What are the strengths of the proposal? Clear ideas on the story that you want to use. Seems very well thought out at this stage. Some ideas on methods of production although you could be more certain about the methods you will use.

What are the weaknesses of the proposal?Audience information is a bit thin. It only really talks about a broad age range. Could be more detail here such as gender, social class, other interests and so forth.

What are the strengths of the generation of ideas? Good mood boards with range of images for characters and backgrounds. Mind map is quite detailed as well and considers different ways of doing things.

What are the weaknesses of the generation of ideas?Mind map covers lots of options but doesn’t really come up with very many ideas. Trying to generate ideas out of all the options would be better and would give you more options to develop later.