Fiera Milano MediaCompany Profile

www.fieramilanomedia.it

Lead your business’’

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Fiera Milano MediaAbout us

Fiera Milano Media is dedicated to developing business connections, working with

a system of multimedia products and services able to satisfy information, training,

communication, and networking needs of its customers.

Since its founding in 2011, through the merging of 3 sister companies (Fiera

Milano Editore, Business International, and Expopage), the aim has been to

create a "media company" able to give value and help clients achieve their key

business objectives, in terms of business networking and synergy with Fiera

Milano clients.

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B2B publishing and

content management

Data

services

Executive

training

Traditional and digital

B2B communication

36%

19%

27%

18%

Fiera Milano MediaKey Figures 2016

4

Trade magazines

Web portals

Trade shows

Annual conferences

Training courses and «ad hoc» events

B2B profiled database

Outdoor circuit

11

9

3

16

130

3

1

Source: Balance Sheet 2015

Portfolio Revenue breakdown

Professional

publishing

Database &

Digital

Services

Education,

events &

networking

Venue

(OUTDOOR & SPONSOR)

Fiera Milano MediaMajor milestones

5

2013

2011

1975

Launch of the monthly

magazine «Elettronica Oggi»

1987

1st event branded

Business International

Launch of the monthly

magazine «Mixer»

2002

Launch of

www.expopage.net

2007/8

Fiera Milano acquires:

- VNU pubblications (Tech

branch)

- Specialized Editions

- MMHolding

- Business International

2003

Management of the outdoor

circuit in Fiera Milano

1st edition

SMX

Launch of

www.foodhospitality.it

Launch of

www.tech-plus.it

Fiera MilanoMedia

20152014

1st edition of SMWSocial Media Week Rome

Launch of

www.webitmag.it

Launch of

www.bimag.it

Launch of

www.cwi.it

Launch of the

Executive Club

Fiera Milano MediaOur international partners

Fiera Milano Media has formed international long-term partnerships with some international media players, in

order to develop some of their editorial products and events in Italy , such as:

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Professional publishing

Professional PublishingOur digital network

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www.bimag.it

Business international magazine

Meeting point for entrepreneurs,

managers, and key executives who are

eager to reach contacts with specific

business interests. Business international

magazine (www.bimag.it) is the main

gateway to the digital network, to get

information about Italian business

community.

Bimag offers news, analysis, benchmark

studies, and insights to create new

business opportunities and to promote

economic growth for the companies in the

local market and abroad.

Professional PublishingTechnology

10 specialized magazines, 5 web portals featured

in the Techplus network and 4 technic trade

shows. This is our portfolio as produced in the

Technology market.

And since 2015 a great news: the Italian edition

of ComputerWorld, the well-known international

portal dedicated to the IT world.

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Professional PublishingComputerWorld Italy

ComputerWorld – the voice of the IT management

ComputerWorld Italia is the daily source for enterprise IT solution

news. It closely follows all that happens in the ICT world in order

to give its readers an up-to-date view of Italian and international

technology market trends.

The Italian edition is the result of Fiera Milano Media

collaboration with IDG International, and its international

licensing program. IDG is looking for established media experts in

region where they do not operate.

Thanks to ComputerWorld, all IT professionals will be able to get

access to a huge International resource of IT knowledge and will

be able to promote their own brands on IDG professional

portfolio.

At the end of 2015, the 1st CIO Agenda, the summit dedicated to

Italian CIO, will take place.

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www.cwi.it

Professional PublishingFood Hospitality

Two print magazines, and a wide digital portfolio

made by a network featuring some web portals

(in the Ho.re.ca, the retail market, and tourism

industry) and a digital magazine in the

entertainment market.

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Professional Publishingwebitmag

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The webitmag portal is the new online platform of contents and

services spanning the world of tourism.

The news of webitmag are the heart of the website in addition to

thematic channels with different insights, studies & analytics of

the main research companies, and institutions, focused on issues

related to tourism and lifestyle, as well as a section dedicated to

events.

Webitmag is also completed by a rich web video section, a

biweekly newsletter, with a strong attention on social media and

blogs, featuring the influence that the web component had and is

having in the world of tourism.

webitmag offers a new kind of relation with the players of this

industry, pointing the attention to a new model of digital media

communication, from content marketing to native advertising.

www.webitmag.it

Professional PublishinginStoremag

instoremag.it is the web portal focused to the

retail market; a window wide open to the «what’s

new» in the retail community and the industry of

consumers. Easy to navigate, but very effective, it

offers new tools and multimedia contents.

Its value is also empowered by a depth weekly

newsletter.

An English version is available as well, targeted to

buyers, managers and foreign professionals.

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www.instoremag.it

Database & Digital Services

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bimag.it/bi-contact

With more than 1 milion emails, Business International Contact (BIC) is built from a continious process of collection of profiled data, to

ensure your marketing message reaches the target audience.

The Italian section has now been integrated by a new database that includes business professionals coming from emergent and dynamic

countries, such as Brasil, South Africa, China, and Turkey.

North-west

North-east

Central Italy

South and Islands

Brasil South Africa

China

Turkey

Database & Digital ServicesBusiness International Contact (BIC)

Database & Digital ServicesExpopage

Thanks to www.expopage.net, Fiera Milano Media

offers the online catalogue of more than 100

exhibitions taking place in Fiera Milano exhibition

ground. It turns a simple list of company names into

the most advanced search engine in the trade show

industry with more than 500,000 profiled

companies.

Visitors can organize their visit, planning their

experience and scheduling their meetings; on the

other hand, exhibiting companies can publish

information and news about themselves to create

their own virtual stand in the catalogue and to

communicate with their target audience through

B2B email marketing activities. Campaign audience

may be segmented using expopage database.

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www.expopage.net19% Food, Ho.re.ca.

12% Manifacture, Energy

18% Furniture

6% IT, Technology

15% Travel

13% Fashion

Database & Digital ServicesWho’s Who

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WhosWho.it is the most complete, up-to-date and

searched database for managers and top executives.

Quick through the web, it is possible to get access to a

unique database containing more than 240,000

manager infos and 45,000 organization charts of

Italian and international Italy based companies (the

most important in terms of turnover).

Subscriptions can be customized for single user or

corporate.

www.whoswho.it44.850 Top management

17.394 Consultants

34.000 AFC

35.000 HR

14.189 ICT

15.600 Sales

13.403 Marketing

11.306 Supply chain and procurement

5.401 Logistics

Database & Digital ServicesA new way to communicate

Communicate means using a full suite of services. Fiera Milano Media aims to optimize your business with the

ultimate high tech tools and database opportunities.

That’s why our team thinks, designs, creates, and realizes contents, look-and-feel, code, processes, and software of

last generation developing new generation marketing communication.

We will create a custom program tailored to your needs:

- email and social media marketing

- lead generation

- remarketing

- branded content.

Be interesting

Get potential clients

Build any relationship

Create the relationship

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Main services:• Lead nurturing and generation

• Social Business activities

• Digital campaign (Dem - Display - Site)

• Retargeting

Customization for exhibitors and

exhibition organizers:• Smart catalogue

• Infototem

• Digital advertising

• Wi-FI sponsoring

• Ticket entrance sponsoring

Database & Digital ServicesOur portfolio

19

Education, events,and networking

Education, events, and networkingKey Figures

21

Fiera Milano Media produces a variety of events,

including training courses, seminars, masterclasses,

and manager and top-executive conferences,

branded Business International. All these activities

are designed to understand and learn how our

clients can enhance performance, manage risk and

improve sustainability.

The keywords are: professional training and

networking system.

The new exclusive program dedicated to the top

management, debuted in December 2015: the

EXECUTIVE CLUB.

• High quality contents

• Contact with decision makers

• Lead and contact generation

• Strategic communication campaign solutions

• Custom projetc for tailored event

Education, events, and networkingOur portfolio

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www.whoswho.itSeminars and training courses

Conferences and events

Networking

• Expert and accurate contents and knowledge

• Bespoke speakers

• Expertise development and skill optimization

• International and Italian Case histories

• Relations and business contact

• Training solutions custom oriented

• Access to high qualified and exclusive contents

• Personal branding

Education, events and networking Annual Forum and Expo 2016

BTOB MARKETING

FORUMMilan

GLOBAL RISK FORUMMilan

MAR

MEGA TRENDS 4

FINANCIAL SERVICES

MilanMAY

CHIEF PROCUREMENT

OFFICER FORUMMilan

CFO Summit 2016Milan

HR Business

Conference 2016Milan

JUN

SmxL SEARCH & SOCIAL

MEDIA MARKETING

EXPO Milan

FINANCE

TRANSFORMATION

ForumMilan

EUROPEAN HR

Director’s SummitMilan

GENERAL COUNSEL

SUMMITMilan

NOV

II° Executive Summit

Milan

DEC

IES 2016 (International

E-Commerce SUMMIT &

EXPO Milan

Advanced Manufacturing

Strategies & Industry 4.0Milan

OCT

23

FORUM FINANZA

TESORERIA E

LIQUIDITA’Milan

FEB

TRAVEL

MANAGEMENT

REPORTINGMilan

APR

SMW

RomeSEP

Education, events and networking Executive Club

A new meeting point, exclusively dedicated to CEOs, Presidents and Entreprenuers, to offer them a new and original

way to face global economic challenges, to expand their management skills, and to achieve innovation.

Everything with an international focus.

Club activities

• Club meetings: 10 meetings focused on strategic, scenarios and key competence topics, with international

keynote speakers

• Executive summit: annual meeting reserved for the Club members and partners only (December)

• Executive Report & Working Paper: specially selected contents and reports

• Weekly observer: weekly newsletter collecting the best articles worldwide selected with regards to interesting

topics for the top management

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Alcuni keynote speakers

Outdoor

OutdoorFiera Milano as a «media»

Fiera Milano, one of the most important Trade Show Operator

worldwide and the first in Italy.

It hosts more than 60 exhibitions every year in both venues (in Rho and

Milan - fieramilanocity), and it plays a vital role in the Italian industry

policy, being one of the preferred place where «Made in Italy» is

presented to the world.

Milan is the natural meeting point for Italian’s business networks. It is

the leading city in the Italian’s economy in terms of trade and finance

opportunities.

Due to the B2B nature of Fiera Milano exhibitions, your campaign may

be segmented to ensure your marketing message reaches the target

audience.

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Over four million visitors attend a diverse range of

events (about 50 exhibitions) at Fiera Milano each year,

with more than 30,000 exhibitors.

1,7 million square meters are sold every year.

Sources: Cermes, CFI, ISF

Product categories

Target

(B2B / B2C) Country

Job Function

OutdoorKey figures

OutdoorDigital outdoor

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Two big ledwall displays with great communication

appeal to lead visitors at the entrance of the

exhibitions.

Gate SUD – Service Center Gate EST – Subway entrance

PORTAOVEST

PORTAEST

PORTASUD

www.fieramilanomedia.it

Fiera Milano Media S.p.a.

Legal headoffice:Piazzale Carlo Magno, 120149 Milano, Italy

Headquarter (C/O Fiera Milano):S.S. del Sempione 2820017 Rho (Milano)Phone +39.02.4997.1Fax +39.02.4997.6573

Offices in Rome:Via Rubicone, n. 9/1100198 Roma, ItalyPhone +39.06.845411Fax +39.06.85301046

Company details:Share Capital Euro 2,803,300.00 (fully paid up)Registered company, fiscal code and VAT 08067990153CCIAA 1201667 Shareholder: Fiera Milano SpAControlled by Fiera Milano SpA