ferretti - virtual prototyping enables absolute...

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Products NX, Teamcenter Business challenges Implementation of motory- achts featuring best-in-class performance, comfort, reliability and styling Customization for diverse customersand cultures, e.g., entry into the Far East markets Effectively managing data and processes to implement multi-thousand component virtual prototypes Keys to success NX software for design Teamcenter (visualization mockup) software for virtual prototype validation NX-Teamcenter combination for space ergonomics Results Remarkable cost and resource savings Measurably increased produc- tivity; substantially reduced development time The Ferretti group uses NX and Teamcenter to digitally validate and produce its new nautical jewels, achieving higher productivity and faster time-to-market Platform for excellence Ferretti S.p.A. is the head company of a group among the world leaders in design, Shipbuilding www.siemens.com/plm Ferretti Virtual prototyping enables absolute excellence construction and sale of luxury motory- achts, with a unique portfolio of nine pres- tigious brands, which are among the most exclusive names in the nautical world: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Apreamare, Mochi Craft, CRN and Custom Line. The Ferretti group is on the cutting edge in the nautical sector due to its constant research of innovative product and process solutions. An exclusive net- work of about 85 highly selected dealers

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Page 1: Ferretti - Virtual prototyping enables absolute excellencesummsystems.com/.../pdf/Siemens-PLM-Ferretti-cs-Z6.pdf · The Ferretti group uses NX and Teamcenter to digitally validate

ProductsNX, Teamcenter

Business challengesImplementation of motory-achts featuring best-in-class performance, comfort, reliability and stylingCustomization for diverse customersand cultures, e.g., entry into the Far East marketsEffectively managing data and processes to implement multi-thousand component virtual prototypes

Keys to successNX software for designTeamcenter (visualization mockup) software for virtual prototype validationNX-Teamcenter combination for space ergonomics

ResultsRemarkable cost and resource savingsMeasurably increased produc-tivity; substantially reduced development time

The Ferretti group uses NX and Teamcenter to digitally validate and produce its new nautical jewels, achieving higher productivity and faster time-to-market

Platform for excellenceFerretti S.p.A. is the head company of a group among the world leaders in design,

Shipbuilding

www.siemens.com/plm

Ferretti Virtual prototyping enables absolute excellence

construction and sale of luxury motory-achts, with a unique portfolio of nine pres-tigious brands, which are among the mostexclusive names in the nautical world: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Apreamare, Mochi Craft, CRN and Custom Line. The Ferretti group is on the cutting edge in the nautical sector due to its constant research of innovative product and process solutions. An exclusive net-work of about 85 highly selected dealers

Page 2: Ferretti - Virtual prototyping enables absolute excellencesummsystems.com/.../pdf/Siemens-PLM-Ferretti-cs-Z6.pdf · The Ferretti group uses NX and Teamcenter to digitally validate

assure a presence in over 80 countries and the highest assistance levels for customers in world marinas.

The coordination of the design and engi-neering departments of the entire Ferretti group is assured by AYT (Advanced Yacht Technology), one of the most sophisti-cated world nautical research and designcenters. AYT employs about 90 designers and specialized technicians committed to achieving excellence in boat performance, reliability, comfort and styling.

AYT is organized on technological plat-forms, dedicated to specific aspects of product development. These include hull design, electronic equipment, structures and composition of the fibreglass, techni-cal and electrical systems, 3D executive modeling, ship register and certifications, development products budgeting, plan-ning and management, design revision, process and BOM management. Each plat-form interfaces with the internal special-ists of the individual brands of the Group. This is made possible by sophisticated computer technology in a system that assures the optimal information sharing of highly specialized expertise and experi-ence, including close collaboration with partners and the customers.

To develop its products, the Ferretti group uses the most advanced technologies and was searching for a unique tool, one able

Results (continued)Tight collaboration across design/manufacturingAcutely accurate virtual prototypesMore effective customer contact/input, resulting in greater customer satisfaction

“Using Siemens’ technology, savings in terms of costs and resources have been remarkable. The possibility to visualize components and sets of components and the capacity to simulate various assembly modes has allowed us to measurably increase productivity and decrease product development time.”

Marco Plicchi Technical Manager Pershing

to manage various stages in a fast and prompt way, especially for designing, checking, editing and validating its products. The Ferretti group selected Siemens PLM Software technology as the best solution for creating an integrated technologicalplatform, to thoroughly support AYT and the individual brands development activities.

Pershing, which has been designing, producing and selling high performing, open-type motoryachts for more than thirty years, has been the first brand within Ferretti Group to use NX™ digital product development software and Teamcenter® software’s visualization mockup function-alities for the design and production of its new jewels. The company planned to subsequently roll out both systems to other brands.

Extraordinarily complex models digitally validated“The first project, a 50-foot model, was thoroughly developed with the new Siemens PLM Software platform,” says Marco Plicchi, technical manager at Pershing. “In particular, NX was used for the design stage of components and sets, Teamcenter visualization mockup was employed for the digital validation stage; both software functionalities were key to the study of the ergonomics.”

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“The approach to complete modeling and the possibility to anticipate issues relating to assembly and production in the first stages of design represent the start of an innovation course, which will involve and be extended to all the brands of the Ferretti group. This target is a standard global PLM architecture.”

Andrea Frabetti Vice President AYT (Advanced Yacht Technology) Ferretti S.p.A.

Crafts of such sizes are typically made up of about 5,000 components, each of themmatching with a code (hull and engine are only two of these). That’s an enormously complex data management requirement. Teamcenter visualization and mockup capabilities, including sophisticated one-to-one scale viewing, enabled these multithousand part virtual prototypes to be readily created and validated in the virtual mode.

Plicchi notes, “That means we can identify operation peculiarities that allow us to anticipate any assembly issues and solve them even before the implementation of the actual prototype. Using Siemens’ technology, savings in terms of costs and resources have been remarkable. The

possibility to visualize components and sets of components and the capacity to simulate various assembly modes has allowed us to measurably increase productivity and decrease product devel-opment time.”

“This digital PLM approach,” Plicchi explains, “is the opposite compared to the traditional process based on the physical prototype, which requires the implemen-tation of the wooden one-to-one (1:1) model. It allows us to unite all the bodies in front of the virtual model with each according to its role, expertise and critical mode, enabling the engineering depart-ment to correct and edit not only the components, but also the layout of the general plans.” He adds, “The use of the 1:1 scale view together with stereoscopy allowed us to appreciate not only the sizes, but also the visual impact of certain solutions. Among the most significant advantages is that, having the complete mathematics both of the interiors and of the external parts and their interactions, we were able to have a virtual model fully developed and assessable as real – includ-ing during the collaboration stage with the customer – for a faster assembly of the interior components during production.”

“ The possibility to visualize components and sets of components and the capacity to simulate various assembly modes has allowed us to measurably increase productivity and decrease product development time.”Marco Plicchi Technical Manager Pershing

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© 2013 Siemens Product Lifecycle Management Software Inc. Siemens and the Siemens logo are registered trademarks of Siemens AG. D-Cubed, Femap, Geolus, GO PLM, I-deas, Insight, JT, NX, Parasolid, Solid Edge, Teamcenter, Tecnomatix and Velocity Series are trademarks or registered trademarks of Siemens Product Lifecycle Management Software Inc. or its subsidiaries in the United States and in other countries. Jack is a trademark of The Trustees of The University of Pennsylvania. All other logos, trademarks, registered trademarks or service marks used herein are the property of their respective holders.Z6 19032 7/13 Fwww.siemens.com/plm

Siemens Industry Software Americas +1 314 264 8499Europe +44 (0) 1276 413200Asia-Pacific +852 2230 3308

Solutions/ServicesNX www.siemens.com/nxTeamcenter www.siemens.com/teamcenter

Customer’s primary businessFerretti S.p.A. is the head company of a group among the world leaders in design, construction and sale of luxury motoryachts, with a unique portfolio of nine prestigious brands among the most exclusive names in the nautical world: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Apreamare, Mochi Craft, CRN and Custom Line. The company employs more than 3,000 people globally, with 22 production units in Italy, two in Spain and one in the United States, with presence in Asia through a representative branch located in Shanghai. www.ferrettigroup.com

Customer locationForlì (FC) Italy

The importance of virtual ergonomicsPershing fully leveraged Teamenter’s human-centered environment, using it for the ergonomic study of the project. This Teamcenter solution allows placing scaled humanoids on different percentiles in the product (virtual) environment to assess postural aspects, vision cone, accessibility to the controls and the components. Plicchi explains, “The use of this Teamcenter module – Visualization Jack™ – makes the validation of the ergonomics possible. Our ability to analyze human space interaction is a very impor-tant aspect considering that nautical environments naturally live in constricted domains, where space requirements opti-mization is critical. Teamcenter thus allows the digital validation of very complex sets of relationships across the whole craft.”

Management notes that the NX-Teamcenter approach accelerated technological inno-vation processes on all levels, because it allows the digital product definition of the motor yacht to be part of the integrated product development process starting from its initial stages.

More specifically, Siemens’ solutions made working with mixed CAD models possible in the well-known JT™ standard, with the

assurance of a complete and consistent associativity among relationships, enabling open collaboration. Such open collaboration is a tremendous advantage, especially con-sidering that the participants throughout the whole process of product development are numerous and feature different spe-cializations and expertise, as nautical applications necessarily require – from the technical office to the shipyard, and across all disciplines including hull, cabin, auto-mation systems, furniture and others.

With the distinct advantages demonstrated by the new project approach for Pershing, the Ferretti group has employed Siemens’ product lifecycle management tools to an open-type 108-foot craft, with three 2,600-horsepower engines. The boat is being completely modeled in NX. Andrea Frabetti, vice president of AYT, who has been directing Engineering for more twenty years, notes, “The approach to complete modeling and the possibility to anticipate issues relating to assembly and production in the first stages of design represent the start of an innovation course, which will involve and be extended to all the brands of the Ferretti group. This target is a standard global PLM architecture.”

“ Using Siemens’ technology, savings in terms of costs and resources have been remarkable.”Marco Plicchi Technical Manager Pershing