feed burner media kit

WANT TO KNOW MORE? [email protected]

WHAT IS FEEDBURNER?FeedBurner is the leading provider of online media distribution and audience engagement services for the world’s most recognizable collection of publishers and marketers. Our award-winning services help customers measure their influence on the Web while engaging and building an audience. By reaching highly targeted audiences with text, audio and video content bolstered by advertising services, FeedBurner helps its customers participate in a thriving online media marketplace.

WHY ADVERTISE WITH FEEDBURNER?FeedBurner offers the biggest, baddest advertising network for blogs and feeds you’ll find anywhere on the planet. We’ll put your advertising message in front of an impressive online audience spanning highly desirable media companies, A-list bloggers, blog networks and individual publishers. Many of these subscribers are unreachable via other media – but you already knew that.

You can choose to feed your message to specific audiences via broad content channels such as Business, Travel or Consumer Electronics or target niche audiences interested in more specific topics like Personal Finance, Fashion & Style, Music or Marketing.

ESTABLISHED MEDIA BRANDS

HIGH QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERSB5 MediaBlogcenter.netThe Blog HeraldBlogHer NetworkBlogo.itBlogpire ProductionsBoingBoingBuzzMachineCool Hunting CoranteCrooks and LiarsFederated MediaGamers CircleGawker MediaGenerationMP3Glam Media, Inc.Gothamist, LLCHollywood.com Instapundit

KnowMore MediaLockergnomeMazoo.netMetroblogging NetworkMojoSupreme.comThe Mortgage Reports Parent Hacks Pajamas MediaReal Clear PoliticsSeekingAlphaSheFinds SlashdotTechCrunchTechTargetTreehuggerTraffic.com Thoughts Media, Inc.Weblogs SLQuotes of the Day

OVERVIEW


OVERVIEW

AD PLACEMENT OPPORTUNITIESFeedBurner’s ad network offers innovative placements that put your message in front of the right audience. Ask about unique ad placements in the uncluttered, nearly ad-free “dialogue zone” of blogs and Web sites (a hot place to be). Alternatively, position your message in front of RSS feed subscribers, an explicit demographic who have expressed a specific and ongoing interest in feed content. No other online medium offers the ability to communicate as regularly with such a measurable and growing audience.

BENEFITS OF FEEDBURNER’S AD NETWORKHighly attractive blog advertising opportunities across a wide range of categories

The most RSS feed inventory on the Web

Millions of subscribers and visitors — probably more since you started reading this

Media is priced on a CPM basis so you can compare it to stodgy, old-school media

Direct sales staff to assist agency buyers, and self-serve

Domestic and international inventory available

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SAMPLE AD PLACEMENTS

AD IN A FEED

AD ON A BLOG / SITE


0.0% 5.0% 10.0% 15.0% 20.0%

under $25K

$25K-$49,999

$50K-$74,999

$75K-$99,999

$100K-$149,999

$150K-$249,999

$250K+ 6.0%

8.4%

17.7%

16.1%

18.7%

18.4%

14.7%0.0% 5.0% 10.0% 15.0% 20.0%

under $25K

$25K-$49,999

$50K-$74,999

$75K-$99,999

$100K-$149,999

$150K-$249,999

$250K+ 6.0%

8.4%

17.7%

16.1%

18.7%

18.4%

14.7%

0.0% 5.0% 10.0% 15.0% 20.0%

under $25K

$25K-$49,999

$50K-$74,999

$75K-$99,999

$100K-$149,999

$150K-$249,999

$250K+ 6.0%

8.4%

17.7%

16.1%

18.7%

18.4%

14.7%

OVERVIEWAs the leading provider of media distribution and audience engagement services for blogs and RSS feeds, FeedBurner offers an unprecedented caliber of content aggregated from the world’s leading media companies, A-list bloggers and blog networks, and individual publishers.

Unlike web site visitors who may have arrived at content via search, a link or a daily visit, feed subscribers make up an explicit demographic who have expressed a specific interest in a feed’s content. No other online medium offers the ability to communicate as regularly with such a measurable and growing content subscriber base.

FEATURES OF THE AD SERVERAds are targeted by content channel (can you say “customization”?)

Full third-party ad serving support

Geo-targeting: country / state / DMA

Day-partitioning: day of week / time of day

Frequency-capping

Listed in Atlas & MediaVisor

AVAILABLE CHANNELSArts & Entertainment Automotive Business Personal Finance Small / Medium Business Computing & Technology Enterprise Computing Personal Computing Mac Consumer Electronics Current Affairs & Politics Digital Culture Health & Wellness News & Information PC & Console Games Sports & Recreation Travel

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GENDER

AGE

INCOME

OVERVIEW

Male81.4%

Female18.6%

18-2416.6%

25-3432.9% 35-44

24.8%

45-5417.3%

55+4.2%

under 184.2%

ENTIRE AD NETWORK

WANT TO KNOW MORE? www.feedburner.com/FAN

PRODUCT CATEGORIES YOU RESEARCH & PURCHASE

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Toys

Home Furnishings& Appliances

Apparel

Sporting Goods

Real Estate

Gifts

Flowers

Airline Tickets

College or Post-College Education

Automobile

Movie orSports Tickets

Investments (Stocks,Mutual Funds)

Rental Cars

Hotel Rooms

Computers& Software

ConsumerElectronics

Music

52.9%49.6%

33.5%50.4%

45.5%

44.6%

32.8%

48.6%

30.5%

41.9%

18.9%27.2%

25.3%18.3%

25.2%35.0%

19.8%23.4%

11.0%23.8%

27.6%42.2%

25.7%5.8%

17.0%8.8%

22.4%4.1%

13.3%14.5%

22.1%34.0%

29.1%27.9%

PROFESSIONAL ROLE

Manager/Supervisor

14.4%Other Staff Position46.2%

CEO/President/ Chairperson/Owner

13.7%

VP/SVP/EVP2.4%

Director6.6%

Not Currently Employed15.2%

YES28.9%

NO71.1%

HAVE CHILDREN?

57.1%

58.2%

35.4%

25.4%

INFLUENCEOther people ask me for product recommendations

Other people ask me for technology product

I’m usually the first person in my neighborhood to try new technologies

I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc.

COO/CFO/CIO/CTO/CMO

1.4%

Purchase

Research

OVERVIEW ENTIRE AD NETWORK

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

under $25K

$25K-$49,999

$50K-$74,999

$75K-$99,999

$100K-$149,999

$150K-$249,999

$250K+ 6.5%

10.9%

13.0%

15.2%

26.1%

23.9%

4.3%

CHAN

NELS


ARTS & ENTERTAINMENTYou know all those people who love to read about celebrities, events, movies, shows and music? We can help you reach ’em via of some of the most sought-after online arts and entertainment content from publishers like Gawker Media, Ain’t it Cool News, the Gothamist properties, B5Media, and Parent Hacks.

ESTABLISHED MEDIA BRANDSUSA Today (Books, Art, Movies, Television)Wired News (Culture, Music)Houston Chronicle (Entertainment, Life, Music)Christian Science Monitor (Arts, Entertainment, Books, Living, Weekend)

HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERSB5 MediaMetroblogging NetworkAin’t it Cool NewsThe StageGothamist LLCBraingleGawker Media (Gawker, Defamer, Idolator)PopsugarHollywood.comStar Trek PioneersReality TV RadioGo Fug YourselfHip Hop PressBritneySpears.orgLive Music BlogJamBaseSheFindsTop ButtonUrbanSpyUncrateComic ListParent HacksKitchen ContraptionsDouble-Tongued Word WrestlerQuotes of the Day

Male41.7%

Female58.3%

18-2416%

25-3444% 35-44

24%

45-548%

55+4%under 18

4%

ARTS & ENTERTAINMENT

GENDER

AGE

INCOME



CHAN

NELS


0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

Toys


Apparel

Sporting Goods

Real Estate

Gifts

Flowers

Airline Tickets


Automobile



Rental Cars

Hotel Rooms

Computers& Software

ConsumerElectronics

Music

46.9%44.9%

40.8%

63.3%

44.9%

42.9%

30.6%

61.2%

30.6%

55.1%

24.5%40.8%

18.4%

16.3%

28.6%

49.0%

26.5%

28.6%

14.3%30.6%

38.8%

57.1%

32.7%

12.2%

22.4%

6.1%

36.7%

4.1%

10.2%14.3%

30.6%

51.0%

34.7%

38.8%

PROFESSIONAL ROLE

Manager/Supervisor



9.8%

VP/SVP/EVP2.4%

Director7.3%


YES22.4%

NO77.6%

HAVE CHILDREN?

9.0%

10.5%

19.5%

21.1%





Purchase

Research


$250K+

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%

under $25K

$25K-$49,999

$50K-$74,999

$75K-$99,999

$100K-$149,999

$150K-$249,999 20.7%

21.6%

22.4%

12.9%

11.2%

4.3%

6.9%

CHAN

NELS


BUSINESSThink business people are getting their info from newsradio? That’s so ‘80s. Today’s movers and shakers (remember that phrase?) are being fed finance, real estate, law and marketing content from established media properties and networks including MarketWatch, Fast Company, Inc., BuzzMachine, the Always On and Corante networks, and top venture capitalists.

ESTABLISHED MEDIA BRANDSWall Street JournalBarron’sMarketWatchFast CompanyInc.comUSA Today (Money, Stocks, Business Blogs)Houston Chronicle (Business)

HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERSBuzzMachine by Jeff JarvisCorante (Marketing, Going Global)Always On NetworkJohn Batelle’s SearchblogDuct Tape MarketingMarketing DefinedSearch Engine RoundtableBetween LawyersThe China Stock BlogSeeking Alpha: Stock Market Opinion and AnalystsA VC: Venture Capital and TechnologyFootnoted.orgConsumerism CommentaryThe Mortgage Reports

Lifehack.org

Female12.1%

Male87.9%

18-249.8%

25-3446.7%

35-4427.9%

45-5415.6%

BUSINESS

GENDER

AGE

INCOME


CHAN

NELS


0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

Toys


Apparel

Sporting Goods

Real Estate

Gifts

Flowers

Airline Tickets


Automobile



Rental Cars

Hotel Rooms

Computers& Software

ConsumerElectronics

Music

53.6%56.8%

35.2%

57.6%

46.4%

48.0%

43.2%

70.4%

41.6%

58.4%

28.8%50.4%

37.6%

32.0%

28.8%

50.4%

20.8%27.2%

14.4%

29.6%

34.4%

49.6%49.6%49.6%

28.0%

5.6%

16.8%

7.2%

35.2%

8.8%

16.8%

22.4%

25.6%

35.2%

33.6%

30.4%

PROFESSIONAL ROLE

Manager/Supervisor

15.6%

Other Staff Position27.5% CEO/President/

Chairperson/Owner29.4%

VP/SVP/EVP7.3%Director

11.9%


YES34.4%

NO65.6%

HAVE CHILDREN?

58.6%

53.4%

35.3%

24.8%





Purchase

Research

COO/CFO/CIO/CTO/CMO

3.7%

BUSINESSCH

ANNE

LS

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%

under $25K

$25K-$49,999

$50K-$74,999

$75K-$99,999

$100K-$149,999

$150K-$249,999

$250K+ 6.7%

6.7%

15.3%

14.2%

18.7%

20.4%

18.1%

CHAN

NELS


COMPUTING & TECHNOLOGYNobody brings you the geek market like FeedBurner. We can offer you developers, interface designers, IT managers and enterprise decision makers because we can offer them publishers like Slashdot, Ars Technica, TechCrunch, PC World, Neowin, TechTarget, Wired News, CIO, Computerworld and Mac Megasite.

ESTABLISHED MEDIA BRANDSCIOComputerworldPC WorldMacworldeWeekWired NewsExtreme TechBaseline MagazinePC Magazine Publishing 2.0

Slashdot

HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERSTechTargetArs TechnicaApple MattersMac MegasiteTechCrunchNeowinAll about LinuxGeekzoneQuick Online TipsLifehackerWe Break StuffRandom BytesRead/Write WebTechnology EvangelistThoughts on VOIPMobileCrunchSmartphone Thoughts

Female8%

Male92%

18-2416.6%

25-3428% 35-44

26%

45-5417.9%

55+5.7%

under 185.7%

COMPUTING & TECHNOLOGY

GENDER

AGE

INCOME


CHAN

NELS

PRODUCT CATEGORIES YOU RESEARCH & PURCHASE ONLINE

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Toys


Apparel

Sporting Goods

Real Estate

Gifts

Flowers

Airline Tickets


Automobile



Rental Cars

Hotel Rooms

Computers& Software

ConsumerElectronics

Music

52.0%54.3%

30.6%51.8%

43.3%

46.7%

26.3%

43.1%

25.9%

36.6%

16.8%22.3%

22.8%

15.4%

23.9%

29.9%

16.8%19.0%

8.7%18.7%

22.5%

36.4%

24.8%

6.0%

14.3%

7.8%

19.7%

2.9%

13.2%12.0%

18.1%

26.4%

28.8%

25.7%

PROFESSIONAL ROLE

Manager/Supervisor



16.2%

VP/SVP/EVP1.5%

Director6.3%


YES31.2%

NO68.8%

HAVE CHILDREN?

60.9%

63.9%

40.8%

27.7%





Purchase

Research

COO/CFO/CIO/CTO/CMO

1.1%

COMPUTING & TECHNOLOGY

$250K+

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

under $25K

$25K-$49,999

$50K-$74,999

$75K-$99,999

$100K-$149,999

$150K-$249,999 10.3%

15.4%

16.7%

14.1%

26.9%

16.7%

CHAN

NELS


CONSUMER ELECTRONICSThey’re wireless, yet they read content from Wired News. Electronics aficionados are a puzzle to many, but we get them. And we deliver the content they really want from popular sites like Gizmodo, Ubergizmo, MobileCrunch and Technology Gadgets and Gizmos from Wired News.

ESTABLISHED MEDIA BRANDSWired (Gadgets, Wireless)PC MagazineLaptop MagazineUSA Today (Consumer Electronics)

HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERSGizmodoUbergizmoXatakaMobileTrackerGPS LodgeQJ.netHome Theater BlogShooting the KidsISpeakFilmPlanet GadgetsAnything But iPod

Female11.5%

Male88.5%

18-2426.7%

25-3433.3% 35-44

18.9%

45-5410%

under 185.6%

CONSUMER ELECTRONICS

GENDER

AGE

INCOME

55+5.6%


CHAN

NELS


0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Toys


Apparel

Sporting Goods

Real Estate

Gifts

Flowers

Airline Tickets


Automobile



Rental Cars

Hotel Rooms

Computers& Software

ConsumerElectronics

Music

57.5%47.1%

28.7%33.3%

48.3%

46.0%

29.9%

35.6%

31.0%26.4%

14.9%14.9%

25.3%11.5%

21.8%29.9%

26.4%28.7%

16.1%19.5%

29.9%35.6%

20.7%0.0%

19.5%8.0%

23.0%1.1%

10.3%6.9%

20.7%31.0%

21.8%20.7%

PROFESSIONAL ROLE

Manager/Supervisor

12.5%

Other Staff Position60.9%


12.5%

Director3.1%


YES24.1%

NO75.9%

HAVE CHILDREN?

59.8%

60.9%

43.7%

33.3%





Purchase

Research

CONSUMER ELECTRONICS

$250K+

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%

under $25K

$25K-$49,999

$50K-$74,999

$75K-$99,999

$100K-$149,999

$150K-$249,999 5.7%

3.5%

14.9%

12.8%

24.8%

22.0%

16.3%

CHAN

NELS


DIGITAL CULTUREIf you’re unfamiliar with names like BoingBoing or Cool Hunting, you’re just not in with the in crowd - the digital cognoscenti. Fortunately, we are, and we’re willing to share. We know the wired set is seeking clever commentary and often off-beat news items covering a range of topics including gadgets, music, design and entertainment. So that’s what we feed them.

ESTABLISHED MEDIA BRANDSWired (Culture, Reviews, Video)Always On NetworkGizmag

Corante Innovation Hub

HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERSBoingBoingCool HuntingPhotojojoUneasy SilenceTable of MalcontentsExploding BarrelsTachophobiaYes But No But YesLoaded PunDigital Photography SchoolMad ProfessorPop Occulture BlogMP3 Buzz

Female27.1%

Male72.9%

18-2420.5%

25-3439.1%

35-4419.3%

45-548.7%

55+6.2%

under 186.2%

DIGITAL CULTURE

GENDER

AGE

INCOME


CHAN

NELS


0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

Toys


Apparel

Sporting Goods

Real Estate

Gifts

Flowers

Airline Tickets


Automobile



Rental Cars

Hotel Rooms

Computers& Software

ConsumerElectronics

Music

64.3%46.5%

45.9%50.3%

61.1%

49.7%

44.6%

52.2%

35.0%

45.2%

15.3%21.7%

26.1%14.0%

29.3%38.2%

22.9%26.1%

8.3%20.4%

33.8%46.5%

28.0%7.0%

22.9%

10.2%

22.9%1.9%

14.0%16.6%

24.2%36.3%

29.9%28.7%

PROFESSIONAL ROLE

Manager/Supervisor

14.7%



7.8%

VP/SVP/EVP2.3%

Director3.1%


YES29.3%

NO70.7%

HAVE CHILDREN?

17.4%

19.7%

12.3%

8.7%





Purchase

Research

COO/CFO/CIO/CTO/CMO

3.1%

DIGITAL CULTURE

$250K+

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

under $25K

$25K-$49,999

$50K-$74,999

$75K-$99,999

$100K-$149,999

$150K-$249,999 6.3%

9.4%

18.8%

15.6%

28.1%

21.9%

CHAN

NELS


PC & CONSOLE GAMESHow in the world can you reach gamers? Or, more accurately, what world do you have to live in to reach gamers? That’s simple – ours. FeedBurner offers content for gamers of all kinds who are looking for tips, sharing strategies and researching the latest hotness, from PC World product reviews to Kotaku and PSP World.

Female8.3%

Male91.7%

18-2443.2%

25-3440.5%

35-4410.8%

under 185.4%

PC & CONSOLE GAMES

GENDER

AGE

INCOME

ESTABLISHED MEDIA BRANDSZiff Davis - 1up.com (PS2, GameBoy, Nintendo, PC Game News, Xbox)Macworld (Gameroom)Wired (Joystick)

HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERSKotakuNeowin GamersSlashdot: GamesPortable Gaming WorldQJ.netCathode TanGamers CirclePSPWorldGameLife BlogInfendoThe Console Conspiracy


CHAN

NELS


0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Toys


Apparel

Sporting Goods

Real Estate

Gifts

Flowers

Airline Tickets


Automobile



Rental Cars

Hotel Rooms

Computers& Software

ConsumerElectronics

Music

56.8%59.5%

40.5%

35.1%

45.9%

48.6%

32.4%

43.2%

29.7%

32.4%

21.6%21.6%

35.1%

21.6%

40.5%

45.9%

35.1%

37.8%

24.3%21.6%

29.7%

37.8%

29.7%8.1%

27.0%

10.8%

29.7%

13.5%

13.5%21.6%

24.3%

32.4%

29.7%

35.1%

PROFESSIONAL ROLE

Manager/Supervisor

3.3%



6.7%

VP/SVP/EVP13.3%

Director3.3%


YES21.6%

NO78.4%

HAVE CHILDREN?

17.3%

18.0%

13.5%

12.8%





Purchase

Research

PC & CONSOLE GAMES

$250K+

0.0% 5.0% 10.0% 15.0% 20.0%

under $25K

$25K-$49,999

$50K-$74,999

$75K-$99,999

$100K-$149,999

$150K-$249,999 8.2%

2.8%

19.8%

20.0%

18.8%

16.7%

13.6%

CHAN

NELS


NEWS & INFORMATIONThese guys aren’t reading newspapers. And they’re not watching the network news with what’s-her-name. They’re getting national and international news, local information, sports, weather, current affairs, and business news online from publishers like USA Today, Houston Chronicle and Blog Herald. Hey, those are FeedBurner feeds!

ESTABLISHED MEDIA BRANDSUSA TodayHouston ChronicleHuffington Post

Christian Science Monitor

HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERSThe Blog HeraldTraffic.comInteresting Things of the DayBikePortland.orgNew West NetworkBad Astronomy BlogApartment RatingsVery Vocabulary

Female24.2%

Male75.8%

18-2411.8%

25-3429.2% 35-44

27.6%

45-5426%

under 182.7%

NEWS & INFORMATION

GENDER

AGE

INCOME

55+2.7%


CHAN

NELS


0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Toys


Apparel

Sporting Goods

Real Estate

Gifts

Flowers

Airline Tickets


Automobile



Rental Cars

Hotel Rooms

Computers& Software

ConsumerElectronics

Music

49.7%42.9%

32.6%

49.0%

42.2%

38.5%

34.1%

48.4%

30.2%

43.3%

19.5%28.7%

24.7%

20.1%

24.3%

34.1%

18.2%22.8%

12.3%28.0%

26.0%

43.8%

24.7%5.3%

16.6%

10.3%

20.1%

3.7%

12.9%14.7%

23.2%

39.4%

28.0%

26.9%

PROFESSIONAL ROLE

Manager/Supervisor

14.2%



9.3%

VP/SVP/EVP1.3%

Director7.2%


YES26.5%

NO73.5%

HAVE CHILDREN?

45.9%

45.9%

24.1%

23.3%





Purchase

Research

COO/CFO/CIO/CTO/CMO

1.3%

NEWS & INFORMATION

$250K+

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%

under $25K

$25K-$49,999

$50K-$74,999

$75K-$99,999

$100K-$149,999

$150K-$249,999 8.5%

3.0%

19.9%

20.6%

18.7%

15.7%

13.7%

CHAN

NELS


CURRENT AFFAIRS & POLITICSThe Red Staters antagonize the Blue Staters and vice versa. We love them both and we can serve them all to you. We offer Righties, Lefties and Centrists A-list political blogs and other sites covering current affairs and related news including Daily Kos, Instapundit, Wonkette and PoliticalWire.

ESTABLISHED MEDIA BRANDSThe NationUSA TodayHuffington PostWired News (Politics)

HIGH-QUALITY BLOGS, NETWORKS & INDEPENDENT PUBLISHERSWonketteRedState.comPolitical WireReal Clear PoliticsHot AirTalking Points MemoDaily KosInstapunditRaw StoryCrooks and LiarsOutside the BeltwaySwing State ProjectTreehuggerAtrios

Conservative Culture

Female24.4%

Male75.6%

18-2412%

25-3430.2% 35-44

27.9%

45-5425.9%

under 182%

CURRENT AFFAIRS & POLITICS

GENDER

AGE

INCOME

55+2%


CHAN

NELS


0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Toys


Apparel

Sporting Goods

Real Estate

Gifts

Flowers

Airline Tickets


Automobile



Rental Cars

Hotel Rooms

Computers& Software

ConsumerElectronics

Music

49.7%43.4%

32.9%49.7%

42.2%

39.2%

34.3%

49.4%

30.5%

44.3%

19.8%29.6%

25.4%21.0%

24.7%35.2%

18.2%23.3%

12.4%28.7%

26.8%44.5%

24.0%5.6%

16.3%10.5%

19.8%3.7%

12.1%14.9%

23.5%40.1%

28.7%27.5%

PROFESSIONAL ROLE

Manager/Supervisor

14.0%



9.9%

Director7.4%


YES25.4%

NO74.6%

HAVE CHILDREN?

50.3%

50.3%

24.5%

18.6%





Purchase

Research

VP/SVP/EVP1.4%

COO/CFO/CIO/CTO/CMO

1.1%

CURRENT AFFAIRS & POLITICS

OVERVIEWFeed advertising is an excellent way to get your message in front of an audience of opt-in subscribers. Only FeedBurner has rebundled the Internet’s most influential and diverse audience up and down the long tail to provide a compelling platform for brand advertising. If you want your brand in front of a plugged-in segment of loyal subscribers who are consuming content via RSS feeds, you’ve found the best place in town.

FEEDSAD SPECS

EXAMPLE OF AN AD AS IT APPEARS IN A FEED

AD UNIT: TEXT LOGO

AD SIZE: 468 X 60 PIXELS


Ad Unit Dimensions Title BodyDisplay

URIFile

Types3rd Party

TagsStandard File Size

Logo SizeLoop

Interval

Loop Max

RotationComments

Text Ad 468 x 60 pixels 32 190 50

GIFJPEG

Standard Image/

Click Tags15K N/A 2 sec. 3

iFrames, Flash, Java,

Not Supported

Text Ad with Logo

468 x 60 pixels 45 55 55

GIFJPEG

Standard Image/

Click Tags15K 80 x 40 2 sec. 3


Not Supported

Banner 468 x 60 pixels N/A N/A N/A

GIFJPEG

Standard Image/

Click Tags15K N/A 2 sec. 3


Not Supported

OVERVIEWGive your media spend that extra boost. Take advantage of the best content on the Web today by advertising back on publishers’ and podcasters’ Web sites and blogs. Unique feed-driven positioning within blog posts puts your message front and center. If your media plan calls for the top blogs and sites, FeedBurner has you more than covered.

BLOG & SITE AD SPECS

EXAMPLE OF AN AD AS IT APPEARS ON A SITE

AD UNIT: TEXT

AD SIZE: FLEXIBLE

AD UNIT: BANNER

AD SIZE: 300 X 250 PIXELS

Ad Unit Dimensions Title BodyDisplay

URIFile

Types3rd Party

TagsStandard File Size

Logo SizeLoop

Interval

Loop Max

RotationComments

Banner Ad300 X 250

pixelsN/A N/A N/A

SWFGIF

JPEG

iFramesStandard

Tags25K N/A 2 sec. 3

iFrame / Flash tags

accepted *

Text Ad Flexible 32 190 50GIF

JPEG

Standard Image/

Click Tags15K N/A N/A N/A


Not Supported


* Clickthrough URL must be submitted as a parameter and will be assigned dynamically. When a viewer does not have the Flash plug-in, a default GIF file must be served.

All Feeds A&E Comp. & Tech

Digital Culture

Business News & Info.

PC & ConsoleGames

Cons. Electron.

Current Affairs & Politics

Male 81.3% 41.6% 91.9% 72.9% 87.9% 75.7% 91.6% 88.5% 75.5%

Female 18.6% 58.3% 8.0% 27.1% 12.1% 24.2% 8.3% 11.4% 24.4%

Under 18 4.2% 4.0% 5.7% 6.2% 0.0% 2.6% 5.4% 5.5% 1.9%

18-24 16.5% 15.9% 16.5% 20.4% 9.8% 11.7% 43.2% 26.6% 11.9%

25-34 32.9% 43.9% 28.0% 39.1% 46.7% 29.2% 40.5% 33.3% 30.1%

35-44 24.7% 23.9% 26.0% 19.2% 27.8% 27.6% 10.8% 18.8% 27.9%

45-54 17.2% 7.9% 17.9% 8.6% 15.5% 26.0% 0.0% 9.9% 25.9%

55+ 4.2% 4.0% 5.7% 6.2% 0.0% 2.6% 0.0% 5.5% 1.9%

Under $25K 14.6% 4.3% 18.1% 16.3% 6.8% 13.6% 21.8% 16.6% 13.6%

$25K - $49,999 18.4% 23.9% 20.4% 21.9% 4.3% 16.7% 28.1% 26.9% 15.6%

$50K - $74,999 18.6% 26.1% 18.7% 24.8% 11.2% 18.8% 15.6% 14.1% 18.6%

$75K - $99,999 16.1% 15.2% 14.1% 12.7% 12.9% 19.9% 18.7% 16.6% 20.6%

$100K - $149,999 17.7% 13.0% 15.2% 14.8% 22.4% 19.7% 9.3% 15.3% 19.9%

$150K - $249,999 8.4% 10.8% 6.6% 5.6% 20.6% 8.2% 6.2% 10.2% 8.4%

$250K + 5.9% 6.5% 6.6% 3.5% 21.5% 2.8% 0.0% 0.0% 2.9%


13.7% 9.7% 16.1% 7.7% 29.3% 9.2% 6.6% 12.5% 9.8%

COO/CFO/CIO/CTO/CMO 1.3% 0.0% 1.1% 3.1% 3.6% 1.2% 0.0% 0.0% 1.1%

VP/SVP/EVP 2.3% 2.4% 1.5% 2.3% 7.3% 1.2% 13.3% 0.0% 1.3%

Director 6.6% 7.3% 6.3% 3.1% 11.9% 7.2% 3.3% 3.1% 7.3%

Manager/Supervisor 14.4% 19.5% 15.5% 14.7% 15.5% 14.1% 3.3% 12.5% 13.9%

Other staff position 46.2% 46.3% 39.5% 55.0% 27.5% 53.1% 53.3% 60.9% 53.1%

Not currently employed 15.2% 14.6% 19.8% 13.9% 4.5% 13.6% 20.0% 10.9% 13.1%

Yes 28.8% 22.4% 31.1% 29.2% 34.3% 26.4% 21.6% 24.1% 25.4%

No 71.1% 77.5% 68.8% 70.7% 65.5% 73.5% 78.3% 75.8% 74.5%

Other people ask me for product recommendations

57.1% 21.1% 60.8% 17.3% 58.6% 45.8% 17.2% 59.7% 50.3%


58.1% 19.5% 63.9% 19.7% 53.3% 45.8% 18.0% 60.9% 50.3%


35.4% 10.5% 40.7% 12.3% 35.3% 24.1% 13.5% 43.6% 24.4%


25.3% 9.0% 27.7% 8.6% 24.8% 23.3% 12.7% 33.3% 18.6%

OVERVIEW DEMOGRAPHIC PROFILE BY CHANNEL

GENDER

AGE

INCOME

PROFESSIONAL ROLE

HAVE CHILDREN?

INFLUENCE



CONTACT INFO

BRIAN ZIMMERMAN SALES MANAGERSOUTHEAST & SOUTHWEST REGION [email protected]: 404.386.0424

ADVERTISING SALES

ADVERTISING OPERATIONS

PUBLISHER & PARTNER SERVICES

STEVE OLECHOWSKICOFOUNDER & COOInternational [email protected]

MATTHEW CORBINADVERTISING [email protected]@feedburner.comOffice: 312.756.0022, x2032Mobile: 312.259.9546

BRENT HILLVICE PRESIDENT - [email protected]: 312.756.0022, x2014Mobile: 773.251.3848

ED D’ONOFRIOSALES DIRECTOR - [email protected]: 312.756.0022 x2036Mobile: 312.543.6183

BRET HENNINGTONSALES MANAGER WESTERN [email protected]: 925.240.9705

ERIC KAZANJIAN SALES MANAGER NEW YORK & [email protected]: 347.546.481

MIKE LAMATTINA SALES MANAGER NEW ENGLAND & EASTERN CANADA [email protected]: 617.827.9882

RICK KLAUVICE PRESIDENT - PUBLISHER [email protected]: 312.756.0022, x2012Mobile: 630.362.8911

DON LOEBVICE PRESIDENT - PARTNER [email protected]: 415.806.3136