February, 2011 Jawaharlal Nehru Stadium New Delhi

Organiser:Green Institute for Research and Development, New DelhiGIRD was established by a few like minded social and environmental activists as a non-profit voluntary organization to work for the protection of environment and promotion of environment-friendly products and practices. The GIRD was registered under the Societies Registration Act (Act No. XXI of 1860) in 1996.

GIRD was set up in the background of rising concern all over the world for the conservation and improvement of the natural environment in order to achieve ‘sustainable development’ of the human kind.

GIRD has received encouraging recognition, approval and support from various governmental agencies and academic and research institutions for the action and campaign programmes undertaken by it in the past years. GIRD acknowledges the support and assistance extended by:• School of Environmental Science, Jawaharlal Nehru University• Delhi College of Engineering• Ministry of Environment & Forests, Government of India• Department of Science & Technology, Government of India• Council of Scientific and Industrial Research• Oil and Natural Gas Commission (Ministry of Petroleum)• Department of Environment, Government of N.C.T of Delhi• Delhi Pollution Control Committee

All contributions to GIRD from within India is exempt from Income Tax under 80(G) (5) (VI) of Income Tax Act 1961, vide No. G-574/2366 and under Section12AG.574/1463.

Means of payment:  Contributions from within India may be sent in favour of “Green Institute for Research and Development” (A/c No. 0994002100014608) to the Punjab National Bank, Moti Bagh, New Delhi – 110021.

Contributions from outside India may be sent  in favour of “Green Institute for Research and Development (A/c No. 13900200002778)” to the Federal Bank Limited, Overseas Branch, E-13-29, Harsha Bhavan, Connaught Place, New Delhi–110001. 

GIRD has been registered under the Government of India’s Foreign Contribution (Regulation) Act, 1976.  The Registration No. is 231660777.

Budget Plan

Expenses

• Fees for AR Rahman / Troupe Rs 3,03,32,500.00

• Execution expenses Rs 2,89,05,550.00

Total cost for the show = Rs 5,92,38,050,00

Revenue Generation

• Ticket Sales (seating capacity 55,000) Rs 11,14,75,000.00

• Sponsorships Rs 4,00,00,000.00

Total = Rs 15,14,75,000.00

Expected profit

Rs 15,14,75,000.00 – Rs 5,92,38,050.00 = Rs 9,22,36,850.00

A.R. Rahman captured the international spotlight for his work on Fox Searchlight’s lauded Slumdog Millionaire. Rahman received two Academy Awards for Best Original Score and Best Original Song for “Jai Ho.” He also became the first Indian artist to win a Golden Globe®, for Best Original Score and took home the Critics Choice Award, Los Angeles Film Critics Award and a BAFTA for his Slumdog Millionaire score. two Academy Awards for Best Original Music Score and Best Original Song at the 2009 Oscars. He has also won two Grammy Awards, for Best Compilation Soundtrack Album and Best Song Written for a Visual Media. Rahman was awarded the Padma Bhushan, India's third highest civilian honor, in 2010.

More information on AR Rahman and his works can be found at www.arrahman.com

A true artist who has redefined contemporary Indian music, Academy-Award winning musician and composer A.R. Rahman has been hailed by TIME magazine as the “Mozart of Madras.”

Considered by many to be the pride of India and holding the designation of being one of the world’s top 25 all-time, top selling recording artists, Rahman is a true icon in the world of music and cinematic scoring.

AR Rahman Jai Ho – The Journey Home Concert

The concert will include acrobatics from Cirque Du Soleil, new technologies, fascinating dance arrangements, changing sets, LED screens, and a global cast of dancers and musicians.

It is termed as a “virtual journey through beauty, culture, spirituality” and a “theatrical experience” utilizing “new technologies.”

On the Jai Ho tour, Rahman will collaborate with creative director Amy Tinkham who is known for creating live musical concerts for a variety of pop-music icons including Britney Spears, the Backstreet Boys and Mariah Carey.

"A.R. Rahman Jai Ho Concert: The Journey Home Tour" will be a theatrical experience that will blend new technologies with powerful dance arrangements and acrobatics. The concert will keep intact the heritage and traditions of India with a new modern presentation. The show will feature changing sets, large images on LED screens and a spectacular cast of musicians and dancers from across the globe.

"Through the vast tapestry of music that is A.R. Rahman, he takes us on a virtual journey through beauty, culture, and spirituality," said Tinkham. "This is uniquely Indian - both ancient and modern."

The material spans throughout AR's prolific career, including songs from Slumdog Millionaire as well as landmark Indian films Lagaan, Jaane Tu Ya Jaane Na, Dil Se, Rang De Basanti and Roja'. Roja' was a run-away success and brought nationwide fame and acclaim to the Rahman. TIME Magazine rated the soundtrack of 'Roja' in the Top 10 of their all time best movie soundtracks of the world; the movie also won Rahman the Indian National Award for the best music composer, the first time ever by a debutant. Since then, Rahman has gone on to win the National Award 3 more times, the most ever by any music composer.

A.R. Rahman music has not only redefined contemporary Indian music but also transcends boundaries. 

Javed AliWinner of the 2009 IIFA Award for “Jashn-E-Bahara” (Jodha-Akbar) and 2009 Best Male Playback Singer for “Guzarish” (Ghajini).Javed Ali – “Guzarish”Javed Ali on Musical-E-Azam

HariharanWinner of the 2004 Padma Shri national award, multiple National Film Awards and 2004 Yesudas Award for outstanding contribution to Indian film music.Hariharan – Medley (Live)Hariharan – “Tu Hi Re” (Live)Hariharan, A.R. Rahman and Sadhna Sargam – “Chanda Re”

“Jai Ho – The Journey Home Concert” is one of a kind concert and will feature over 80 artists apart from A R Rahman

Supporting Singers

A.R. Rahman will be supported by these amazing award-winning artists, all of whom have worked with him on various projects and soundtracks.

Neetii MuhanUp-and-coming musical sensation and talent.Neetii Muhan – “Mayya” Live

Shweta PanditWinner of 2009 Best Female Playback Singer for “Nenani Neevani” and nominated for 2005 Stardust Best Music Sensation.Shweta Pandit – “Nenani Neevani”

Benny DayalWinner of the 2009 Filmfare R.D. Burman Award for New Music Talent and 2009 Stardust Best Upcoming Talent Award for Jane Tu Ya Jane Na.Benny Dayal and Various Artists – “Pappu Can’t Dance” 

BlaazeUp and coming singer and musician and 2008 Pepsi MTV Youth Icon.Shweta Pandit, Blaaze and Neetii Muhan – “Ringa Ringa” LiveA.R. Rahman and Blaaze – “Hamma Hamma” Live

• Double Oscar & Grammy Awards Winner A R Rahman will be performing live at New Delhi. • The Event will be held in February, 2011 at Jawahar Lal Nehru Stadium, New Delhi.

• “Jai Ho – The Journey Home Concert” is one of a kind concert and will feature over 80 artists apart from A R Rahman.

• The event will be an evening of grandeur and will bedazzle New Delhi with his presence and performance.

• The event will be a spectacle with International Standard production and state of the art technology.

• The show will have one of the best lighting and pyrotechnics and it will be an audio-visual spectacle. It will be a moment to cherish.

• Besides his performance, the mega-event will showcase an ensemble of talented playback singers and renowned musicians performing along with A R Rahman- the “Mozart of Madras”.

• Community Reach: 2,500,000 • Expected Event Attendance for the Concert: 55,000 +.

Event Profile

‘A R Rahman, Jai Ho – The Journey Home World Tour, 2011’ is a fund raising concert being organized by:

Green Institute for Research and Development (GIRD)

GIRD stands committed to address the challenges and the concerns of Climate change and Global Warming.

GIRD also reassures its untiring efforts towards – 

• Creating new wave of information and awareness on how to reduce the impact of ‘Climate Change’ so that they have a safe and sound environment to grow in and flourish. • Introducing new initiatives in sustainable development through technological interventions for effective rural development and •   Relief work for flood and other natural calamities including advance warning, and

rehabilitation measures for the flood victims’ of Kosi river, Bihar and Sundarbans, Bengal.

PR & MarketingIn addition to the high-traffic, in-person branding opportunity available as over 55,000 attendees come into contact with your company, the AR Rahman - Jai Ho Concert’s comprehensive PR and marketing campaign will employ leading traditional and new media outlets to reach an audience of over 25,00,000 individuals across New Delhi NCR and select towns of Uttar Pradesh & Uttarakhand.

TG

TV/ Print/ Radio

Out of Home Internet / Mobile

Promotions

P.R. & Marketing Communications plan will be shared with partners.

Channel Tie ups

TV Plan Radio

Internet/SMSOutdoor

Print Media

Multiplexes/Malls

Coffee shops/ Clubs

AR Rahman Jai Ho – The Journey Home

Concert,New Delhi

360 degree treatment

SOCIAL MEDIA

Photos/Videos

Forums

Groups

Profiles

Sponsorship Benefits Main Sponsor Associate Sponsors Co-Sponsors Partners

“Presented By” status with name & logo placement in all promotional media: Posters & flyers, print ads, website page and program. Sponsor tags on all Radio ads, TV ads, Press releases and 100% non-spam e-mail blasts

“AR Rahman - Jai Ho Concert” PRESENTED BY

Logo Placement adjacent to main stage Sponsor Tower . Name & Logo PremiumName & Logo

Name & Logo Logo

Signage at all entrance and exits of the stadium, Parking lot, Ticket window, VIP Parking, Lost & Found Booth.

Name & Logo PremiumName & Logo

Logo Logo

Screening of Corporate ad films. Before and after the concert Name & Logo Name & Logo Name & Logo

Sponsor logo on all on-site staffs apparel i.e.. T-shirts, Hats and hand bags.

150 Nos. Name & Logo

Sponsor acknowledgements & facilitation on stage. Name Name Name Name

Company Name & logo placement in all promotional media: e-mails, posters & flyers, print ads and press releases (Refer Media Plan).

All Media including Radio & TV All Media including Radio & TV

Print Media OnlyAds, Posters, flyers and cardsName & Logo

Print Media OnlyAds, Posters, flyers and cards Logo Only

Sponsor Name & logo placement on Media Wall at Press Conference. Name & Logo Name & Logo Name & Logo Logo

Sponsor name & logo in print media services (Refer PR Plan) Name & Logo All Press Releases

Name & LogoAll Press Releases

Official website. Name & Logo and Hyperlink to Sponsors website

Name & Logo Logo Logo

All on-line promotions. Name & Logo Name & Logo Logo Logo

Name & Logo on 50,000 full-Color AR Rahman’s ”Jai Ho” Concert posters + 5 lakhs flyers + standees and 55,000 tickets/ invites.

Name & Logo Name & Logo Logo Logo

Customized booth space in sponsor areas of the stadium. Name & Logo Name & Logo

Full size promotional banners/ Standees/ Digital Display in high traffic locations all over New Delhi NCR and select towns of U.P & Uttarakhand.

Name & Logo Name & Logo Logo Logo

Full size promotional banners at the concert venue. Name & Logo Name & Logo Logo Logo

Complimentary V.I.P. tickets to the concert. 75 Nos. 50 Nos. 25 Nos. 10 Nos.

Complimentary General Admission tickets to the concert. 300 Tickets 200 Tickets 100 Tickets 50 Tickets

Partnering with the A R Rahman, Jai Ho – The Journey Home 2011 Tour offers sponsors and advertisers unprecedented inroads into the New Delhi NCR region, and, select towns of Uttar Pradesh & Uttarakhand.

Aligning with the talent, vision and popularity of A.R. Rahman is a rare and unique opportunity for advertisers to leverage an artists who truly transcends boundaries.

Rahman’s work in nine language groups across India, as well as his dramatic rise in popularity globally is a phenomenon never before seen. The multiple Oscar & Grammy awards garnered for his work on Slumdog Millionaire have catapulted him from a South Asian entertainment icon into an international sensation.

We offer sponsorship and advertising opportunities across multiple platforms with a well formulated promotional plan using traditional and new media outlets for the audiences consumption.

Actual schedules and plans will be shared with partners.

To learn more about P.R. & Marketing Communications plan, please contact:

Manoranjan Counter Event Associate

Nisha Bhanot 98107-96880 / Anup Barua 98107-15893Email: nishabhanot@yahoo.com