ferratum group european and commonwealth christmas barometer™ 2015 · 2018-05-18 · erratum...
TRANSCRIPT
Ferratum Group European and Commonwealth Christmas Barometer™ 2015
FERRATUM GROUP CHRISTMAS BAROMETER™ 2015 The survey was conducted for Ferratum Group’s active customers in 21 countries across Europe and Com monwealth countries as a web survey with a standardised questionnaire for all locations. Incomes were stated in local currency and relative Christmas consuming is calculated as a ratio of family’s monthly disposable income in each country. Disposable incomes were adjusted by each countries individual purchasing power parities based on 2014 gures by The World Bank. 14 205 household answered the survey.
page 2
Christmas holiday spending relativeto disposable household income
UNITED KINGDOM
SLOVAKIA
AUSTRALIA
SPAIN
CROATIA
LITHUANIA
ESTONIA
ROMANIA
CZECH REPUBLIC
GERMANY
NEW ZEALAND
ALL COUNTRIES
POLAND
FINLAND
BULGARIA
LATVIA
DENMARK
SWEDEN
CANADA
FRANCE
NORWAY
NETHERLANDS
167
137
126
124
115
113
109
108
107
102
101
100
97
90
89
88
86
85
81
67
55
41
38.5 %
31.4 %
29.1 %
28.5 %
26.4 %
26.1 %
25.2 %
24.9 %
24.6 %
23.1 %
23.4 %
23 %
22.2 %
20.8 %
20.5 %
20.4 %
19.6 %
19.9 %
18.7 %
15.5 %
12.6 %
9.4 %
SPENDING IN RELATION TOOTHER COUNTRIES
European and CommontwealthChristmas spending 2015
17.1 %
15.5 %
10.8 %
10 %
9.6 %
9.5 %
7.3 %
5.7 %
5 %
3.9 %
3.9 %
1.9 %
TOYS AND GAMES
BOOKS
SWEETS
CONSUMER ELECTRONICS
COSMETICS
CLOTHING
HOUSEHOLD UTILITIES
SPORTS GEAR
ALCOHOL
WELL-BEING
MUSIC
GIFT CARDS
FERRATUM GROUP CHRISTMAS BAROMETER™ 2015 The survey was conducted for Ferratum Group’s active customers in 21 countries across Europe and Com monwealth countries as a web survey with a standardised questionnaire for all locations. Incomes were stated in local currency and relative Christmas consuming is calculated as a ratio of family’s monthly disposable income in each country. Disposable incomes were adjusted by each countries individual purchasing power parities based on 2014 gures by The World Bank. 14 205 household answered the survey.
page 3
Household Christmas holiday spending forecast 2015
20 %
64.6 %
15.4 %
LESS THAN A YEAR AGO
MORE THAN A YEAR AGO
SAME AS A YEAR AGO
Index of online purchases 2015
UNITED KINGDOM
GERMANY
NETHERLANDS
FRANCE
BULGARIA
SWEDEN
CZECH REPUBLIC
NORWAY
DENMARK
ALL COUNTRIES
SLOVAKIA
FINLAND
LITHUANIA
POLAND
NEW ZEALAND
ROMANIA
SPAIN
LATVIA
CANADA
ESTONIA
AUSTRALIA
CROATIA
38.9 %
31.6 %
27.2 %
26.4 %
25.5 %
25 %
25 %
25 %
23.2 %
20.3 %
21.6 %
20.3 %
20.2 %
19.1 %
18 %
17.9 %
17.6 %
16.9 %
15.8 %
15.6 %
15.5 %
13.3 %
FERRATUM GROUP CHRISTMAS BAROMETER™ 2015 The survey was conducted for Ferratum Group’s active customers in 21 countries across Europe and Com monwealth countries as a web survey with a standardised questionnaire for all locations. Incomes were stated in local currency and relative Christmas consuming is calculated as a ratio of family’s monthly disposable income in each country. Disposable incomes were adjusted by each countries individual purchasing power parities based on 2014 gures by The World Bank. 14 205 household answered the survey.
page 4
22.4 %
14.3 %
11.1 %
7.5 %
Australia
Spending in relation to other countries: 126 (FE group = 100)Spending relative to household income: 29.1 % (947 €)Share of online purchases: 15.5 %
23.1 % TOYS AND GAMES
CLOTHING
GIFT CARDS
CONSUMER ELECTRONICS
BOOKS
16.3 %
13.6 %
7.9 %
8.2 %
United Kingdom
Spending in relation to other countries: 167 (FE group = 100)Spending relative to household income: 38.5 % (1144 €)Share of online purchases: 38.9 %
22.6 % CLOTHING
BOOKS
SPORTS GEAR
TOYS AND GAMES
ALCOHOL
23.7 %
13.3 %
10.9 %
8.7 %
Slovakia
Spending in relation to other countries: 137 (FE group = 100)Spending relative to household income: 31.4 % (655 €)Share of online purchases: 20.3 %
24.7 % TOYS AND GAMES
COSMETICS
HOUSEHOLD UTILITIES
CONSUMER ELECTRONICS
BOOKS
13.4 %
11.5 %
10.6 %
8.4 %
Croatia
Spending in relation to other countries: 115 (FE group = 100)Spending relative to household income: 26.1 % (426 €)Share of online purchases: 13.3 %
32.3 % BOOKS
MUSIC
CONSUMER ELECTRONICS
TOYS AND GAMES
ALCOHOL
15.7 %
15.1 %
13 %
11.3 %
Lithuania
Spending in relation to other countries: 113 (FE group = 100)Spending relative to household income: 26.1 % (502 €)Share of online purchases: 20.2 %
20.7 % TOYS AND GAMES
SWEETS
COSMETICS
BOOKS
HOUSHOLD UTILITIES
20.5 %
9.8 %
9.1 %
8.7 %
Spain
Spending in relation to other countries: 124 (FE group = 100)Spending relative to household income: 28.5 % (726 €)Share of online purchases: 17.6 %
29.9% TOYS AND GAMES
BOOKS
SPORTS GEAR
COSMETICS
CLOTHING
Top holiday spending behaviour in Europe and Commonwealth countries
FERRATUM GROUP CHRISTMAS BAROMETER™ 2015 The survey was conducted for Ferratum Group’s active customers in 21 countries across Europe and Com monwealth countries as a web survey with a standardised questionnaire for all locations. Incomes were stated in local currency and relative Christmas consuming is calculated as a ratio of family’s monthly disposable income in each country. Disposable incomes were adjusted by each countries individual purchasing power parities based on 2014 gures by The World Bank. 14 205 household answered the survey.
page 5
19.7 %
16.4%
12.6 %
11.4 %
Romania
Spending in relation to other countries: 108 (FE group = 100)Spending relative to household income: 24.9 % (356 €)Share of online purchases: 17.9 %
19.7 % TOYS AND GAMES
SWEETS
HOUSEHOLD UTILITIES
BOOKS
COSMETICS
14.8 %
10.6 %
9.1 %
8.7 %
Estonia
Spending in relation to other countries: 109 (FE group = 100)Spending relative to household income: 25.2 % (501 €)Share of online purchases: 15.6 %
22.9 % BOOKS
ALCOHOL
WELL-BEING
TOYS AND GAMES
SPORTS GEAR
COSMETICS
20.1 %
14.7 %
12.6 %
5.5 %
New Zealand
Spending in relation to other countries: 101 (FE group = 100)Spending relative to household income: 23.1 % (612 €)Share of online purchases: 18 %
26.9 % CLOTHING
TOYS AND GAMES
CONSUMER ELECTRONICS
GIFT CARDS
SPORTS GEAR
19.3 %
13 %
11.9 %
7.8 %
Spending in relation to other countries: 107 (FE group = 100)Spending relative to household income: 24.6 % (578 €)Share of online purchases: 25 %
Czech Republic
26.7 % TOYS AND GAMES
BOOKS
CONSUMER ELECTRONICS
COSMETICS
CLOTHING
26.1 %
14.1 %
9.3 %
6.3 %
Poland
Spending in relation to other countries: 97 (FE group = 100)Spending relative to household income: 22.2 % (404 €)Share of online purchases: 19.1 %
28.2 %
TOYS AND GAMES
SWEETS
CLOTHING
BOOKS
13.3 %
10.4 %
10.4 %
7.8 %
Germany
Spending in relation to other countries: 102 (FE group = 100)Spending relative to household income: 23.4 % (808 €)Share of online purchases: 31.6 %
18.2 % TOYS AND GAMES
BOOKS
CLOTHING
WELL-BEING
SWEETS
Top holiday spending behaviour in Europe and Commonwealth countries
FERRATUM GROUP CHRISTMAS BAROMETER™ 2015 The survey was conducted for Ferratum Group’s active customers in 21 countries across Europe and Com monwealth countries as a web survey with a standardised questionnaire for all locations. Incomes were stated in local currency and relative Christmas consuming is calculated as a ratio of family’s monthly disposable income in each country. Disposable incomes were adjusted by each countries individual purchasing power parities based on 2014 gures by The World Bank. 14 205 household answered the survey.
page 6
17.2 %
14.9 %
10.8 %
9.1 %
Latvia
Spending in relation to other countries: 89 (FE group = 100)Spending relative to household income: 20.4 % (355 €)Share of online purchases: 16.9 %
24.7 %
SWEETS
TOYS AND GAMES
BOOKS
COSMETICS
CLOTHING
18.4 %
15.3 %
12.2 %
7.8 %
Bulgaria
Spending in relation to other countries: 89 (FE group = 100)Spending relative to household income: 20.5 % (249 €)Share of online purchases: 25.5 %
26.9 % TOYS AND GAMES
SWEETS
BOOKS
COSMETICS
CONSUMER ELECTRONICS
18.9 %
17.4 %
7 %
6.8 %
Denmark
Spending in relation to other countries: 86 (FE group = 100)Spending relative to household income: 19.9 % (661 €)Share of online purchases: 23.2 %
25.8 % TOYS AND GAMES
BOOKS
SPORTS GEAR
CONSUMER ELECTRONICS
HOUSEHOLD UTILITIES
35 %
10 %
10 %
5 %
Canada
Spending in relation to other countries: 81 (FE group = 100)Spending relative to household income: 18.7 % (623 €)Share of online purchases: 15.8 %
40 % CLOTHING
TOYS AND GAMES
CONSUMER ELECTRONICS
GIFT CARDS
HOUSEHOLD UTILITIES
15.2 %
12.2 %
11.2 %
10.5 %
Spending in relation to other countries: 90 (FE group = 100)Spending relative to household income: 20.8 % (629 €) Share of online purchases: 20.3 %
Finland
19.1 % CLOTHING
SPORTS GEAR
ALCOHOL
CONSUMER ELECTRONICS
BOOKS
Top holiday spending behaviour in Europe and Commonwealth countries
21.1 %
9.9 %
8.2 %
7.9 %
Sweden
Spending in relation to other countries: 85 (FE group = 100)Spending relative to household income: 19.6 % (668 €)Share of online purchases: 25 %
25.5 % BOOKS
HOUSEHOLD UTILITIES
TOYS AND GAMES
COSMETICS
MUSIC
FERRATUM GROUP CHRISTMAS BAROMETER™ 2015 The survey was conducted for Ferratum Group’s active customers in 21 countries across Europe and Com monwealth countries as a web survey with a standardised questionnaire for all locations. Incomes were stated in local currency and relative Christmas consuming is calculated as a ratio of family’s monthly disposable income in each country. Disposable incomes were adjusted by each countries individual purchasing power parities based on 2014 gures by The World Bank. 14 205 household answered the survey.
page 7
17.4 %
11.6 %
11.6 %
10.1 %
Spending in relation to other countries: 55 (FE group = 100)Spending relative to household income: 12.6 % (618 €)Share of online purchases: 25 %
Norway
27.5 % CLOTHING
WELL-BEING
TOYS AND GAMES
BOOKS
CONSUMER ELECTRONICS
22.8 %
11 %
10.8 %
7 %
Spending in relation to other countries: 41 (FE group = 100)Spending relative to household income: 9.4 % (336 €)Share of online purchases: 27.2 %
Netherlands
22.9 % CONSUMER ELECTRONICS
BOOKS
HOUSEHOLD UTILITIES
WELL-BEING
SPORTS GEAR
Top holiday spending behaviour in Europe and Commonwealth countries
21.4 %
9.7 %
9.2 %
7.1 %
France
Spending in relation to other countries: 67 (FE group = 100)Spending relative to household income: 15.5 % (445 €)Share of online purchases: 26.4 %
27.6 % TOYS AND GAMES
CLOTHING
SWEETS
CONSUMER ELECTRONICS
GIFT CARDS
FERRATUM GROUP CHRISTMAS BAROMETER™ 2015 The survey was conducted for Ferratum Group’s active customers in 21 countries across Europe and Com monwealth countries as a web survey with a standardised questionnaire for all locations. Incomes were stated in local currency and relative Christmas consuming is calculated as a ratio of family’s monthly disposable income in each country. Disposable incomes were adjusted by each countries individual purchasing power parities based on 2014 gures by The World Bank. 14 205 household answered the survey.
page 8
How was Ferratum Group Christmas Barometer 2015 ™ conducted?
• The survey was conducted for Ferratum Group’s active customers in 21 countries across Europe and
Commonwealth countries as a web survey with a standardised questionnaire for all locations. Incomes are
stated in local currency and relative Christmas consuming is calculated as a ratio of family’s monthly
disposable income in each country. Disposable incomes were adjusted by each country, individual
purchasing power parity based on 2014 figures by The World Bank.
• 14 205 households participated in the survey. Respondents were aged between 21 and 65
and 57 % were women. The average available net income of participating households in these 21 countries
was € 805 – € 10 350. The avarage household size among the respondents was 3,2 persons.
• In addition to demographic factors, respondents were asked about disposable monthly net income, how
much they spend on their Christmas, which activities they spend their money on, how much shopping they
do online.
• The surveys used each country’s respective currency. Responses were evened out to reflect the respective
purchasing power of each country. All survey respondents were anonymous.