federal acquisition service u.s. general services administration how to prepare a quality automotive...

Federal Acquisition Service

U.S. General Services Administration

How to Prepare a Quality Automotive MAS eOffer

November 30, 2011

How to Prepare a Quality Automotive MAS eOffer

November 30, 2011

Craig YokumCharlene Cardenas


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GSA Office of Motor Vehicle Management

GSA Schedule 23V

GSA Schedule 751


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Today’s Agenda


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Today’s Agenda

Overview of the Multiple Award Schedules (MAS) Program


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Today’s Agenda

Overview of the Multiple Award Schedules (MAS) Program Automotive MAS

GSA Schedule 23V, FFAH-C2-990235-B

GSA Schedule 751, FFAP-W1-000768-B


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Today’s Agenda



GSA Schedule 751, FFAP-W1-000768-B Proposal – Three Sections

Section I - Administrative / Contract Data Section II - Technical Proposal Section III - Pricing Proposal


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Today’s Agenda





Proposal Submission and Award


U.S. General Services Administration

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Today’s Agenda





Proposal Submission and Award Questions and Answers


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MAS SCHEDULES

WHO?

WHAT?

HOW?

WHY?

WHERE? WHEN?


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What Is A Schedule?

A Multiple Award Schedule (MAS) is a listing of vendors contracting with GSA to supply commercial products and/or services at varying prices to authorized users.

Websites:

www.gsa.gov/schedules

www.gsa.gov/gettingonschedule

http://www.gsa.gov/schedules

http://www.gsa.gov/gettingonschedule


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Why Submit An eOffer? Potential Business Opportunities $1.374B Federal Government Contracts were let

across Federal Government for automotive products and services on Schedule 23V to date

$69.7M for leasing services on Schedule 751 – to date Streamline acquisition solution Socio-economic benefit for orders


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Who Can Order From the Schedule?

All Federal Government Agencies The District of Columbia Government Mixed-Ownership Government Corporations (FDIC, Federal Home Loan Banks, etc.) Authorized Users in accordance with 48 CFR 51.1 State & Local Governments – Disaster Recovery See 552.238-78 and GSA Website

www.gsa.gov/schedules RELATED GSA TOPICS on right -

Eligibility to Use GSA Source



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WHERE TO FIND AUTOMOTIVE SOLICITATIONS?

Access FEDERAL BUSINESS OPPORTUNITIES @

FedBizOpps (FBO):

www.fedbizopps.gov

or

www.fbo.gov

Search by Solicitation Number:

FFAH-C2-990235-B (Schedule 23V)

FFAP-W1-000768-B (Schedule 751)

http://www.fedbizopps.gov/

http://www.fbo.gov/


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When to Submit an eOffer?

Any Time Open Continuously - Offers can be submitted at any

time. This is a Indefinite Delivery, Indefinite Quantity (IDIQ) – Firm Fixed Price, Multiple Award Schedule.

IDIQ – No guarantee of sales on contract


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General Contract Information

CONTRACTS: Commercial Products and Services Firm Fixed Price, IDIQ Structured Evergreen - A five-year base period plus 3 five-year optional

periods. Option extensions - unilateral right of Government

Economic Price Adjustment provisions

Customers use “Best Value” factors when placing orders/creating BPAs—not necessarily limited to lowest price


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Special Item Numbers (SINs) Under Schedule 23V 271 113 --- Ancillary Supplies 271 114 --- Ancillary Services 400 01 --- General Automotive Maintenance and

Repair Services 400 02 --- Automotive Body and Repair Services 400 03 --- Automotive Towing Services 271 101 --- Construction Equipment and

Attachments 271 102 --- Snow Maintenance Equipment (Vehicle

Mounting) 271 104 --- Snow Maintenance and Cleaning

Equipment and Attachments - SMALL


SINs Under Schedule 23V

271 105 --- Forestry, Mulching, Brush Cutting, and Land Clearing - SMALL

271 106 --- Street Repair Equipment and Attachments

271 107 --- Leased Equipment and Accessories 272 105 --- New Technologies 190 01 --- Fire Fighting Apparatus and

Attachments 190 02 --- Leased Fire Fighting Vehicles and

Accessories 190 03 --- Law Enforcement Vehicles and

Attachments20



190 04 --- Emergency Communications Vehicles 190 05 --- Special Vocation Vehicles and

Attachments 190 06 --- Aircraft Ground Support Vehicles and

Equipment 190 07 --- Upfitting of Government-owned

Emergency Response Vehicles to 618 02 --- Waste Disposal Vehicles and

Attachments 967 01 --- Fuel and Petroleum Tank Trucks and

Accessories 21



968 01 --- Water Tank Trucks and Accessories 023 101 --- Trailers and Attachments 023 LSV --- Low Speed Vehicles, Gas or Electric -

FMVSS 500 Requirements apply 271 112 --- Leased Heavy Duty Vehicles and

Accessories 096 1N --- Passenger Tires (New) 096 2N --- Light Truck Tires (New) 096 2R --- Light Truck Tires (Retread) 096 3N --- Medium Truck-Bus Tires (New) 096 3R --- Medium Truck - Bus Tires (Retread) 22



096 4N --- Specialty Tires (New) 096 4R --- Specialty Tires (Retread) 025 101 --- Miscellaneous Vehicle Accessories 125 102 --- Utility & Telecom Construction

Equipment and Attachments 125 104 --- Vocational Bodies and Attachments 271 103 --- Vehicular Cranes and Attachments 271 108 --- Spare Components and Equipment for

Sedans, Light, Buses 272 106 --- Remanufactured Automotive

Components 23


Special Item Numbers Under Schedule 751

751 1 --- Lease of Sedans, All Classes 751 2 --- Lease of Sport Utility Vehicles 751 3 --- Lease of Vans & Light Trucks 751 4 --- Ancillary Supplies and/or Services

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HOW Not TO SUMBIT PROPOSALS!

Here’s our company’

s offer!


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HOW TO PREPARE AN OFFER?

READ the Entire Solicitation, including Supplementary Documents & All Amendments. Along with the basic solicitation, the vendor only needs to focus on Amendments and the attachment(s) applicable to proposed product/service offering(s).

Make a list of questions and contact GSA at [email protected] or 703.605.2951 or 703.605.9283.

Provide complete and accurate responses to information required in the solicitation (i.e. Fill-ins, CSP-1, Checklist, Vendor Response Document, etc.).

mailto:[email protected]


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THE SOLICITATION

Three Major Sections of Solicitation: Administrative /Contract Data Technical Requirements, and Price Requirements


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Section IAdministrative/Contract Data


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Section I - Administrative / Contract Data

Proposal Checklist

Eoffer digitally signed SF1449

VETS 100 Report

Financial Information

Invoices

CSP-1 and Commercial Sales Practices Chart

Registration Proof in Central Contractor Registry (CCR)


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Section I – Administrative / Contract Data (Cont’)

Registration Proof in Online Representations & Certifications Application (ORCA)

Documentation of compliance with FMVSS 500 or NFPA 1901 (if applicable)

Service Contract Act - Wage Determinations

Small Business Subcontracting Plan (Large Business Only)

Letter(s) of Supply (if applicable)


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NAICS Description Business Size

336321Vehicular Lighting Equipment Manufacturing 500 employees

336322Other Motor Vehicle Electrical and Electronic Equipment Manufacturing 750 employees

336399All Other Motor Vehicle Parts Manufacturing 750 employees

423120Motor Vehicle Supplies and New Parts Merchant Wholesalers 100 employees

441310Automotive Parts and Accessories Stores $14 million $14 million

Small Business or Large Business?SIN 025 101 --- Miscellaneous Vehicle Accessories -


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Section IITechnical Proposal


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Section II - Technical Proposal

Four Technical Factors

Factor 1 - Corporate Experience

Factor 2 - Relevant Project Experience

Factor 3 - Past Performance

Factor 4 – Quality Control


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Factor 1Corporate Experience (Page limit - 2)

Narrative - Company's Corporate Experience in all services provided under this Schedule to Government or Commercial entity for a minimum of two years.

(i) # Years of Corporate Experience (ii) Organization's Size, Experience in the field, and

Resources available (iii) History of the Activities developing expertise and

capabilities related to this requirement.


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Factor 1Corporate Experience (Cont’)

(iv) Information demonstrating organizational and accounting controls & manpower presently available/ acquirable for type/kinds of personnel proposed.

(v) Describe/identify market service intentions to federal clients.

(vi) Discuss the use of subcontractors. If applicable, a letter of commitment is required to cover the term of the contract.


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Factor 2Relevant Project Experience (Page limit – 4 per project)

Provide descriptions of two (2) projects, completed within the last two years or ongoing, for each service SIN offered.

Demonstrate that the tasks performed are of a similar complexity to the work solicited under each SIN. All examples of completed services must have been found to be acceptable by the client.


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Factor 2Relevant Project Experience (Cont’)

Each project description shall include the following customer reference information:

●Customer/Client Name ●Project Name/Contract # ●Customer Point of Contact for Project

●POC's Tel./Email ●Project performance period ●Entire Project $ Value

●Money Earned - work preformed relevant to offering ●Brief Summary (background, purpose, etc.) ●Statement of Work copy for the project


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As applicable, each project description shall include a narrative account of :

(A) Detailed description of SIN relevant work performed and results achieved

(B) Methodology, tools, and/or processes utilized in performing the work

(C) Demonstration of compliance with any applicable laws, regulations, Executive Orders, OMB Circulars, professional standards, etc.


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(D) Project schedule (i.e., major milestones, tasks, deliverables), including an explanation of any delays

(E) How the work performed is similar in scope and complexity to that described in the Statement of Work (Part I of this solicitation)

(F) Demonstration of specific experience and/or special qualifications detailed in the Statement of Work (Part I of this solicitation)


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Substitution For Relevant Project Experience: If project experience does not exist, the offeror may

substitute relevant projects of predecessor companies or key personnel that will be performing major aspects of the work.

If the offeror chooses to make such a substitution, the narratives must clearly identify the entity or personnel that performed the services, and include all elements of (b)(2)(v) of this provision.


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Factor 3 Past Performance

Obtain Open Ratings Past Performance Evaluation (i) PPEs - valid for one year from date of issuance by

ORI. Submission of a PPE older than one year will result in rejection of the proposal.

(ii) Offeror shall submit one (1) copy of completed PPE and one (1) copy of the order form (including information on up to 20 customer references) with its proposal. A "customer reference" is a person or company that has purchased services from your firm.


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Factor 3 Past Performance

(iii) Offeror is advised to use references from projects involving services related to this solicitation and/or those performed under the appropriate NAICS code(s) related to services offered. If these references were not provided to ORI, please explain why.

(iv) Offeror shall address any negative feedback contained in the ORI report. Explain what actions your firm has taken to minimize the problems that resulted in negative feedback.


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Factor 4 Quality Control

Not to exceed two (2) pages

(i) Describe the internal review procedures which facilitate high quality standards in the organization.

(ii) Identify the individuals who will directly supervise or review projects specifically regarding quality control.

(iii) State whether or not subcontractors are used and, if subcontractors are used, describe the quality control measures the offeror uses to ensure acceptable subcontractor performance.


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Factor 4 Quality Control (Cont’)

(iv) Describe how your firm handles potential problem areas and solutions.

(v) Describe the procedures for insuring quality performance while meeting urgent requirements.

(vi) Identify the strategies your firm will implement to manage and complete multiple projects for multiple agencies simultaneously.


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Technical Proposal (Cont’)

Acceptable or Unacceptable Ratings All Four Factors Must be Found Acceptable

(Go/No Go) SIN’s found Unacceptable will be Rejected Adjective Ratings (Item 11 in FBO) under General

Proposal Instructions


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Section IIIPricing Proposal


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Section III – Pricing Proposal Complete Pricing Proposal Includes the Following

Elements: Price Proposal Pricing Support Commercial Sales Practices Format & Supporting

Transactional Information Pricing Narrative

Pricing Proposal Instructions (Item 08 in FBO) under Proposal Price List Preparation


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Price Proposal (Cont’) Price Proposal

Submit pricing based on commercial pricing practices, include price offered to GSA, your commercial rate & discount offered to GSA with use of pricing templates found in statement of work to maximum extent

Labor Category Descriptions When proposing labor categories, include complete

description, including title of labor category, function performed, qualifications & education required


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Price Proposal (Cont’)

Use price formats (or similar format) included in applicable Statement(s) of Work found in attachments

Unit prices

Labor hour rates

Can use your commercial format

If applicable, follow the Service Contract Act Wage Determination requirements

Submit copy of each Wage Determination used in price proposal


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Industrial Funding Fee (IFF)

The 0.75% Industrial Funding Fee (IFF) reimburses GSA for cost of operating the Schedules Program

The 0.75% IFF MUST BE built into the awarded prices

IFF must be reported and paid quarterly


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Pricing SupportPricing Proposals shall include sufficient information for each service offered to enable the Contracting Officer to perform a complete Price Analysis.

All pricing proposed must be supported -- In order of preference:

1. Commercial Catalog or Pricelist

2. Invoices or Pricing Agreements from Previous Projects

3. Defense Contract Audit Agency (DCAA) rate agreements

4. Quote Sheets, Payroll Information, etc.

5. Wage Determinations


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COMMERCIAL SALES PRACTICES FORMAT (CSP-1)

Sales to the general public – 12 month period

Projected Sales under this contract

Discounting policies (Most Favored Customer - MFC)

MFC: Full disclosure is required. Identification of MFC, similar in profile to the Government - responsibility determination of Contracting Officer, not the offeror.


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Pricing Narrative

Indicate if any further discounts are offered. Discuss why you believe pricing is fair and reasonable. Statement that IFF is understood and accepted. Statement that firm understands and acknowledges payment

by Gov’t purchase card.


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Economic Price AdjustmentsTwo Economic Price Adjustments are available: Pricing with Established Commercial Pricelist Pricing without Established Commercial Pricelist

When Award is Predicated on Commercial Pricelist: Clause 552.216-70 applies Adjustments to prices can be requested when reissues of

commercial pricelist occur Limited to 3 increases per 12 month period Cannot exceed 10% per 12 month period Cannot be requested in the first 12 month period. Modifications are required


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Economic Price Adjustments (Cont’)

When Award is Not Predicated on Commercial Pricelist: Clause I-FSS-969 applies Adjustments to prices can be based on:

Published Index (e.g. Consumer Price Index) – Modifications are required

Negotiated Escalation Rate (e.g. 2.5% annually) Economic Price Adjustment cannot exceed 10% per 12 month period Negotiated prior to award


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Submitting Your eOffer


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What To Submit To GSA

Offers are submitted through the eOffer system: http://eoffer.gsa.gov/

A complete offer that contains three major sections of information: Section 1 - Administrative Requirements Section II - Technical Proposal Section III - Pricing Proposal

NOTE: Each element\section is clearly identified within eOffer and submitted as one package.


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Expediting Processing Time

Submit a complete well-prepared proposal, including all fill-in responses & supporting documents

Respond timely to requests for clarifications and/or negotiation requests

Provide accurate & up-to-date references

Remember, we can’t do our part until you do yours!


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Contract Award

Negotiations

Final Proposal Revision Letter

eOffer Signatures on SF1449

Award Letter


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Marketing Your Contract Just as you market your commercial business, you need to market your

business to Government customers as well.

GSAAdvantage!: http://www.gsaadvantage.com/ The Steps to Success - How to Become a

Successful Contractor online brochure: http://vsc.gsa.gov/stepstosuccess.pdf

Your Guide for How to Market to The Federal Government: http://www.gsa.gov/market2feds

MarkeTips Advertising Specifications and Guidelines: http://gsa.gov/marketips

http://vsc.gsa.gov/stepstosuccess.pdf

http://vsc.gsa.gov/stepstosuccess.pdf

http://www.gsa.gov/market2feds

http://gsa.gov/marketips


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Marketing Your Contract (Cont’)

Office of Marketing – about Market Policy and Planning (FMP):

http://insite.fas.gsa.gov/FM/aboutmarketingpolicyplanning.cfm

GSA Customer Service Directors (CSDs): http://www.gsa.gov/csd

GSA Expo, May 15-17, 2012 San Antonio, TX: http://expo.gsa.gov

GSA Fed Fleet, June 26-28, 2012 Louisville, KY: http://www.fedfleet.org/



http://www.gsa.gov/csd

http://expo.gsa.gov/

http://www.fedfleet.org/


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Helpful Websites

View/Download the Solicitation: www.fedbizopps.gov or www.fbo.gov

Federal Acquisition Regulation (FAR): www.acquisition.gov/far

GSA Acquisition Manual (GSAM)/GSA Acquisition Regulation (GSAR): www.acquisition.gov/far

Acquisition Central: www.acquisition.govReview other Contractors via Schedules e-Library:

www.gsaelibrary.gsa.govGSA Schedules Program: www.gsa.gov/schedules

http://www.fedbizopps.gov/

http://www.fbo.gov/

http://www.acquisition.gov/far

http://www.acquisition.gov/far

http://www.acquisition.gov/

http://www.gsaelibrary.gsa.gov/



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Helpful Websites (Cont’)

Getting on Schedule For Vendors information: www.gsa.gov/gettingonschedule

“Pathway to Success” Training: https://vsc.gsa.gov/GSA MAS Express Offer Program:

www.gsa.gov/masexpress GSA Advantage! http://www.gsaadvantage.govGSA e-Buy: www.ebuy.gsa.govGSA eOffer (tool to submit offer online):

http://eoffer.gsa.govDun & Bradstreet (D&B): www.dnb.com/us

http://www.gsa.gov/gettingonschedule

http://www.gsa.gov/masexpress

http://www.gsaadvantage.gov/

http://www.ebuy.gsa.gov/

http://eoffer.gsa.gov/

http://www.dnb.com/us


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Helpful Websites (Cont’)D&B Open Ratings, Inc., Past Performance

Evaluation report: www.ppereports.com Central Contractor Registry (CCR): www.ccr.govOnline Representations and Certification Application

(ORCA): http://orca.bpn.gov Wage Determinations OnLine.gov: www.wdol.govU.S. Small Business Administration: www.sba.gov Small Business Size Standards and North American

Industry Classification System (NACIS) Industry Codes: www.sba.gov

http://www.ppereports.com/

http://www.ccr.gov/

http://orca.bpn.gov/

http://www.wdol.gov/

http://www.sba.gov/

http://www.sba.gov/


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Helpful Websites (Cont’)

72A Quarterly Reporting System: https://72a.gsa.govVeterans’ Employment & Training Service (VETS)-

100: http://vets.dol.gov/vets100 GSA SmartPay® Program: www.gsa.gov/smartpayExcluded Parties List System: www.epls.govDisaster Recovery Purchasing:

www.gsa.gov/disasterrecoveryElectronic Subcontracting Reporting System (eSRS):

www.esrs.govMAS Schedule Sales Query (SSQ): http://ssq.gsa.gov

https://72a.gsa.gov/

http://vets.dol.gov/vets100

http://www.gsa.gov/smartpay

http://www.epls.gov/

http://www.gsa.gov/disasterrecovery

http://www.esrs.gov/

http://ssq.gsa.gov/


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THANK YOU FOR

YOUR BUSINESSWITH GSA


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Questions?

Jeffrey Meyers, Tel: 703.605.2951 (Schedule 23V) or Bryan Keith, Tel: 703.605.9283 (Schedule 751)

E-mail: [email protected]

mailto:[email protected]