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2. The Winners TeamAshley Hyejin Kang Bonnie Wang Raphal Bils 3. Outline Fiji Water Profile Situation Analysis- SWOT Marketing Strategies- 4 Ps Conclusion 4. Fiji WaterProfileWhere is Fiji? 5. Fiji Water Profile Founded in 1996 Fast growing Every drop is green Fiji Water the worlds finest water The natural artesian water 6. Fiji WaterProfileWhat is artesianwater? 7. Fiji Water Profile Size and price1500ml 1000ml 500ml 330ml 8. Price comparison $4.00 $3.50 $3.00 $2.50 $2.00 $1.50 Series1 $1.00 $0.50 $0.00 9. The survey analysis Percent of people who know Fiji Water no yes Im not sure 10. Fiji Water Image 11. SWOTUncontaminatedUncompromisedUntouchedQuality of water (purity) Shipping logistic concernsMarket share Higher priceS WO TTap waterHealth awareness CompetitorsThe green packageEnvironmental concern 12. SWOT 13. SWOTQuality of water (purity) Shipping logistic concernsMarket share Higher priceS WHealth awarenessO TTap waterThe green package CompetitorsEnvironmental concern 14. SWOT New type of bottle Reduce 43% plastic Reduce 50 gram CO2 (carbon dioxide) Increase 70% recycle space 15. Marketing Strategy Target Market USA Positioning statement The healthy and pure water Every drop is green even the bottle 16. Video 17. 4 Ps - Product Pure Healthy 330ml Environmental concern (less plastic) 18. 4 Ps - Place Place Grocery Restaurant 19. 4 Ps - Price Price The same with the original one 6 pack 20. 4 Ps - Promotion Advertising TV commercialENJOY YOUR Poster SUMMER TIME Point-of-purchase display 21. Conclusion Pure Healthy Every drop is green Enjoy Your Summer Time! 22. Conclusion Enjoy the cool summer time Enjoy the healthy pure water Enjoy Fiji water 23. Price comparison 24. The video of the bottle Positive PR about social issues 25. Fiji Water Profile Fiji Water the worlds finest water Uncontaminated Uncompromised Untouched