1$E

Box 22 i I J NEVER IN DOUBT,

Februa ry , 1985 Cruising llith RadTo Inve fut Happy Valent ines Day !

Hey aging baby boonerst 7et's bring back that Toving feeTingl Let's hop on a radiofornat that nixes the soft side of R&Bt country, pop and rock. The industry ca17s itAduTt Contenporary but we know it as nonTy Tovesongsn - the fess-stress fornat withba77ad tenpos, tradi t ionaT songwri t ingt top quaTity vocaTst and superb product ions.I t 's not hard-beat ing heart stopping stuff - i t ts Love Boat Radio, where the baby boonreTaxes after the 70's disco cuTture.To rea71y understand it, Took no further than the fornat's nasthead and patron saint -Karen Carpenter. Her reTigious search for vocaT perfectiont her nininal drun styTingstand nost inportant, her Tanentingt r€niniscent undertone - becane the standards of AC.Currently, Lave bat Radio has a captain - Kenny Rogers - and a reguTar crew of LioneTRichier OTivia Newton-John, ETton John' Barbra Streisand, Diana Ross, Stevie Wonder andPauT lilcCartney. Joining the crew each week are various guests - Benny Orr fron the Carssinging'Drive' , Cyndi Lauper doing'Tine After Tine' , Ray Parker Jr. , perforning'Janie' .Love Boat Radio serves the industry in oany vays. It carries the careers of nany aging'7ove' gerrcration pp st€rs like Jares TayTor, Art krfunkeT, l{elissa Manchester andLinda Ronstadt. And it is aTso a nuTti-racial incoae generator vhose only restrictionsare as to prduction and style.

Hl;d a Page 1

FROM th6 EditorFact ie Strrnger than Ficcion and Rock is Stranger thanThat. And if you don't beTiev€ usr check out the Grannynoninees in che Best Rock VocaT FenaTe category - LitaFord' lcndy O. li l l iars, bnnie Ty7er, Tina Turner andPia kdora. Fa-Rock or a neu A-Teau?Fron the I nN'T LIKE IONDAYS Deot. - ts,hatts the hardestI'Ionday of the year? It's tht day af ter SuperbowT - the fLrst big hangover after NeytYear's. It tas on such a llonday six years ago'that Brenda Spencer took a gun to schoc,Tand spiTTed out the nation's angst. Now, thanks to the nenory of Martin Luther King,Jr., nobody has to go to schooT on that l{onday anqore.DONTT HANG IIP - Soul stars continue to poTarize over the issue of AT&T'sde-nonopoTization. O7d Tiners Tike Stevie (nI Just Ca77ed to Say I Love You') Wonderare naintaining a pro-Ma Be71 approach, whiTe the young turks of R&B criticize AT&T'scorporate pie-spTitting. Two recent exanpTes - Midnight Star's ooperatorn and NewEdition's al4r. TeTephone Man; both use the netaphor of a rbreak-upn to reflect AT&T'sdivestiture. Expected soon - Princets renixed nI Would HoTd 4 Un.And speaking of Prince - Our recent A&R prediction (see ish 22, nThe Return of NoveTtyMusict Rappint Rodney and The Curly ShuffTe') did not fa77 on deaf ears. Thel'l inneapolis nadnan is reportedTy pTanning a 'Purple PeopTe Eater' LP and Movie.Ti77 next ish -ed

@ mn rcas

I

&ear 4 *(,Do qou have- Qntl finaca+iorg ht a l6rt2-fittd, "lq'4!-l'dtt<

Lat'? Sonel*l;qY nU" &({<re't [u-tpkoti, no borer

;;J heants or dropsedf red €hnnel pqlanos ./

tlupil CuPidTatlinorQ't ll ^

Yol2xfiie 'Ssho nts u;l{

lear 3+"i,4$rhv n6f bcgin q00n &y o{ love- rr.rlh (d hateaqg {or bnakhsf-+;haf belterhne-{o exchange Some Scuetiieqff ai(Js.> *nyttqnt(rorf o{*er wooll 6e-*tritted h rcceive 6)hos" qbso'UAqq{orable- Lwe NutsrorTevrl * }liKes,,/our Tb Eis Vith C.ur€JcaL.'aguide lo c;c{ru.<- k,s:iy. lhilb book ';g";eurscd + e*pand'.J" (o"".1),^,ith 3oey lo 4,tlow jns+r"o-4tbns +;ltu>+n+21u;rlh phoi.r,s.Irr<lrd-.d 'n

*hc lqkr oQ Do: +cn'attt arc 4ips tike'/,5r4r slo6b.r', "k You cstldp*:I?,rp_.white li*lening .lo

- Vw lSaF^r? h! u{.''{y Vo*i Snit\or "nght,F,ne w,:+ft Fr;E, Yly Nelatttcq. Arl si uourszr' rt6 yalcnliae,sd"{ wovld ?:

cunplele w'rlhodt ca-Eliq chvek waale ry on toueCohnrcfi-q!(sr"qkiry #Tu, didn,l anvie etse.lhik a^i,th;no ba,€unny qboul the shodows o^ Raqu"l Welch,S chcst drrinot-iln6.d.-&tobz ftwat/s ) By now, i{'s 1;o. )o elqnt -lhnki,,.t"about dtiecr.+1,L ,++R Repaf uroutd tks 'ttJatc'lhrs 9ryorf2"'{y F *^-nead(c) hue?.rry., - ̂

!. d:*2 .\egebo,rg "?-,' fu:":'Y :: ^!' P",if0n Bron neriarlagl'mlr nclvding-an Lun{il rran) uninq,;iheble- c^alor

blue, dtl r*qde: a*nl'*'oi"; I bou €dv Lovciu'g"" tf b'al

iroln T.rd sJ6rc5. Fon q Ff.t-nd !a pc.r*kct .dot call qoar'i'ii^frrlood vid'o slorz'+ have lt SnL;,rt *,*42'du J+ love-';;,::;

deruc'-/-" 51ar gD,-:.s'n! h ktfirToAy,?:l ?"Froy. .n tk"t+ +o d'ri{|t o+€ lo tkf i1 eaclotAei', Qt'n'-'b*ll"

i^ !en,ce. .1L 4*R Pepo;f hop"i JheSc g;del|x ate

i;:i;i't *;rrt, atl qou Loven,;ls o*t 4t nr. a or€-\Ar4l +"k*o,r +fre -T.ain

+o 'l^oveland-

XOXOX6

7

iitriiiiii:ililiiEiills"*ig;;iiai

ll

3B)N= '

oq

Fom

ze{ct)

{"_tc

{i3Dltco

3 > 69 f,,€5 = +! F ' <t - -3 l -€ o q- <l - < g5 > =a e :c o h

f i =z E F zl ' D - -

> O C= i

i 2

\s"e

*

:ai -r_ == : - -

: - l = - t c a- > - l ^ E

: i , r = 2 =' : ? t - . : 5 *' = ' . = - l r F' 1 . :

= : i: a = : - i !: < - - = t

t " 1

g

;.'tilftr ' ; ? : i l = ' �

f g5 ' i l : .€ l - _ -" l = ; _: = l i : ;

4 - l : - : :

! 1 " = t- , _ r l i . : :: i i l i i i i ' - .: i i : : r i i : 1

i1 : ia i i ; !1 I i : t l - :' i i r l ' . - -

. .^o -.rt,,j'ii'l '

:7

I

i

f

:

:

o

t-

g. ,g- , i l

isia igl \SFdq [ f io O

o

i""fii'ililiiriiilii iiii;i ii i

! ? i i : is: i i3 I i i i f t i i' i F! i i ; i i ,

o!FIo!l

FoT'tl,

Irlt,

ii ;5 a:ari gf,g: : i F . - F i = ? 2 , ; 1 g - 9

i = ; nF = s i ; i : ; e *; l ; ; l E l ; ; * E - . .= ;$

.:i11 g::4i = sEI

:itEi ts1iE ilEi

RM'HI

1lf 7 v 6te 2

Fo" _[he Ll-th _li^, ' tn 6\*n

4*R Rep-f reoJev>have

-

Love Boat Radio: Continued fron Page 1

But AC diehards are begi-nning to worry about the future. Love Boat radio is taking twostrange direct ionsi i t 's beginning to change standards and is coTTiding with otherfornats - threatening the extinction of Seni-CTassicaT and Easy Listening nusic.The force behind a77 of this is the CD disk player. It was no surprise that thewarranty cards on the first generation of CD buyers were fiTed by Adult Contenporaryfans. DenographicaTTyt the aging baby boon is the onTy test group both eager to own newtechnoTogy and abTe to afford it. The nid-7ife buck-spenrler who would pay tneexaggerated prototype price on the first CDs is aTso nore 1ike1y to Tisten to LindaRonstadt than Def Leppard. The CD carteTs put the nsoft 'back in software byenphasizing the difference between the Tush digitaTly freed AC production and theanachronist ic sound of scratching netaT over a pTast ic pTatter.UnfortunateTy, the CD consuner-eTectro industry refused. to reTease its strangLehold andis using AC radio fornat to carry other chart-styTes into the CD narket. What elsecouLd expTain the presence of Madonna's 'L ike A Virgin; on AC radio? Adnit tedTyt she, sthe Towest rated fenaTe vocaTist on the AC chart t stuck sonewhere in the high-2Ttsbetween Anne Murray and REO Speedwagon. But the fact that the stripper-drun productionof Ms. Boytoy's sex'7ove nusic made it on to the less-stress format is evidence enoughof the potent iaT cross-over disaster.The other problen created is that AC is coTliding with and conquering Easy Listeningand Seni-CTassicaT fornats. AC has aTready conquered the Anerican office workspace -spreading from in-the-carr at-work, at-hone speciaTties into a round-the-clockcont inuun. But as we bid adieu to Ferrante & Teicher and Mantovanit we face theprospectt ITowt of AC dropping into a sub-nuzak category in order to pulT in the sTackat airports and in eTevators.The resuTt is that the hormonaT responses of the 'Love' generat ion are presentTy beingcoopted. Marketing efforts now Ltse the reniniscent quaTity of a Toveson'g todenographicaTly def ine a generat ion_. When you say' I Love Youn on AC rudio, you,rerea77y saying, 'I 'm aging Tike youo. Don HenTey sings of the boys of sumner. RobertPTant is Tost on a sea of 7ove. Therein, AC's f inaT nessage - that nLoven is beconingthe service nark for an aging generation ensTaved by an unstoppabTe pattern of hornonajchange.

selecte. d €nny pal Perrier,a5 Valentin< "f -fla

\eafSpa"kl ina (r J : nny pay receive/

/t1 0 re -lhon l" Shtyttr inc e_ .

$u,To

Znnl Fl Perrier - agqin !

ql l wAo conl r i b" t "d,o( t r-fh a*rks .