02

We have the SaaS technology that allows us to create product feeds straight from a specific e-commerce site. No IT team is involved in the proces, we do the magic.The e-commerce marketers take control over product feed files and have all the tools they need to manage it.

W h a t d o w e d o ?

A r e a n y o f t h o s e f a m i l i a r t o y o u ?03

No product feedproblems with a

product feed

Adjustingproduct feed file to

hundreds of different valuable partners

Managementno way to easily

manage and modify a product feed file

ITproblems due to IT

limitations

04

Product feed is the core of advertising in the e-commerce world

It’s used by the key marketing channels:

W h y i s p r o d u c t f e e d a n i m p o r t a n t t o o l ?

• Remarketing

• Shopping comparison sites

• Google, Facebook and others

• Recommendation systems

• Marketplaces

• Others..

Data quality

translates to the number of

connections between your product and a

searched phrase

H o w i t a ff e c t s y o u r m a r ke t i n g e ff o r t s05

Saving product history

is crucial for keeping AdWords account

history

Adjusting to the structure

of pratners to use their potential more effectively

Bid optimization

additional information allows for more effective bid optimization

06

Without the product feed you are left with no way to use the best marketing channels!

N o p r o d u c t f e e d = N o p r o d u c t a d v e r t

Ke y f u n c t i o n a l i t i e s07

Product crawling

straight from the e-

commerce site

(implementation)

Parsing a feed file

from X format to Y format

(without implementation

)

Daily updates

and constant data quality

monitor

Product feed management

by filtering and grouping products

Addinf external tracking codes

(utms, tracking software)

Management

of integrated partners

Fitting

into hundreds of tech

specificications

Integration with Google Analytics

get data and show

bestsellers

Images optimization

built-in image resize

functionality

Flexibility

and let-me-help-you attitude

E x a m p l e s h o w y o u c a n u s e i t08

You need a product feed for: Shopalike, Google, Criteo, TradeDoubler – you

get it right away

You want to set utms with dynamic values, e.g. product ID, for Shopalike and

Criteo

You want to add external tracking like Gemius and prevent products that are

available and cheaper than X from being displayed via product feed

You want to save for Google PLA products which were removed from

your e-store or to change size of product images for Facebook

You want to get and use data from Google Analytics regarding best-selling products

You want to exclude categories or specific products banned from advertising

You want to change utms or change tracking codes without the need to contact your partners

You have all the files in one place, you can manage them as well as add or remove partners

09

S e e s o m e o f o u r g l o b a l i n t e g r a t i o n s

10

B e l o w a r e s o m e o f o u r v a l u e d p a r t n e r s

Poland Czech Republic Turkey Hungary Hungary

And others..

Czech RepublicSlovakiaSlovakia

Thank you for your timefeel free to contact us

Monika Szczupak | m: +48 602 366 277 | e: monika@feedink.com