Impact of FIFA World Cup on Impact of FIFA World Cup on Brazil in 2014Brazil in 2014

Group 4Group 4

1.1. Abhishek Kamath - 13Abhishek Kamath - 13

2.2. Sheetal Mamtora - 21Sheetal Mamtora - 21

3.3. Manish Menghani - 22Manish Menghani - 22

4.4. Anurag Singhai - 49Anurag Singhai - 49

5.5. Prashant Vithalani - 56Prashant Vithalani - 56

6.6. Prachi Wadiwala - 57Prachi Wadiwala - 57

About the World CupAbout the World Cup Selection of the Host CountrySelection of the Host Country How Brazil is hosting the WC in 2014How Brazil is hosting the WC in 2014 Impact of FIFA 2010 WC on South AfricaImpact of FIFA 2010 WC on South Africa FIFA 2014 Brazil – Scope for International FIFA 2014 Brazil – Scope for International

BusinessBusiness Our Learning's…!!!Our Learning's…!!!

The The FIFA World CupFIFA World Cup is an international  is an international association association footballfootball competition contested by the senior men's national  competition contested by the senior men's national teams of the members of FIFA, the sport's global governing teams of the members of FIFA, the sport's global governing body.body.

The championship has been awarded every four years since The championship has been awarded every four years since the inaugural tournament in 1930, except in 1942 and 1946 the inaugural tournament in 1930, except in 1942 and 1946 when it was not held because of the Second World War. when it was not held because of the Second World War.

The current format of the tournament involves 32 teams The current format of the tournament involves 32 teams competing for the title at venues within the host nation(s) competing for the title at venues within the host nation(s) over a period of about a over a period of about a MONTHMONTH – this phase is often called  – this phase is often called the the World Cup FinalsWorld Cup Finals

Can anyone host a World Can anyone host a World Cup ???Cup ???

How does It Happen ???How does It Happen ??? The host country is chosen in a vote by FIFA's Executive The host country is chosen in a vote by FIFA's Executive

Committee.Committee. This is done under an exhaustive ballot system.This is done under an exhaustive ballot system. The national football association of a country desiring to The national football association of a country desiring to

host the event receives a "Hosting Agreement" from FIFA, host the event receives a "Hosting Agreement" from FIFA, which explains the steps and requirements that are which explains the steps and requirements that are expected from a strong bid expected from a strong bid

After this, a FIFA designated group of inspectors visit the After this, a FIFA designated group of inspectors visit the country.country.

  The decision on who will host the World Cup is usually The decision on who will host the World Cup is usually made six or seven years in advance of the tournament made six or seven years in advance of the tournament

How did Brazil make it …!!How did Brazil make it …!!

7 March 2003:7 March 2003: The world football body FIFA announced that the The world football body FIFA announced that the

tournament would be held in South America.tournament would be held in South America. On 3 June 2003, CONMEBOL announced On 3 June 2003, CONMEBOL announced

that Argentina, Brazil, and Colombia wanted to host the that Argentina, Brazil, and Colombia wanted to host the 2014 World Cup finals.2014 World Cup finals.

  Brazil formally declared its candidacy in December 2006 Brazil formally declared its candidacy in December 2006 and Colombia did so as well a few days later. and Colombia did so as well a few days later.

The Argentina bid never materialized. On 11 April 2007, The Argentina bid never materialized. On 11 April 2007, Colombia officially withdrew its bid making Brazil the only Colombia officially withdrew its bid making Brazil the only official candidate to host the event in 2014 .official candidate to host the event in 2014 .

Cities that will host the World Cities that will host the World CupCup

So Why are countries So Why are countries bidding to Host a World bidding to Host a World

Cup …Cup …

Drives the Economy …!!!Drives the Economy …!!!

Impact of the FIFA WC 2010 on Impact of the FIFA WC 2010 on South AfricaSouth Africa

FIFA 2010 WC FactsFIFA 2010 WC Facts

Was First WC to be held in

Africa

It is the largest sporting Event ever held

on that continent

Preparations in Preparations in

Five new stadiums were built for The tournament, and five of

the existing venues were upgraded

South Africa also improved its Public transport

 infrastructure within the host citiesand major road networks

were improved

The country implemented special measures

to ensure the safety and security of spectators in

accordance with standard FIFA requirements

At a ceremony to mark 100 daysbefore the event,

FIFA president Sepp Blatter praised the readiness

of the country for the event

2010 World Cup Legacy2010 World Cup LegacyThe government estimates that the 2010 Fifa World Cup has added one percentage point to South Africa's economic growth

for 2010/11.

Initially, the government estimated that the World Cup would add 0.5 percentage points to the country's gross domestic

product (GDP) growth this year.

South Africa's government injected some R33-billion into preparations for the World Cup.

“Hosting the 2010 Fifa World Cup acted as a catalyst for expanding our infrastructure base, skills development, employment creation, and economic growth.”

Finance Minister Pravin Gordhan

SA to ride World Cup SA to ride World Cup 'tailwind': OECD'tailwind': OECD

Successfully hosting the 2010 Fifa World Cup has earned South Africa "a lot of respect" and "will bring business opportunities and

hopefully will open markets," says the Organization for Co-Operation and Development (OECD).

This "tailwind" should be used for reforms which would broaden the opportunities for

South Africans to improve their living standards."These reforms need to tackle two things – increasing employment

and improving export performance."

SA's World Cup exposure SA's World Cup exposure 'priceless''priceless'

The positive global media coverage South Africa has received during the 2010 Fifa World Cup has exceeded all expectations.

According to the Department of Tourism, the World Cup has showcased the country to an international audience of approximately32-billion viewers.

Tourism Minister Marthinus van Schalkwyk says,” "The goodwill that has been unlocked cannot be measured in monetary terms."

In 2009, SA spent about $100-million (R770-million) on marketing and advertising the country to a global audience, getting the messageAcross to 1.9 billion people every month.

Counting the World Cup Counting the World Cup benefitsbenefits

As per Mr. Pravin Govardhan, The social and economic benefits created by hosting the 2010 Fifa World Cup will continue

to benefit South Africa long after the final whistle has blown.

The tournament will add 0.4 percent to South Africa's real gross domestic product (GDP).

"What this actually means is that about R38-billion will be added to the GDP as a result of the World Cup."

South Africa's government spent more than R33-billion over a period of four years on infrastructure, Close to R12-billion was spent on stadium infrastructure,R11-billion on transport infrastructure, and R1.5-billion on event broadcast

and telecommunications.

An estimated 130 000 jobs, most of them leading up to the World Cup, were created in the construction, roads and transport and

hospitality industry.

New transport era for Joburg…!!!

Johannesburg's Bus Rapid Transit (BRT) system features dedicated bus-only lanes and bus stations that are safe, comfortable, weather protected and equipped to deal with disabled passengers

The BRT system is a growing project, with new routes being planned for other parts of the city

South Africa's 2010 tourism harvest

According to the South African Department of Home Affairs, 682 317 foreigners entered the country between 1 and 21 June – compared to

541 065 during the same period last year.

"From a tourism perspective, the World Cup has been fantastic exposure for South Africa," Thandiwe January-Mclean, CEO of South African Tourism

South African economy benefited from R100-billion in tourism spend. While global tourism numbers took a dive in 2009 –

internationally there was a 4% decrease in tourism – South Africa managed a 3.7 percent increase.

The construction workers retrenched after the completion of World Cup projects will be employed over the

next three years as the country spends up to R700-billion on new

roads, bridges and dams, says Transport Minister Sbu Ndebele.

Infrastructure drive 'has only just begun'

"The World Cup has changed the face of this country. Not only has it revitalized our economy,

but it has given impetus to infrastructural development and job creation," Zuma said.

Few Other Benefits :

1Goal: Ensuring education funding

Cutting-edge technology in stadiums

Grass-roots capacity building

Trust, confidence

Reputation transformed

These were the benefits that South Africa enjoyed but what

about further opportunities… ???

Nigerian firm increases SA investment ( cement company - with an investment of R779 0 Million.

World Cup boost for retail sales - South African retail trade sales received a Fifa World Cup boost in June, rising by 7.4% year-on-year from a revised 4.5% in May.

Spanish retailer targets South Africa – 15th July 2010.

US firm Merck expands South Africa presence – has entered into a five-year strategic partnership with South Africa's second-largest pharmaceutical company, Adcock Ingram, to jointly promote and distribute their products in the country.

Nigerian firm increases SA investment ( cement company - with an investment of R779 0 Million.

World Cup boost for retail sales - South African retail trade sales received a Fifa World Cup boost in June, rising by 7.4% year-on-year from a revised 4.5% in May.

Spanish retailer targets South Africa – 15th July 2010.

US firm Merck expands South Africa presence – has entered into a five-year strategic partnership with South Africa's second-largest pharmaceutical company, Adcock Ingram, to jointly promote and distribute their products in the country.

SA, China sign R2bn worth of contracts - South Africa and China have signed contracts that will see Chinese companies sourcing products such as mohair, bulk wine, wool, frozen fish, copper, manganese, granite blocks, ferrochrome and lobsters worth some R2.3-billion from South Africa.

Microsoft invests in South African talent - will see the multinational software giant

spending R472-million to help small, black-owned software development companies to grow into global businesses by 2017.

Just to mention a few …..!!!

SA, China sign R2bn worth of contracts - South Africa and China have signed contracts that will see Chinese companies sourcing products such as mohair, bulk wine, wool, frozen fish, copper, manganese, granite blocks, ferrochrome and lobsters worth some R2.3-billion from South Africa.

Microsoft invests in South African talent - will see the multinational software giant

spending R472-million to help small, black-owned software development companies to grow into global businesses by 2017.

Just to mention a few …..!!!

Not Just the World CupNot Just the World Cup

2014 Brazil FIFA World Cup and 2014 Brazil FIFA World Cup and 2016 Rio Olympic Games2016 Rio Olympic Games

In 2014 and 2016 respectively, Brazil will host the world’s 2 In 2014 and 2016 respectively, Brazil will host the world’s 2 premier sporting events – the FIFA World Cup and the premier sporting events – the FIFA World Cup and the Olympics Games (in Rio de Janeiro).  Olympics Games (in Rio de Janeiro). 

The 2014 World Cup will be conducted in 12 Brazilian The 2014 World Cup will be conducted in 12 Brazilian cities. cities. 

Public works projects of some US$52 billion are planned in Public works projects of some US$52 billion are planned in

order to develop the necessary infrastructure (stadiums order to develop the necessary infrastructure (stadiums construction, transport system, roads & highways, airports, construction, transport system, roads & highways, airports, electric power network expansion, telecommunication electric power network expansion, telecommunication networks, water & waste).networks, water & waste).

The 2016 Olympic Games in Rio de Janeiro will require The 2016 Olympic Games in Rio de Janeiro will require extra investments of some US$11 billion for the same extra investments of some US$11 billion for the same purposes. purposes.

Main organizations involvedMain organizations involved

Brazilian Olympic Committee (COB)

Rio 2016 Organizing Committee

Rio Business Office

Brazilian Ministry of Sports

Brazilian Football Confederation (CBF)

Procurement and timetableProcurement and timetable

Investments to build and reform stadiums in the 12 host cities will be around US$5.7

billion.

The national commercial air traffic should double until 2014 and US$3.3 billion will be

invested in airport infrastructure.

Large investments will also be made in hotel accommodation, ports infrastructure, tourism, as estimated tourists during the

event is 500,000.

An estimation of US$11.5 billion will be invested per year in the next 5 years in telecommunications infrastructure.

Estimated annual impact in the Brazilian GPD is US$11 billion (2009 to 2016) and US$13.5 billion (2017 to 2027) .

The planned investments should result in 121,000 new direct and indirect employees per year (2009 to 2016) & 131,000 per

year (2017 to 2027).

The sectors of the Brazilian economy that will best benefit from the games will be:

civil construction (10.5%)real state & rental services (6.3%)business services (5.7%)oil & gas (5.1%)telecommunication services (5%)logistics (4.8%)

An estimation of US$11.5 billion will be invested per year in the next 5 years in telecommunications infrastructure.

Estimated annual impact in the Brazilian GPD is US$11 billion (2009 to 2016) and US$13.5 billion (2017 to 2027) .

The planned investments should result in 121,000 new direct and indirect employees per year (2009 to 2016) & 131,000 per

year (2017 to 2027).

The sectors of the Brazilian economy that will best benefit from the games will be:

civil construction (10.5%)real state & rental services (6.3%)business services (5.7%)oil & gas (5.1%)telecommunication services (5%)logistics (4.8%)

11 permanent and 4 temporary sport installations will be constructed plus modernization of existing ones with estimated budget of US$508 million.

A BRT (Bus Rapid Transport) system will be implemented in the city to connect the planned clusters as well as modernization and extension of metro lines with a total estimated cost of US$2.6 billion.

The remediation of Rodrigo de Freitas & Barra Lagoons and Guanabara Bay are also a priority that has an estimated cost of US$565 million.

11 permanent and 4 temporary sport installations will be constructed plus modernization of existing ones with estimated budget of US$508 million.

A BRT (Bus Rapid Transport) system will be implemented in the city to connect the planned clusters as well as modernization and extension of metro lines with a total estimated cost of US$2.6 billion.

The remediation of Rodrigo de Freitas & Barra Lagoons and Guanabara Bay are also a priority that has an estimated cost of US$565 million.

Scope for International Business ????

Definitely…!!!

Brazil 2014 - OpportunitiesBrazil 2014 - Opportunities

http://www.brazil2014-rio2016.com/ http://www.brazil2014-rio2016.com/

One of the websites which gives One of the websites which gives continuous update of the upcoming continuous update of the upcoming opportunities relating to 2014 WC & opportunities relating to 2014 WC & 2016 Olympics Games2016 Olympics Games

Canada Exploring …… Canada Exploring ……

Football investment Football investment opportunity on steps of 2014 opportunity on steps of 2014

Cup host cityCup host city

Hotel Industry Open to Foreign Hotel Industry Open to Foreign Investment…!!Investment…!!

International Interest in Brazil International Interest in Brazil Continues top GrowContinues top Grow

German companies benefit German companies benefit from the World Cup in Brazilfrom the World Cup in Brazil

 "We invite the German industry to participate by investing in our growth," said the minister of Economic Affairs - Brazil.

We believe that Brazil is the fifth largest economy in the world in 2020," says the head of the Federation of German Industry, Hans-Peter Keitel .

100 companies in Germany have already joined the initiative "WinWin 2014/16", to transfer the knowledge of German to Brazil.

Brazil Inviting Bids for Brazil Inviting Bids for ProjectsProjects

Learning'sLearning's

Mega Sports Events have many different faces:

The potential to initiate collective enthusiasm, a sense of belonging and identification.

The importance of being backed by the population. The inducement of expectations that cannot be fulfilled.

An event will affect people in different ways, thus, there may be inequity in the distribution of impacts and benefits.

• physical infrastructure;• environmental impacts (often linked with physical

infrastructure);• economic impacts;• tourism destination impacts;• image enhancement;• social impacts;• cultural impacts;• political impacts;• urban renewal.

In WC 2010 Spain won the trophy

but South Africa were the real winners …!!!

And Group Number 4