feel the turkey
TRANSCRIPT
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T.C. KÜLTÜR VE TURİZM BAKANLIĞI
Tanıtma Genel Müdürlüğü
8 Aralık 2009
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2010 yılı reklam kampanyalarını yürütecek reklam ajanslarının seçimi için yapılan 2010 yılı Reklam İhalesi, 12–16 Ekim 2009 tarihleri arasında Berlin’de gerçekleştirilmiştir.
İhale Süreci:
1.AŞAMA: İhaleye katılan ajansların tekliflerinin değerlendirilmesi ve proje sunumuna davet edilecek olan ajansların belirlenmesi.
2.AŞAMA: Sunuma davet edilen ajansların sunumlarını gerçekleştirmeleri ve sunumların belirlenen kriterler ve baraj sistemiyle değerlendirilmesi.
3.AŞAMA: Ajansların mali tekliflerinin değerlendirilmesi ve İhalenin sonuçlanması.
REKLAM İHALE SÜRECİ
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İHALE KOMİSYONU
Londra Kültür ve Tanıtma Müşavirliği
Pekin Kültür ve Tanıtma Müşavirliği
Berlin Kültür Ataşeliği
Moskova Kültür ve Tanıtma Müşavirliği
Tel Aviv Kültür ve Tanıtma Ataşeliği
REKLAM İHALE SÜRECİ
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Prof.Dr.Haluk GÜRGEN : Bahçeşehir Üniversitesi
İletişim Fakültesi Dekan
Prof. Dr. Mithat ÜNER : Gazi Üniversitesi Öğretim Üyesi
Cem TOPÇUOĞLU : Reklamcılar Derneği (Üye)
Firuz BAĞLIKAYA : TÜRSAB (Başkan Danışmanı)
Sururi ÇORABATIR : TÜROFED (AKTOB Başkanı)
Timur BAYINDIR : TUROB (Başkan)
Melih HALEFOĞLU : TYD ( Başkan Yardımcısı)
Şerif YENEN : TUREB (Başkan)
REKLAM İHALE SÜRECİ
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2010 REKLAM KAMPANYASI
PAZARLAR AJANS MERKEZİ
İngiltere, İsveç, Danimarka, Finlandiya, Almanya, Hollanda, Belçika, Polonya, İsviçre, Avusturya dDf
İSTANBUL
Amerika Birleşik Devletleri, BosnaHersek, Bulgaristan, Sırbistan,Makedonya, İspanya, İtalya, Fransa,Japonya, Hindistan M&C SAATCHI
İNGİLTERE
Rusya, Ukrayna, Türk Cumhuriyetleri ICONISUSLOS ANGELES
B.A.E., Pakistan, Suudi Arabistan,Mısır, İran, Suriye ve İsrail
Mediumrare/Inbar
DUBAİ/TEL-AVİV
Çin, Malezya, Singapur, Tayland,Endonezya B Tops
ÇİN
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DDF
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SORUMLU OLDUĞU PAZARLAR
İngiltereİsveçDanimarkaFinlandiyaAlmanyaHollandaBelçikaPolonya İsviçreAvusturya
DDF
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Firma Adı: DDF INTERNATIONAL LTD.
Merkez: İstanbul
1994 yılında kurulan ajans 15 yıldır faaliyet göstermektedir.
FİRMA BİLGİLERİ
DDF
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“TURKEY FASCINATES”
“TÜRKİYE BÜYÜLÜYOR”
DDF
SLOGAN
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DESTİNASYON ODAKLI KREATİF ÖRNEKLERİ: İSTANBUL- Ayasofya“Feel the Centuries” “Tarihi Hisset”
DDF
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DDF
DESTİNASYON ODAKLI KREATİF ÖRNEKLERİ:GAZİANTEP-ZEUGMA“Feel the Centuries” “Tarihi Hisset”
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DESTİNASYON ODAKLI KREATİF ÖRNEKLERİ: BODRUM “Feel the Joy” “Eğlenceyi Hisset”
DDF
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“Feel the Grace” “Huzuru Hisset”
DDF
DESTİNASYON ODAKLI KREATİF ÖRNEKLERİ: KONYA
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“Feel the Mystery” “Gizemi Hisset”
DDF
DESTİNASYON ODAKLI KREATİF ÖRNEKLERİ: KEKOVA
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“Feel the Turquoise” “Akdeniz’i Hisset”
DDF
DESTİNASYON ODAKLI KREATİF ÖRNEKLERİ: ALANYA
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DDF
“Feel the Mystery” “Gizemi Hisset”DESTİNASYON ODAKLI KREATİF ÖRNEKLERİ: KAPADOKYA
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DDF
“Feel the Centuries” “Tarihi Hisset”DESTİNASYON ODAKLI KREATİF ÖRNEKLERİ: İSTANBUL
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DDF
“Feeling Good ” “İyi Hissediyorum ”DESTİNASYON ODAKLI KREATİF ÖRNEKLERİ: ANTALYA-İSTANBUL
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DDF
“Feeling Good ” “İyi Hissediyorum ”DESTİNASYON ODAKLI KREATİF ÖRNEKLERİ: ÇORUM-HATTUŞAŞ
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DDF
“Feeling Good ” “İyi Hissediyorum ”DESTİNASYON ODAKLI KREATİF ÖRNEKLERİ: İSTANBUL
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DDF
“Feeling Good ” “İyi Hissediyorum ”DESTİNASYON ODAKLI KREATİF ÖRNEKLERİ: G.DOĞU ANADOLU
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DDF
“Be A Part Of İt” “ Sen De Katıl”“İSTANBUL 2010” KREATİF ÇALIŞMALARINDAN ÖRNEKLER
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DDF
“Be A Part Of İt” “ Sen De Katıl”“İSTANBUL 2010” KREATİF ÇALIŞMALARINDAN ÖRNEKLER
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DDF
“Be A Part Of İt” “ Sen De Katıl”“İSTANBUL 2010” KREATİF ÇALIŞMALARINDAN ÖRNEKLER
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DDF
“Be A Part Of İt” “ Sen De Katıl”“İSTANBUL 2010” KREATİF ÇALIŞMALARINDAN ÖRNEKLER
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DDF
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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“SHORT BREAK” KREATİF ÇALIŞMALARINDAN ÖRNEKLER : İSTANBUL“Short Break Long Lasting Joy” “Kısa Tatil Hiç Bitmeyen Mutluluk”
DDF
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“SHORT BREAK” KREATİF ÇALIŞMALARINDAN ÖRNEKLER : İSTANBUL“Short Break Long Lasting Joy” “Kısa Tatil Hiç Bitmeyen Mutluluk”
DDF
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“Short Break Long Lasting Joy” “Kısa Tatil Hiç Bitmeyen Mutluluk”
DDF
“SHORT BREAK” KREATİF ÇALIŞMALARINDAN ÖRNEKLER : BODRUM
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DDF
“Short Break Long Lasting Joy” ” “Kısa Tatil Hiç Bitmeyen Mutluluk”“SHORT BREAK” KREATİF ÇALIŞMALARINDAN ÖRNEKLER : FETHİYE
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DDF
“Short Break Long Lasting Joy” “Kısa Tatil Hiç Bitmeyen Mutluluk”
“SHORT BREAK” KREATİF ÇALIŞMALARINDAN ÖRNEKLER:KAPADOKYA
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“NİŞ” KREATİF ÇALIŞMALARINDAN ÖRNEKLER
“Untouched Green” “Bakir Doğa ”
DDF
“Flavors of all times” “Tüm zamanların lezzeti”
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“Dive Into the History”
“Tarihe Dalış”
“Follow Your Heart”
“Yüreğinin Götürdüğü Yere Git ”
DDF
“NİŞ” KREATİF ÇALIŞMALARINDAN ÖRNEKLER
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DDF
“Meeting point of continents” “Kıtaların buluşma noktası”
“Indulging power of nature” “Doğanın şımartan gücü”
“NİŞ” KREATİF ÇALIŞMALARINDAN ÖRNEKLER
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“WORLD HERITAGE” KREATİF ÇALIŞMALARINDAN ÖRNEKLER
DDF
“ The legacies of the past is our commitment to the future”
“Geçmişten devraldığımız miras gelecek için taahhüdümüzdür”
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DDF
“ The legacies of the past is our commitment to the future”
“Geçmişten devraldığımız miras gelecek için taahhüdümüzdür”
“WORLD HERITAGE” KREATİF ÇALIŞMALARINDAN ÖRNEKLER
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DDF
AÇIKHAVA UYGULAMALARINDAN ÖRNEKLER
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ALAN UYGULAMALARINDAN ÖRNEKLER
DDF
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ALAN UYGULAMALARINDAN ÖRNEKLER
DDF
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M&C SAATCHI
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M&C SAATCHI
SORUMLU OLDUĞU PAZARLAR
Amerika Birleşik DevletleriKanadaMeksikaİspanyaİtalyaFransaBosna HersekBulgaristanSırbistanMakedonyaHindistan Japonya
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Firma Adı: M&C SAATCHI (UK) LTD.
Merkez: İngiltere
1995 yılında kurulan ajans 14 yıldır faaliyet göstermektedir.
Ajansın 14 ülkede toplam 17 ofisi bulunmaktadır.
FİRMA BİLGİLERİ
M&C SAATCHI
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M&C SAATCHI
Firma gerçekleştireceği kampanyada Türkiye’den yeni fotoğraflar kullanacaktır.
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“Turkey is Ready”
“Türkiye Sizi Bekliyor”
Kampanya stratejisinde; slogan, turistleri her şeyi ile hazır olan günümüz Türkiye’sine davet etmektedir.
SLOGAN
M&C SAATCHI
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KREATİF ÇALIŞMALARDAN ÖRNEKLER
M&C SAATCHI
Yeme-İçme Plaj
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M&C SAATCHI
Golf
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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M&C SAATCHI
Yatçılık
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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M&C SAATCHI
Kayak Şehir Turu
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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M&C SAATCHI
Kültür
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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M&C SAATCHI
İstanbul 2010Konferans ve Toplantılar
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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M&C SAATCHI
Gece Hayatı
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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M&C SAATCHI
Spa-Sağlık
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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İNTERAKTİF UYGULAMALAR
M&C SAATCHI
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M&C SAATCHI
İNTERAKTİF UYGULAMALAR
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M&C SAATCHI
İNTERAKTİF UYGULAMALAR
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M&C SAATCHI
İNTERAKTİF UYGULAMALAR
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FİLM SENARYOSU
M&C SAATCHI
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M&C SAATCHI
AÇIKHAVA UYGULAMALARINDAN ÖRNEKLER Sensörlü Billboard
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ICONISUS L&Y
SORUMLU OLDUĞU PAZARLAR
RusyaUkraynaTürk Cumhuriyetleri
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Firma Adı: ICONISUS L&Y
Merkez: California, USA
2000 yılında kurulan ajans 9 yıldır faaliyet göstermektedir.
FİRMA BİLGİLERİ
ICONISUS L&Y
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“ Be Our Guest”
“Misafirimiz Olun”
Her görsele anlamı çeşitlendirecek esprili alt sloganlar eklenmiştir.
ICONISUS L&Y
Slogan
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KREATİF ÇALIŞMALARDAN ÖRNEKLERAlt Slogan: “Heroes Wanted” “ Kahramanlar Aranıyor”
ICONISUS L&Y
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Alt Slogan: “Create your own history” “Kendi tarihini yarat”
ICONISUS L&Y
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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Alt Slogan: “Simple pleasures of life” “Hayatın sade keyfi”
ICONISUS L&Y
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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Alt Slogan: “History repeats itself ” “ Tarih tekerrürden ibarettir”
ICONISUS L&Y
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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Alt Slogan: “Turkish jam session” “Eğlence zamanı”
ICONISUS L&Y
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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Alt Slogan: “Where everyone gets the red carpet treatment” “Kırmızı halıda yürür gibi”
ICONISUS L&Y
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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Alt Slogan: “No artificial flavors” “Her şey doğal”
ICONISUS L&YKREATİF ÇALIŞMALARDAN ÖRNEKLER
Alt Slogan: “Land of Tigers”“Yeteneklerin sahası”
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Alt Slogan: “Now you know why it’s called turquoise” “ Şimdi neden turkuaz dendiğini biliyorsunuz”
ICONISUS L&Y
KREATİF ÇALIŞMALARDAN ÖRNEKLERAlt Slogan: “Every step you take is another milestone in history”
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Alt Slogan: “The Grand Bazaar-serving shopaholics for 500 years” “Kapalı çarşı alışveriş çılgınlarına 500 yıldır hizmet veriyor”
Alt Slogan: “You can’t fit everyting in one frame” “Her şeyi bir kareye sığdıramazsınız”
ICONISUS L&YKREATİF ÇALIŞMALARDAN ÖRNEKLER
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Alt Slogan: “Achieve your goals” “Hedeflerine ulaş”
Alt Slogan: “Taking You Higher”“ Sizi yukarı taşır”
ICONISUS L&Y
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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ALTERNATİF KAMPANYA
Slogan: “With Love From Turkey”
“Türkiye’den Sevgilerle”
ICONISUS L&Y
Bilgisayar destekli animasyon standartlarında oluşturulan iki
özgün martı karakteri boyunlarında kamera ağızlarında
zarf ile “martı gözüyle”gökyüzünden çekilmiş fotoğrafları
“Türkiye’den Sevgilerle” iletmektedirler.
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Yer: Mersin- Kızkalesi Yükseklik: 341 metre
ICONISUS L&YKREATİF ÇALIŞMALAR
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ICONISUS L&Y
Yer: İshak Paşa Sarayı- Doğu Beyazıt Yükseklik: 250 metre
KREATİF ÇALIŞMALAR
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ICONISUS L&Y
Yer: Sümela Manastırı-Trabzon Yükseklik: 402 metre
KREATİF ÇALIŞMALAR
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ICONISUS L&Y
Yer: Pamukkale-Denizli Yükseklik: 76 metre
KREATİF ÇALIŞMALAR
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ICONISUS L&Y
Yer: Dalyan- Dalaman -Muğla Yükseklik: 209 metreKREATİF ÇALIŞMALAR
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ICONISUS L&Y
Yer: Mağlova Kemeri- İstanbul Yükseklik: 255 metreKREATİF ÇALIŞMALAR
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ICONISUS L&Y
Yer:Galata KulesiYükseklik:128 metre
Yer: Boğaziçi KöprüsüYükseklik: 67 metre
KREATİF ÇALIŞMALAR
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FİLM SENARYOSU
ICONISUS L&Y
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AÇIKHAVA UYGULAMALARI
ICONISUS L&Y
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AÇIKHAVA UYGULAMALARI
ICONISUS L&Y
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UYGULAMALARI
ICONISUS L&Y
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MEDIUMRARE
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MEDIUMRARE
SORUMLU OLDUĞU PAZARLAR
B.A.E.Pakistan Suudi Arabistan MısırİranSuriye İsrail
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MEDIUMRARE
FİRMA BİLGİLERİ
Firma Adı: Mediumrare Advertising LLC
Merkezi: Dubai B.A.E.
2002 yılında kurulmuş olan firma 7 yıldır faaliyet göstermektedir.
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Global olarak çok bilinen ve gündelik hayatta karşımızaçıkan simgeler, seyahat eden insanların duygularınıyansıtmak için kullanılmıştır.
MEDIUMRARE
“Live Life” “Hayatı Yaşa”
SLOGAN
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MEDIUMRARE
“Discover the beauty of adventure” “Maceranın güzelliğini keşfet ”
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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MEDIUMRARE
“Keep Your Life Alive” “Hayatı tüm canlılığı ile yaşa”
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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MEDIUMRARE
“ Return to paradise” “Cennete dönüş”
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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MEDIUMRARE
“ Revisit history’s marvels” “Tarihin şaheserlerini gör”
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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MEDIUMRARE
AÇIKHAVA UYGULAMALARINDAN ÖRNEKLER
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MEDIUMRARE
AÇIKHAVA UYGULAMALARINDAN ÖRNEKLER
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MEDIUMRARE
“your window to history” “tarihe açılan pencereniz”
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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MEDIUMRARE
“your doorway to another world” “başka bir dünyaya açılan kapınız”KREATİF ÇALIŞMALARDAN ÖRNEKLER
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MEDIUMRARE
“your doorway to a new horizon” “yeni bir ufka açılan kapınız”
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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MEDIUMRARE
“your doorway to another world” “başka bir dünyaya açılan kapınız”
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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MEDIUMRARE
“your doorway to another world” “başka bir dünyaya açılan kapınız”
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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AÇIKHAVA UYGULAMALARINDAN ÖRNEKLER
MEDIUMRARE
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Mediumrare şirketi İsrail pazarında reklam içinInbar/Merhav/Shaked şirketi ile ortaklık kurmuştur.
Firma Adı: INBAR MERHAV SHAKED Reklam ve PazarlamaLimited Şirketi.
Merkez: Tel Aviv - İsrail
1999 yılında kurulmuş olan firma 10 yıldır faaliyetgöstermektedir.
INBAR/MERHAV/SHAKED
INBAR-MERHAV-SHAKED
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SLOGAN
“ So Much You Know
So Much You Don’t ”
“ Bildiğiniz çok şey var,bilmediğiniz de…”
INBAR-MERHAV-SHAKED
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INBAR-MERHAV-SHAKED
“So Much You Know So Much You Don’t”
“Bildiğiniz çok şey var, bilmediğiniz de…”
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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INBAR-MERHAV-SHAKED
“So Much You Know So Much You Don’t”
“Bildiğiniz çok şey var, bilmediğiniz de…”
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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“So Much You Know So Much You Don’t”
“Bildiğiniz çok şey var, bilmediğiniz de…”
INBAR-MERHAV-SHAKED
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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INBAR-MERHAV-SHAKED
AÇIKHAVA UYGULAMALARINDAN ÖRNEKLER
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SLOGAN
INBAR-MERHAV-SHAKED
ALTERNATİF KAMPANYA
“ What’s your next Turkey ”
“ Bir sonraki Türkiye seyahatiniz nereye? ”
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“What’s your next Turkey”
“Bir sonraki Türkiye seyahatiniz nereye?”
INBAR-MERHAV-SHAKED
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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Slogan: Antalya mı? Pamukkale mi? Slogan: “Culture or Romance”
INBAR-MERHAV-SHAKED
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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“What’s your next Turkey” “Bir sonraki Türkiye seyahatiniz nereye?”“Art or View”
“Sanat mı? Manzara mı?”
“Dance or Shopping”
“Dans mı? Alışveriş mi?”
INBAR-MERHAV-SHAKED
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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INBAR-MERHAV-SHAKED
AÇIKHAVA UYGULAMALARINDAN ÖRNEKLER
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INBAR-MERHAV-SHAKED
İNTERNET UYGULAMALARINDAN ÖRNEKLER
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INBAR-MERHAV-SHAKED
İNTERNET UYGULAMALARINDAN ÖRNEKLER
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SORUMLU OLDUĞU PAZARLAR
B-TOPS
ÇinMalezyaSingapurTayland Endonezya
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Firma Adı: B-TOPS ADVERTISING
Merkez:1508-1509 Nan fang securities Building 140-148 Tiyudong Road, Guangzhou PC:516120
1996 yılında kurulan ajans 13 yıldır faaliyet göstermektedir.
Şubeleri: Hong Kong, Singapur
FİRMA BİLGİLERİ
B-TOPS
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B-TOPS
“A Different Europe, A Different Asia,
Together In Turkey ”
“Farklı Bir Avrupa, Farklı Bir Asya,
Türkiye’de Bir Arada”
SLOGAN
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B-TOPS
KREATİF ÇALIŞMALARDAN ÖRNEKLER
“İstanbul 2010 Avrupa Kültür Başkenti”
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B-TOPS
“İstanbul 2010 Avrupa Kültür Başkenti”
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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B-TOPS
“Farklı Bir Avrupa, Farklı Bir Asya, Türkiye’de Bir Arada”
“İstanbul 2010 Avrupa Kültür Başkenti”
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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B-TOPS
“Farklı Bir Avrupa, Farklı Bir Asya, Türkiye’de Bir Arada”
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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B-TOPS
“Farklı Bir Avrupa, Farklı Bir Asya, Türkiye’de Bir Arada”
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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B-TOPS
“İstanbul 2010 Avrupa Kültür Başkenti”
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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B-TOPS
“İstanbul 2010 Avrupa Kültür Başkenti”
KREATİF ÇALIŞMALARDAN ÖRNEKLER
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Otobüs
AÇIKHAVA UYGULAMALARI
B-TOPS
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163.com
İNTERNET
B-TOPS
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8 Aralık 2009
TEŞEKKÜRLER