2022 AHA RURAL HEALTH CARE LEADERSHIP CONFERENCE | SPONSORSHIP PROSPECTUS 1

FEBRUARY 6-9, 2022ARIZONA GRAND RESORT & SPA

2022 SPONSORSHIP PROSPECTUS

2022 AHA RURAL HEALTH CARE LEADERSHIP CONFERENCE | SPONSORSHIP PROSPECTUS 2

BENEFITS OF CONFERENCE SPONSORSHIPSponsorship programs include corporate marketing and visibility, networking opportunities and access to decision makers.

• Contact participants directly with pre- and post-conference attendee lists, including email addresses

• Access a faculty of nationally recognized leaders

• Gain visibility through: – Logo on promotional materials (print if materials received by

9/1/2021 and online) targeted to 18,000 leaders from small and rural hospital organizations

– Logo on conference website with direct link to your corporate site

– Prominence in on-site materials and the conference mobile app

• Attend the conference on a complimentary basis

• Build relationships with this critical target segment

• Opportunities to introduce conference faculty depending on sponsorship level

• Plan social events or on-site meetings to support your sponsorship

CONFERENCE OBJECTIVES• Examine the changing environment including the impact of

COVID-19 and legislative and regulatory activity on the rural hospital and health system.

• Gain practical tools for achieving peak operational and clinical performance, while improving value through new models of payment and care delivery.

• Advance health equity and eliminate disparities through collaborations with community and public health organizations.

• Revitalize leadership, boost governance expertise, and nurture a more resilient workforce.

• Strengthen the hospital’s capacity to deliver value-based care through unique partnerships, networks, and strategic affiliations that enhance care coordination and business performance, including for behavioral health services.

• Explore how virtual health and data analytics are improving access to care and information management.

• Understand the consumer perspective, and examine emerging opportunities for connecting with patients as partners in care.

• Learn strategies for fostering a culture of innovation.

21% CEOs/Administrators/Presidents

22% Other C-suite titles including COO, CMO, CNO, CFO, CIO and EVP, SVP and VPs

31% Board Members/Trustees

12% Directors and Managers

15% Others, including clinicians, consultants, academics, vendor representatives

2020 ATTENDEE BREAKDOWN1,048 ATTENDEES

21%

22%31%

12%

15%

The Rural Health Care Leadership Conference is the American HospitalAssociation’s annual offering for the rural audience. This conference is designed for health care leaders from rural hospitals, health care systems with a strong presence in rural communities, rural health clinics, and community health organizations. Participants include administrators, trustees, physician executives, nursing administrators, public health officials, and community leaders.

35TH35TH

2022 AHA RURAL HEALTH CARE LEADERSHIP CONFERENCE | SPONSORSHIP PROSPECTUS 3

Two complimentary registrations –Additional registrations at non-member rate

Display table

Advanced registration list - including email addresses

Final attendee list - including email addresses

Logo on pre-event promotions

Logo on on-site signage

Logo on on-site program guide

Logo and link on Conference Mobile App

Recognition on Conference Website

SPONSORSHIP OPPORTUNITIES

SUPPORTING SPONSOR $10,000BENEFITS:

Upgrade to an and enjoy additional benefits all year long!

Ask about the AHA Associate program for businesses wishing for more access to AHA content and educationalprogramming. Business community attendance at this year’s AHA Rural Leadership Conference is limited to AHAAssociates and Sponsors.

2022 AHA RURAL HEALTH CARE LEADERSHIP CONFERENCE | SPONSORSHIP PROSPECTUS 4

SPECIAL SPONSORSHIP OPPORTUNITIES

Each opportunity includes the supporting sponsor benefits, plus additional benefits as noted:

PARTNER PROGRAMMING SPONSOR (3 AVAILABLE) $25,000 Collaborate with the AHA to design one educational session to occur during the conference. Session content must be non-commercial in nature, support the program’s theme and focus areas, and must be approved by the AHA. Partner develops presentation focused on a rural health topic and recruits hospital/health system panelists or notable SMEs with the option to include an executive as a session speaker. Sponsor will receive premium placement of logo/company name in promotional materials and sponsored session sign, as well as three additional complimentary registrations.

ROUNDTABLE SPONSOR (3 AVAILABLE) $15,000 Collaborate with the AHA to design one Roundtable session to occur during the conference. Session content must be non-commercial in nature, support the program’s theme and focus areas, and must be approved by the AHA. Roundtables are facilitated conversations to raise issues that rural hospital leaders and board members are dealing with and to encourage them to share their own experiences, strategies, challenges, and successes. The focus of roundtables is to create engagement between speakers and participants. Sponsor will receive premium placement of logo/company name in promotional materials and sponsored session sign, as well as two additional complimentary registrations.

ON-SITE PROGRAM GUIDE $22,000 Logo and acknowledgment on front cover, full page ad on back cover; two additional complimentary registrations.

KEYNOTE SESSION SPONSOR (3 AVAILABLE) $20,000 Includes sponsor logo on keynote session listing in promotions and on-site materials; opportunity to introduce speaker on the main stage; and two additional complimentary registrations.

EXECUTIVE SCHOLARSHIPS (1 AVAILABLE) $20,000 Sponsor up to 20 AHA Member C-suite and senior executives to attend the Rural Conference. Sponsor receives list of scholarship recipients; two additional complimentary registrations.

WELCOME RECEPTION SPONSOR $17,500 Includes sponsor logo on napkins and signage; sponsor acknowledgement in On-site Program Guide; two additional complimentary registrations.

MOBILE DEVICE CHARGING STATION $20,000 Includes company logo on the charging station which will be accessible to attendees in a high-traffic location near conference registration; two additional complimentary registrations.

NEW FOR 2022!

NEW FOR 2022!

2022 AHA RURAL HEALTH CARE LEADERSHIP CONFERENCE | SPONSORSHIP PROSPECTUS 5

SPECIAL SPONSORSHIP OPPORTUNITIES CONT.

Each opportunity includes the supporting sponsor benefits, plus additional benefits as noted:

BREAKFAST, LUNCH AND BREAK SPONSORS $12,500 Each option includes sponsor logo on beverage napkins and on all signage – breakfast (3), lunch (2) or breaks (6) options available; sponsor acknowledgement in On-site Program Guide; two additional complimentary registrations.

CONFERENCE MOBILE APP SPONSOR $12,500 Includes sponsor logo on splash page, on all app-related communications to attendees, on dedicated signage throughout venue; sponsor acknowledgement in On-site Program Guide; two additional complimentary registrations.

CONFERENCE LANYARD SPONSOR $12,500 Includes sponsor logo on lanyards distributed to all attendees; two additional complimentary registrations.

HOTEL KEYCARD SPONSOR $15,500 Includes sponsor logo on hotel keycards for all attendees; two additional complimentary registrations.

CLING PACKAGE SPONSOR $15,500 Includes 8 bathroom mirror clings (4 in each restroom) and 3 elevator clings (in one elevator) in the Conference Center, the site of conference activities; two additional complimentary registrations.

CARPET CLING SPONSOR $15,500 Sponsor logo on a total of three 3’ x 3’ carpet clings in high-traffic area.

RECREATION SPONSOR $15,500 Includes sponsorship of always popular Desert Nature Hike and Scottsdale Shopping Excursion.

SUPPORTING SPONSOR WITH PRE OR POST CONFERENCE RURAL WEBINAR $26,000 Includes custom webinar and appropriate marketing targeted to rural audience either before or after the Rural Conference.

SUPPORTING SPONSOR FOR AHA RURAL CONFERENCE AND AHA LEADERSHIP SUMMIT $24,000 Includes all sponsor benefits for both Rural and the July 2022 Leadership Summit at special packaged pricing.

2022 AHA RURAL HEALTH CARE LEADERSHIP CONFERENCE | SPONSORSHIP PROSPECTUS 6

For more information, contact Ryan Engstrom at rengstrom@aha.org.ruralconference.aha.org

CONVERSATION STARTERS 10-15 TABLE/SLOTS OPEN*During lunch on Tuesday, February 8, conference attendees will have the opportunity to join informal discussions on key issues in rural health care. Each table will have a host to welcome participants and guide the conversation. Topics will vary from perennial challenges like rural physician recruitment, integrating behavioral health, and tackling the opioid crisis to great ideas for building a culture of innovation, nurturing the chair/CEO relationship, improving leadership resilience, and putting the fun back into the workplace. With management of the discussion handled by the table host, participants will be encouraged to share their best strategies and toughest problems — all the while making important connections with each other. We’re seeking lively, enthusiastic sponsors to serve as Conversation Starter hosts alongside our conference faculty and AHA leaders. All discussions must be non-commercial in nature and approved by the AHA.

PREDETERMINED TOPICS 1. Rural physician recruitment

2. Leadership resilience

3. Governance topics

4. Integrating behavioral health services

5. The opioid crisis

6. Best big ideas free-for-all

7. COVID-19 recovery strategies

8. Growing the next generation of leaders

9. Post-acute care strategies

10. Combatting violence in the community

11. Creating a culture of innovation

12. Telehealth

Cost: $3,000 per table

SPONSOR GENERATED TOPICTopic(s) will need to be approved by the AHA.

Cost: $4,500 per table

*Available to Supporting and Special Sponsors only. AHA cannot guarantee attendees per table.

SPECIAL ADD-ON OPPORTUNITY

2022 AHA RURAL HEALTH CARE LEADERSHIP CONFERENCE | SPONSORSHIP PROSPECTUS 7

For more information, contact Ryan Engstrom at rengstrom@aha.org.ruralconference.aha.org

AHA EXECUTIVE DIALOGUES These intimate gatherings give sponsors the opportunity to gain timely, relevant insights, as well as the chance to make new connections. We will work with you to select a topic based on your needs and our knowledge of the field. The AHA handles all event recruitment and management and will facilitate the discussion.

GAIN VALUABLE EXPOSURE

STANDARD DELIVERABLES

• Exclusive sponsorship of an invitation-only roundtable event, topic selected collaboratively, based on the American Hospital Association’s audience insight and sponsor’s desired messaging.

• One representative from sponsor company can participate in the dialogue.

• Facilitation by an AHA moderator.

• Recruitment by AHA of 3-5 senior hospital executives (C-suite or other upper-level management, depending on sponsor target audience).

• Digital coverage of the roundtable discussion in the form of sponsored content.

Cost: $55,000

E-BOOK DELIVERABLES

• Event covered in a 5 page e-book/PDF, with opportunity for sponsor’s participant to be featured and quoted. Company logo on front cover, and company name on back cover.

• E-book is published on the AHA.org website for 12 months. Performance metrics for first month (typically after first 30 days) provided upon request.

• E-book featured as sponsored content in the AHA Today newsletter (minimum of one run).

• Sponsor receives full reprint rights for e-book, a print ready PDF format of e-book will be provided upon request.

Note: All E-Books are subject to review, editing and approval by the AHA Communications team. We also reserve the right to reschedule publishing of E-Book (on website and in AHA Today).