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FertilityGatherhealthy moms, healthy babies
Palo Alto, CA
Janice Knox MD/MBA | Michelle Lam PharmD/MBA | Sarah Long, M.S., Ph.D.
Matthew Palen | Vivekananda Ponnaiyan
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Team
Healthcare providers & executives, developers from top schools and
financial firms
Janice Knox MD/MBA
Michelle Lam, PharmD/MBA
Matthew Palen
Sarah Long, M.S., P.h.D.
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Problem
Trying to Conceive
•Fertile couples have a 25 percent chance of getting pregnant each month•After a year of trying, 75 to 85 percent of couples will have conceived•6.3 million couples suffer from infertility• Lack of husband involvement / fertility assessment
Prenatal•1 in 4 pregnancies end in miscarriage•150,000 babies born with defects each year•Gestational Diabetes Mellitus (GDM): 2% – 10% of all pregnancies in the United States
Postnatal•Infant mortality rate: 6.06 deaths/1,000 live births •Postnatal Diabetes: 15% to 50% of women will develop diabetes following GDM•Children of women with untreated GDM have an increased risk for childhood and adult obesity and an increased risk of type 2 diabetes •1 out of every 8 women has postpartum depression after delivery
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SolutionA web platform where users are coached before, throughout and after their pregnancy to:
HELP TO INCREASE ODDS OF
CONCEIVING
HELP TO LOWER RISKS ASSOCIATED
WITH MISCARRIAGES AND INFANT MORTALITY
HELP TO DELIVER A HEALTHY BABY AND RECEIVE POSTNATAL
CARE & SUPPORT
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Talking to ConsumersHow much would you pay to help you increase the odds of conception?
37%
38%
25%
132 responses
$45 a year ($3.75 / month)$120 a Year ($12/month)Nothing, don't need it
How much would you pay for help to deliver a healthy baby or decrease miscarriages?
9%
91%
132 Responses
$120 a year ($10 / month)$200 a year ($20 / month)Nothing
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Many Roles of Mom
Social MomSocial media use among moms has increased
591% in the past four years
Dr. Mom
82% rethink their approach to healthcare
Mobile Mom
53% of Moms purchased a smartphone as a
direct result of becoming a mom
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Market Validation
1,256,936 unique visitors per month on pregnancy information site
whattoexpect.com
13,600,000 searches on “pregnancy” in the
United States per month (google adwords)
3,904,160 unique visitors per month on pregnancy information site
babycenter.com
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Market Size – US
3 Billion
+
350 million
7millionTotal Available Market (US)
Fertility, Pregnancy & Baby MarketTotal Serviceable Market (US)
Trying to Conceive MarketShare of Market (US)
FertilityGather
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Calendar
Charts
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10 Revenue Streams
Maturity
• Partnerships with consumer companies• Fertility Loans
Growth
Physician monthly feeAffiliate Fees AdvertisingB2B IntegrationInsurance Companies
Launch
Monthly / Yearly Subscription feesMobile Applications downloadsPPC Videos
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FertilityGather
FF TempSync Kindara Ovuline TCOYF DuoFertility
Cost
Convenience
Friendly UI
Community InvolvementMobile
TTC
Pre-natal
Post-Natal
Husband
Physician Involvement
Competition
weak advantage mediocre strong advantage
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1ST TO MARKET PROVIDER CREATED WOMEN EMPOWERED
PARTNERSHIPS
• systematic way of addressing fertility issues• integrated solutions to meet medical needs throughout a woman’s pregnancy• setting the standard of care in all product categories
• an ecosystem of women, healthcare professionals and product• women healthcare professionals• comprehensive women’s healthcare product portfolio
• created by women for women• empowered by a team consisting of 60% + women• significant combined expertise in developing and marketing products
• first to brand• competitive branding
CONSTANT INNOVATION
EASE OF USE PROPRIETARY ALGORITHM
MULTI-PLATFORM
• first service to coach women throughout their entire pregnancy• provides tools to help lower risks associated with miscarriages and help decrease infant mortality• evolving technology• constant new experiences for user
•friendly, easy to use UI •Accurate algorithm based on biological matrices • delays competitor market entry and increases their cost
•web platform• mobile applications