8/14/2019 FH Degree Course

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Bachelors degree Masters degree

Full-time

Part-time

STEYR CAMPUS

Essential Inormation

Career Profle

Ater completing your IMM Masters degree you

will be equipped to support or work in the growingcommunity o subsidiaries and international com-panies which have a substantial presence in Cen-tral Europe and have or are developing a ocus onCEE/EURASEC markets. You will be suitably pre-pared to work in the industrial, the service, or theretail-sector and your skills will include a prooundunderstanding o highly competitive marketsshaped by direct or indirect customer needs.You will be qualied to guide international teams.You will have a proessional command o theEnglish language and you will be armed with adetailed, yet CEE/EURASEC-ocused culturalunderstanding. Your work will be in the elds ostrategic planning, new-market entry, productmanagement, brand management, sourcing anddistribution management, sales and key accountmanagement, or market and trend research.

Focus

In-depth Specialist Skills>> Understanding international markets with

high complexity and dynamicity>> Identication o potentials or uniqueness

and competitive advantages; derivation o

strategic plans or market entries or marketexpansions

>> Development o programmes regarding cus-

tomer recruitment; retention; and recovery(3Rs)

>> Sourcing and delivering in the dierent sec-tors o economy

Interdisciplinary Skills>> Company score cards and principles o

holistic entrepreneurial thinking and acting>> The economic, social and legal situation in

CEE and the EURASEC

Social Skills>> Improved command o English: Intensive

English training; English as the predominantlanguage o tuition

>> Optional: courses in a second, preerablySlavic, language

>> Initiative and independent, analytical thin-king, reasoning and acting

>> Coordinating scattered interdisciplinaryteams on an egalitarian basis

>> Empathy & cultural understanding combinedwith the ability to assert ones own opinion

>> Managing the change rom a traditional toa customer driven company, anticipatingpossible internal and external resistance

International MarketingManagement (IMM)

FH-degree course

Qualifcation: Master o Arts in Business (MA)

Duration: 4 semesters (120 ECTS)

Number o new admissions per year: 35

Recognition o previous qualifcations:Individual exemption rom certain lectures ispossible within the rst two semesters.

Prerequisites o study: Completed Mastersor Bachelors degree with economics and

English background. For details please visit:www.h-ooe.at/imm

Semester abroad: Optional in one o ourCEE/EURASEC partner universities.

Application: All inormation can be oundunder www.h-ooe.at/imm

Selection procedure: Case study, interview

Mode o study: Full-time and part-time

During the last ew decades and with growing and globalized competition, marketing has emergedrom a departmental unction o running a business rom the customers point o view to a holistic ma-nagement philosophy o companies, their suppliers and their intermediaries. As such, it has becomeone o the cutting-edge managerial approaches with an impact on all unctions o the company and itsnetworks. Two important recent challenges deserve special attention and will shape tomorrows mar-keting proessionals; rstly, the development o radically customer-ocused companies, and secondly,the growing need or international management competence. To meet these demands, the IMMMasters degree programme is tailor-made with two oci, which make the programme unique withinthe European educational landscape: a ocus on the customer driven company and a second ocus onCentral and Eastern Europe (CEE) and Eurasian Economic Community (EURASEC).

8/14/2019 FH Degree Course

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Syllabus International Marketing Management (IMM)

FH-degree course International MarketingManagement (IMM)

STEYR CAMPUS

Head o Studies: Pro. (FH) Dr. Jrg Kraigher-KrainerProgramme Administrator: Angelika FrhauFH O Upper Austria University o Applied Sciences, School o ManagementWehrgrabengasse 13, 4400 Steyr/AustriaPhone: +43 (0)7252 884-3600, Fax: +43 (0)7252 884-3699E-Mail: imm@h-steyr.at, Web: www.h-ooe.at/imm

Contact

07/2008

The concept o IMM is based on a qualitative survey with 21 Austrian business experts and managingdirectors, to guarantee graduates the best possible job opportunities ater their IMM-studies. The mainresults o this survey were:

Masters degree ull-time/part-time

List o courses Semester/ECTS

1 2 3 4

Strategy and Marketing 9 8Finance and Controlling 10 4Culture and Leadership 4 4 6English 7 4 4International Law 4 2

Applied Inormation Technology 3 3Company Projects 9Critical-Analytical Thinking 3 2Masters Thesis 4 24Obligatory Selected Course System (ocus onindustry; service; or retail) 6

ECTS-Credits 30 30 30 30

1. The need or Marketing experts will certainlyincrease internationally and with high proba-bility in the Austrian market.

2. From an Austrian point o view, globalizationis rather a matter o the CEE/CIS-area ratherthan other requently mentioned countrieslike China or India.

3. The ideal IMM-graduate combines an inte-rest in oreign, especially Slavic cultures,with geographical fexibility, open-minded-ness, modesty, politeness and responsibility.

4. The skills o these Marketing experts shouldentail cultural understanding and a holisticknowledge o how to run a business (generalmanagement knowledge) in addition toexcellent marketing skills.

5. An excellent command o the Englishlanguage is more important than the abilityto speak a number o oreign languagesimperectly.