005, when I left the Company.
Instead of simply promoting the international brand of the tradeshow - which was Infosecurity, an event
dedicated to the ICT security industry - and merely advertise basic infos (as dates, or figures... as almost every tradeshow does) Filippo focussed on a series of content-related messages, very appealing and smart, able to capture the attention of the very educated and knowledge-oriented target we aimed to reach: LOB managers, IT security managers, CIOs....
This, together with a very specific direct marketing campaign, made us able to more than double the number of attendees compared to the previous edition of the tradeshow.
After many years, I still think that Filippo realized for us the most creative and funny campaigns an exhibition has ever had.You don’t need piles of briefs or never-ending meetings to get Filippo to reach the exact point of the matter: he is simply intuitive, fresh and direct as all the people that call themselves “creative” should be (and often aren’t....)”.
Gaia CaradossiMarketing Director Testi S.p.A. (2004-2009)[email protected]://www.linkedin.com/pub/gaia-caradossi/8/49/9ba
“I had the pleasure of working with Filippo Nativo in 2006. Filippo has been the strategic element within the creative team to find the really functional solution to increase the brand awareness of a young brand and was still little known.
The challenge was to reposition a weak brand through a major investment in print campains, web and in store promotions. The campaign “Fight for Love “ reached its target thanks to cleaned up images, poetics and strong emotional impact, that have highlighted the Kris jewelry as a symbol of tribal membership in a youth movement that professes love and passion as a trump card. Great satisfaction even by the website, that has been able to engage and involve the target.
From a creative point of view I would define Filippo as an artist intelligent and with great sensitivity. Capable to listen to the customer and skillful in finding business oriented solutions, Filippo has never been self-congratulatory creativity, something that often happens when you work with professionals too focused on themselves.
The brand Kris, thanks to Filippo - who correctly interpreted the goals that we set for ourselves - has found its proper position in the market of fashion jewelry”.
Thank you for taking the time to review my résumé...