field campaign for 2014 story of the battle kirk serpes sam dyson
TRANSCRIPT
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Field campaign for 2014Story of the Battle
Kirk SerpesSam Dyson
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Summary• Our story• Where we are now• Purpose Driven Campaign• Organising
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Where we are now• 10,000 members• 200 active volunteers• 1000 target
• 2 offices - 1 in Auck, 1 in Welly• 3+ media stories per week• First in NZ in online organising tools• First NZ NGO to use Obama-style field
campaigns• Priority stakeholders in local govt policy• Success in cycling funding• On bus lanes• On Unitary Plan
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Purpose Driven CampaigningCoreVolunteersSupportersAudienceCommunity
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Purpose Driven Campaigning
• Purpose and culture• Never bring the coffee to your event– Creating well defined replicable tasks– Clear targets and goals– Using the best tech
• Values– Ambition, innovation, hard work and
love
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Types of organisingOnline
organising• Large lists• Numbers
game• Distributed
actions• Fast &
reactive
Community organising
• Power together
• Influential leaders
• Bottom up• Slow &
strategic
Field organising
• Grassroots teams
• Volunteer driven
• Top down• Election
focused
Saul AlinskyUnited Farm workers unions
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Election campaigns
Battle of the Story
Story of the Battle
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Field Campaign Objectives 1. Demonstrate public
support for political action on climate change
2. Get out the Youth Vote
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SpeakOut!
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Purpose Driven CampaigningCoreVolunteersSupportersAudienceCommunity
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Gen Zero Field PlanPhase 1 Phase 2 Phase 3 Phase 4
Building core team
Regional field trainings
Training volunteer
leaders
Engaging supporters as
volunteers
Voter Pledge #RockEnrol
GenZero - NationBuilder
Youth Summits
Events Online
Community
Gen Zero- NationBuilder
Volunteers
Voting Plans
Scorecards
Voting Plan Follow up
E-Day voting parties