field trip (i) hong kong convention and exhibition centre (hkcec) · 2018-09-24 · convention and...
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Field Trip (I) Hong Kong Convention and Exhibition Centre (HKCEC)
5 June 2018
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Key Topics
• The Value of MICE• Roles of MICE facilities• Day-to-day operations of HKCEC• Visit• Wrap up
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The Value of MICE
• Being the world’s 7th largest trading economy, Hong Kong has developed into a premier convention and exhibition centre in the region
• In 2016, Hong Kong was crowned as “Asia’s Leading Meetings & Conference Destination” in the World Travel Awards and “Best Business City in Asia” in the Smart Travel Asia Award
Source: Convention and Exhibition Industry in Hong Kong | HKTDC http://hong-kong-economy-research.hktdc.com/business-news/article/Hong-Kong-Industry-Profiles/Convention-and-Exhibition-Industry-in-Hong-Kong/hkip/en/1/1X000000/1X0018NP.htm
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The Value of MICE (cont’d)
• In 2016, Hong Kong hosted more than 100 exhibitions, with more than 1.8 million overseas overnight MICE visitors
Source: Convention and Exhibition Industry in Hong Kong | HKTDC http://hong-kong-economy-research.hktdc.com/business-news/article/Hong-Kong-Industry-Profiles/Convention-and-Exhibition-Industry-in-Hong-Kong/hkip/en/1/1X000000/1X0018NP.htm
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The Value of MICE (cont’d)
Source: HKECIA Economic Impact Study 2014 https://www.exhibitions.org.hk/en/media-centre/133-eis-2014
2014 2012 2010
Expenditure contributed to the Hong Kong’s economy in HK$(billion)
52.9(⬆ 29%) 40.8 35.8
Fiscal contributed to the Hong Kong’s economy in HK$ (billion) 2.1 1.4 1.1
Employment generated (number of full-time jobs) 83,500 69,600 69,150
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The Value of MICE (cont’d)
• The HKTDC organizes more than 30 large-scale exhibitions a year, forming 11 of the largest marketplaces of their kinds in Asia, 5 of which are the world’s largest, including electronics, jewellery, gifts, watches & clocks and lighting.
• The fairs attracted around 39,000 exhibitors and more than 770,000 buyers in 2016.
Source: Convention and Exhibition Industry in Hong Kong | HKTDC http://hong-kong-economy-research.hktdc.com/business-news/article/Hong-Kong-Industry-Profiles/Convention-and-Exhibition-Industry-in-Hong-Kong/hkip/en/1/1X000000/1X0018NP.htm
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The Value of MICE (cont’d)
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Roles of MICE Facilities
Importance of venue operators in hosting MICE
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MICE Industry Stakeholders
People
Agencies & Intermediaries
Suppliers
OrganizationsPublic Sector
Buyers
Others
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Suppliers – Venues and facilities– Airlines– Cruise lines– Hotels / accommodation – Restaurants / bars / cafes– Exhibition contractors – Technical specialists, etc.
Sectors Involved in MICE Business
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Roles of MICE facilities
• The larger the city, the demand for MICE facilities (purpose-built convention / exhibition center) will be higher
• Second tier cities will usually demand the need to build multi-purpose facilities to cater different types of MICE events
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Roles of MICE facilities (cont’d)
• The facilities, whether they are purpose-built or multi-purposes, have often been built as a result of the government’s policy to promote economic regenerations. In addition, they are often funded by the destination’s government.
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Roles of MICE facilities (cont’d)
• The facilities usually improve the local economy -visitor dollars, jobs as well as the destination image for tourism (the presence of the city’s infrastructural support is likewise crucial to its success)
• The facilities make a critical economic contribution to the destination and support the destination as a focus for business events
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Hong Kong Convention and Exhibition Centre (HKCEC)
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HKCEC
• The daily operations of the Hong Kong Convention and Exhibition Center (HKCEC) is managed by the Hong Kong Convention and Exhibition Centre (Management) Limited ("HML").
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HKCEC (cont’d)
• Voted as one of the world’s 10 best international convention and exhibition centers
• HKCEC plays the leading role in strengthening Hong Kong's position as the Trade Fair Capital of Asia
• Total exhibition space: 83,000 sqm, total rentable space: 92,000 sqm
• The biggest exhibition & convention venue in the city
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HKCEC’s Venues include• Six (6) exhibition halls (66,000 sqm)• Two (2) multi-purpose halls for conventions or
banquets (5,700 sqm) plus two (2) large foyers for pre-function gatherings & supporting amenities
• Two (2) theatres with seating for 336 and 637 pax, plus a 457-sqm, pre-function area
• Forty-five (45) meeting rooms (6,000 sqm)• Seven (7) restaurants with a total seating capacity
of 1,340
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Day-to-day operations of HKCEC
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Venues to visit
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Venues to visit
• Convention Hall & Foyer• Theatre 1• Exhibition Hall 1C & 5BC• Exhibition Hall Loading Area• Grand Hall & Foyer• Grand Hall’s Kitchen
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Things to observe
• Name & type of the venue• Types of possible event to be accommodated• Types of decoration / support facilities within the
venue• Visitors Circulation Flow
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Grouping
• Orange – Angus Chow• Green – Psyche Ma• Red – Freeda Fong• Blue – Jenny Kiang
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Let’s do some exercises
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Wrap Up
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Wrap-up
Convention Hall • one of the two multi-purpose halls with an area of
1,819 sqm, can be configured into a ballroom style venue; can also be divided into Halls A, B & C
• suitable for conventions, meetings, banquets, small-size exhibitions, entertainment and special events
Convention Foyer• a pre-function area covering 1,740 sqm supporting
the Convention Hall
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Wrap-up (cont’d)
Theatre 1• one of the two world-class theatres • accommodating 637 people• suitable for conventions and film premiere
Theatre Foyer• a pre-function area with 457 sqm supporting
Theatre 1 and Theatre 2
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Wrap-up (cont’d)
Exhibition Hall 1 • the largest single exhibition hall with an area of
19,890 sqm which can accommodate 1,312 (3m x 3m, 9 sqm) standard exhibition booths
• can be divided into 5 self-sustained exhibition halls (Hall 1A, 1B, 1C, 1D & 1E)
• suitable for exhibitions* Loading area Phase I & II
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Wrap-up (cont’d)
Exhibition Hall 5BC• 8,410 sqm rentable space, 7598sqm exhibition space,
column-free exhibition hall • equipped with a retractable telescopic seating system
for 3,200 people that can be adapted for concerts, accommodating a maximum of 8,000 audience
• suitable for exhibitions, concerts, entertainment and special events
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Wrap-up (cont’d)
Grand Hall (multi-purpose hall)• a premier ballroom-style venue with an area of 3,880
sqm and a ceiling height 27 metres• a permanent stage of 408 sqm• suitable for conventions, meetings, major banquets,
exhibitions, entertainment and special eventsGrand Foyer• a 2,094 sqm, pre-function area with a ceiling height of
33m, offering a panoramic view of Victoria Harbour Grand Hall kitchen facilities
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The End