federico simonetti: seo + content = ❤
TRANSCRIPT
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Web Su Carta Presenta "Influencer Marketing" di Matteo Pogliani
8 Aprile 2016
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#WebsuCarta @dolabschool@sleepingcreep
FEDERICO SIMONETTI
Growth Hacker, Co-founder di
Growth Hound e appassionato
di cose belle, fatte bene, buone
e giuste. A volte non sono
antipatico.
![Page 3: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/3.jpg)
#WebsuCarta @dolabschool
SEO + Content = 💓
@sleepingcreep
![Page 4: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/4.jpg)
#WebsuCarta @dolabschool@sleepingcreep
![Page 5: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/5.jpg)
#WebsuCarta @dolabschool@sleepingcreep
![Page 6: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/6.jpg)
#WebsuCarta @dolabschool@sleepingcreep
![Page 7: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/7.jpg)
#WebsuCarta @dolabschool@sleepingcreep
![Page 8: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/8.jpg)
#WebsuCarta @dolabschool@sleepingcreep
![Page 9: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/9.jpg)
#WebsuCarta @dolabschool@sleepingcreep
![Page 10: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/10.jpg)
#WebsuCarta @dolabschool@sleepingcreep
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#WebsuCarta @dolabschool@sleepingcreep
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#WebsuCarta @dolabschool@sleepingcreep
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#WebsuCarta @dolabschool
25
Average attention span in 2015
@sleepingcreep
![Page 14: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/14.jpg)
#WebsuCarta @dolabschool
Average attention span in 2015
Other
Less than 4 sec.
More than 10 min.
@sleepingcreep
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#WebsuCarta @dolabschool@sleepingcreep
Fasi di acquisto
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#WebsuCarta @dolabschool@sleepingcreep
Fasi di acquisto Fasi di esperienza
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#WebsuCarta @dolabschool@sleepingcreep
Fasi di acquisto Fasi di esperienza
Contenuti differenti
![Page 18: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/18.jpg)
#WebsuCarta @dolabschool@sleepingcreep
![Page 19: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/19.jpg)
#WebsuCarta @dolabschool@sleepingcreep
Perché gli utenti non
convertono?
![Page 20: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/20.jpg)
#WebsuCarta @dolabschool@sleepingcreep
Perché gli utenti non
convertono?
Semplice.
![Page 21: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/21.jpg)
#WebsuCarta @dolabschool@sleepingcreep
Non gli stai
dando quello
che vogliono
![Page 22: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/22.jpg)
#WebsuCarta @dolabschool@sleepingcreep
What users want?
![Page 23: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/23.jpg)
#WebsuCarta @dolabschool@sleepingcreep
What users want?
• Know ⇨ Informazionali
![Page 24: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/24.jpg)
#WebsuCarta @dolabschool@sleepingcreep
What users want?
• Know ⇨ Informazionali
• Go ⇨ Navigazionali
![Page 25: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/25.jpg)
#WebsuCarta @dolabschool@sleepingcreep
What users want?
• Know ⇨ Informazionali
• Go ⇨ Navigazionali
• Do ⇨ Transazionali
![Page 26: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/26.jpg)
#WebsuCarta @dolabschool@sleepingcreep
Es. Keyword “scarpe”
Tool: SEOzoom
![Page 27: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/27.jpg)
#WebsuCarta @dolabschool@sleepingcreep
Es. Keyword “scarpe”
Tool: SEOzoom
navigazionali
Navigazionali
Informazionali
Transazionali
![Page 28: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/28.jpg)
#WebsuCarta @dolabschool@sleepingcreep
awareness consideration Risk allev. Decision Results
Guest post
Which content?
![Page 29: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/29.jpg)
#WebsuCarta @dolabschool@sleepingcreep
awareness consideration Risk allev. Decision Results
How to
![Page 30: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/30.jpg)
#WebsuCarta @dolabschool@sleepingcreep
awareness consideration Risk allev. Decision Results
Recensioni
![Page 31: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/31.jpg)
#WebsuCarta @dolabschool@sleepingcreep
awareness consideration Risk allev. Decision Results
Landing page
![Page 32: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/32.jpg)
#WebsuCarta @dolabschool@sleepingcreep
awareness consideration Risk allev. Decision Results
Case hist.
![Page 33: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/33.jpg)
#WebsuCarta @dolabschool@sleepingcreep
Awareness Consider. Risk. Allev. Decision Results
KnowArticolo
generalistaComparazione
Opinioni degli
utentiRecensioni utenti Case histories
Go Blog specializzatoTool di
comparazioneFAQ Pagina prodotto
Assistenza post
vendita
Do How To VideotutorialLive chat/form di
contattoEcommerce
Condivisione sui
social
![Page 34: Federico Simonetti: SEO + content = ❤](https://reader031.vdocuments.site/reader031/viewer/2022020108/58ee6a6d1a28abeb528b46e3/html5/thumbnails/34.jpg)
prossimo appuntamento: (data)