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M I L L E N N I U M C O P T H O R N E

MILLENNIUM

HOTELS AND RESORTS

CONTENT MARKETING AT ITS BEST...

We’ve been producing great content for our clients for more than 20 years. Content that moves, touches, inspires and connects.

Whether we’re producing content for magazines, digital campaigns or broadcast, we’re bringing our clients and their customers closer together.

We work across multiple market sectors, including conservation, property, construction, travel, outdoor leisure, agriculture & estate management, retail, food & drink, music and fi nancial services.

Visit www.fellowsmedia.com for our latest news and case studies.

advertising sales | content & design | digital | video & animation | media buying | print & production

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E R N S T & Y O U N G ( E Y ) THE CHALLENGE Clients often ask us for something a little bit different to help them stand out from the crowd. In the case of multi-national professional services firm EY, we were tasked with producing a series of innovative presentations to engage and excite prospective clients fed up with ‘traditional’ Powerpoint pitches.

OUR SOLUTIONEY wanted to avoid giving prospective clients ‘slide fatigue’ when pitching for key contracts. To avoid this de-energising affliction, we threw out the Powerpoint and combined EY content with fast-paced motion graphics to create three captivating animated video presentations.

We took responsibility for every element, from scripting and storyboarding, to animation and post-production, and frequently collaborated closely with EY to ensure their satisfaction with the final outputs. Using our animated pitches, EY secured three new contracts with major international insurance clients with a value in excess of £10 million.

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F R H I G L O B A L M E E T I N G E X C H A N G E

THE CHALLENGEHeld in an exciting new location every year, the Fairmont, Raffl es and Swissôtel Hotels & Resorts’ (FRHI) Global Meeting Exchange (GME) is a world renowned luxury travel and event planning conference.

Ahead of this year’s event, FRHI approached Fellows Media to produce an inspiring promotional micro-site to engage and inform prospective delegates and give them a fl avour of the 2014 host city, Abu Dhabi.

OUR SOLUTIONExtraordinary events require extraordinary promotion, and innovation was our watchword when it came to producing the micro-site for GME 2014. Striving for elegance and simplicity, we abandoned traditional web design in favour of an eye-catching, single-page scrolling parallax website which incorporated live video sections.

With an elegant black, blue and silver colour scheme, and design inspired by Islamic shapes and patterns, the new site provided conference delegates with a user-friendly and visually appealing window on the world of GME.

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B E L M O N D L E M A N O I R A U X Q U A T ’ S A I S O N S H T M L T E M P L A T E S

THE CHALLENGERenowned amongst foodies around the globe, the two-Michelin star Belmond Le Manoir Aux Quat’Saisons hotel contacted Fellows Media for help promoting its steller events programme and world famous Raymond Blanc Cookery School.

OUR SOLUTIONLe Manoir aux Quat’Saisions’ marketing team required a rapid, easy-to-use method for keeping their expanding database of clients informed of upcoming events, with a view to increasing bookings for rooms and restaurant tables. Working closely with them, and paying close attention to Belmond corporate guidelines, we created two stunning email templates with specially tailored ‘easy-edit’ features to help them get their messages out and record recipients’ responses. We even provided essential training on location to help the team send their own email campaigns in future – and win even more business for this highly successful hotel!

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P R E S E N T I N G T H E P A L M

THE CHALLENGEThe sales team at the luxurious, fi ve-star Fairmont The Palm hotel needed a fl exible, high-quality presentation to sell the many advantages of this elegant Dubai resort to both business and leisure travellers. Enter Fellows Media and our cutting edge ‘zooming’ Prezi solution!

OUR SOLUTIONWe used Prezi, an innovative online software solution that allows users to dynamically ‘zoom’ in and out of content and ‘fl y’ around a presentation space, to create a series of dynamic and exciting presentations for The Palm. Using high defi nition pictures of the hotel and live-action video sequences, we produced several brief presentations tailored to specifi c target markets. The Prezi format allows The Palm’s sales team to effortlessly showcase the hotel’s amenities in a quick, eye-catching and engaging way.

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Cover pic_Layout 1 11/06/2014 10:49 Page 1

Boost your career in infrastructure with RICSRICS membership enhances your professional status in built infrastructure, offers you a competitive advantage and provides you with access to a worldwide professional network.

Being a chartered surveyor in infrastructure offers you:

• Status • Recognition • Network• Market advantage • Knowledge

To find out more contact us: t 02476 868433 e [email protected] w rics.org/registerpro

Turn over a new leaf this autumn...... with the world’s most sought after professional status

Join today t 02476 868433 e [email protected] w rics.org/join

As the nights draw in and 2014 comes to a close, turn over a new leaf and get started on your RICS membership qualification.

When you achieve RICS status you will realise the benefits of holding such a prestigious and globally recognised professional qualification.

Enrol today to qualify in 2015.

Boost your career

RICS membership enhances your professional status in built infrastructure, offers you a competitive advantage and provides

Join today t

91%increase in male

members in 2013(compared to

2009).

65%increase in femalemembers in 2013

(compared to 2009).

Gender of enrolled candidates

77% 23%

30-39

+132%

Over 50

+477%

20-29

+49%

40-49

+165%

+17%

17% increase of qualified members from 2008 to 2013

A total of 10,800 candidates qualified as members between 2008-2013, with an increase of 32% females and 15% in male.

10,8008216 2584

Increase in those qualifying for membership 2008-2013

*Specialisms/Pathways. There are 19 different pathways that fall under the three main sectors of Land, Property and Construction.LAND: Environment, Geomatics, Minerals and waste management, Rural, Planning and development.PROPERTY: Arts and antiques, Commercial property, Facilities management, Management consultancy, Property finance and investment, Residential, Valuation, Valuation of businesses and intangible assets.CONSTRUCTION: Building control, Building surveying, Built infrastructure, Quantity surveying and construction, Project management, Taxation allowance.

+10%+19%

+47%

Growth of main sectors 2008-2013 Property versus Land, versus Construction.

Year-on-year growth in membership through the three main routes into the profession

Top three most popular pathways* 2008-2013Commercial property gained 4,162 from a total of 11,312 new members.

1st2nd 3rdQuantity Surveying

& Construction

Commercial Property

Building Surveying

Age Pathway* Routes

2009 2010 2011 2012 2013 Graduate PER AssociateLand ConstructionProperty

Most popular route for womenAssociate +588% Graduate -2%PER +21%(2011 against 2013).

84%increase in the number of

enrolled candidates(since 2009)

� 3,986 (2013)� 3,924 (2012)� 3,387 (2011)� 2,701 (2010)

� 2,162 (2009)

Total number of enrolled candidates 2009-201377% of which were male

and 23% female.

While the majority of candidates are in their 20s and 30s, there has been a significant increase in the number of people over 40 wanting to join the profession

20132012201120102009

15%▲ 32%▲

The brand marketing team, under the direction of Joanna Lindon, develop and manage the implementation of marketing strategy to achieve brand recognition, membership growth and member engagement. Our marketing campaigns and activities generate brand awareness, increased candidate enrolments, and a rise in those qualifying as members, resulting in strong year-on-year membership growth.

Brand Marketing – driving RICS success

2009=1504∂

2013=2247∂

2009=434∂

2013=1009∂

2009=175∂

2013=463∂

2009=45∂

2013=260∂

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R I C S M E M B E R S H I P C A M P A I G N S

THE CHALLENGEThe route to joining the Royal Institution of Chartered Surveyors (RICS) was perceived as overly complex and a deterrent to prospective members. Set with ambitious targets to increase membership, RICS engaged Fellows Media to help them simplify their offering and attract new blood.

OUR SOLUTION We helped RICS simplify its recruitment messages without ‘dumbing them down’, and partnered this more concise language with engaging visuals to create a range of new recruitment materials. As a result of our work, which over the last fi ve years has ranged from direct mail campaigns, html email campaigns, interactive presentations, iPad applications, video and microsites, RICS now communicates with prospective members in a more appropriate and engaging way.

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For reservations and more information, please call +994 12 565 4848, email us at aze.food&[email protected], or visit fairmont.com/baku

Alov, Baku’s newest and most sophisticated American restaurant, is opening soon.

Boasting impeccable service and the largest selection of wines in Azerbaijan, Alov specialises in American cuisine including mouth-watering, perfectly aged steaks, fresh lobster and seafood.

Join us today and enjoy a dining experience like no other.

Alov RestAuRAnt

Cool venue. Hot JAzz

When night falls, the discerning make a date with the Alov Jazz Bar, Baku’s most vivid and exciting live music venue.

Featuring live jazz and R&B five nights a week – performed by some of the hottest acts around – and delicious signature cocktails and light dishes, the Alov Jazz Bar is the perfect place for sophisticated entertainment.

Join us, and experience a little Alov magic for yourself.



Celebrate Easter Sunday with the whole family at Le Bistro, and enjoy a delicious Easter themed brunch menu and a host of fun and exciting holiday activities.

Youngsters will love our Easter egg hunt, egg decorating and enhanced kids’ area. While the children are enjoying themselves you can sample the specialties of our spectacular Easter brunch for just 49 AZN – and why not add our exclusive drinks package for an extra 20 AZN.

EnjoY a FamiLY

EaStEr

april 20th

106. Le Bistro – Easter_chosen.indd 1 03/04/2014 14:26


To celebrate this special time of year, our Le Bistro restaurant has created an extra special Sunday brunch menu exclusively for lovers – of chocolate!

Full of the spirit of Valentine’s Day, our chefs have devised a delicious chocolate themed brunch buffet of sweet and savoury delicacies.

Ideal for impressing your Valentine, our special brunch menu can be sampled for just 59 AZN – and you can toast each other with sparkling wine, local wine and beer for an extra 29 AZN.

The True TaSTe oF

InDuLgence.

The perFecT enD To The

perFecT eVenIng.

end your Valentine’s Day the right way with after-dinner drinks at the sumptuous and sophisticated nur Lounge.

The perfect retreat for romantic couples, the nur Lounge offers luxurious surroundings, live music and a range of delicious and exciting drinks.

especially for Valentine’s night we are offering our guests 50% off all alcoholic drinks and complimentary bite-sized desserts!



To celebrate this special time of year, our Le Bistro restaurant has created an extra special Sunday brunch menu exclusively for lovers – of chocolate!

Full of the spirit of Valentine’s Day, our chefs have devised a delicious chocolate themed brunch buffet of sweet and savoury delicacies.

Ideal for impressing your Valentine, our special brunch menu can be sampled for just 59 AZN – and you can toast each other with sparkling wine, local wine and beer for an extra 29 AZN.

The True TaSTe oF

InDuLgence.

The perFecT enD To The

perFecT eVenIng.

end your Valentine’s Day the right way with after-dinner drinks at the sumptuous and sophisticated nur Lounge.

The perfect retreat for romantic couples, the nur Lounge offers luxurious surroundings, live music and a range of delicious and exciting drinks.

especially for Valentine’s night we are offering our guests 50% off all alcoholic drinks and complimentary bite-sized desserts!



When the sun comes out, there’s no better place to enjoy the outdoors than the luxurious Le Bistro terrace.

With its own spectacular waterfall, fantastic cocktails, Shisha and a delicious snack menu, the Le Bistro terrace is ideal for long, relaxing afternoons and exciting evenings with friends and loved ones.

And why not join us on the terrace for our Mojito Weekends? Get in the mood for summer every Friday, Saturday and Sunday night with our live DJ, Shisha and 50% off our Mojito Menu.

BAKU’S PREMIER

SUN SPOT


For reservations and more information, please call +994 12 565 4848, email us at [email protected], or visit fairmont.com/baku

OLGA KONOPLEVAAlov’s resident Jazz singer

Monday–Saturday

JAMAL EMINLI

Celebrity singer

Every Thursday

LEYLA ALIYEVACelebrity singer

Every Friday

SABINA BABAYEVACelebrity singer

Every Saturday

Join us at Alov Jazz Bar and enjoy a month of amazing music from the country’s leading Jazz musicians and singers.

The Alov Jazz Bar provides a welcoming and sophisticated atmosphere with breathtaking views over the Caspian Sea. Open Monday to Saturday every week from 7pm, music at the Alov Jazz Bar is perfectly accompanied by a large selection of wonderful cocktails and light dishes.

JUNE JAZZ


When the sun comes out, there’s no better place to enjoy the outdoors than the luxurious Le Bistro terrace.

With its own spectacular waterfall, fantastic cocktails, Shisha and a delicious snack menu, the Le Bistro terrace is ideal for long, relaxing afternoons and exciting evenings with friends and loved ones.

And why not join us on the terrace for our Mojito Weekends? Get in the mood for summer every Friday, Saturday and Sunday night with our live DJ, Shisha and 50% off our Mojito Menu.

BAKU’S PREMIER

SUN SPOT


For reservations and more information, please call +994 12 565 4848, email us at [email protected], or visit fairmont.com/baku

OLGA KONOPLEVAAlov’s resident Jazz singer

Monday–Saturday

JAMAL EMINLI

Celebrity singer

Every Thursday

LEYLA ALIYEVACelebrity singer

Every Friday

SABINA BABAYEVACelebrity singer

Every Saturday

Join us at Alov Jazz Bar and enjoy a month of amazing music from the country’s leading Jazz musicians and singers.

The Alov Jazz Bar provides a welcoming and sophisticated atmosphere with breathtaking views over the Caspian Sea. Open Monday to Saturday every week from 7pm, music at the Alov Jazz Bar is perfectly accompanied by a large selection of wonderful cocktails and light dishes.

JUNE JAZZ

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F A I R M O N T B A K U , F L A M E T O W E R S

THE CHALLENGEWith superb accommodation and fi rst-class facilities, the glamorous Fairmont Baku, Flame Towers hotel has all the attributes required to be a focal point for social and business life in Baku, Azerbaijan. But how to market the hotel effectively to a disparate clientele of local families and business people, national and international travellers and a large, multi-cultural ex-pat community?

OUR SOLUTIONWith a diverse clientele and a wide range of events, offers and facilities to promote, the Fairmont Baku, Flame Towers needed help communicating its varied offering while maintaining a strong corporate identity. Since it’s opening, our design team has worked closely with the hotel to produce a steady stream of marketing materials for a wide range of events – from business package promotions to exclusive jazz evenings and themed restaurant nights. Our creative approach has made fantastic-looking fl yers, posters and advertisements the hotel’s stock-in-trade, while our respect for corporate style ensures consistency.

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M I L L E N N I U M H O T E L S A N D R E S O R T STHE CHALLENGEFellows Media was enlisted to promote and perpetuate leisure and meetings bookings at The Chelsea Harbour Hotel – the only fi ve-star, all-suite hotel in London.

OUR SOLUTIONWith a landmark property to promote we turned on the visual style, sourcing high quality imagery on a wide range of themes to make The Chelsea Harbour Hotel’s marketing collateral stand out and stick in the memory.

When Millennium saw the quality of our work, they expanded our remit to produce high-quality marketing materials – from promotional leafl ets and adverts to event stand material and boards – for their hotels across Europe.

M I L L E N N I U M C O P T H O R N E

MILLENNIUMHOTELS AND RESORTS

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B U T T E R F L Y C O N S E R V A T I O N

THE CHALLENGEButterfly Conservation’s magazine was struggling with its aim of highlighting the plight of butterflies and moths to the scientific community and general public. A revamp was required to increase interest and push the title’s important conservation message to a wider audience.

OUR SOLUTIONWe combined stunningly beautiful nature photography and engaging copy from sought-after contributors to create a vibrant and colourful new magazine layout that carries the organisation’s conservation message with authority. Advertising generated by Fellows Media ensures the publication remains cost-effective, and a delighted Butterfly Conservation has since commissioned us to produce new marketing materials for them!

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B U T T E R F L Y C O N S E R V A T I O N B R A N D G U I D E L I N E S

THE CHALLENGEResponsible for producing myriad publications, and with a burgeoning online presence and more than 30 regional branches, Butterfly Conservation required a set of ‘user-friendly’ brand guidelines to ensure a consistent corporate style across its many marketing materials.

OUR SOLUTIONAs long standing designers of Butterfly magazine – Butterfly Conservation’s flagship publication – we used our extensive knowledge of graphic styles and layout to generate guidelines for the charity’s entire suite of marketing materials. Written in engaging, easy to understand language, and full of useful diagrams, colourful examples and ‘dos and don’ts’, the completed guidelines contain everything you need to know to produce ‘on brand’ documents, newsletters, leaflets, guides and web pages.

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F A I R M O N T A D V E R T O R I A L

THE CHALLENGETo increase awareness of their luxury hotel brand in India, Fairmont Hotels & Resorts invested in a double-page advertorial in luxury travel magazine Condé Nast Traveller India. Fellows Media was brought onboard to write the copy for the exclusive feature, and design the advertorial to Condé Nast’s exacting specifications.

OUR SOLUTIONThere is a lot that is special and unique about the Fairmont brand, so we spent time paring down these messages to the essence of what consumers can expect from a typical Fairmont Hotels & Resorts property. Using the luxurious Fairmont Le Montreux Palace and Fairmont Baku as examples, we developed an enticing and visually compelling spread that read just like independent editorial.

careers in land, property and construction

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R I C S S U R V E Y I N G - 3 6 0

THE CHALLENGE The Royal Institution of Chartered Surveyors (RICS) discovered that high-calibre graduates weren’t considering surveying as a potential career. The organisation contacted Fellows Media to help it change perceptions that surveying was dull and poorly paid in comparison with other career options.

OUR SOLUTIONRICS website, rics.org, had a corporate, sombre look – not great for capturing the interest of school leavers and university students! To remedy the problem we launched a multi-channel campaign that included a microsite and a lively magazine that reflected the exciting future a career in surveying offers. Surveying-360 magazine and surveying-360.com featured cutting edge design and inspiring case studies that illustrated how graduate surveyors could easily find themselves working in exotic locations around the world, and in cool sectors such as the film industry.

27

S M A L L L U X U R Y H O T E L S O F T H E W O R L D

THE CHALLENGEWhen Small Luxury Hotels of the World needed an eye-catching, ‘fun’ and ‘active’ video to promote their brand at a rapidly approaching major travel industry event, they turned to Fellows Media to turn their dream into a reality.

OUR SOLUTIONApproached just 24 days before the completed video was needed, we pulled out all the stops to hit the deadline and fulfil the client’s requirement for a ‘dynamic and memorable’ showcase of its products and services.

Working around the clock, we combined exciting live action video clips with animation and specially commissioned imagery from freelance illustrator Lo Cole, to create a compelling three-minute film for the Small Luxury Hotels of the World brand entitled ‘Small is Beautiful’. The video made its debut – on time and to budget! – at the International Luxury Travel Market (ILTM) conference. Feedback from delegates was extremely positive, and Small Luxury Hotels of the World went on to use the video at several other exclusive travel events and expos.

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T H E S A V O Y

THE CHALLENGEWith a stylish new restaurant and bar to promote, and a large theatre-going clientele to tap into, The Savoy contacted Fellows Media to produce an elegant and enticing advertisement for display in and around the legendary Old Vic Theatre.

OUR SOLUTIONThe Savoy was keen to promote its new restaurant, Kaspar’s Seafood Bar and Grill, as an ideal venue for a pre-theatre meal or after show drink. Taking influence from classic Art Deco art and architecture from the 1920s and 1930s, we devised a minimal and sophisticated poster advert that evoked The Savoy’s rich and glamorous past and the relaxed dining environment of Kaspar’s.

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SHOOTING GAZETTE

14,768

SPORTING GUN

28,564 SPORTING SHOOTER

21,609

THE FIELD28,526

SHOOTING TIMES

22,003

LAND & BUSINESS

34,000

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C L A ’ S L A N D & B U S I N E S S

THE CHALLENGELand & Business magazine was costing the CLA a small fortune to produce when we began working with the organisation back in 2008. We took on the vital task of guiding the publication into profit.

OUR SOLUTIONEven though the global economic crisis struck just weeks after we were awarded the advertising sales and production contract for Land & Business, we remained confident the CLA’s membership magazine could make money. By ensuring advertisers realised the true value of appearing in Land & Business – the magazine had previously been chronically undersold – we were able to quickly increase revenues to target levels. Our partnership with the CLA has been a success story ever since, with advertising revenues continuing to grow to record levels.

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T H E B R I T I S H H O R S E S O C I E T Y

THE CHALLENGEMember subscriptions provide The British Horse Society (BHS), the UK’s leading equine charity, with a vital revenue stream. When their membership figures failed to grow as planned, the BHS turned to Fellows Media to help it retain existing members and recruit new ones.

OUR SOLUTIONWe worked closely with the BHS’ marketing team to develop a range of eye-catching marketing materials – from direct mail to print and digital advertising campaigns and event stand collateral – which helped the charity to increase member recruitment and retention levels.

In addition, our intelligent and consultative approach to selling advertising in the BHS’ member magazine, British Horse, has seen revenues increase by more than 300%.

AD PRINT

M U S I C W E E K D I R E C T O R Y

THE CHALLENGEOnce the ‘bible’ of the music industry, the Music Week Directory was in need of a radical overhaul to keep it relevant in a digital age. The publication also required a signifi cant improvement in advertising revenue, which had slumped in recent years.

OUR SOLUTIONGiving the Music Week Directory a new, fresh look was easy for our talented design team, and we adopted an equally imaginative and committed approach to turn around the publication’s advertising fortunes. Before selling space in the directory, we took time out to research the market and talk to lapsed advertisers. Based on the feedback we received, we streamlined the advertising packages available in the publication, re-instated regular contact with advertisers and canvassed competitive media for advertisers in a way that hadn’t been done before. The effect on advertising revenues was dramatic. The revenue target set by the Music Week Directory was well and truly smashed, with more than £20,000 of new business achieved in the fi rst year alone.

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R E S I E V E N T G U I D E

THE CHALLENGEThe organisers of the UK’s premier residential property market conference got in touch with us to produce an attractive, easy-to-use event guide. With program and exhibitor details changing daily in the run up to the event, we needed to work flexibly – and fast!

OUR SOLUTIONUsing our state-of-the-art production system, our skilled team of designers and writers moved quickly to create an exciting, informative guide on time and to budget. Our bespoke database publishing system coped easily with late changes to content and running order, by allowing us to capture exhibitor data online, manage content and images and output final pages within minutes.

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CHELTENHAM | LONDON

Fellows Media, The Gallery, Manor Farm, Southam, Cheltenham, Gloucestershire GL52 3PBT: 01242 259241 | E: [email protected] | W: www.fellowsmedia.com NEW! store.fellowsmedia.com

G E T I N T O U C H

We would love to hear from you!

To find out how we can help you with future projects please call us today on 01242 259241,

email [email protected] or visit our website www.fellowsmedia.com

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