FESTIVALFESTIVAL && SPECIAL EVENT SPECIAL EVENT MANAGMANAGEMENTEMENTAssoc. Prof. Seri Wongmonta, Ph.DAssoc. Prof. Seri Wongmonta, Ph.D

CHAPTER 3CHAPTER 3EVENT FEASIBILITYEVENT FEASIBILITY

KEY TO SUCCESSKEY TO SUCCESS

1.1.Is the event a good idea?Is the event a good idea?2.2.Do we have the skills required to plan Do we have the skills required to plan

and run the event?and run the event?3.3.Is the host community supportive?Is the host community supportive?4.4.Do we have the infrastructure in the Do we have the infrastructure in the

community?community?5.5.Can we get a venue at a price we can Can we get a venue at a price we can

afford?afford?

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6. Will the event attract an audience?6. Will the event attract an audience?7. Will it attract media support?7. Will it attract media support?8. Is it financially viable?8. Is it financially viable?9. Are the success criteria 9. Are the success criteria

reasonable?reasonable?

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BALANCING THE IMPACT OF EVENTSBALANCING THE IMPACT OF EVENTSIMPACTS

OF EVENTS POSITIVE IMPACT NEGATIVE IMPACTSSocial and • Shared experience • Community alienation

cultural • Revitalisation of traditions • Manipulation of community

• Building of community pride • Negative community Image

• Validation of community • Bad behaviour

groups • Substance abuse

• Increased community • Social dislocation

participation • Loss of amenity

• Introduction of new and

challenging ideas

• Expansion of cultural

perspective

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IMPACTSOF

EVENTS POSITIVE IMPACT NEGATIVE IMPACTSPolitical • International prestige • Risk of event failure

• Improved profile • Misallocation of funds

• Promotion of investment • Lack of accountability

• Social cohesion • Propaganda

• Development of administrative • Loss of community ownership

skills and control

• Legitimation of Ideology

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IMPACTSOF EVENTS POSITIVE IMPACT NEGATIVE IMPACTSEnvironmental

• Showcasing of the environment • Environmental damage

• Provision of models for best • Pollution

Practice • Destruction of heritage

• Increased environmental • Negative community Image

Awareness • Noise disturbance

• Infrastructure legacy • Traffic congestion

• Improved transport and

communications

• Urban transformation and

renewal

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IMPACTSOF

EVENTS POSITIVE IMPACT NEGATIVE IMPACTSTourism and • Destinational promotion and • Community resistance

economic increased tourist visits to tourism

• Extended length of stay • Loss of authenticity

• Higher yield • Damage to reputation

• Increased tax revenue • Exploitation

• Business opportunities • Inflated prices

• Commercial activity • Opportunity costs

• Job creation • Financial Mismanagement

• Financial loss

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1.1. Social and cultural impactsSocial and cultural impacts

1.11.1Marketing crowd behaviourMarketing crowd behaviour

1.21.2Community ownership and control of Community ownership and control of

eventsevents

2.2. Political impactsPolitical impacts

3.3. Environmental impactsEnvironmental impacts

4.4. Tourism and economic impactsTourism and economic impacts

4.14.1Business opportunitiesBusiness opportunities

4.24.2Commercial activityCommercial activity

4.34.3Employment creationEmployment creation 8/12

ECONOMIC IMPACT AND THE ECONOMIC IMPACT AND THE ROLE OF GOVERNMENTROLE OF GOVERNMENT

1.1. Expenditure by visitors from outside the Expenditure by visitors from outside the region.region.

2.2. Capital expenditure on facilities Capital expenditure on facilities required to conduct the event.required to conduct the event.

3.3. Expenditure incurred by event Expenditure incurred by event organizers and sponsors to stage the organizers and sponsors to stage the event.event.

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COMMUNITY COMMUNITY PERCEPTIONS OF EVENT PERCEPTIONS OF EVENT

IMPACTSIMPACTS1.1. EntertainmentEntertainment2.2. Public moneyPublic money3.3. Economic benefitsEconomic benefits4.4. Disruption to local residentsDisruption to local residents5.5. Maintenance of public facilitiesMaintenance of public facilities6.6. Bad behaviourBad behaviour

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7.7. Community prideCommunity pride8.8. Environmental impactEnvironmental impact9.9. Regional showcaseRegional showcase10.10. PricesPrices11.11. Community injusticeCommunity injustice12.12. Loss use of public facilitiesLoss use of public facilities

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THE ENDTHE END