figure /ground relationships
DESCRIPTION
Figure /Ground Relationships . 1. Shape visual perception. Figure /Ground Relationships . 2 . Figure (form) seen in relation to ground, background, surroundings A. letters to a page B. image to its setting. Figure /Ground Relationships . - PowerPoint PPT PresentationTRANSCRIPT
Figure/Ground Relationships
1. Shape visual perception
Figure/Ground Relationships
2. Figure (form) seen in relation to ground, background, surroundings A. letters to a pageB. image to its setting
Figure/Ground Relationships
3. Without separation & contrast, form disappears
Figure/Ground Relationships
3. Without separation & contrast, form disappears
Figure/Ground Relationships
Graphic Designers seek a balance between figure and ground
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Figure/Ground Relationships
1. Graphic Designers
A. Bring energy & order to form and space
Figure/Ground Relationships
1. Graphic Designers
B. Build contrasts between form & counterform to construct illustrations, logos, compositions, icons, & patterns to stimulate the eye
Figure/Ground Relationships
Creating figure/ground tension (or ambiguity) adds visual energy to an image or mark
Figure/Ground Relationships
Figure/ground is positive & negative space - at work in all facets of graphic design
Figure/Ground Relationships
Design of logotypes & symbols
Figure/Ground Relationships
Design of logotypes & symbols A. Distill complex meaning into simplified & significant form thrives on the taut reciprocity of figure & ground
Figure/Ground Relationships
In posters, layouts, & screen designs, what is left out frames & balances what is made
Figure/Ground Relationships
In time- based media including multipage books, the insertion & distribution of space across time affects perception & pacing
Figure/Ground Relationships
6. To create & evaluate effective figure/ground tension is an essential skill for graphic designers
7. Carve out white space as you compose with forms
Figure/Ground Relationships
8. Massage the positive and negative areas as you adjust the scale of images & typography
Figure/Ground Relationships
Look at the shapes each element makes & see if the edges frame a void equally appealing
Figure/Ground Relationships
Notice how as the value of a text block becomes darker, its shape becomes more defined when composed with other elements
Figure/Ground Relationships
Recognizing the potency of the ground, designers strive to reveal its constructive necessity
Figure/Ground Relationships
12. Working with figure/ground relationships gives designers the power to create and destroy the form
Figure/Ground Relationships
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Stable, Reversible, Ambiguous
1. Stable figure/ground relationship exists when a form or figure stands clearly apart from its background
2. Something is featured within a setting
Stable, Reversible, Ambiguous
3. Reversible figure/ground A. + & - elements attract attention equally B. Alternating, coming forward, then recedingC. Eye perceives one first as dominant & next as subordinate
Stable, Reversible, Ambiguous
4. Ambiguous figure/ground challenge viewer to find a focal pointA. Figure is enmeshed with groundB. No discernable assignment of dominance